Latest / Getting Heard: The Daily Pod Shot
Do Podcasts Actually Convert Into Sales?
Something a bit strange, and both halves of it are true. Your podcast is going to be the most trusted thing you make, and it’s going to be the worst at getting anyone to actually click or do something in the moment. Most people read that second bit as a problem. I read it completely differently.
There’s research behind this, thousands of people surveyed, looking at trust across every kind of content people consume, and audio podcasts came out somewhere that genuinely surprised me. In this episode I tell you where, and then I explain why the very thing that makes your podcast look weak on…
The skinny
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