Latest / The Bootleg Kev Podcast / #706 - Jae Tips Talks His New Nike Partnership, Sneaker Culture,His Fashion Journey

Transcript

#706 - Jae Tips Talks His New Nike Partnership, Sneaker Culture,His Fashion Journey · The Bootleg Kev Podcast

• 0:00
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  Speaker 1: doing at the bootleg cab podcast, man. Much love. Let's
• 0:43
  Speaker 1: get into the interview. Yo bootleg cab show, man. We
• 0:49
  Speaker 1: got a special guest in here. One of the hottest
• 0:51
  Speaker 1: designers in the game just came off of a very
• 0:54
  Speaker 1: successful complex con where he debuted his first collaboration with Nike. Yeah.
• 1:00
  Speaker 1: J Tips in the building. Welcome, welcome, man. Thank you
• 1:02
  Speaker 1: for having me, brother.
• 1:03
  Speaker 2: Appreciate it, man.
• 1:03
  Speaker 1: Yes, sir. For people who don't know, man, obviously you
• 1:06
  Speaker 1: have been killing it for some years now. I first
• 1:09
  Speaker 1: met you at, you had a dope activation at NBA Con,
• 1:13
  Speaker 1: which was the only time they did it.
• 1:16
  Speaker 3: Yeah, only time.
• 1:16
  Speaker 1: But it was cool.
• 1:17
  Speaker 2: Yeah, only time.
• 1:18
  Speaker 3: And then they got, they pretty much did something and
• 1:20
  Speaker 3: it turned into Fanatics Fest pretty much.
• 1:22
  Speaker 1: It's essentially what happened. Yeah, yeah. But yeah, man, so
• 1:25
  Speaker 1: for people who don't know, obviously you kind of had
• 1:27
  Speaker 1: like gotten into the game through hats, right? Yeah. So
• 1:30
  Speaker 1: kind of walk me through because the hat game is
• 1:33
  Speaker 1: another thing where it's like there's so many people who
• 1:36
  Speaker 1: do like fly hat designs and you'll see people collabing
• 1:38
  Speaker 1: with with lids or hat club or whatever. So you
• 1:42
  Speaker 1: end up getting into the hat game. What was kind
• 1:44
  Speaker 1: of like the genesis of you, I guess, being a
• 1:47
  Speaker 1: designer and like getting noticed?
• 1:49
  Speaker 3: Yeah, it's crazy how you started off with mentioning like
• 1:52
  Speaker 3: the I just debuted my first Nike because that's technically
• 1:55
  Speaker 3: how I got started.
• 1:56
  Speaker 2: I was like.
• 1:57
  Speaker 3: Doing the focus groups. In New York, they would have
• 2:00
  Speaker 3: focus groups sign up for a $ 50 gift card, but
• 2:04
  Speaker 3: Nike will show you some future product on tables and
• 2:07
  Speaker 3: get your opinions and things. What I did, I just
• 2:10
  Speaker 3: always stayed in touch with people, but then I had
• 2:13
  Speaker 3: designed this custom Nike. It went a little viral online.
• 2:17
  Speaker 3: People thought it was coming out, thought it was a
• 2:19
  Speaker 3: real thing. I was, I started making hats to like
• 2:24
  Speaker 3: promote my, cause I was making music. I was promoting like,
• 2:26
  Speaker 3: you know, my mixtape at the time.
• 2:28
  Speaker 1: You were rapping, right? Yeah.
• 2:29
  Speaker 2: Trying to get a little. Same name? Traction.
• 2:30
  Speaker 1: Yeah. J-Tips. Okay.
• 2:31
  Speaker 3: So trying to get a little bit of traction online.
• 2:34
  Speaker 3: And I walked into Hat Club and Hat Club was,
• 2:38
  Speaker 3: at that time I was probably just selling hats to
• 2:40
  Speaker 3: like people that knew who I was.
• 2:41
  Speaker 1: Right.
• 2:42
  Speaker 3: Hat Club was like, they recognized the Nike. They seen
• 2:44
  Speaker 3: it online. They thought it was cool what I did
• 2:46
  Speaker 3: with color.
• 2:47
  Speaker 1: So.
• 2:47
  Speaker 3: If I ever wanted to do anything with them, I
• 2:49
  Speaker 3: couldn't put on no logos. I couldn't do anything crazy,
• 2:52
  Speaker 3: but I could maybe drop some hats, bless some people,
• 2:55
  Speaker 3: do a little friends and family pop-up.
• 2:57
  Speaker 2: That was around COVID. So at that time, everybody was home. Everybody.
• 3:03
  Speaker 3: So when the hat club stuff finally hit the internet,
• 3:05
  Speaker 3: I guess it was just stuff that people had never
• 3:07
  Speaker 3: seen before.
• 3:07
  Speaker 2: So they went a little crazy.
• 3:09
  Speaker 3: And I just went on a little run with that,
• 3:12
  Speaker 3: just doing little unique colors and doing things. I think
• 3:15
  Speaker 3: that was just the beginning of me trying to do
• 3:18
  Speaker 3: stuff I wasn't seeing. As much as I think people
• 3:20
  Speaker 3: always try to make their favorite teams and make their
• 3:24
  Speaker 3: favorite logos come to life when they get a chance
• 3:27
  Speaker 3: to design with these hat stores, I was just trying
• 3:29
  Speaker 3: to say, what's the stuff I've never seen? I've never
• 3:32
  Speaker 3: seen this color combination.
• 3:33
  Speaker 2: I've never seen this. Let me do an LA. Let
• 3:37
  Speaker 2: me do a New York. Let me do a Tampa.
• 3:39
  Speaker 2: Let me do this.
• 3:39
  Speaker 3: It just created that run with Hat Club where I
• 3:42
  Speaker 3: probably designed maybe 100 hats and that led into.
• 3:47
  Speaker 3: Um that led into actually sock and he hit me
• 3:50
  Speaker 3: up for the same reason hat club hit me up
• 3:53
  Speaker 3: was like yo um it's very rare few people that
• 3:56
  Speaker 3: could bring this much energy together over like colors and
• 3:59
  Speaker 3: materials and stuff so if you want to design a
• 4:01
  Speaker 3: shoe you know let's do it so it's like i
• 4:04
  Speaker 3: kept getting hit with the same um punch line about
• 4:06
  Speaker 3: the same thing.
• 4:07
  Speaker 2: Yeah like we see you play with color well.
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  Speaker 3: And at that time man i never knew what that
• 4:11
  Speaker 3: meant i never knew that maybe i had that ability
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  Speaker 3: to see that eye for like unique different color combinations
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  Speaker 3: and stuff but you know it's been able to do
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  Speaker 3: something for.
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  Speaker 1: Me yeah it's it's crazy too because in a world
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  Speaker 1: in which like um so many of the big people
• 4:26
  Speaker 1: in pop culture or tastemakers are leaning on like dark
• 4:31
  Speaker 1: just all black or like just like rusty brown and
• 4:36
  Speaker 1: it's just refreshing to have the colors come back. It's
• 4:40
  Speaker 1: like when I was coming up, I remember when Kanye
• 4:42
  Speaker 1: had pastel and everything was like Pharrell and Billionaire Boys Club.
• 4:48
  Speaker 1: So I feel like the way you use colors, I
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  Speaker 1: feel like it's also unique for today's like, I guess,
• 4:54
  Speaker 1: fashion outlook. You know what I'm saying? Everybody's, you know,
• 4:56
  Speaker 1: I mean, shout out to Travis, but like Travis's shoes
• 4:59
  Speaker 1: are very like, you're not going to get a.
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  Speaker 2: Lot of color.
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  Speaker 1: You know what I'm saying? Like it's a lot of like,
• 5:04
  Speaker 1: very chilled out tones yeah i don't know.
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  Speaker 3: I think i just always had like a rebel spirit
• 5:08
  Speaker 3: man i feel like whenever i used to hang around
• 5:10
  Speaker 3: like my boys that was in like the fashion industry
• 5:13
  Speaker 3: or or get a little insights from like people that
• 5:16
  Speaker 3: work at brands like the decisions are always based around
• 5:19
  Speaker 3: like we could sell more of these because black like
• 5:22
  Speaker 3: more people could wear these because they're neutral or earth
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  Speaker 3: tones and right and stuff so i don't know i
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  Speaker 3: just kind of felt like going against the grain it
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  Speaker 3: has to be a community that's waiting for something to
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  Speaker 3: be a.
• 5:35
  Speaker 2: Started speaking to them.
• 5:36
  Speaker 1: Right. So how long were you rapping prior to you
• 5:40
  Speaker 1: getting fully into the designing space?
• 5:42
  Speaker 2: Since high school. Since high school. So about maybe 13 years, 13,
• 5:45
  Speaker 2: 14 years.
• 5:46
  Speaker 1: So you were really active.
• 5:47
  Speaker 2: Yeah. On the ground in New York City.
• 5:50
  Speaker 3: Just trying to do SOBs runs and South by Southwests
• 5:54
  Speaker 3: and things like that. But I think I always was
• 5:57
  Speaker 3: one of those rappers like Wale- um, stack bundles or something.
• 6:02
  Speaker 3: Like I always was rapping about clothes in the first place.
• 6:04
  Speaker 3: I was always like putting in, rapping about like Kid
• 6:07
  Speaker 3: Robot and Jordans.
• 6:09
  Speaker 1: Well, you had an album called Hypebeast, right?
• 6:10
  Speaker 3: Yeah.
• 6:10
  Speaker 1: Yeah.
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  Speaker 2: So just, just always talking about fashion.
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  Speaker 3: So I think when I met with like this agency, um,
• 6:19
  Speaker 3: I'm drawing a blank, but it was my guy.
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  Speaker 2: His name is Roman. I met with him in the city, um,
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  Speaker 2: like in New.
• 6:24
  Speaker 3: York city, like had to be like 2015. And I
• 6:28
  Speaker 3: was just talking to him about like how to, do
• 6:31
  Speaker 3: more opportunities and how to get things going. And he
• 6:33
  Speaker 3: was like, I needed to market myself a certain kind
• 6:35
  Speaker 3: of way. I think that was the point where I
• 6:37
  Speaker 3: was like, you know, music, music is always going to
• 6:40
  Speaker 3: be the industry that I think that I wanted to
• 6:42
  Speaker 3: play in the most. But I think when I started
• 6:45
  Speaker 3: to give some, leave something with someone like a pen
• 6:47
  Speaker 3: or button or t-shirt, it started to feel like it
• 6:50
  Speaker 3: was having a better impact on like how to make
• 6:53
  Speaker 3: a community and fans and, and stuff. So I just
• 6:56
  Speaker 3: think that every time I was doing anything, a single
• 6:59
  Speaker 3: trying to put out a video, uh, I would always
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  Speaker 3: try to tie it to something.
• 7:02
  Speaker 1: Something tangible.
• 7:03
  Speaker 2: Yeah, and I think it gets hard, man. That underground scene,
• 7:07
  Speaker 2: it gets really tough at times.
• 7:09
  Speaker 1: It is a grind, bro.
• 7:11
  Speaker 3: I think it was around 2019, I was putting out
• 7:15
  Speaker 3: an album called The Savior, and I just made a
• 7:18
  Speaker 3: whole bunch of merch, and the merch was doing better
• 7:20
  Speaker 3: than the music was doing. And I had a real
• 7:23
  Speaker 3: reflective conversation with my homies at Empanada Mama in New
• 7:27
  Speaker 3: York City, and I was just like, I think I'm
• 7:29
  Speaker 3: going to put a little bit more money into the clothes.
• 7:32
  Speaker 2: And I feel like that day was the day that, like.
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  Speaker 1: Things changed.
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  Speaker 2: Everything switched. Like, waking up to.
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  Speaker 1: Mentality switched.
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  Speaker 2: 200 orders, 300 orders.
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  Speaker 3: And it was a little bit tough to get back
• 7:43
  Speaker 3: in the studio when, you know, all the boxes are
• 7:46
  Speaker 3: in front of the mic.
• 7:47
  Speaker 1: Yeah, I can imagine. For you, obviously, getting the Nike
• 7:53
  Speaker 1: opportunity as somebody who's a sneakerhead is like... That is
• 7:55
  Speaker 1: kind of like the... Yeah. I mean, that's the goal, right?
• 7:59
  Speaker 2: Yeah, yeah.
• 8:01
  Speaker 1: How did Nike approach you? And then kind of walk
• 8:03
  Speaker 1: me through, because you picked the Air Bacons, which are
• 8:07
  Speaker 1: not like, I know they just re-dropped the classic colorway,
• 8:11
  Speaker 1: the OGs, but also not a shoe that most people would.
• 8:17
  Speaker 2: Kind of go for.
• 8:17
  Speaker 1: But it's fine. The way you flipped it was crazy.
• 8:20
  Speaker 1: But how did the Nike situation come up? And then
• 8:24
  Speaker 1: walk me through just the sneaker.
• 8:26
  Speaker 3: Yeah, no, you know, transparently, man, I was, you know,
• 8:30
  Speaker 3: I was on a really, really crazy run with Saucony.
• 8:34
  Speaker 3: You know, we were just dropping shoes after shoes.
• 8:36
  Speaker 1: Killing it, too. Sneaker of the year contenders, like, back
• 8:39
  Speaker 1: to back. Yeah.
• 8:40
  Speaker 3: Like, every three, four months, it felt like I was
• 8:42
  Speaker 3: at least showing something new or fresh on the internet. But,
• 8:46
  Speaker 3: you know, we got to the point, kind of what
• 8:49
  Speaker 3: I got with headwear.
• 8:50
  Speaker 2: Same thing I did with, like, Hat Club and New Era,
• 8:52
  Speaker 2: where it's like, you know, I think there's a.
• 8:56
  Speaker 3: A moment in every partnership where it's like, you're either
• 8:58
  Speaker 3: going to invest or you're going to exploit.
• 9:00
  Speaker 2: Right.
• 9:00
  Speaker 3: And I felt like, um, what's happening, I really, really
• 9:03
  Speaker 3: wanted to lock in something like longterm. And I really
• 9:06
  Speaker 3: wanted to make it about like night, not just sweat equity.
• 9:10
  Speaker 3: Like I didn't want it to only feel like, you know,
• 9:11
  Speaker 3: when we drop shoes is the only time.
• 9:13
  Speaker 2: We don't make noise. Like what's something bigger, what's something
• 9:16
  Speaker 2: more that we can do. And, um, we were trying
• 9:18
  Speaker 2: to get there.
• 9:18
  Speaker 3: We was trying to like lock in like a longterm
• 9:22
  Speaker 3: contract and let, you know, a lot of, a lot,
• 9:25
  Speaker 3: you know, they offered me a lot of different things
• 9:27
  Speaker 3: trying to get to where we were going and around
• 9:29
  Speaker 3: like 2024, during Art Basel, Nike asked if I wanted
• 9:35
  Speaker 3: to have a conversation, pick my brain about some stuff.
• 9:38
  Speaker 2: I should have known when it was super top secret.
• 9:41
  Speaker 3: Like, man, it was like they rented out pretty much
• 9:43
  Speaker 3: like a floor in a hotel and it was like
• 9:45
  Speaker 3: a boardroom of like 20 people and just everybody asking
• 9:49
  Speaker 3: me questions and everybody just seeing like what I had
• 9:52
  Speaker 3: going on and And, you know, just.
• 9:55
  Speaker 2: Chopped it up.
• 9:55
  Speaker 3: Like, I told him I had a few more sock
• 9:57
  Speaker 3: and he's coming out and, um, you know, I'm potentially
• 10:00
  Speaker 3: about to sign a long-term deal and doing a few things.
• 10:03
  Speaker 3: And man, uh, you know, a few months, a few
• 10:05
  Speaker 3: months later, they, you know, they offered me an opportunity. Um,
• 10:08
  Speaker 3: you know, it took me a few months to really,
• 10:10
  Speaker 3: really sit on it, figure out what I wanted to do.
• 10:12
  Speaker 2: And it's crazy. Cause that's a, It's a Nike opportunity.
• 10:15
  Speaker 1: No, I know. But I mean, you had a really
• 10:16
  Speaker 1: good thing going. You had a great thing going.
• 10:18
  Speaker 3: Playing all the pros and cons, playing everything out, trying
• 10:21
  Speaker 3: to really see what we really wanted to do. And
• 10:25
  Speaker 3: also just kind of getting into that space of like,
• 10:28
  Speaker 3: you know, if there ever was a time to really
• 10:31
  Speaker 3: shock people and shock myself and see what else is
• 10:34
  Speaker 3: out there for me.
• 10:35
  Speaker 2: Then, you know, this could be it.
• 10:38
  Speaker 1: You already know, baby, our family at Odd Socks. They
• 10:41
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• 11:56
  Speaker 2: Like, you know, we were talking, we was on like
• 11:58
  Speaker 2: shoot 13, shoot 14. For sure. In three years, so.
• 12:02
  Speaker 3: I think I weighed those cons and they offered me
• 12:06
  Speaker 3: the project for this upcoming season and we figured out how.
• 12:10
  Speaker 2: To get there. It shook the world up a little bit.
• 12:15
  Speaker 3: When we started sitting down, I had a wish list
• 12:18
  Speaker 3: of shoes that I would love to work on and
• 12:21
  Speaker 3: they showed me a few different things.
• 12:23
  Speaker 2: They showed me foam posits. I think it was the
• 12:26
  Speaker 2: Vince Carters.
• 12:27
  Speaker 3: They showed me a few different things and then I
• 12:30
  Speaker 3: had some stuff that i really wanted to do like
• 12:32
  Speaker 3: i wanted to do an air force i wanted to
• 12:33
  Speaker 3: do um like a tim duncan i wanted to do
• 12:37
  Speaker 3: a few different things that i had nostalgia on and
• 12:39
  Speaker 3: those duncans are slept on yeah but i also knew
• 12:43
  Speaker 3: that i mean i'm coming in and they're probably gonna
• 12:45
  Speaker 3: want me to do something that is not an easy
• 12:48
  Speaker 3: layup because everything in sockney i was working on was
• 12:51
  Speaker 3: was something that was a little unknown and i was
• 12:54
  Speaker 3: pretty much giving it its its cachet and now people
• 12:57
  Speaker 3: are knowing how to say the name right. And people
• 13:00
  Speaker 3: are knowing these silhouette names and stuff like that. So when,
• 13:03
  Speaker 3: you know, it was crazy because it was like, we
• 13:05
  Speaker 3: want to show you one more thing. And they pulled
• 13:08
  Speaker 3: out the bacon low out of like a brown paper bag.
• 13:11
  Speaker 3: And it was like, this is something we're trying to
• 13:14
  Speaker 3: bring back out, something we're trying to finalize. And I
• 13:17
  Speaker 3: think as soon as I seen it, I was like,
• 13:19
  Speaker 3: this feels like, Something that reminded me of stuff I
• 13:22
  Speaker 3: was working at at SOC, and it got a lot
• 13:24
  Speaker 3: of potential.
• 13:25
  Speaker 1: Yeah, that red with those, like, yellow laces. It's like a... Yeah.
• 13:29
  Speaker 1: Even if you didn't have them as a kid, you
• 13:31
  Speaker 1: remember the ad in the Source or the XXL.
• 13:33
  Speaker 2: You know what I mean? With that shoe on there.
• 13:34
  Speaker 1: Yeah.
• 13:35
  Speaker 2: Like, it didn't feel like it's been, like, overkilled in
• 13:37
  Speaker 2: the market in a hundred.
• 13:38
  Speaker 1: Not at all.
• 13:39
  Speaker 3: Million colors and stuff like that. So, I was like,
• 13:40
  Speaker 3: you know what? Let's try to work on this one.
• 13:44
  Speaker 3: And we, you know, we here now.
• 13:46
  Speaker 1: Nah, it's crazy. How has the feedback... Because, obviously... You know,
• 13:50
  Speaker 1: now all of the sneakerheads follow you. I'm sure Wale's
• 13:54
  Speaker 1: tapped in. Like, have you gotten any, like, feedback from
• 13:56
  Speaker 1: anybody that's been kind of crazy on the first shoot
• 13:58
  Speaker 1: with Nike?
• 13:59
  Speaker 2: No, it's been, you know, it's crazy.
• 14:00
  Speaker 3: It's been overwhelming, like, last few days, just seeing, like,
• 14:03
  Speaker 3: all the comments and all the blogs. I haven't really
• 14:05
  Speaker 3: caught up on everything, but.
• 14:07
  Speaker 1: And people actually walking up to you, I'm sure, at ComplexCon. Yeah.
• 14:10
  Speaker 3: Yeah, walking up, just looking, taking pictures and stuff. Because
• 14:12
  Speaker 3: it's very rare when you see a new shoe for
• 14:14
  Speaker 3: the first time.
• 14:14
  Speaker 1: 100%.
• 14:15
  Speaker 2: So, like, everybody's trying to find me so they can
• 14:17
  Speaker 2: just take a picture on their phone.
• 14:19
  Speaker 1: Yeah, what's on your feet.
• 14:19
  Speaker 3: See how they feel about it and things. But, man,
• 14:21
  Speaker 3: I think, you know, Ronnie Fogg, owner of Kiff, he
• 14:24
  Speaker 3: put some flames on Twitter. Westside Gun, he texted me privately.
• 14:28
  Speaker 3: He told me he was proud of me and stuff.
• 14:30
  Speaker 3: You know, just because, you know, that's somebody from behind
• 14:34
  Speaker 3: the scenes. We've always just, like. supported each other like
• 14:38
  Speaker 3: would just it doesn't have to be like long form
• 14:41
  Speaker 3: like yo bro like this and that it's just like
• 14:43
  Speaker 3: you know it's just see you keep going and things
• 14:45
  Speaker 3: so that was privately and just everything else probably just
• 14:48
  Speaker 3: got to catch up but it's i learned this from
• 14:50
  Speaker 3: hats though man when you post on fire on the
• 14:52
  Speaker 3: internet the world gonna tell you because everybody gonna start
• 14:54
  Speaker 3: asking for.
• 14:54
  Speaker 1: It yeah you'll know when they start asking like yo
• 14:56
  Speaker 1: yo i need a 12 Otherwise, have you ever posted
• 15:00
  Speaker 1: some shit that you were like, no one's hitting me
• 15:01
  Speaker 1: for this. It might be a mess.
• 15:03
  Speaker 2: Yeah.
• 15:03
  Speaker 1: All the time.
• 15:04
  Speaker 2: All the time, man. You got to keep shooting.
• 15:07
  Speaker 3: If people think that everything you drop is going to
• 15:09
  Speaker 3: be the hit, it's just like music. The fashion game
• 15:14
  Speaker 3: is kind of just like music in a way that
• 15:15
  Speaker 3: you may have a whole album full of things.
• 15:17
  Speaker 1: You believe in, but maybe it's one or two.
• 15:20
  Speaker 3: That people really believe in or picking up some traction.
• 15:23
  Speaker 1: And you got to keep shooting. Yeah. Yeah.
• 15:25
  Speaker 3: So, like, with my brand, man, like, as much as
• 15:27
  Speaker 3: people see the shoes and they see the hats, it's
• 15:29
  Speaker 3: probably every, like, one out of 20 things that people
• 15:32
  Speaker 3: are really like, like, no, I need this. But, you know,
• 15:34
  Speaker 3: that's how you keep going, keep firing.
• 15:37
  Speaker 1: 100%. For you, has there been, like, anybody who's been, like,
• 15:41
  Speaker 1: a mentor or somebody who's, like, kind of just, like,
• 15:44
  Speaker 1: been a big homie in the fashion game that's, like,
• 15:47
  Speaker 1: kind of, like, been unexpected for you?
• 15:50
  Speaker 2: Oh, definitely.
• 15:51
  Speaker 3: If you're familiar with the brand Amaneer.
• 15:54
  Speaker 1: Yeah, I've heard.
• 15:55
  Speaker 2: Oh, yeah.
• 15:55
  Speaker 3: Yeah, the owner, James Wittner, he's super solid, man. He's
• 16:01
  Speaker 3: like one of those people that you meet that's always like,
• 16:04
  Speaker 3: you know, if there's anything, is there anything you need,
• 16:06
  Speaker 3: call me.
• 16:07
  Speaker 2: Make me the first call. I got you.
• 16:09
  Speaker 3: And just talking game, like even through like some of
• 16:12
  Speaker 3: like contract stuff on both sides, like he was always
• 16:15
  Speaker 3: the person that I could throw a little like hit
• 16:19
  Speaker 3: at and just ask one question and it just– it
• 16:22
  Speaker 3: changes the whole way you.
• 16:23
  Speaker 2: Look at everything.
• 16:25
  Speaker 3: Because you do meet a lot of people in this
• 16:27
  Speaker 3: game that when they see you, they offer help.
• 16:29
  Speaker 2: They be like, yo, we got a link. We got
• 16:31
  Speaker 2: to be homies. We got to be bros. This industry
• 16:34
  Speaker 2: is tight. But you don't really ever, that don't happen
• 16:36
  Speaker 2: until you see him again.
• 16:37
  Speaker 3: But he's a dude that'll just call you Saturday morning,
• 16:40
  Speaker 3: 9 a.m., and just make sure your business is straight
• 16:42
  Speaker 3: and stuff.
• 16:43
  Speaker 2: So I always appreciate him.
• 16:45
  Speaker 1: Tell me for you, because I feel like a lot
• 16:49
  Speaker 1: of brands, they get to a point where, I always
• 16:53
  Speaker 1: say they hit zoomies.
• 16:55
  Speaker 2: Yeah.
• 16:57
  Speaker 1: You might know what I mean by that.
• 16:58
  Speaker 2: Yeah, no, you already know.
• 16:59
  Speaker 1: It's like shit will be hot and it's super exclusive
• 17:02
  Speaker 1: or it's super in and then for whatever reason when
• 17:05
  Speaker 1: it hits a certain level of, like I think when
• 17:07
  Speaker 1: I was a little kid, I remember when like LRG
• 17:10
  Speaker 1: was in Dillard's and I was like, dang, LRG's in Dillard's?
• 17:13
  Speaker 2: This is crazy.
• 17:16
  Speaker 1: How do you like walk that fine line of like
• 17:19
  Speaker 1: making sure savior worldwide has its prestige but also is
• 17:24
  Speaker 1: like accessible without I guess kind of you're a streetwear
• 17:28
  Speaker 1: guy so you kind of know we've seen it with
• 17:29
  Speaker 1: like Brooks and Castles and 10 deep and all these
• 17:32
  Speaker 1: brands like like how do you kind of and are
• 17:34
  Speaker 1: you conscious of.
• 17:35
  Speaker 3: That yeah no I'm conscious of it every day man
• 17:38
  Speaker 3: I think those same stories you just mentioned are like
• 17:42
  Speaker 3: horror stories for brands because I think you get into
• 17:46
  Speaker 3: situations where where it's almost like that check that comes
• 17:52
  Speaker 3: with those stores that, you know, like it's pretty much
• 17:55
  Speaker 3: going to dilute your brand and stuff. Sometimes it's like
• 17:58
  Speaker 3: life changing. Sometimes it's life changing for somebody to cut
• 18:01
  Speaker 3: you 10 million, 5 million upfront, but now they want
• 18:04
  Speaker 3: to carry stuff in 10,000 stores, 5,000 stores.
• 18:06
  Speaker 2: I just think it's a.
• 18:08
  Speaker 3: Part of the game. That's a luxury for you to
• 18:11
  Speaker 3: be able to still operate how you want to operate
• 18:14
  Speaker 3: it and put it in front of the people that you,
• 18:17
  Speaker 3: you deem as cool and, and, the complex con levels
• 18:21
  Speaker 3: and just the kiffs and stuff like that because you
• 18:24
  Speaker 3: want to stay in that social circle over that big,
• 18:28
  Speaker 3: big payday where it's like you may lose a little
• 18:31
  Speaker 3: bit of cool, but the pocket's going to be fat.
• 18:33
  Speaker 3: So I think that's just a marriage that you really,
• 18:35
  Speaker 3: really got to walk that thin line on. Do you
• 18:38
  Speaker 3: want to explode and do you want to be at
• 18:41
  Speaker 3: every mall in America? Because the house is going to
• 18:43
  Speaker 3: be bigger, the car is going to be bigger, but
• 18:46
  Speaker 3: you know, like, you're going to lose relevance in these conversations.
• 18:48
  Speaker 1: Yeah, it's like your run might be a lot shorter. Yeah. Like,
• 18:51
  Speaker 1: it's a short-sighted thing. It's like, if you think, like,
• 18:54
  Speaker 1: you brought up Kith, like, Kith is here forever. Yeah.
• 18:56
  Speaker 1: At least it's, you know, I couldn't imagine going to
• 18:58
  Speaker 1: fucking the mall and, like, finding Kith, like, retail.
• 19:01
  Speaker 3: Yeah, and that's one example of somebody that's been able
• 19:04
  Speaker 3: to operate his business for a long time, no wholesale. Like,
• 19:08
  Speaker 3: there's no, like, stores like Kith and Supreme, there's no
• 19:12
  Speaker 3: store in America that you're going to walk in and then,
• 19:14
  Speaker 3: they're carrying them outside of their own doors, unless it's
• 19:18
  Speaker 3: a retail.
• 19:18
  Speaker 1: Right, you got to go to their spot, for sure.
• 19:21
  Speaker 2: Yeah, which has.
• 19:22
  Speaker 3: To be hard, man, because somebody want to cut you
• 19:25
  Speaker 3: a little bit of check, that little bit of money
• 19:28
  Speaker 3: is always extra to do some stuff.
• 19:31
  Speaker 1: So let me ask you this. Talk to me about
• 19:35
  Speaker 1: Nike in general. I feel like there's been a lot
• 19:38
  Speaker 1: of conversation about the Nike stock being at an all-time low.
• 19:41
  Speaker 1: I just saw that Jordan had came back out and said,
• 19:45
  Speaker 1: that they're going to go back to, like, I guess
• 19:49
  Speaker 1: not putting out as many of each colorway. I've kind
• 19:52
  Speaker 1: of loved the last couple of years because I actually
• 19:54
  Speaker 1: like to wear shoes.
• 19:55
  Speaker 2: Yeah.
• 19:55
  Speaker 1: And, like, I buy shoes to wear them and not to, like,
• 19:58
  Speaker 1: flip them.
• 19:59
  Speaker 2: It feels like growing up. Like, we could go get
• 20:00
  Speaker 2: the stuff we want.
• 20:01
  Speaker 1: 100%. Like, the Royal Ones, like, are at retail. Like... So...
• 20:08
  Speaker 1: For you, what do you kind of think is, because
• 20:11
  Speaker 1: I feel like bringing guys like yourself on board, and
• 20:13
  Speaker 1: I think, obviously, Nike's Nike. It's always going to be Nike, but,
• 20:16
  Speaker 1: I mean, you're a sneakerhead, and you are somebody who
• 20:21
  Speaker 1: is a consumer as well as a designer.
• 20:24
  Speaker 2: Yeah.
• 20:25
  Speaker 1: What do you think is, like, the secret sauce for
• 20:28
  Speaker 1: Nike to kind of, like, I guess, I wouldn't say, like,
• 20:31
  Speaker 1: get back, because they're on top, but, like, in terms
• 20:33
  Speaker 1: of just, like, I guess the kids are a little
• 20:37
  Speaker 1: disconnected with Nike right.
• 20:38
  Speaker 2: Now, too.
• 20:40
  Speaker 3: I think, in all honesty, I think that fashion has
• 20:45
  Speaker 3: changed so much. It's so analytical. It's such an alignment.
• 20:51
  Speaker 3: People are always trying to align with the best doors,
• 20:53
  Speaker 3: the best places. I do think that a few years
• 20:57
  Speaker 3: ago before, of course, I joined. I think when a
• 21:01
  Speaker 3: lot of the mom and pop shops stopped carrying Nike shoes.
• 21:06
  Speaker 3: And when it was only in the big retailers and
• 21:09
  Speaker 3: stuff like that, I think it gave a lot of
• 21:10
  Speaker 3: room for the other brands to create relevance and start
• 21:16
  Speaker 3: growing their fan bases and stuff because these stores needed
• 21:18
  Speaker 3: to start selling other things. And I think Nike, I
• 21:22
  Speaker 3: think they gave people a lot of area for them
• 21:25
  Speaker 3: to grow. It's kind of like if the headliner doesn't
• 21:27
  Speaker 3: show up, now you got to enjoy all the other
• 21:29
  Speaker 3: artists performing it. So I just think it's kind of
• 21:31
  Speaker 3: just getting back to the essence. I think getting back
• 21:34
  Speaker 3: to really being in the communities and really showing up
• 21:38
  Speaker 3: in places that are familiar instead of like only Rodeo
• 21:42
  Speaker 3: and stuff like that. Sometimes people miss going to the
• 21:44
  Speaker 3: neighborhood shop and still having good stuff and not only
• 21:48
  Speaker 3: limited on the apps and things.
• 21:50
  Speaker 1: Yo, that's why I've loved it because I feel like
• 21:53
  Speaker 1: we were saying, it's just like there's been some, fucking
• 21:57
  Speaker 1: dope sneakers that have dropped that like if they would
• 21:59
  Speaker 1: have dropped five years ago yeah you wouldn't be able
• 22:01
  Speaker 1: to get your hands on no 100 and now they're
• 22:03
  Speaker 1: readily available and sometimes most of the time below retail.
• 22:06
  Speaker 2: Yeah yeah you know i.
• 22:07
  Speaker 3: Also think shopping trends too man that people are shopping
• 22:10
  Speaker 3: differently people are shopping more online people want easy things
• 22:15
  Speaker 3: people are more in target people.
• 22:17
  Speaker 1: Love running shoes the running shoe wave is i mean
• 22:19
  Speaker 1: and you obviously have some very successful.
• 22:22
  Speaker 3: Running yes Yeah, that retro running era that all the
• 22:25
  Speaker 3: brands are really thriving in is a special time. And
• 22:29
  Speaker 3: I think Nike has, I think during that time, all
• 22:32
  Speaker 3: these retro running companies were really getting their foot in,
• 22:36
  Speaker 3: like Saucony, Asics, New Balance, and all that stuff.
• 22:38
  Speaker 2: I think Nike was still killing it with the basketball shoes. Yeah, yeah, yeah.
• 22:42
  Speaker 1: And now they got, like, the Vimeros are dope, obviously.
• 22:44
  Speaker 1: The Vimeros had a wave, you know what I'm saying?
• 22:46
  Speaker 2: I got Vimeros right now. Vimeros are super comfortable.
• 22:49
  Speaker 1: Oh, those are the best. Whoa, what are those?
• 22:51
  Speaker 2: It's the Doernbecher. Oh, those are crazy. Yeah, no, these
• 22:54
  Speaker 2: are cool. I think they went a little under the radar.
• 22:56
  Speaker 1: Oh, those are crazy. Scoop these.
• 22:58
  Speaker 2: These are crazy.
• 22:59
  Speaker 1: Yeah, it's crazy because I feel like that and then
• 23:01
  Speaker 1: like even like obviously Jordan and Nike are separate, but
• 23:03
  Speaker 1: they're owned by the Nike owns Jordan. But I think
• 23:07
  Speaker 1: with the Jordan thing, it's almost like figuring out like
• 23:12
  Speaker 1: how to get the kids to be as excited as
• 23:14
  Speaker 1: like the 40-year-old dudes. Because I'm like, dog. I'm super, like,
• 23:19
  Speaker 1: I think recently, like, this past weekend, the Black Pack dropped.
• 23:23
  Speaker 2: Yeah, those are crazy.
• 23:25
  Speaker 1: Those are crazy. Yeah. Those 16s sold out everywhere.
• 23:29
  Speaker 2: Yeah.
• 23:30
  Speaker 1: But the 14s were, like, so crazy. Yeah.
• 23:33
  Speaker 2: I also think even that, man. We grew up, like,
• 23:37
  Speaker 2: loving random just drops, random names, random stuff. But I
• 23:42
  Speaker 2: think the kids... They're into different things, man. Into streaming.
• 23:45
  Speaker 2: They want comfort. They're in school all day.
• 23:48
  Speaker 1: You see kids outside wearing slides. I was that complex
• 23:51
  Speaker 1: kind of kid who was wearing the puffy slides with
• 23:54
  Speaker 1: the fucking toenails on.
• 23:55
  Speaker 2: Them and shit.
• 23:56
  Speaker 1: It's definitely a different era. Everyone's wearing the really baggy sweats.
• 24:01
  Speaker 2: Baggy sweats, yeah.
• 24:02
  Speaker 1: It's definitely a comfy... The comfy era is here.
• 24:05
  Speaker 3: Man, when I was in school, people would get bullied
• 24:07
  Speaker 3: if they weren't having the right footwear on. And now
• 24:10
  Speaker 3: kids would wear just a a bear shoe with.
• 24:13
  Speaker 2: Claws on it.
• 24:14
  Speaker 1: Bro, and some PJ pants.
• 24:15
  Speaker 2: PJs and stuff like that.
• 24:17
  Speaker 1: And an Essentials t-shirt or something.
• 24:18
  Speaker 2: So I think that's also, I don't think that's Nike's fault.
• 24:21
  Speaker 2: I don't think that's anybody's fault.
• 24:22
  Speaker 1: No, it's not. It's definitely not.
• 24:23
  Speaker 2: People are more, you know, they're not zoned in on
• 24:27
  Speaker 2: one thing.
• 24:27
  Speaker 1: Well, like those slides, they dropped those ID slides. Them
• 24:30
  Speaker 1: bitches sold out.
• 24:31
  Speaker 2: Still, every time they come out.
• 24:32
  Speaker 1: Every time they drop, they're out of here. And it's like,
• 24:34
  Speaker 1: and I see the kids, bro. You know, my son
• 24:36
  Speaker 1: plays AAU, so we'd be around a bunch of, financially
• 24:40
  Speaker 1: astute teenagers, and they all got them fucking shoes on.
• 24:43
  Speaker 1: So I think, like, I think leaning into the comfort shit,
• 24:45
  Speaker 1: and then for us, like, the Jordan heads, it's like,
• 24:48
  Speaker 1: I'm just happy. I'm like, yep, I'll take those. I'll
• 24:52
  Speaker 1: take those.
• 24:53
  Speaker 2: Jordan's killing it, man.
• 24:53
  Speaker 3: Even on the collaboration side, like, the Nigel stuff, Free
• 24:57
  Speaker 3: the Youth stuff, you know, I think Jordan, the Jordan
• 25:02
  Speaker 3: brand has a good way to, like, amplify, like, their
• 25:05
  Speaker 3: drops and stuff like that. And also the stuff that
• 25:07
  Speaker 3: we love that Like, I love that I can go
• 25:09
  Speaker 3: buy a pair of Chrome 8s right now from anywhere
• 25:11
  Speaker 3: in L.A. or Aquas a few months ago.
• 25:15
  Speaker 1: Yeah, even like those, what were the 5s that were
• 25:17
  Speaker 1: just sitting everywhere? They were white with the chrome accents.
• 25:20
  Speaker 1: They were just sitting everywhere for like three months. And
• 25:23
  Speaker 1: I'm like, this is a dope shoe.
• 25:24
  Speaker 2: It's a good shoe, yeah.
• 25:25
  Speaker 1: It's like a good sneaker. Yeah. And then all of like,
• 25:28
  Speaker 1: even the OG colorways. Yeah. It's like the Space Jam 9s.
• 25:31
  Speaker 1: You go get the Space Jam 9s. Yeah. You know?
• 25:34
  Speaker 2: It's crazy that they're calling them Space Jam 9s.
• 25:36
  Speaker 1: It is crazy because that never happened. They never were
• 25:39
  Speaker 1: calling them the Space Jam 9s until now with the
• 25:42
  Speaker 1: Toon Squad box.
• 25:43
  Speaker 3: Yeah.
• 25:44
  Speaker 1: I'm like, okay. Just because he had them on in there.
• 25:47
  Speaker 2: A little re-rocking.
• 25:48
  Speaker 1: Yeah, the re-rock. I ain't mad at it, though. I
• 25:49
  Speaker 1: ain't mad at it. If you could work on a
• 25:53
  Speaker 1: dream silhouette, obviously Air Force, I feel like, is a signature. Yeah.
• 25:57
  Speaker 1: shoe everybody would like to work on because it's such
• 25:59
  Speaker 1: a great canvas.
• 26:00
  Speaker 2: Yeah, it's like a white t-shirt.
• 26:01
  Speaker 1: It's like a white tee. Outside of an Air Force,
• 26:04
  Speaker 1: what are some other silhouettes that you would just really
• 26:06
  Speaker 1: love to.
• 26:07
  Speaker 2: Man, I love to work on the Tim Duncans. I
• 26:10
  Speaker 2: love to work on.
• 26:10
  Speaker 1: Those Tim Duncans are... Those silver ones were crazy.
• 26:13
  Speaker 2: The whole bubble on the bottom?
• 26:14
  Speaker 3: I think I definitely can do something fly, some fly colorways.
• 26:18
  Speaker 3: I would love to work on, like, Vimeros.
• 26:19
  Speaker 2: I love to work on.
• 26:21
  Speaker 3: I do think that the one thing that I've been
• 26:24
  Speaker 3: a little insecure about Going into now people see my shoe,
• 26:27
  Speaker 3: it's a retro basketball shoe. There's a lot of people
• 26:32
  Speaker 3: that was really supporting me on running stuff. So I
• 26:35
  Speaker 3: think I love to feed that community.
• 26:37
  Speaker 1: Yeah, they're like, oh, yeah, we like those, but come on, man,
• 26:39
  Speaker 1: give us something.
• 26:41
  Speaker 2: So I love to do that. And I think also Barclays.
• 26:45
  Speaker 2: I think I love Barclays.
• 26:46
  Speaker 3: I think I love... What's another shoe that I would
• 26:50
  Speaker 3: love to... And I think if Jordan... If there was
• 26:53
  Speaker 3: ever an opportunity to work on some Jordan product, like
• 26:55
  Speaker 3: your Jordan 16, Lowe's, 18s, 19s.
• 26:59
  Speaker 2: Oh, you're going after me.
• 27:00
  Speaker 1: Even 20s.
• 27:00
  Speaker 3: Yeah, that was a good era for me, man. I
• 27:02
  Speaker 3: used to love like, because I felt like that era
• 27:04
  Speaker 3: in shoes, people were starting to fade a little bit.
• 27:08
  Speaker 2: Like they started to wear like.
• 27:09
  Speaker 1: I feel like the 17 is the last Jordan that
• 27:12
  Speaker 1: I really was like, because that was the Wizards one. Yeah.
• 27:16
  Speaker 1: Came in a suitcase.
• 27:17
  Speaker 2: Yeah.
• 27:18
  Speaker 1: I feel like any of the Jordans after he stopped playing. Yeah.
• 27:21
  Speaker 1: I couldn't even tell you what a 20 looks like.
• 27:24
  Speaker 2: The 20 got the strap with hieroglyphics on the front.
• 27:28
  Speaker 1: Oh, yeah, yeah, yeah, yeah. No, no, those were cool.
• 27:31
  Speaker 2: Those were different, but they were cool.
• 27:33
  Speaker 3: But I do think that around that time, Nike started
• 27:36
  Speaker 3: really going harder, or Jordan started going harder with the retro.
• 27:39
  Speaker 2: So people were still.
• 27:39
  Speaker 3: Wearing nines and 11s and things when the new numbers
• 27:43
  Speaker 3: were coming out. I used to just love the retro.
• 27:47
  Speaker 3: the first day of school new jordans man 20s.
• 27:49
  Speaker 1: I now i close my eyes and just think of
• 27:51
  Speaker 1: mellow wearing them yeah yeah yeah.
• 27:53
  Speaker 3: So i there's a lot of stuff that i would
• 27:55
  Speaker 3: love to get my hands on but you know it's
• 27:57
  Speaker 3: it's a it's a journey to get to all that
• 28:00
  Speaker 3: stuff man.
• 28:00
  Speaker 1: What about if you were to put together your personal
• 28:03
  Speaker 1: favorite uh nikes or jordans top five obviously you're a
• 28:08
  Speaker 1: huge sneaker head so just not something you'd want to
• 28:11
  Speaker 1: design just your personal favorite yeah Man.
• 28:14
  Speaker 3: I think I've always loved the Air Max 1s, the
• 28:18
  Speaker 3: Air Force 1s. It's a shoe called the Wolven Footscape
• 28:22
  Speaker 3: I always love. I used to just, when I started
• 28:26
  Speaker 3: running the streets reselling shoes and being in the complex
• 28:31
  Speaker 3: cons and stuff, it was always a really comfortable shoe.
• 28:34
  Speaker 3: Air Jordan 17, of course. It doesn't get as much
• 28:39
  Speaker 3: love as it used to get back.
• 28:40
  Speaker 2: In the day, but the Jordan 11, man.
• 28:41
  Speaker 3: The Jordan 11... was like the greatest shoe of all
• 28:45
  Speaker 3: time until it just got super oversaturated.
• 28:48
  Speaker 1: Yeah, like the Brett 11s. I mean, come on, man.
• 28:51
  Speaker 1: The Columbia 11s, the Brett 11s. Those are shoes you
• 28:55
  Speaker 1: would cry for as a kid. Yeah, those were like,
• 28:58
  Speaker 1: it's funny because like that was the shoe that like,
• 29:00
  Speaker 1: I'm 39, so like that's a shoe that like around
• 29:04
  Speaker 1: the age where I was like, because like when I, bro,
• 29:08
  Speaker 1: I wasn't, really like paying attention to shoes when the
• 29:11
  Speaker 1: threes were a thing i think i might have been
• 29:13
  Speaker 1: barely i'm born in 87 you know what i'm saying
• 29:15
  Speaker 1: so it's like but the 11s were kind of like
• 29:17
  Speaker 1: the 10s and the 11s i specifically remember as a
• 29:20
  Speaker 1: kid being like dang because then obviously the 11s he
• 29:23
  Speaker 1: wore like this space jam 11s you know what i'm
• 29:25
  Speaker 1: saying but yeah i think the 11 it has been
• 29:30
  Speaker 1: like you said it's it's kind of it's it's it's
• 29:33
  Speaker 1: become the like christmas shoe.
• 29:34
  Speaker 3: Yeah Like if I seen somebody at Complex Con and
• 29:39
  Speaker 3: like a bread, bread 11 right now, I'll probably look
• 29:41
  Speaker 3: at them like, that's just like a Nike, you look
• 29:44
  Speaker 3: like a Nike poster. Like you just look like, uh,
• 29:48
  Speaker 3: you just look like a stand, like what you call
• 29:50
  Speaker 3: like a standard generic sneaker.
• 29:52
  Speaker 1: Yeah. I feel that way when I see people wearing like,
• 29:54
  Speaker 1: like the, what's the red and white ones with the
• 29:56
  Speaker 1: red patent leather or like I just feel like I really,
• 30:01
  Speaker 1: if it's not the Space Jam 11s or what's the
• 30:05
  Speaker 1: black and white ones?
• 30:06
  Speaker 2: The Concords.
• 30:07
  Speaker 1: The Concords or the bread ones. I'm just like, eh.
• 30:13
  Speaker 1: I mean, I have a pair of old Columbia 11s
• 30:15
  Speaker 1: that I like still. But I just feel like I
• 30:17
  Speaker 1: bought the purple ones that dropped. They had those purple
• 30:21
  Speaker 1: ones that just dropped last. Was it this year or
• 30:23
  Speaker 1: late last year?
• 30:24
  Speaker 2: The 11s?
• 30:26
  Speaker 1: I think they're Mojave 11s.
• 30:27
  Speaker 2: Oh, yeah, yeah. It was all purple.
• 30:29
  Speaker 1: All purple. I copped them. They're just sitting. I just
• 30:32
  Speaker 1: can't wear them. I don't know why. I'm like, I
• 30:35
  Speaker 1: don't know. I have them.
• 30:36
  Speaker 2: Yeah, I think they came out around this time last year.
• 30:38
  Speaker 1: Yeah, yeah, because they dropped those and some all blacked
• 30:41
  Speaker 1: out 10s at the same time. And I like the 10s,
• 30:43
  Speaker 1: but no, the 11s. Yeah, I think you got to
• 30:47
  Speaker 1: get your hand on them 11s, man, and do something
• 30:49
  Speaker 1: with them. You already know Arizona, man. The Bootleg Head
• 30:51
  Speaker 1: Podcast brought to you by our partners at Raffi Law Group. Now,
• 30:54
  Speaker 1: we love Raffi Law Group, man. Arizona's premier personal injury firm.
• 30:59
  Speaker 1: What I love about Raffi is they're so dependable, so trustworthy,
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• 31:28
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  Speaker 1: Call Rafi. 623-388-4333. Rafi Law Group. The only personal injury
• 31:44
  Speaker 1: law firm that we will ever rock with right here
• 31:46
  Speaker 1: on the Blue Lake Head podcast. All right. So look, Kalshi,
• 31:49
  Speaker 1: this week, this is what I like. I think the
• 31:51
  Speaker 1: Eagles are absolutely trash. And I think the Panthers are
• 31:55
  Speaker 1: about to smoke on that Jalen Hurts pack. So this
• 31:57
  Speaker 1: is what I like because the Panthers are trading at
• 32:00
  Speaker 1: even right now. 50-50. That's right. So you can get
• 32:03
  Speaker 1: the Panthers right now a contract for them to beat
• 32:05
  Speaker 1: the Eagles 50%. That's 50 cents, all right? So run
• 32:09
  Speaker 1: that up. I think the Panthers are about to smoke
• 32:11
  Speaker 1: the Eagles. The Eagles just got rid of 40% of
• 32:14
  Speaker 1: their offensive line, traded one of the bros. The other
• 32:16
  Speaker 1: bro said, I've had enough. I'm retiring. Jalen Hurts is
• 32:19
  Speaker 1: a broken man. Meanwhile, the little midget over there in Carolina,
• 32:23
  Speaker 1: Bryce Young, that little tiny-ass fool, he's slinging that thing
• 32:27
  Speaker 1: to the bro from U of A. What's the guy's name? McMullen, McMillan, whatever,
• 32:31
  Speaker 1: whatever the fuck. The guy who looks like The Rock's grandson. Anyway, listen,
• 32:34
  Speaker 1: hit the link in the bio. When you trade $ 25,
• 32:36
  Speaker 1: you'll get $ 55 for free on Couchy. We're going with
• 32:40
  Speaker 1: the Panthers big time at 50% on Couchy, man. So
• 32:44
  Speaker 1: appreciate the support, and let's get into the episode. Like,
• 32:46
  Speaker 1: I just saw their, did you see the green screen
• 32:48
  Speaker 1: ones they just announced?
• 32:49
  Speaker 3: Yeah, I just seen somebody, I seen people, like, on
• 32:51
  Speaker 3: Instagram talking about them, talking bad about them.
• 32:53
  Speaker 1: Them bitches finna go up on Christmas. You're about to
• 32:55
  Speaker 1: see them shits in every family photo on Christmas if
• 32:57
  Speaker 1: they're coming out before Christmas.
• 32:59
  Speaker 3: Yeah, but I think, you know, as what you mentioned about, like,
• 33:02
  Speaker 3: just stock price and stuff, like, it's, to me, I
• 33:04
  Speaker 3: think little things like that, man, gotta be, like, just fundamental.
• 33:07
  Speaker 3: I don't think it's, like, anybody's failing. I think it
• 33:10
  Speaker 3: has to be, like, just fundamental switches.
• 33:12
  Speaker 2: And stuff like that.
• 33:13
  Speaker 1: And 100%, and like you were saying, like, it's like,
• 33:15
  Speaker 1: but at the end of the day, like, Fashion changes, right? And, like,
• 33:18
  Speaker 1: everything's youth-driven. Yeah. So it's like kids are at the crib, bro.
• 33:24
  Speaker 1: They're trying to stream. They're trying to play video games.
• 33:26
  Speaker 1: I mean, GTA motherfuckers are not about to be outside.
• 33:28
  Speaker 1: So it's like we used to, like, hit the mall. Yeah. And, like,
• 33:33
  Speaker 1: want to have some fly shit. Yeah. Now I feel like.
• 33:36
  Speaker 3: I think what we're about to go through for, like,
• 33:38
  Speaker 3: that launch of GTA may be something we've never seen
• 33:40
  Speaker 3: before as far as, like.
• 33:42
  Speaker 2: A new wave of content.
• 33:46
  Speaker 3: I think when those meta glasses came out, man, it's
• 33:48
  Speaker 3: like a whole different lane of content you see from
• 33:52
  Speaker 3: people filming on their glasses.
• 33:54
  Speaker 2: I think you just can see GTA stuff for at
• 33:56
  Speaker 2: least seven, eight months.
• 33:57
  Speaker 1: Non-stop. There's going to be people whose entire YouTube channel
• 34:00
  Speaker 1: is based around their GTA character. I went and worked
• 34:03
  Speaker 1: out today. This is getting a lap dance in GTA.
• 34:06
  Speaker 1: It's crazy. What is one of the fashion trends of
• 34:10
  Speaker 1: the last, let's say, 15 years that you've absolutely just hated?
• 34:15
  Speaker 1: What's the worst one? Because there's been some dog shit.
• 34:17
  Speaker 1: I think back to the skinny jeans era.
• 34:19
  Speaker 2: Yeah, skinny jeans was tough.
• 34:20
  Speaker 3: I was actually watching some music videos on YouTube the
• 34:23
  Speaker 3: other day and everybody was in skinnies and it was
• 34:25
  Speaker 3: kind of a little hard to look at just because
• 34:28
  Speaker 3: fashion is just such in a different place right now.
• 34:30
  Speaker 2: But I think also like... Oh, man. Did I completely hate?
• 34:35
  Speaker 1: I don't know.
• 34:37
  Speaker 3: I think maybe just like the super emo era right
• 34:41
  Speaker 3: now that I think we're in.
• 34:43
  Speaker 1: It just.
• 34:43
  Speaker 2: I don't think... I just, like, despise it.
• 34:45
  Speaker 3: I just think it's hard for me to identify and, like, understand.
• 34:49
  Speaker 3: And I think it's a whole, even industry, with, like,
• 34:52
  Speaker 3: music and artists and.
• 34:53
  Speaker 1: Music to the fashion.
• 34:54
  Speaker 2: Yeah, that stuff.
• 34:55
  Speaker 1: I think we were walking around Complex Con, and obviously... Yeah.
• 34:58
  Speaker 1: It was Cardi and Ken Carson and Destroy Lonely.
• 35:00
  Speaker 2: Yeah.
• 35:01
  Speaker 1: And them kids. I think about... Because I don't know
• 35:06
  Speaker 1: how old you are, but I feel like we're closer
• 35:07
  Speaker 1: in age than that. But when I was a kid,
• 35:11
  Speaker 1: there was, like... Hot Topic and Mr. Rags, and there
• 35:16
  Speaker 1: was kids who would be gothic kids. And they would
• 35:20
  Speaker 1: have the black ripped up, just giant baggy jeans.
• 35:25
  Speaker 2: The face, the eye paint.
• 35:27
  Speaker 1: Yeah, all that shit. But they would be listening, back then,
• 35:29
  Speaker 1: they'd be listening to Marilyn Manson. You know what I'm saying?
• 35:32
  Speaker 1: So I feel like the new version of that is
• 35:35
  Speaker 1: whatever the Cardi shit is. But then it's interesting, because
• 35:38
  Speaker 1: then you'll see another kid walking around Dress like Cardi,
• 35:41
  Speaker 1: but it's like the backwards jersey and the hat with
• 35:44
  Speaker 1: the do-rag. And it's like, it's just, yeah, I feel
• 35:48
  Speaker 1: like whatever era we're in right now, you got it.
• 35:51
  Speaker 1: Because you have to have also been like, damn, because
• 35:56
  Speaker 1: I feel like I'm aging out of whatever the new
• 35:59
  Speaker 1: shit is.
• 35:59
  Speaker 2: I think that's probably what it is, though. I've always
• 36:02
  Speaker 2: felt like I was.
• 36:04
  Speaker 2: I was at least fashionable enough to contribute to every era. Like,
• 36:08
  Speaker 2: you know, at least people wearing jerseys. I'm going to
• 36:10
  Speaker 2: get a jersey. People wearing these type of Yeezys. Let
• 36:13
  Speaker 2: me go get some Yeezys.
• 36:14
  Speaker 3: I think this era we in right now with that
• 36:17
  Speaker 3: is a little tough for me to even find.
• 36:19
  Speaker 2: Like, it does feel like aging out.
• 36:21
  Speaker 1: Or it's just like there's a specific corner of youth
• 36:24
  Speaker 1: that you're just like, man, I ain't got nothing for you.
• 36:27
  Speaker 1: I don't even know what the fuck y'all on.
• 36:30
  Speaker 2: But, you know, I think.
• 36:32
  Speaker 1: You know, I mean, look, Cardi was selling a Mitchell
• 36:34
  Speaker 1: and S jersey of all the NBA teams. So, like,
• 36:36
  Speaker 1: I mean, that's, obviously, there's kids buying that shit because
• 36:38
  Speaker 1: he did the jersey. But it is definitely, it is
• 36:41
  Speaker 1: an interesting time because I do feel like there's, but
• 36:45
  Speaker 1: you still have the cultural relevancy of, you know, Pharrell
• 36:51
  Speaker 1: and the Clips had a run. But that's all our shit. Yeah.
• 36:54
  Speaker 1: You know what I'm saying? Like, I had to, like,
• 36:56
  Speaker 1: force my son to come with me to the Clips show. Yeah.
• 36:59
  Speaker 1: Because I'm like, nah, it's Al Muneer. Yeah. I give
• 37:02
  Speaker 1: it up to Tyler for keeping a lot of the
• 37:04
  Speaker 1: colors alive with the youth.
• 37:05
  Speaker 2: Yeah.
• 37:06
  Speaker 1: Because Tyler is very vibrant.
• 37:09
  Speaker 2: Yeah.
• 37:10
  Speaker 1: All his branding, a lot of colors.
• 37:11
  Speaker 2: No, Tyler's super talented.
• 37:14
  Speaker 3: Man, you just really reminded me of something, man. It's
• 37:18
  Speaker 3: hard to even get my son to want to go
• 37:20
  Speaker 3: to games with me. Man, I would love on a
• 37:22
  Speaker 3: school night to go to a Yankee game or a
• 37:25
  Speaker 3: concert or something.
• 37:26
  Speaker 2: My son is not into any of that.
• 37:28
  Speaker 1: Yeah.
• 37:29
  Speaker 2: It's almost like surgery for me to make him grow up.
• 37:31
  Speaker 1: It's like, come on, man. Let's get out of the house.
• 37:32
  Speaker 2: Everything's different. Our whole world is.
• 37:34
  Speaker 3: We are really aging out of what our generation was.
• 37:37
  Speaker 1: Bro, it's crazy. Back to the hip-hop side. Who's kind
• 37:41
  Speaker 1: of like your Mount Rushmore rap?
• 37:43
  Speaker 2: Mount Rushmore? I think definitely Kanye. I think Jay-Z, Nas.
• 37:52
  Speaker 2: Nipsey Hussle.
• 37:53
  Speaker 1: Nip? You're a big Nip guy?
• 37:55
  Speaker 2: Yeah, man.
• 37:56
  Speaker 1: Nip.
• 37:57
  Speaker 3: Nip has a lot to do with just my brand
• 37:58
  Speaker 3: in general. My hats always say Fevron some fly. It
• 38:01
  Speaker 3: comes from Nip, Fevron some fly shit. And this was
• 38:04
  Speaker 3: something out, like a quote that meant a lot to
• 38:08
  Speaker 3: me when he was alive.
• 38:09
  Speaker 1: I mean, he was a fucking, obviously a force, but
• 38:14
  Speaker 1: especially if you were like a blog era kid, he
• 38:15
  Speaker 1: was that guy for sure.
• 38:17
  Speaker 3: He just talked a lot of financial literacy. He talked
• 38:19
  Speaker 3: a lot of direct to consumer type stuff in his
• 38:25
  Speaker 3: music through His.
• 38:27
  Speaker 1: Actions, too, like the Crenshaw tape and, you know, being
• 38:31
  Speaker 1: that like that Proud to Pay movement, I think was
• 38:33
  Speaker 1: like special and like it's changed. I mean, it was
• 38:36
  Speaker 1: the beginning of like a lot of like what LaRussell does.
• 38:39
  Speaker 2: Yeah.
• 38:39
  Speaker 1: Like, you know, a lot of people. Yeah.
• 38:40
  Speaker 3: No, man, it was a I think if there was
• 38:43
  Speaker 3: ever like a moment that changed my life in general,
• 38:46
  Speaker 3: it was it was two songs. It was on the
• 38:49
  Speaker 3: same tape. It was seven days. Anybody in the Nip vault,
• 38:54
  Speaker 3: like seven days a week.
• 38:55
  Speaker 2: Yeah.
• 38:56
  Speaker 3: Um, and it was, um, Feb on some fly shit,
• 38:59
  Speaker 3: Feb on some fly shit. He shot the video in
• 39:01
  Speaker 3: Japan and just went around all different stores. And I
• 39:04
  Speaker 3: think that was just something that showed me, like, I
• 39:07
  Speaker 3: want to, I want to really make clothes and I
• 39:09
  Speaker 3: want to pair it with music.
• 39:10
  Speaker 2: And I want to.
• 39:11
  Speaker 3: Um, kind of just teach, teach, teach through my music
• 39:15
  Speaker 3: the way he was teaching through his music. So man,
• 39:17
  Speaker 3: when he, when he passed, it was, you know, it was,
• 39:20
  Speaker 3: it was kind of, it was kind of tough to
• 39:22
  Speaker 3: even imagine.
• 39:24
  Speaker 1: And you're in the Bronx. Here, I always tell everybody,
• 39:28
  Speaker 1: and people call me crazy, but I live here. So
• 39:32
  Speaker 1: it's like when, obviously, Nipsey passing away, it felt, and
• 39:36
  Speaker 1: I knew Nip, so maybe obviously I'm biased, but it
• 39:40
  Speaker 1: just felt like heavier than, you know. uh, anything that I've,
• 39:46
  Speaker 1: I've been in LA for. And like, I was here
• 39:48
  Speaker 1: when Kobe passed, you know? Um, so shout out to
• 39:51
  Speaker 1: knit man. I think he, his influence is like, it's
• 39:54
  Speaker 1: dope to see it growing for people who are like
• 39:58
  Speaker 1: becoming like aware of all that stuff we're talking about,
• 40:01
  Speaker 1: but they didn't know they weren't fans of him when
• 40:03
  Speaker 1: he was alive or they were too young, you know
• 40:05
  Speaker 1: what I mean? And so that's dope. Um, have you
• 40:08
  Speaker 1: been able to link with fat Joe yet? The Bronx legend? No, no,
• 40:11
  Speaker 1: I haven't.
• 40:12
  Speaker 2: I haven't, I haven't met.
• 40:12
  Speaker 1: Air Force One legend?
• 40:14
  Speaker 3: I haven't met Joe. We, I've been in a few different, um,
• 40:17
  Speaker 3: like rooms with him. Like recently Nike had like a suite, um,
• 40:21
  Speaker 3: had like a suite for like fashion week where like
• 40:24
  Speaker 3: celebrities came through and were picking up product and we
• 40:26
  Speaker 3: were there at the same time. But man, Joe is a,
• 40:29
  Speaker 3: is a mega star. So, you know, he walks in
• 40:32
  Speaker 3: a room, it's, the whole room had to, is catering to,
• 40:35
  Speaker 3: you know, him and what he got going on. Um,
• 40:37
  Speaker 3: But he's meant a lot to the Bronx growing up.
• 40:42
  Speaker 3: Fat Joe to the Bronx is almost like Michael Jordan
• 40:45
  Speaker 3: almost in some ways.
• 40:46
  Speaker 2: 100%.
• 40:47
  Speaker 3: He's always been special in the sneaker space and music
• 40:51
  Speaker 3: and fashion just in general too. Especially for a bigger dude.
• 40:56
  Speaker 3: A bigger dude, he always talked the fly stuff.
• 40:59
  Speaker 1: Yeah, I feel like it's always dope because, I mean, look,
• 41:02
  Speaker 1: at the end of the day, when you're a bigger dude,
• 41:03
  Speaker 1: it's a little bit harder to get your shit in size.
• 41:05
  Speaker 3: So you got to work a little harder sometimes to
• 41:07
  Speaker 3: get fly. Yeah, but he's always embodied that. And when
• 41:11
  Speaker 3: I was a kid, man, Joe and Pun, man, they were, like,
• 41:18
  Speaker 3: larger than life.
• 41:20
  Speaker 1: Which MC you think's got the best style?
• 41:23
  Speaker 2: The best style?
• 41:24
  Speaker 1: 2026. Um....
• 41:28
  Speaker 2: She's got the best style. That was a tough one.
• 41:33
  Speaker 2: Probably still Ye.
• 41:35
  Speaker 1: Ye ain't wearing all them colors, though.
• 41:38
  Speaker 3: He's not wearing all the colors, but I think that
• 41:40
  Speaker 3: Ye is probably still the person that, if you get
• 41:44
  Speaker 3: a glimpse of what he's wearing, it's going to change
• 41:45
  Speaker 3: the whole industry for it. If he goes to wear
• 41:48
  Speaker 3: something from Meryl's Marvel, Meryl's sold out.
• 41:50
  Speaker 1: I literally was thinking this today, thinking about interviewing you,
• 41:53
  Speaker 1: and I was just thinking about Kanye, and I was like, yo,
• 41:56
  Speaker 1: if Kanye... announced a new album tomorrow and just like
• 42:00
  Speaker 1: popped out in like the og colorful shit it's over
• 42:03
  Speaker 1: like he's changing fashion immediately yeah and like i did
• 42:07
  Speaker 1: you see the video of uh kaisanet showing kanye his
• 42:11
  Speaker 1: boots while he's wearing.
• 42:12
  Speaker 2: Them yeah similar yeah it was.
• 42:14
  Speaker 4: Like this guy has influenced so much it's like yeah
• 42:18
  Speaker 4: it's crazy like he made i mean dude polo was
• 42:20
  Speaker 4: obviously there's all the low heads out in new york
• 42:22
  Speaker 4: and polo and ralph lauren's always been a thing but
• 42:23
  Speaker 4: i remember Nobody in, I'm from Phoenix.
• 42:26
  Speaker 1: We always wearing colorful ass polos because of comedy.
• 42:29
  Speaker 3: It could be a literature book of just trends from
• 42:32
  Speaker 3: Ye to skinnies to leather pants to certain retro Jordans
• 42:39
  Speaker 3: to polo to denim to Don C hats to just
• 42:45
  Speaker 3: a lot of different brands, man. To Givenchy's, to Louis Vuitton's,
• 42:49
  Speaker 3: the Maricami's. I think when people underestimate when they talk
• 42:54
  Speaker 3: about like the Yeezy tree how it's just so much
• 42:56
  Speaker 3: things that grew from the tree of his influence and
• 43:00
  Speaker 3: the people around him and what he was able to
• 43:03
  Speaker 3: influence that even with him in this time where he's
• 43:06
  Speaker 3: not as present in culture as he used to be
• 43:09
  Speaker 3: that you still see the imprint in every single direction
• 43:13
  Speaker 3: from all the way from his child to the people
• 43:17
  Speaker 3: that used to work with him still very relevant in
• 43:19
  Speaker 3: fashion For sure.
• 43:21
  Speaker 1: Do you have a certain color palette that you work
• 43:25
  Speaker 1: off of? And are you conscious about introducing a new
• 43:28
  Speaker 1: color into something? Like, oh, I haven't used this color yet.
• 43:31
  Speaker 1: So when I use it, I like this color.
• 43:33
  Speaker 2: Yeah.
• 43:34
  Speaker 1: But when I throw it in the mix, it's new.
• 43:36
  Speaker 2: Yeah.
• 43:37
  Speaker 1: Do you think about that kind of stuff?
• 43:38
  Speaker 2: Yeah, 100%. I feel like my brand, the top colors
• 43:40
  Speaker 2: is purple and coral.
• 43:46
  Speaker 1: Right.
• 43:47
  Speaker 3: But since then, like, I introduced purple and coral. I
• 43:49
  Speaker 3: try to introduce different colors into, like, the family. Like,
• 43:52
  Speaker 3: this year, I've introduced, like, this emerald green.
• 43:55
  Speaker 2: Like, I dropped the G-Shock.
• 43:57
  Speaker 1: Yeah, the G-Shock. G-Shock's hard, by the way.
• 43:58
  Speaker 3: I dropped, like, the Skullcandy headphones. I dropped a few
• 44:00
  Speaker 3: different things. It was, like, emerald green.
• 44:02
  Speaker 2: And when I was doing stuff with Hat Club, it.
• 44:04
  Speaker 3: Was, you know, I used to do the almost, like,
• 44:08
  Speaker 3: wizard's blue with the forest green.
• 44:11
  Speaker 1: Yeah.
• 44:12
  Speaker 3: And then I would do, like, the orange and the.
• 44:15
  Speaker 3: The green is like a carrot and stuff. So I
• 44:17
  Speaker 3: think every year I try to give people something that
• 44:21
  Speaker 3: feels fresh, feels new, and it almost invites this new world.
• 44:25
  Speaker 3: Because I do think that, you know, I'm pretty sure
• 44:29
  Speaker 3: there's other people out there, but as like what I do,
• 44:32
  Speaker 3: I like this when people see stuff they know that
• 44:33
  Speaker 3: that must be a J-Tips hat or that must be
• 44:35
  Speaker 3: a J-Tips shoe.
• 44:36
  Speaker 1: Signature.
• 44:37
  Speaker 2: It's just the way that the colors bounce off of
• 44:39
  Speaker 2: each other. It has to be.
• 44:41
  Speaker 1: Nah. I saw you, Savior, had flipped the Rock-A-Wear logo
• 44:46
  Speaker 1: on the tee. Yeah. If you could bring back any
• 44:48
  Speaker 1: OG clothing line, what would it be? Oh, man.
• 44:52
  Speaker 2: Kid Robot.
• 44:53
  Speaker 1: Kid Robot was crazy.
• 44:54
  Speaker 2: Kid Robot.
• 44:56
  Speaker 3: Rock-A-Wear was a good one. Actually, it's funny you mentioned LRG.
• 45:00
  Speaker 3: I chatted with the owner, LRG, at ComplexCon. They need you.
• 45:04
  Speaker 3: That was a big one.
• 45:06
  Speaker 2: LRG was the wave.
• 45:07
  Speaker 1: LRG was like a.
• 45:11
  Speaker 3: like everyone like every other big brand went with an
• 45:14
  Speaker 3: lrg with my new jays bro i mean i think.
• 45:16
  Speaker 1: Back to the um the full zip up skeleton yeah
• 45:19
  Speaker 1: when kanye was wearing that red one yeah and then
• 45:21
  Speaker 1: like some of those ads when i feel like they
• 45:24
  Speaker 1: had all the ads or all the all the up-and-coming
• 45:27
  Speaker 1: rappers that were crazy.
• 45:28
  Speaker 3: And then it was a um i'm not sure out
• 45:30
  Speaker 3: here you guys are familiar with it but fabulous had
• 45:32
  Speaker 3: a A brand called Rich Young.
• 45:34
  Speaker 1: I saw it at the... It was at ComplexCon.
• 45:37
  Speaker 2: Oh, really?
• 45:37
  Speaker 1: There was a booth.
• 45:38
  Speaker 2: Oh, really? I didn't see it. Oh, wow. I wish
• 45:41
  Speaker 2: I'd seen it.
• 45:41
  Speaker 1: It was in the middle. It was small, but I
• 45:44
  Speaker 1: was like, this is the fabulous shit. And they even
• 45:46
  Speaker 1: had the OG Fab ad. Really? Yeah. Oh, man. So
• 45:49
  Speaker 1: I don't know if Fab's still a part of that
• 45:51
  Speaker 1: or not.
• 45:51
  Speaker 3: I'm sad I didn't see it because, man, when I
• 45:53
  Speaker 3: was growing up and at first had the ability to
• 45:56
  Speaker 3: go into Manhattan by myself... Rich Young, Bape, and Billionaire
• 46:00
  Speaker 3: Boys Club would be on the same rack, like Union,
• 46:04
  Speaker 3: before those stores had their own stores. That was an option,
• 46:09
  Speaker 3: like a Bape tea or a Rich Young tea. I
• 46:14
  Speaker 3: think that was really that era.
• 46:17
  Speaker 1: Shout out to Bape, man. Bape is still like Have
• 46:20
  Speaker 1: you been to Japan yet?
• 46:21
  Speaker 2: Yeah, I've been to Japan.
• 46:22
  Speaker 1: Yeah. So, yeah, I mean, as you know, like, the Japan,
• 46:25
  Speaker 1: it's shopping there is the best. You damn near shouldn't
• 46:29
  Speaker 1: go to Japan with luggage.
• 46:30
  Speaker 3: Yeah, you shouldn't go with luggage, and you shouldn't go
• 46:32
  Speaker 3: to Japan if you want to not have... You're going
• 46:35
  Speaker 3: to think about it every day.
• 46:36
  Speaker 1: If you want to keep your money and realize that
• 46:39
  Speaker 1: we're cooked and maybe I want to move across the water.
• 46:42
  Speaker 2: Yeah.
• 46:43
  Speaker 1: Because you'll go to Japan and be like, why would
• 46:44
  Speaker 1: I ever want to leave here? It's clean. The food
• 46:47
  Speaker 1: is fire. The clothes are fire. Culture is lit. Like, it's... Oh,
• 46:50
  Speaker 1: it's the best.
• 46:51
  Speaker 3: People just have different, like, habits. Like, you know, people
• 46:54
  Speaker 3: just lining up straight for anything. Like, just everything's so clean.
• 46:59
  Speaker 2: Like, I had a... Probably the.
• 47:01
  Speaker 3: Craziest thing that happened to me in Japan is, like,
• 47:03
  Speaker 3: you know, I'll just get a drink.
• 47:05
  Speaker 2: Get a drink, a water bottle.
• 47:07
  Speaker 1: Right.
• 47:08
  Speaker 2: I couldn't throw it away for hours. There was no
• 47:09
  Speaker 2: garbage cans. But everything is clean.
• 47:11
  Speaker 1: It's so clean.
• 47:12
  Speaker 3: So it's like, in my shopping bags, I got, like,
• 47:14
  Speaker 3: little bottles and stuff that I'm waiting to find somewhere
• 47:16
  Speaker 3: that I can throw this stuff away.
• 47:17
  Speaker 1: Yeah, like, if you're walking around, like, like, Harajuku or
• 47:20
  Speaker 1: what's the other area where the other babe stores at
• 47:23
  Speaker 1: with all the thrift shops and shit. It's like so nice.
• 47:25
  Speaker 1: And you're just like, damn. And then all the stores
• 47:28
  Speaker 1: have like, like if you go to the Tokyo Jordan store,
• 47:31
  Speaker 1: they got some shit in there. And you're just like,
• 47:34
  Speaker 1: these are here? What the fuck?
• 47:36
  Speaker 3: Man, I went into even like the secondhand store that
• 47:38
  Speaker 3: had like everything in there.
• 47:40
  Speaker 2: And it was good prices.
• 47:41
  Speaker 3: They had like, it had an OG retro 11 from 96.
• 47:44
  Speaker 2: And it was, it was like, yeah, 300 bucks.
• 47:47
  Speaker 1: It's crazy.
• 47:48
  Speaker 2: I was like, no way. you probably can't wear it.
• 47:50
  Speaker 1: Yeah, like the soles are falling off when you take
• 47:53
  Speaker 1: your first step.
• 47:54
  Speaker 3: Yeah, but it's cool to see that it doesn't say
• 47:57
  Speaker 3: Retro Jordan. It says Air Jordan 11 on the box.
• 48:00
  Speaker 1: Yeah, no. When is your shoe officially dropping?
• 48:05
  Speaker 3: Beginning of next year. We got some stuff coming. I'm
• 48:07
  Speaker 3: not allowed to say exactly when, but it's going to
• 48:10
  Speaker 3: be soon. It's a 2027 project.
• 48:13
  Speaker 1: 2027 project, the Air Bacons. And have you already kind
• 48:16
  Speaker 1: of started crafting or figuring out The follow-up?
• 48:20
  Speaker 2: A little bit.
• 48:22
  Speaker 1: Have you landed on the silhouette? Obviously, you can't share
• 48:24
  Speaker 1: what it is, but have you kind of, have you
• 48:26
  Speaker 1: narrowed it down? Yeah, yeah.
• 48:28
  Speaker 3: We got some more stuff coming, man, which is just
• 48:30
  Speaker 3: a testament of hard work. I feel like one thing
• 48:34
  Speaker 3: that was like the critique online when people were saying like,
• 48:37
  Speaker 3: you know, you no longer with Saucony was people think
• 48:41
  Speaker 3: at Saucony I was able to do everything.
• 48:43
  Speaker 2: That I wanted and no, it was earned, man.
• 48:45
  Speaker 3: It was, it was us coming up with really good
• 48:47
  Speaker 3: concepts and really good themes and really good stories. And,
• 48:52
  Speaker 3: you know, I think we're able here at Nike to,
• 48:54
  Speaker 3: you know, you know, start that process again, just keep proving,
• 48:58
  Speaker 3: proving myself and trying to, you know, I always say
• 49:01
  Speaker 3: the prize for good work is more work. So just
• 49:03
  Speaker 3: trying to just keep the wheels turning.
• 49:05
  Speaker 1: That's fire, man. Well, listen, make sure you follow my guy, uh,
• 49:08
  Speaker 1: J tips, uh, savior worldwide is the brand. Yeah. Nike
• 49:12
  Speaker 1: shoe coming next year? Yeah. Soon or not. And then
• 49:16
  Speaker 1: with that, are you dropping like I saw the jersey
• 49:18
  Speaker 1: you were wearing? Is that all going to be like that?
• 49:20
  Speaker 2: Some apparel.
• 49:20
  Speaker 3: We got some apparel coming and some pants too. It
• 49:25
  Speaker 3: would have been fire if I had a water pants,
• 49:26
  Speaker 3: but they were able to get me some stuff fast
• 49:30
  Speaker 3: with Complex Con, but everything couldn't come.
• 49:32
  Speaker 2: So it'll be some stuff people get to see soon.
• 49:35
  Speaker 1: What was the... Complex Con was like... I tell people...
• 49:40
  Speaker 1: it was like being inside of the internet for a
• 49:42
  Speaker 1: couple of days. Yeah. What, what was the, was there
• 49:45
  Speaker 1: anything you were impressed that you saw? Because there's a
• 49:47
  Speaker 1: lot of young brands that are, there's a lot of
• 49:51
  Speaker 1: people who don't even have booths who are just walking
• 49:53
  Speaker 1: around hustling their brand out of bags and shit. You
• 49:55
  Speaker 1: know what I'm saying? Was there any, any, any younger
• 49:56
  Speaker 1: brands or younger designers that impressed you?
• 50:00
  Speaker 3: My, you know, the part of, Complex Con that is
• 50:03
  Speaker 3: the disadvantage for me is I don't really get to
• 50:04
  Speaker 3: walk around.
• 50:05
  Speaker 1: Rob Markman Now, you was there. Your shit was right
• 50:08
  Speaker 1: in the middle, and people are there to see you
• 50:10
  Speaker 1: and see the shoe.
• 50:12
  Speaker 2: Yeah, and it's also like.
• 50:13
  Speaker 3: The brand has changed so much that you start walking around,
• 50:15
  Speaker 3: people want to trail you. And especially with the Nike
• 50:18
  Speaker 3: stuff now, Nike was trying to send a security guard
• 50:21
  Speaker 3: at me, and I was telling them, I'm good, I'm good.
• 50:23
  Speaker 3: But then walking with my homies after a few booths,
• 50:28
  Speaker 3: They'll leave me because they'll be like, this is too much.
• 50:29
  Speaker 2: Everybody's talking to you. Everyone's trying to figure out what's up.
• 50:31
  Speaker 3: I used to always think security was for safety, but
• 50:34
  Speaker 3: it's more for, no, I just.
• 50:35
  Speaker 2: Need to get from A to B.
• 50:36
  Speaker 1: Convenience.
• 50:37
  Speaker 2: It's convenience. That was the sad part.
• 50:42
  Speaker 3: I really didn't get to walk around and say hello
• 50:44
  Speaker 3: to as many people that I wanted to. I probably
• 50:46
  Speaker 3: got to catch up on the internet this week and
• 50:48
  Speaker 3: see what was happening.
• 50:50
  Speaker 1: Well, listen, man. Appreciate you pulling up. No, thank you,
• 50:52
  Speaker 1: my brother. J-Tips, congrats on all the success.
• 50:53
  Speaker 2: I appreciate it, man. I'm honored, man.
• 50:55
  Speaker 1: Yes, sir.
• 50:55
  Speaker 2: I'm in history now.
• 50:56
  Speaker 1: There it is. Boom. My dog. What up, y'all? We're
• 50:59
  Speaker 1: here at E's. You already know if you're in LA,
• 51:01
  Speaker 1: Southern Cal, man. Tap in. Go to the website right now.
• 51:04
  Speaker 1: Use that promo code BOOTLAGGER to get 30% off Flower Concentrates.
• 51:10
  Speaker 1: Whatever you're into, they got it. 30% off. Go to
• 51:13
  Speaker 1: ease.com right now. It'll get delivered right to your door.
• 51:18
  Speaker 1: Or if you're in L.A., pull up because we're here
• 51:20
  Speaker 1: right now. Come on, man. Shout out to Ease.