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#177. Dr. Christopher Cummings on the high stakes (and universal value) of risk communication
Dr. Christopher Cummings may have started his career in the classroom but he would eventually find himself in the “COVID-19 war room” during the global pandemic in 2020.
A high stakes job you may never have considered, Chris is a behavioral theorist and Research Social Scientist.
He’s in the business of understanding—scientifically and psychologically—how we perceive risk. How do you convey complex concepts in sometimes scary times? How do you act swiftly while information is rapidly changing? Many of Chris’ answers share core concepts with the B2B world.
After watching Chris’s 2017 TED Talk…
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