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Cars Are No Longer a Given | Durham News
The auto industry’s long-held belief that 17 million new cars sold annually is a healthy floor may be fading fast. With birth rates falling, migration slowing, and fewer teens getting licenses, the pool of new buyers is shrinking. Meanwhile, car prices have soared to nearly $46K, pushing buyers toward ride-sharing and forcing automakers to focus on pricier, higher-margin models. Sales could dip below 16 million by 2026 and fall more than 2 million units by 2040—no bounce-back in sight. The future belongs to leaner, smarter automakers who adapt to a smaller, older, and more selective market…
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