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62 - How to Structure Your Program for Renewals (While Still Being Valuable for Alumni) [The Renewal Series]
One of the keys you might be overlooking to fill your programs more easily?
Renewals!
It's so much easier to sell to an existing client rather than a new one - I've read it can even cost 5x more to acquire a new customer than retaining an existing one.
Now, I personally don't see it as "acquiring a customer" but when you can include renewals in your program rather than always looking for new clients, you'll be able to fill your program more easily, make your revenue more consistent and deliver deeper transformations for your clients.
All of that is awesome... but how do you actually make that…
The skinny
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