Latest / The Hannah Hammond Show / The Secret to Building Wealth That Doesn’t Destroy Your Life

Transcript

The Secret to Building Wealth That Doesn’t Destroy Your Life · The Hannah Hammond Show

0:00
At the level of my success is directly proportionate to their
0:03
frequency, which I say no. And just the brutal reality is
0:06
this, Oh my gosh, I have. I've done 51 businesses, but you
0:09
know what? Half of them never should have
0:12
been done. You know, I have big dreams like
0:13
I want to build a billion dollars of wealth and I want to
0:15
help millions of lives or hundreds of millions of lives
0:17
and have a great impact on all of that.
0:19
Can you dive in a little bit more into what the zigzag
0:21
principle is it? Was way before your age.
0:23
One in 20 businesses succeed in that, so the odds were horrific.
0:28
No one was going to give me a million dollars and if they did,
0:31
I didn't want it because they instantly owned 50% of the.
0:34
Company. This relationship failed.
0:36
This business partnership failed.
0:37
This business failed, my health failed, my family failed.
0:41
Like everything just seemed to constantly fail and I was
0:44
constantly rebuilding on sand. If I start three businesses, I
0:48
know one will become $1,000,000 business, one will be mediocre
0:51
and one will fail. And so the trick is, is how can
0:54
I quickly distinguish the failure and cut its head off and
0:58
be done with it and call it failure?
1:00
So I always guardrail with four things first of all.
1:05
Welcome back to the Hannah Hammond show.
1:07
I'm here today with my friend Rich Christensen, who is a
1:11
values architect, serial entrepreneur, a dear friend of
1:15
my one of my greatest mentors, Garnett, and you have really had
1:19
such an amazing impact on my life and your background and
1:22
story is just so incredible. I can't wait to share it today.
1:26
I know you, you were mentored by and trained alongside Stephen
1:28
Covey, who's also one of my favorite leaders and authors out
1:32
there. And your message and your
1:35
principle of values and the importance of living in
1:38
alignment with your core values is so deep to me and the message
1:41
that I'm sharing out there today.
1:43
And this may be one of the most important, if not the most
1:46
important conversation that anybody could ever have or
1:50
listen to because it truly is the guiding principle of either
1:54
living a life in flow or living a life in force and living a
1:58
life of happiness or living a life of fear and anxiety and
2:01
scarcity and overwhelm. So welcome to the show Rich.
2:04
I'm so excited to dive in. It's so grateful for all of the
2:07
help that you've given to me and and many people that I know too.
2:10
Thank you so much, Hannah. I'm just really delighted to be
2:13
here. And I was just so delighted to
2:14
hear the Garnett's mentoring you.
2:16
What a remarkable individual he is and instantly carries tons of
2:21
weight and he's implemented values deep into his life.
2:23
And I'm, I'm so thrilled that you're doing the same because it
2:26
really does become the bedrock, as you said, to create a life of
2:30
flow rather than a life of force.
2:32
Yeah, absolutely. And you know, it's been so great
2:35
to connect with you because when I started mentoring with Garnett
2:38
and you know, he's somebody that has it all, right.
2:41
He's somebody that you respect in every way.
2:42
He's healthy, he's got amazing marriage, he's got amazing
2:45
relationships with his family. He's built massive abundance of
2:48
wealth. He has such a big impact in
2:51
people's lives. And he really is somebody that I
2:53
look up to in every single realm of of realizing our highest
2:56
potential. And I asked him when we sat down
2:58
on on one of our initial meetings and I said, you know,
3:00
what is the greatest advice that you could give me, right?
3:04
Is like, what, what would you share with me?
3:06
And is, you know, I have big dreams.
3:08
Like I want to build a billion dollars of wealth and I want to
3:10
help millions of lives or hundreds of millions of lives
3:12
and have a great impact and all of that.
3:14
And he said, Hannah, you have to identify your core values and
3:18
you have to live by them no matter what because he wasn't
3:22
always where he's at now, right? He had a lot of struggles in in
3:27
his relationships and his health and his family, like all of
3:29
those things, even though he was externally successful.
3:32
And I think a lot of us entrepreneurs feel that way.
3:35
And we are operating from force instead of flow.
3:38
And we don't want to do this inner work or this values work
3:42
because we were like, well, what's the ROI?
3:43
What's the profit on the spreadsheet?
3:45
But in all reality, this has a greater impact on your business,
3:48
your relationships in your life than any marketing tools, sales
3:51
funnel, CEO coach or anything like that.
3:54
And so it's such an important conversation.
3:55
I want the audience to know I'm spending time to give this
3:58
background because from, you know, there's to great Fortune
4:03
500 leaders like yourself. I mean, you've built 51
4:05
companies, 16 or 17 of them, which have become multi
4:09
$1,000,000 successes, Stephen Covey and all of these leaders
4:14
like values are the core of everything that we do.
4:17
And if you don't have this down and you don't know what you're
4:19
standing for, then how can you ever realize your potential and
4:23
truly live the best life? And so with that, I want to dive
4:27
into your background because you're an incredible serial
4:29
entrepreneur. Let me make one comment there if
4:33
I could, just to intersect. If you don't believe, you know,
4:35
myself or Garnett or Stephen Covey and believe Warren
4:38
Buffett, the level of my success is directly proportionate to
4:42
their frequency, which I say no. And just their brutal reality
4:45
is, Oh my gosh, I have, I've, I've done 51 businesses, but you
4:48
know what, half of them never should have been done because I
4:52
really didn't get into the value screening and value blueprinting
4:56
until midway through my career. So it's more important what we
4:59
say no to and how we know what to say no to the than Even so.
5:03
And, and I would also argue, I really appreciate you doing that
5:06
set up because indeed, I'm a hardcore entrepreneur.
5:09
Most entrepreneurs, Garnett included, have had to face some
5:12
really big Dragons in their life.
5:15
And it's not till you go down the personal Dragons that you
5:18
actually get that internal piece inside.
5:20
And and then at that point you're, you're a public persona
5:24
and contribution. And even if what you're looking
5:26
for is money goes up dramatically, Hannah so it
5:29
really is an exclusive thing that's so counterintuitive that
5:32
actually getting clear on this not only #1 creates dramatically
5:37
more peace internally, but it but also then gives the clarity
5:40
to have more success and say yes to the things that may matter.
5:44
Exactly, Yeah. And so let's dive in real quick
5:48
to your origin story in your background and how you became
5:51
such a successful entrepreneur. And I love that you are
5:53
bootstrapped too, because I'm bootstrapped, right?
5:56
I'm not out there raising capital for my own business.
5:58
And you built them all. And I know that this was
6:01
integral to your ability to build these companies from the
6:04
ground up and be successful. So yeah, what's your journey as
6:06
an entrepreneur? And we'll start there.
6:10
Great, I can jump, right? Do you want jump in the point of
6:13
the entrepreneurial portion or before?
6:15
Let me jump in the entrepreneurial spot, if that's
6:17
OK. Yeah, I, I was electrical
6:20
engineer and quite frankly A mediocre engineer very young
6:23
age. However, I work my little guts
6:25
out. I came from a a little rural
6:26
community with there's 1000 of us if you came to the cows.
6:29
And I wasn't the smartest, but I was always the hardest working.
6:32
And I was working for a company and very fortunate to get to
6:36
have a man believe in me very young, Lund Hall.
6:40
And he became the the first one that really modeled for me what
6:43
success and what the potential could look like.
6:45
And I'll make this statement to you entrepreneurs.
6:47
The number one indicator of success is, is, is that getting
6:50
a good mentor? It's the number one qualifier of
6:53
success. And so if you don't have a good
6:55
mentor, we get it. And Alan really changed the
6:57
trajectory of my life. And to that end, I'm very, very
7:01
grateful. I actually went into the
7:03
corporate world and spent the first portion of my life I
7:05
really accelerant in the corporate world.
7:08
I ran Mitsubishi Electric's PC division here in the US And so I
7:12
had the big company perspective. I also ran about.com before we
7:17
sold it to York Times. But what I found is I was really
7:20
frustrated with the corporate lack of seeing the market forces
7:24
eyeball to eyeball. And honestly, some of the
7:26
destruction I saw in the havoc I saw Ray on young entrepreneurs.
7:32
And so midway through my career, I says I'm just done.
7:35
And I, I quit my corporate job. A precipice event occurred that
7:39
caused that. I, I saw that I was on the path
7:42
where I kind of had to choose my family and, and, or just go, you
7:47
know, live this big crazy life. I can talk about that later if
7:50
you'd like, but I, I made the choice to go entrepreneurship.
7:53
And so at that point I became the lean startup entrepreneur,
7:56
helped found the lean startup movement and was sick and tired
8:00
of the model of you had to have $1,000,000 in order to even have
8:03
a run at it because the outcomes were so terrible.
8:07
What one in 20 businesses exceed in that.
8:09
So I, I applied some of the early stage entrepreneurship
8:13
experience that I had and I came up with what was called the
8:16
zigzag principle, which ended up helped found the, the lean
8:19
startup movement. And it was just really simple.
8:22
It was just a real simple process, drive to profitability,
8:25
add resource process and then add the scale element, pulling
8:28
the angle of dequination down and then always guardrail it.
8:31
So when you're going to fail, you fail really quickly and
8:34
efficiently. And so that just yielded me
8:36
moving into the space of the, of the bootstrap entrepreneur.
8:39
And I have now founded or Co founded 51 businesses, 19
8:43
failures and 16 have become multi $1,000,000 businesses
8:46
started with a $10,000 of capital.
8:49
So just became exceptionally good of seeing a creating
8:52
frameworks and tools and resources to help you identify
8:56
good ideas and how to get through failures really quickly
8:59
and how to to navigate channels. And much of my Corp or much of
9:03
my career, my public persona career was based on this concept
9:07
of a lean startup and zigzagging.
9:09
OK. And so can you dive in a little
9:11
bit more into what the zigzag principle is?
9:14
And leans, I'm actually an industrial engineer, so I'm
9:17
black belt, you know, lean 6 Sigma certified.
9:20
But for those entrepreneurs out there, you know, what is the
9:22
zigzag principle? Was that your new or your Wall
9:25
Street best time seller? Yeah, that was.
9:27
The that was the one that hit the best sellers list.
9:29
Actually, it would have hit New York Times that one of my
9:32
there's a ego frustration, but we hit New York Times, but they
9:36
were down counting those couple of weeks at launch.
9:38
So yeah, it was, it'd be really big success and, and it was
9:41
followed in most, many, many lean startups followed it.
9:45
And keeping in mind prior to that point, it was way before
9:48
your age been the old school. You had to perform on a business
9:52
model and think and talk about it and then go get $1,000,000.
9:57
The odds were horrific. No one was going to give me
10:00
$1,000,000. And if they did, I didn't want
10:02
it because they instantly owned 50% of the company.
10:05
And then the success odds were terrible.
10:07
And so I, I basically just came up with this model of lean
10:11
starting. Many of the principles of that
10:14
actually came when I was climbing with my young family on
10:17
Mount Everest. I'd taken my family over there
10:21
for a month sabbatical after a couple of wins in business and I
10:25
had my 8 year old, I had my 10 year old.
10:29
And as most of you know, when you're climbing it altitude it,
10:32
it kills you. If you go too high, you get
10:34
what's cerebral edema, pressure on the brain or pulmonary edema
10:37
and you just die. And there's a general rule that
10:40
if you, if you go more than 1000 feet of altitude per day, you're
10:45
really putting yourself at risk. And so with my young little
10:48
family, I was very protective. I didn't want to follow the
10:52
model of the business world that, oh, charge up the
10:54
mountain, go truck the up Everest.
10:56
Oh, I took all five of my sons. Oh, great, we beat the odds.
10:59
Only four or five of them died. I got one to the top.
11:01
Yay, victory. I wasn't going to put my
11:04
children at risk. So we went to this journey of,
11:08
of Namshi Bazaar trading with the Tibetans.
11:12
And then over did Ting Beiche Monastery chanting with the ring
11:15
oche monk and then over to see the Yeti scalp and then then
11:20
kind of nudge up to to see the, the the pyramids and then back
11:24
down. And the result is, is we got
11:26
even my 8 year old to like 1718 thousand feet and got my sons
11:30
all staring up the throat of Mount Everest.
11:32
And, and part way through that I realized, whoa, whoa, whoa,
11:35
we're driving direct lines in business.
11:41
Nature doesn't work. Nothing works in direct lines.
11:44
We mountains zigzag, rivers flow.
11:49
No one goes directly to work. You have to go around the
11:51
objects and so put down the paradigm of the three critical
11:56
zigs to pull down the angles of declination rather than charge
12:00
directly up Mount Everest like most people was doing and just
12:03
dying along the way. Keeping in mind, even with my
12:06
sons there, I've never been in the Himalayas without seeing
12:10
minimum of five people die. And it's because most of the
12:13
time they're just violating laws of nature and hopped up
12:18
entrepreneurial insurance are going to charge to the top of
12:21
the mountain. So that that was the foundation
12:24
story of how it became. And there's there's three major
12:28
sections of it. The first is, is how to plant a
12:30
firm foundation. And by the way, values is
12:33
definitely in there, covered in there in great detail of value
12:36
decision making and value a screening.
12:40
And the second part is, is kind of the sexy part, the zigzag.
12:44
And there's three sequential rules.
12:46
And at the 1st is drive to profitability.
12:48
Most people run and are, you know, chasing big scale, but
12:51
always go figure out how to make money and drive and get oxygen
12:54
in your tank. Once you get to profitability
12:58
where you're the butcher, the Baker and the Patty cake maker,
13:01
then at that point you got to shift gears dramatically.
13:03
And then you start adding the resources and processes and
13:07
start bringing people in to replicate what you've learned
13:10
and back often become the cheerleader then and only then,
13:13
and typically it takes four or five times, then you put the
13:17
scale element in place. And at that point, even if you
13:20
felt it really doesn't matter because you got a solid
13:23
financial base. So that's the fundamental
13:25
concepts of zigzag princeling. It's about coupled with just the
13:30
paradigm of always guardrail. You've always got to have
13:34
guardrails in place to know when you should quit.
13:37
If I start three businesses, I know one will become $1,000,000
13:40
business, one will be mediocre, and one will fail.
13:43
And so the trick is, is how can I quickly distinguish the
13:46
failure and cut its head off and be done with it and call it a
13:50
failure? So I always guardrail with four
13:53
things. First of all, how much money
13:55
goes in and I like small amounts of capital because it shortens
13:59
the runway of is it viable or not.
14:02
I don't like big and that's the reason even later in my career I
14:05
always start with five because if I can't get a profitability
14:08
with that much money then I don't want to waste 2-3 years
14:11
doing something stupid that never could have been.
14:14
Then how much time, how much quality time and the most
14:17
important guardrail in your relationship, capital guard
14:21
railing the most important people aspect so that when you
14:24
blow a business up, you don't blow them up also, right?
14:28
Love it. Yeah, that's such important
14:29
principles. And so it's a perfect segue into
14:32
the foundation, right? If you build a foundation on
14:35
sand, you're not going to have a very successful business
14:39
relationship or life. And I personally was building a
14:45
foundation on sand for most of my life.
14:47
You know, I had a a very challenging childhood with a lot
14:50
of internal struggles and thought that business or money
14:55
or all these external things would make me feel happy
14:57
someday. And entrepreneurs are very good
14:59
at being here and wanting to be there and never being there.
15:02
And I believe you actually call that the chaos chasm.
15:05
I think you you coined it. Yeah.
15:07
And and that was me, right? Is always wanting to be
15:10
somewhere that I wasn't and always suffering today and then
15:13
constantly feeling like I had to restart this relationship failed
15:18
this business partnership failed.
15:20
This business failed my health failed my family failed.
15:23
Like everything just seemed to constantly fail.
15:26
And I was constantly rebuilding on sand.
15:28
And then it the the sticks were just crashing down.
15:31
And at some point, and Tony Robbins talks about this, the
15:34
importance of pattern recognition.
15:36
And people who accomplish a lot in life are able to recognize
15:41
patterns and then act on those patterns.
15:43
And then even beyond that is eventually create their own
15:46
patterns and their own outcomes. And I recognized once I became a
15:51
millionaire at 25 and still was depressed, still didn't want to
15:54
wake up in the morning, still was, you know, on anti anxiety
15:57
and antidepressants and very isolated alone and had no deep
16:01
relationships in my life and had no self worth.
16:04
And it was just horrible. Like if the money didn't make me
16:06
feel better. And that's where I realized the
16:08
pattern that I was the common denominator and something had to
16:12
shift in my life. And that's where I learned about
16:14
flow versus force, where I met with my my first coach that I
16:18
hired, which was all about about flow and energetic intelligence
16:21
and how to be aware of your energy at all times and reset
16:25
your energy quickly so you can stay in that peak state.
16:28
And that changed my life drastically.
16:31
And I started to be able to live and operate more in that state
16:35
of flow and attract more of what I wanted into my life.
16:38
So I started to attract better people.
16:40
I started to actually know what kind of business I wanted to do
16:43
and what I was passionate about, what my purpose was and my
16:45
impact was. I started to cherish my body and
16:49
love my body and go to the gym because I loved it instead of
16:51
the intention of I don't love my body, so I'm going to go to the
16:54
gym. Like all these little things.
16:56
But through that journey of transformation, I recognized
17:00
there were still some incongruencies showing up
17:03
consistently in my life. I was still making some bad
17:06
decisions and I'm still working on this with you, which is why
17:09
we're working on this together, but still struggling to screen
17:13
some of these decisions in my life and struggling to really
17:16
have that signal versus noise of is this the right decision to
17:20
make or am I just excited about it?
17:21
Right. And I didn't really have that.
17:23
And that's where you came along and Garnett came along goes,
17:26
what do you stand for? What are your values like?
17:28
How are you making these decisions?
17:30
And it was more of like energetically it felt right.
17:33
But sometimes our gut lies to us because we're looking at the
17:36
business outcome or the, you know, the money or, you know,
17:39
someones love bombing us and making us feel really good.
17:42
But it's all a bait and switch or whatever, right?
17:44
And so that's where all of this values where it comes in.
17:46
And that's the true foundation to be able to truly support flow
17:51
beyond just leaning into the things that make you feel good
17:55
and leaning away from the things that make you feel bad.
17:57
But the values is how you really know, OK, regardless of how I
18:01
feel, like if it's a line from a flow perspective, is this person
18:04
or is this opportunity fully aligned with what I stand for?
18:07
And if it's not, then that is going to fail because the
18:12
success or failure of any relationship or, or action comes
18:16
down to an alignment or a misalignment of, of your core
18:18
values. So that's my personal experience
18:22
with this and why I'm so passionate about it.
18:24
And I just would love to dive in with you because you're the
18:27
expert. Well, beautiful and first of
18:29
all, just congratulations having the, the, the courage to quote
18:33
Parker Palm. We're facing your fierce Pierce
18:35
with reality and bracing brokenness is an integral part
18:37
of our healing. And indeed, I, I have to say
18:40
very boldly and confidently that entrepreneurs are the most
18:43
functional, unfunctional people in the world.
18:47
We're the most functional, unfunctional people in the
18:49
world. And you show me someone that's
18:51
done something amazing, incredible, whether it's a
18:54
garnet or a rich or a whoever, and I'll show you someone that
18:58
had to face incredible childhood trauma or something really,
19:01
really challenging. And when you get the the layers,
19:05
pull back, the layers pull back, the layers pull back.
19:07
What you'll find is that becomes the rocket view.
19:09
And we should never apologize. As a matter of fact, we should
19:12
embrace and be so excited and happy.
19:14
We had these impossible situations happen to us and we
19:18
didn't go become a heroin addict or something, but we actually
19:20
brought something meaningful to the world.
19:23
So those of you that are really striving hard, like it's great,
19:26
it's OK, but it works until it doesn't.
19:29
It works until it doesn't. And at some point, we got to get
19:32
out of the force cycle. If I could just spend one minute
19:35
going through my interpretation of force for flow, can we do
19:38
that? And then, yeah, I think you want
19:40
to jump into the values blueprinting.
19:42
But as I've dissected this, there really are four key
19:47
components in our life. Our first is this relationship
19:50
that we have with ourselves and who we really are and what we
19:53
really stand for. The reality, most people just
19:55
simply don't know that and they cover it up and they mask it and
19:58
they hide it and they identify with some other entity, whether
20:02
it's a sports team or a brand or a club or a group or a
20:06
university or something and never get to true clarity of who
20:10
am I? What's my unique gifts I was put
20:11
on the earth to. And it's not till we get real
20:14
with ourselves and face those spirits with reality that we
20:17
actually could get some level of peace.
20:19
The second is our relationship. This is our family or a close
20:22
knit tribe. Those that were very, very
20:24
intimate with. And the same thing there.
20:27
Oftentimes we actually ignore or don't treat that as great with
20:30
respect as we can. But what we're all really good
20:33
with the perdiculous entrepreneurs.
20:34
Oh, we're the king of the mountain.
20:37
David Brooks wrote the the 2nd mountain where he talked about
20:40
that. You know, I, I stood on top of
20:42
that damn mountain more times than I can't.
20:44
You know, it's like eating a box of Krispy Kreme doughnuts.
20:47
It's not fulfilling. You get there and it's like, oh,
20:50
yeah, that's fine. But standing in the glory of the
20:53
sunlight, getting the trophy, getting the big million, you
20:56
know, it's like it's really, really fleeting.
20:59
There's a lot more satisfaction that actually comes in the the
21:02
private victories doing really good and for the right thing,
21:05
the right reason. Blessing you, man.
21:07
You're making an impact privately without the
21:10
expectation of a really great, you know, visible thing.
21:15
And what the reasons. Again, I just love Garnett as he
21:18
does this all the time. So that public victory is, is
21:20
where we spend most of the time, our public persona, our
21:23
business, our philanthropic efforts.
21:25
But it's incongruent most the time with the private thing.
21:30
Then we get into wealth. Most people think wealth is
21:33
money and it, and that's just a misnomer.
21:34
It's just completely incorrect. As you're aware, I work with
21:38
many of the wealthiest families in the world and they're some of
21:42
the most sick people in the world.
21:45
Finance is not a wealth. The root of the word wealth is
21:48
we are well, emotionally, mentally, spiritually,
21:52
physically well. So if you are not, you know,
21:55
taking good care of your body like you talked about, then then
21:59
you're actually not wealthy. You're actually could be really
22:01
sick. So most of us go through this
22:03
very force and I invert a Infinity symbol and put it up
22:07
and we create a business. We work our guts out.
22:09
We're going to sacrifice everything.
22:10
We get it. And then it crosses over to this
22:12
slump down where everything falls apart.
22:14
And then you have to carve out grind, grind, grind, grind,
22:16
grind, grind, grind up and then drop it down.
22:18
The same thing happens generationally.
22:21
It's not until we flip that over and live that in flow or in a
22:27
more balanced, guardrailed, moderate space that we're
22:31
actually able to live a more adjusted, well meaningful,
22:34
happy, balanced life. And that only occurs by two
22:37
things. It's that very center apex.
22:40
Your personal values, what you stand for individually are in
22:44
alignment with what you're doing with your tribe or your family.
22:48
Are those very intimate to you? If that's not in alignment with
22:52
what you're doing publicly, then you're, you're just going to be
22:56
choppy. There's no way around it.
22:58
And then if your wealth, where you're spending your time, your
23:01
money, your resources, I mean, think of the insanity of it.
23:04
You say, oh, I'm going to, I, I stand for Wellness and the
23:07
betterment of humanity. And then you're investing in
23:10
Phillip Morrison offshore fracking and, and McDonald's.
23:14
I mean, seriously, you think that you can ever be in flow?
23:17
So you've got to get value congruency through all four
23:20
loops of those lives. And when you do that, Oh my
23:23
gosh, if I had done that, I didn't really figure that out
23:27
till I was in my 50s when I went through my life kind of an
23:30
assemblance. And at what point started
23:34
articulating that. It's like if, if I'd had that, I
23:36
wouldn't have created 51 businesses.
23:38
Half of those businesses never should have been created.
23:42
And the joy, peace and quite frankly, the financial aspects
23:46
would have been far more lucrative.
23:48
So I really think that this slow concept, we can get short little
23:53
durations of flow and see what it feels like.
23:56
But until we have value congruency and tell our personal
24:02
values are aligned with our family values, aligned with our
24:07
public facing and aligned with our wealth.
24:09
The reality is you can't sustain long term a flow state.
24:13
And you spend so much time focusing on trying to be in flow
24:16
state that it becomes a anxious. Yeah.
24:20
Force. Yeah.
24:22
And, and for those of you like we who maybe don't know flow
24:26
versus force, fully flow state is that state where you're fully
24:30
present, you're energized, you know, time goes fast, you feel
24:33
like you're getting the outcomes you desire.
24:35
Things are coming easy. They're flowing to you just like
24:38
water flowing through, right? And it's that moment, you know,
24:40
think of a time where you were super, super present and
24:43
something, whether you're speaking on stage or riding.
24:47
For me, it's like speaking on stage or riding a horse or doing
24:49
a podcast store, you know, negotiating deals with clients.
24:53
Like those are all examples of when I'm in flow state where I
24:55
lose that sense of time. I'm super energized, I'm fueled
24:58
up. And then your 4th state is when
25:00
you feel like you're fighting everything.
25:02
And as you say, rich is pushing an ice block up a hill.
25:05
It's just a grind. Everything seems to be going
25:07
against you. Maybe you're very stressed out,
25:10
anxious, overwhelm, bored. You're not getting the results
25:13
that you want and you're just fighting and grinding your way
25:16
to the outcomes that you want. And, and you're attracting more
25:20
of what you're fearing, attracting more of what you're
25:22
resisting. And so it just becomes a very
25:26
not enjoyable life, right? And, and these values, it's so
25:31
it's such a great support of flow because just like you said,
25:35
if you don't have alignment of your values.
25:37
And this is the key here. When I realized when I started
25:40
to do this work and I started to identify like what are my
25:44
values? And it was difficult for me to
25:46
do, which is why I need you. And for all of all of you
25:50
listening to this, this is a challenging thing to do to
25:52
identify your, your values and charge them with a mantra and a
25:55
doctrine, which we'll talk about here.
25:57
But Rich will walk you through and you can work with Rich
25:59
directly. And I'm, I'm happy to make a
26:01
personal introduction and we'll, we'll talk about that at the end
26:03
too, and how to, how they can get in contact with you.
26:06
But it's a lot of deep work and, and almost like therapeutic work
26:10
to be able to really uncover it, yeah.
26:13
As I did it with Garnett and Shirley, even it was a full day
26:16
of tears just looking at the past and letting the things go.
26:19
We got to remove the grit and grime and and hopefully Hannah,
26:22
I mean, I've been doing this. I kind of Covey, Stephen Covey.
26:26
What a remarkable, Oh my gosh, what a blessing in all of our
26:28
lives. But he was principal based and I
26:31
focus primarily on values the last 15 or 20 years.
26:34
And quite frankly, this is the topic.
26:36
The very precipice when I do the two days intensives with the
26:39
wealthy families or the entrepreneurs throughout the
26:41
world that come to me is we start by doing this.
26:44
And at that point, clarity starts happening in the main
26:47
thing we're all seeking is joy and peace internally.
26:50
I mean, quite frankly, I mean seriously, I have one friend
26:53
that has like 5 jets. It's like, how do you think A6
26:55
is going to make you more happy? You know, seriously, at some
26:59
point we got to get to an just kind of presence of laughing at
27:03
our own bad jokes and, and finding joy in the moment.
27:07
I was just got off a river bottom walking.
27:08
Oh my gosh, it was magical just to listen to the Robbins talking
27:12
to each other in the duck squawking.
27:13
And there's so much joy around us.
27:16
But most of the time, we're so busy trying to prove our value
27:19
and worth to ourselves, we miss all the joy.
27:23
Yeah, no, it's so true and it's so.
27:25
And that's really what we're seeking.
27:26
And I just finished reading a book again called The Untethered
27:30
Soul by Michael Singer and I love that.
27:33
And I, I think that all ties into this right is because what,
27:38
what do we really, what are we searching for?
27:41
We want peace, we want joy and that, that is it, right?
27:45
And we're seeking that throughout our lives and, and
27:47
pursuing this happiness. And what he talks about in that
27:50
book and what I've my commitment to living and flow is really a
27:54
commitment to unconditional happiness and alignment.
27:57
And even through the storms, even through the stress and the
28:00
long days and the exhaustion and the employee issues or whatever,
28:04
it's not about not having storms.
28:06
It's about actually being in alignment and being able to
28:09
still be in flow state through the storms because you know what
28:14
you're living for, you know your mission, you know what you stand
28:16
for and you actually have internal peace and joy.
28:19
That's not trying to be filled from any certain ego or outcome
28:23
or deal closing or number in the bank or anything like that.
28:26
So it's it's just so beautiful to me.
28:29
And I think people don't even believe that it's possible to
28:33
actually be in flow. I'm not sure I did.
28:36
I could get in bits of it, but until I kind of disassembled my
28:40
life, put it back is the one component I miss.
28:42
I mean, seriously, 51 businesses, We, we glorify that.
28:47
Quite frankly, we shouldn't. I, I was a heroin addict.
28:49
I, I was worse than a heroin addict.
28:51
I just use businesses as my medium to prove and earn love.
28:55
And do I apologize? No, look at the impact I was
28:57
able to have, but at what point I got I was like, I don't need
29:00
to do another business. Are you freaking kidding me?
29:02
I can help you young bucks do it, but I don't need that
29:06
anymore. I if I'd had any clue that there
29:08
could be this much joy, this much internal contentment, you
29:11
know, and I think the Michael Singer, he also wrote one called
29:14
the surrender experiment. And it's really a great example
29:16
of he was able to figure out through force.
29:19
And his story is just then how we ended up in flowing.
29:21
And that often times yields A dramatic success.
29:25
I think, Hannah, just a really important thing that we learn is
29:30
you are the calm in the storm. I'm the calm in the storm.
29:34
We we go seeking is seeking and searching for calm in the storm.
29:38
But when we get in these states, it's like it really doesn't
29:40
matter. We can be the calm in the storm
29:43
and that attracts others to then start gaining that energy and we
29:47
settle everything down in this turbulent, crazy, upside down
29:51
world that we live in right now. We can create the calm in the
29:54
storm. How powerful and amazing is
29:56
that? I know it is amazing.
29:59
And if, if you're going to go through it, we are always either
30:02
entering a storm in the middle of a storm or just getting out
30:05
of one. Like that's life, right?
30:06
It's, it's nature. There's storms all the time and
30:09
there's periods of calmness and there's periods of, of chaos.
30:11
But you can stay calm in the storm.
30:13
You can be the observer of what's going on and be able to
30:16
control your energy. And thank heavens, thank heavens
30:21
we have it because why are we down here on this little
30:23
spinning marble? I mean, seriously, why are we
30:25
down here? Well, let's expand and grow our
30:27
soul. If we were just sitting in
30:29
Tahiti is simply fruity drinks and looking at the ocean
30:33
touching our little toesies 24/7.
30:35
I mean, where's the soul growth in that?
30:37
And what fun is it? Who wants to live a life like
30:40
that? We want roller coasters.
30:43
That's who, That's why we are down here on Earth is expand our
30:46
souls and, and, and to grow and, and to develop more character.
30:51
And so when we start viewing under that lens and just doing
30:53
it in a laughing, playful, fun way, well, it becomes really
30:57
joyful. Yeah.
30:59
It is, and it's just like a heartbeat, peaks and valleys and
31:02
if you flatline, you're dead. So that's how life is and it
31:06
should be embraced, but you have to be able to calm the chaos and
31:08
you and the values is, is the way that you do that and live
31:12
and flow. And so I, I was reading you have
31:14
another book called Blindsided and you can you share about that
31:19
book? And you, you mentioned that you
31:21
unraveled and reassembled your whole life.
31:23
I'd like to dive into that period of your life and learn
31:25
about that. Yeah, happy to do that.
31:28
And it's actually where the value blueprinting actually came
31:31
out of that. I actually was able to get my
31:33
life in flow. I grew up in a remarkable
31:35
environment. You know, through the years, I
31:38
was very, very blessed to be able to always see about four or
31:41
five steps ahead behind the corner.
31:44
And it's like, how were you able to do that?
31:46
Well, I, I grew up as the oldest son of a blind man.
31:50
My father at the age of four or five years old in the middle of
31:53
the Great Depression was diagnosed with retinoblastoma
31:58
and 1st is one eye and then at the age of like 6 or seven other
32:02
eye. And my grandparents had to make
32:04
the impossible decision. I can't even imagine this
32:07
decision. Do we remove the eye, both eyes
32:13
and bring this little boy into the world blind and give him
32:16
maybe it's still only one in 21 in 30 chance of living.
32:20
He'll likely still the cancer will go up the brain stem and
32:23
he'll he'll die. But at least it'll give him a
32:25
chance. Or do we let him see and then
32:28
he'll just die by the age of 9 or 10?
32:31
And keeping in mind at that point there wasn't support for
32:35
the blind, there were only like 2 options.
32:38
One is it to become a professional beggar and the
32:40
other mystical live in an institution and assembled brooms
32:44
for the rest of your life. Well, my grandfather won the
32:47
argument and obviously that is not what happened.
32:50
Because my father had an eidetic memory, I've known many of the
32:53
smartest people in the world unassociated with him and none
32:57
of them were even close to the level of intelligence of my
33:01
father. And so I grew up as his child.
33:04
When most kids were running around they'd type bells on my
33:07
shoes so he could find and following me.
33:10
I would take his arm 5 or 6 and lead him up to the podium so he
33:14
wouldn't trip. I I became the eyes and looking
33:16
ahead for the challenge of the problems.
33:18
What's going on, what's going to happen here?
33:22
At the age of 5 or 6 when he'd go to argue a case in front of
33:25
the Supreme Court, he ended up being an attorney, a dedic
33:27
memory so he could just recall case law 30 years prior.
33:31
First man I've ever heard of passing the bar blind.
33:34
And he had the highest conviction rate in the state of
33:37
Utah. And judges and attorneys alike
33:39
feared him because of this identity, memory and who he was.
33:43
Good. So I was driving him at the age
33:45
of 1516 up to argue in front of the Supreme Court.
33:48
And that was the environment that I grew up in.
33:51
And quite frankly, he was my hero.
33:53
My primary identity was the oldest son, the leader in the
33:57
family of John and Laurel Christensen.
34:00
My mother was a beauty queen 15 years his junior who had turned
34:04
down 3, three marriage proposals and highly sought after.
34:09
But she came from a really turbulent family where there was
34:12
alcoholism and a lot of abuse. And she just determined no
34:15
matter what I'm going to raise is stable and have a stable
34:18
family. And so just this was my whole
34:20
identity. However, I kind of was always
34:22
like, something's weird. I can't help myself.
34:25
I mean, at the age of 5 or 6, I'm also off like melting
34:28
candles, then sewing them. I'm getting packets of seeds,
34:31
hustling around the neighborhood.
34:32
I'm catching worms. I mean, I by the age of 12, I
34:34
probably had 10 or 15 businesses already.
34:37
I couldn't help myself and my younger brother and I when we'd
34:40
see a golf ball we'd chase after, we couldn't help
34:42
ourselves and it just kind of drove our dad crazy as what's
34:46
this chippy little shits doing? You know, they're just always,
34:48
can't they be logical? And so I learned how to
34:51
communicate very logical and framework, but I was actually
34:54
just this deep kind of passionate moving individual a
34:57
little bit more like my mother. So went on and and actually, you
35:02
know, had an amazing life. My career is pretty well
35:05
documented and I have I've lived the coolest life of anyone I
35:08
know when I grew up. I want to be me.
35:11
It's been amazing. It's been so joyful.
35:14
I I married the the most amazing woman in the world and, and I
35:18
love her to the very core. And she believed in me and Oh my
35:21
gosh, passionate love. Five sons.
35:25
We adopted a couple of Sherpa kids and raised them and the
35:28
whole neighborhood in this big, beautiful life.
35:30
But there was always something that was just kind of stirring
35:33
in me. I was discontent no matter how
35:35
hard I couldn't kind of prove it.
35:37
And I kind of felt like partly my father, my youngest brother,
35:44
he was a dark skinned, dark complected.
35:46
He walked into room and all the girls would go and just
35:51
following. He was a gorgeous man.
35:52
I guess I can say that, but he looks so different.
35:56
His temperament was kind of a little bit more deliberate, a
35:59
little bit seedy a little bit, you know, and just like, so we'd
36:03
always call him the milkman son and my mom.
36:06
Oh, he's that beautiful Madsen blood.
36:09
Well, for a birthday party when he was like 43 or so, he got
36:15
Adna test and the DNA test. He had a big family.
36:21
He, he and his wife hosted the best parties ever.
36:23
They had a hundred of the the French rant and everyone had
36:26
voted, OK, what's his ancestry? And we all voted was Danish, of
36:30
course, because we're all Danish.
36:31
He opened the letter unread, and it turned out he was 50% Jew, a
36:38
very rare and I forget the exact pronunciation, but he was
36:42
obdused to send. It's like what we all laughed
36:44
as, yeah, that was worth about the $59.00 you paid with a joke.
36:48
But there was a geneticist in the audience that comes as you
36:52
better take a real serious look at that.
36:54
Something's going on. So at that point, it's like they
36:55
did. And it's like, no, no, this is
36:57
real. And we're all like, oh, gosh,
37:00
what happened there? Mom, what you doing?
37:02
Or oh, with mom, right. Had a younger brother was in
37:06
primary Children's Hospital for like several years and we
37:11
thought oh guys was something happened there.
37:13
But then one by one my brothers and I all started taking the
37:17
test and it was determined that we all were half brothers.
37:22
So I discovered this when I'm 53 years old.
37:24
My brothers aren't my real brothers other than my my
37:27
brother just next to me. He was my full brother and Mom
37:30
died young of breast cancer. So we're sitting there thinking,
37:33
Mom, gosh, she was so religious and so tight and so precise.
37:38
It's like, Mom, what the heck in this?
37:40
No, it couldn't have. There's no way Mom would have
37:44
been fooling around on Dad. But what other conclusion you
37:47
draw after a big pow wow with my brothers?
37:50
We all determine now and not we better approach Dad.
37:53
Well, before that, we actually ran this clandestine middle
37:56
operation to get some DNA from Dad.
37:59
And so Doctor Brett had ordered my younger brother's doctor a
38:02
test. And so we squat.
38:04
All right, if you must, you know, he's he was living with us
38:07
at that point and he's still ruled with precision.
38:13
And so sure enough, it concluded definitively we were not his
38:18
sons definitively. And it's like, Oh my gosh,
38:21
here's my hero. And so we approached that.
38:24
He says, oh, you caught us. This was going to be the first
38:28
order of business in the next life.
38:31
I'll speak of it once, and we'll never speak it again.
38:33
It's the only time I ever saw my father cry.
38:37
So we went up to my cabin and he went on to to tell us that that
38:41
was discovered right as he and mom were about ready to get
38:45
married, that the retinal blastoma was genetic and that he
38:49
would have passed that on to us. And so he made the decision to
38:55
self sterilize, which he did. And it brought mom and dad up.
38:59
And then magically they got together like 6 months ago and
39:02
this was obviously what it discovered.
39:05
And there had been a new a new technology come available and it
39:11
turned out there was a very world famous doctor that moved
39:14
from John Hopkins to University of Utah.
39:18
And it turns out that I was one of the first donor conceived
39:21
kids in the world. Wow it.
39:24
Was clandestine. The word used was nefarious
39:31
because first of all, it was excommunicatable in the
39:35
religion, in our religion of which you talk about like just
39:39
shun and shame and out there 1/2 it was illegal.
39:42
So my father, the County Attorney, would have had to put
39:44
himself in prison. Yes.
39:48
And 3rd is my biological father would have been accountable for
39:53
for all of my well-being. So it it became a little bit
39:56
more mainstream, but that was the conditions.
39:58
It turned out that I got my start with the Turkey baster.
40:02
I'm not sure whether it was Playboy or Penthouse, but that
40:04
was the inspiration for my creation.
40:06
And then my mom got pregnant and well, here I came.
40:10
So it turns out that that much of my origin story was
40:15
completely inaccurate. And I kind of knew something was
40:19
off very intuitively. I went to my mom when I was
40:21
about 13 or 14, says mom, something's not right here,
40:24
Jersey. Mom, something's going down.
40:26
Am I adopted or something? I just don't fit in.
40:28
It's like everyone in this town wants to ride bulls and drink
40:33
there, and I have no interest in that.
40:35
And I don't have the logic of data to try as hard as I can.
40:38
I can't keep up with him. I adopted and says no, no, no,
40:40
no, no. You're my son.
40:42
So there were all these little incongruencies and dad, my
40:46
younger brother Brett was equally as brilliant as my dad
40:49
and he could kind of measure it, but I just, I was always just
40:51
like 1mm short. Just one more.
40:55
And quite frankly, that was what drove the 51 businesses.
40:59
If I create one more, oh, I just said prove it.
41:01
Oh, I can prove it one more time.
41:03
And I want to be really clear here.
41:05
My father, I honor him to the very end.
41:07
He is still my hero. And if anything, I have more
41:10
love, more compassion and more incredible generous
41:15
appreciation. Have them ever before.
41:17
But there was some incongruencies that came through
41:20
the D&E string there. Well, I guess the final part of
41:23
this story was as I discovered who my biological father was.
41:28
His name was Doc, and indeed, he was the biological.
41:33
He was the sperm donor for not only myself, but my younger
41:36
brother Brett. And I ended up having four other
41:39
siblings that embraced us and loved.
41:40
And guess what, we look exactly alike.
41:43
We talk, every one of us are entrepreneurs or in the medical
41:48
field, every single one of us became financially independent
41:52
with 0 help. And I look as a matter of fact,
41:56
when I first met my siblings, they says, Oh my gosh, dad,
41:58
you're reincarnated and you put side by side pictures.
42:01
You cannot tell the difference between the two of us,
42:05
absolutely cannot. So that that entrepreneurial
42:07
thing came through him and I did have to wrestle the opportunity
42:12
that he was the first abortion Dr. in the state of Utah.
42:16
And so reconciling that became a beautiful opportunity for soul
42:20
growth expansion. And and that was indeed what
42:23
triggered we sold our home. My wife and I followed the Hindu
42:28
philosophy of third stage of development, kind of went and
42:32
left to find out what our true nature in connection with God
42:36
divided deity, a universe, whatever you want to call it,
42:39
and then came back in that place of stability to reassemble.
42:43
Well, this beautiful place we live now and with our family.
42:46
So that was my opportunity to find clarity on who I really AM.
42:51
And part of that involves some really deep down the dragon
42:54
work, really down the throat. I went right down it so grabbed
42:58
it by its gizzards, looked at it and then had the opt to analyze
43:02
who really am I? What really am I?
43:05
And at that point I just simply was able to stop the guilt, the
43:09
shame, and particularly the having to prove to earn love.
43:14
Yeah, wow, what a story. Yeah, everyone talks about my
43:21
other books, but Oh my gosh, that book you that was that was
43:24
a doozy. No, that's.
43:26
Insane. Yeah, two years.
43:28
To write it, I hired in New York, but time investigative
43:30
report. I never wanted it to be like a
43:33
best seller, but I wanted it documented accurately for legacy
43:39
one that I'm not going to tell you who one of the famous film
43:41
makers tried to get hold of it and make it into a made for TV
43:45
series. It's like, Oh my gosh, we have
43:47
enough crazy Mormon stories. The last thing we needed is
43:50
another Mormon wives, Mormon wives, just garbage, crazy
43:54
insanity. So I documented it and held it
43:56
secure so that the story would be told properly in integrity,
44:00
in balance and truth, and not distorted crazy left or crazy
44:05
right. Yeah, no, I love it.
44:07
I definitely want to read that book.
44:10
And so is that when you really you said that's where the values
44:14
blueprint came out of that. So let's talk.
44:16
You know, let's shift in our last 15 minutes here.
44:20
Great, I was doing. To be clear, I was doing values
44:22
blueprinting in the business already in using.
44:25
Process. And screen, but I had no I'm
44:29
family, I had legato family that our family put that framework in
44:32
30 someone years ago. But the personal aspect I had
44:36
not individuated. I had not got clear on who
44:39
really what am I. I was trying to live to a
44:42
reflection to get approval of my primarily my my dad, right?
44:48
Yeah, so. So that's what brought the
44:50
precipice of the personal aspect to the equation.
44:54
Yeah, and that's what we really are seeking always, right?
44:58
We're trying to prove something. We're trying to be feel loved,
45:01
seen, heard and protected and loved.
45:03
And that's what we all want as as humans.
45:07
So yeah, shifting gears, we, we got a 15 minutes left.
45:10
So shifting gears into, you know how cuz people think of values,
45:15
right? And they think of the corporate
45:17
values that are up on a wall like integrity and
45:19
accountability and teamwork, right?
45:21
And they're kind of just put up on the wall and nobody really
45:25
does anything with them or live by them or think twice about
45:27
them. And I love the perspective that
45:29
you have trained me because you really charge them with energy
45:34
and you call it a mantra and then a doctrine.
45:37
And so it helps to identify like you can have the core value of
45:40
integrity, but what is the mantra behind that look like?
45:45
Like, for instance, you know, my word becomes my flesh or my word
45:48
becomes flesh or something like that.
45:49
And then you have your doctrine that actually outlines the
45:52
actions of how that shows up in your life.
45:54
So you can have a gauge and a guide of what that actually
45:58
means. Because if you ask someone, oh,
46:00
do you value integrity? Like everyone's going to say
46:02
yes, right. But we all know not everyone we
46:05
meet values it in the same way that we do.
46:07
And so, yeah. Can you explain?
46:09
Like really, how does someone identify what their values are?
46:12
Absolutely well, and and again, having done this for 1520 years,
46:15
being the values guy, I've got a hopefully it's fun and simple.
46:17
I know that you went through it. So the first thing is most
46:19
people really don't know what they value.
46:21
So a series of questions of seven generation thinking,
46:24
looking 3 back, three forward and where you're at now without
46:27
lens and perspective, just a bunch of fun real questions.
46:30
And then you're exactly right. Where most people just epically
46:32
fell is they go attach some benign word that's left
46:36
hemisphere, but don't emotionally charge it.
46:38
You know Garnett, I love his dirty hands, clean heart.
46:42
It means the hard work, but dirty hands, clean heart or I
46:46
got one of mine that I love is do the right thing, damn the
46:48
torpedoes and then very tightly define it.
46:51
Have the courage to stand alone when necessary and do the right
46:54
thing respective right thing for right reason.
46:57
So we we've got to motion to charge it to get right
47:00
hemisphere and most of the time it works more effectively if
47:04
everyone doesn't even really know what it means.
47:06
I had one in a company work when wobble and it's like, what does
47:10
that even mean? Well, if you're on the inside
47:12
circle, everybody knew what it meant and it had this high
47:15
energies charge. So that that is indeed like the
47:18
the the third step of the the framework.
47:21
The second is, is the values that are the trash can values.
47:24
What you throw away. That's equally as important of
47:27
not pass on and bring on stuff that you don't want in your life
47:31
anymore. And many people don't even think
47:33
of, Hey, I've got a name and understand and extract the
47:36
garbage I don't want there anymore.
47:38
If you come from a family of addiction or abuse or trauma, we
47:42
used a lot of guilt and shame in our family, my wife and I and
47:45
we, we just simply removed it. We just threw it in the garbage
47:47
can. And I'm not going to tell
47:49
Garnett and Shirleys, but this was a major one for them.
47:52
They, they very clearly defined their trash can values.
47:55
So you get your values, trash can values, emotionally charge
47:59
it. And the next thing is really
48:00
tighten it up in fun words, passionate words of what that
48:04
means, exactly what that means. And so it's not open for
48:08
interpretation. Yeah, those are the first four
48:11
steps. I assume you want me to go
48:13
through the next ones? Yeah, yeah, I would.
48:15
And I just before you move on, I love that Garnett would tell me
48:20
that he reads his values every day.
48:22
I believe he said even like twice a day.
48:24
And so it's just amazing because it keeps you in, allows you to
48:29
do a daily recalibration with yourself and audit yourself.
48:33
Am I living in integrity with my values?
48:35
Because if you just create your values and then you just forget
48:37
about them, then you, you're not going to live in integrity with
48:40
them. And so you might have these
48:42
values, but you might not be living in alignment with them.
48:44
And so I think that's just so important.
48:46
And that ties into a, a tool that another coach of mine, the
48:49
energy coach had taught me, which is the daily win reviews
48:52
like what's working, what isn't working and what needs to
48:54
change. And so before you just are in
48:56
the forest, you know, can't see the forest through the trees and
48:58
you're just grinding for the next 10 years, you're
49:01
recalibrating daily, you're reading your values daily and
49:04
you're having the awareness of if you are actually living in
49:07
integrity with them. And that was something that I
49:09
noticed, you know, I was when I did my values with what I stood
49:13
for, you know, 1 is healthy body, mind and spirit for me.
49:18
And then I did an audit and I'm, you know, smoking a vape.
49:23
I've picked up a habit of smoking a vape.
49:24
I'm like, well, that doesn't support healthy body, mind and
49:27
spirit. This is probably killing my
49:30
body, right? And so I threw it away because
49:32
Garnett tells me you just make the decision.
49:35
You just look in the mirror and you just make the decision.
49:37
And so I threw it away immediately because I did this
49:40
values work. And I checked in and if I hadn't
49:43
done this values work, I could have been vaping for the rest of
49:45
my life and I could have died because of it early, you know?
49:48
And so just these little tiny tweaks and the awareness is so
49:52
critical and it can absolutely change your life.
49:53
And even through the help of Garnett and you, you know, I
49:56
started, I had started a new relationship like a looking to,
50:01
you know, potentially date this person.
50:03
And Garnett very quickly allowed me to realize like this is not a
50:09
alignment with your values. Great person, I'm sure, but
50:12
different alignment of values. And it's not going to be
50:14
successful because you're just too, too misaligned.
50:16
And so when you can understand that quickly through screening
50:19
questions that you teach, then it saves you so much time and
50:22
headache before you get all invested into a person or
50:25
opportunities or business path or all of these things because
50:28
you have clarity on exactly what is your decision maker that and
50:32
it's if it's not aligned with your values and it's not a hell
50:35
yes, then it's a hard no. That's exactly right.
50:38
I think one of the powerful aspects is, is putting these
50:40
screening questions in place. And I just got to make this
50:43
statement as I do the same thing.
50:45
And everyone that works with me, there's three documents I carry
50:48
everywhere I go with me. First of all, my value, so I can
50:50
sit there and look, is this in alignment or not?
50:53
A vision board and then the map of consciousness.
50:56
And so everywhere, every time it becomes the filter.
50:58
And I think that you led right into the the the critical one is
51:01
most people, even if they have and know their values, which I
51:04
bet one in 1000 do, But once you have it, how do you know if
51:08
they're faker takers or not? And so you've got to have trick
51:10
questions. You got to have a really fun
51:12
little trick questions already pre loaded, already scripted.
51:16
The people don't even know that you're screening them.
51:18
That actually misleads a little bit.
51:21
Let me give you one example of that if I could.
51:24
So a big one of ours is teamwork and collaboration.
51:28
Right versus wrong. Don't hire a bunch of LeBron
51:30
James or or Michael Jordan. Is this team unity building
51:34
together? So ask the question, tell me
51:36
about your last big win. If someone dribbles on for 5
51:40
minutes and I did that, I did this, I did that, let me show
51:42
you my trophy. I did that.
51:44
Probably know you don't have a team player if the the word we
51:48
is not used multiple times. Another one is is a hope
51:53
dripper. So all you have to do is start a
51:56
conversation and say what? What do you think this state of
51:58
the world is going to happen? And so it happened with AI and
52:00
political systems. If someone rants for 5 minutes,
52:04
because I'm a hope dripper and I believe the best is yet to come.
52:08
And if someone rants and if they say that there's some
52:10
challenges, difficulty, but I'm really hopeful and I think we'll
52:12
come through it. We always happen.
52:14
Here's some ideas. Now I'm concerned of this.
52:16
Then it's a fit. But if they go ranting and go
52:18
either, either direction, it's like, no, no, that's not a great
52:22
fit. So you got to have little
52:23
screening questions preloaded that you can ask that people
52:27
don't even know if if you're you're screening them or not.
52:31
So that's the next step. Love that.
52:33
And that's what we're you're working on with me is getting
52:36
those screening questions identified and more clear.
52:39
And so you can ask those things in interviews, you know, instead
52:42
of asking just what was your production last year or what's
52:45
your goal for the next year, It's really asking those screen
52:49
questions to be able to determine their values or not.
52:52
And you can make those decisions because one rotten apple will
52:54
rot the whole bag and rot the whole company.
52:56
Or you know, one rotten relationship in your life can
52:59
can ruin all your other relationships in your life.
53:02
Rick Sapio had a concept called the the values Gate Peeper.
53:06
And actually I got the initial concept from that deployed in
53:09
business, incredibly successful. You know, everyone loves to
53:12
quote the, the many business creations, but doing this in the
53:16
business is the most powerful thing you can do because the
53:18
speed of trust is so rapid. The worst hire you can make in
53:21
the world of someone who's super smart, you really like but is
53:24
value misaligned. You get value aligned and wow,
53:27
you know, my average employee contribution per headcount was
53:31
near $500,000 per employee because super efficiently value
53:36
aligned. So this works profoundly in
53:39
business, but more importantly in relationship.
53:41
And I can't wait to see what happens in your personal life
53:44
and what kind of guy you start attracting Hannah when the right
53:49
antenna signal goes up. Seen it countless times.
53:52
I tell you, I there's two this last year that just went into
53:57
relationship. It's like, Oh my gosh, I didn't
53:59
know this. So I predict all you good guys
54:02
out there, let's see if you can hit the right vibration, a good
54:06
enough vibration for Hannah. Thank you, Rich.
54:09
Yeah. And it is, it is beautiful
54:11
because you when you're in flow, you really do attract what is
54:14
meant for you and the right thing and when you're aligned.
54:16
And so it's, you know, that was historically for me.
54:19
I had a really bad picker. I was living in force.
54:21
I was had a lot of work to do it myself.
54:24
I didn't know what I stood for. And so it just led to a lot of
54:28
relationships that weren't aligned and you know it
54:30
unfortunately it took, I didn't know this work back then.
54:33
And so it took me time to figure that out and screen, you know,
54:37
it took me a year to do the screening instead of a few
54:40
minutes. But yeah, so it's so exciting.
54:43
And I'm just super excited about this entire values framework and
54:48
how it ties into living a life of flow.
54:50
And that is, I know it's one of your values and my value, it's
54:53
my number one, is flow, not force.
54:55
And everything that I do in life, and I'm always auditing
54:57
myself daily on those things. But it's just, it's just becomes
55:01
so easy when you have your value so defined and you, you, you
55:05
commit to live by them no matter what and you take it seriously
55:09
and you truly use them as your guiding principle and your true
55:12
north on everything that you do. It takes all the guesswork out
55:15
of what the right decision is or not because you're not fighting
55:18
your, your logic versus your gut, right?
55:22
You just know it's very clear. These are my values.
55:25
These are my non negotiables. This is what I stand for.
55:28
This person either does or they don't, or this opportunity does
55:32
or it doesn't. And that is my answer.
55:34
And it's just so much easier to make decisions and, and flow
55:36
through life. I used to really struggle with
55:39
making decisions and knowing what was the right thing to do
55:41
because I did not have clarity and alignment.
55:44
Once you once you have clarity on your values, it's really
55:47
super simple to actually give the positive no, and you don't
55:49
have to be a jerk about it. You can just simply say, I'm
55:52
probably 510 times a day. I say, thank you so much for
55:55
thinking of me. Right now, I'm focusing
55:57
primarily on my thought leadership and really building
55:59
depth and relationship is just not in value alignment.
56:01
Now. Can we keep bookmark that for
56:03
the future? And it's super simple, but at
56:06
what point you have clarity on your values, it's really easy.
56:09
I think there's one other thing I'd really worth kind of going
56:12
through if we have time, Hannah, before we wrap up.
56:16
Yeah, time for one. More, yeah.
56:18
And there's the concept of who's your Blood Brothers, who's your
56:20
blood sisters and who's your trust network.
56:22
The reality is is most of us just let people haphazardly into
56:26
our inside circle and we shouldn't.
56:27
We need to screen guard and very carefully protect that.
56:31
Just like your beautiful office there, you wouldn't let some
56:35
crazy drug meth head in with dog poop all over the boots, comes
56:40
over their shoes and smear it all up.
56:41
You wouldn't do that. We shouldn't do with our life
56:43
also. So I like to ask the question of
56:46
that very inside circle, who would give you a kidney and who
56:49
would you give a kidney? The average number of that is
56:52
one in Western cultures. And if you have three or more,
56:57
you're truly a wealthy person and asking yourself that
56:59
question honestly and, and responding honestly is really
57:04
important. Then the next is who could you
57:05
call it 2:00 in the morning if you got thrown into jail under
57:08
nefarious circumstances and they'd come and they wouldn't
57:11
judge you. They love you, they love you
57:13
that much, but they probably wouldn't give you a kidney.
57:16
And the, the average number there is maybe four or five if
57:19
you have 10 or more of those individuals.
57:21
That's the definition of true wealth.
57:23
Now the next group is, is the interesting one.
57:27
It's the tribe as the people you love to hang out with, go on
57:29
trips with, maybe have dinner, go to the yoga gym or go golfing
57:34
with, but they're not going to come at 2:00 in the morning.
57:38
And that boundary is almost most of the time where the real
57:42
serious tension occurs. And it's very important that you
57:44
could draw a boundary around that, an iron gate that you
57:47
don't let those in and misalign how they behave.
57:54
I mean, think at the last big fight that you had, it went
57:56
something like, Oh, I would I give you $1000 to help you with
57:59
this. And I gave this, I came rushing
58:01
to you and you don't even return my phone call.
58:04
That's a value misaligned. So understanding really clearly
58:07
who's on the inside circle and then who's on the outside of
58:10
that is a really important aspect for peace and flow and
58:14
harmony in life. What point you get clarity on
58:16
that? Then simply then we got our our
58:19
contacts and we got our community out outside of that.
58:24
But we should be giving 5060 at least 60% of our best squeeze.
58:29
Our best juice needs to go on that inside circle rather than
58:33
the dribbly leftovers like most of us do.
58:37
Most individuals spend all their time on social media reacting to
58:41
constraining who people who don't even get a rat's ass about
58:44
you are saying or doing and stop.
58:46
Who cares? Give them a 5 or 10%, but don't
58:49
give them 5060%, 6070% on the inside circles tribe.
58:54
Give 2530 and then just give the driveway leftovers into the
58:57
outside circles. And what point we do that is.
58:59
It's just amazing how that little concept along will start
59:02
bringing peace, joy and fulfillment into your life.
59:06
So good. Well, thank you rich.
59:09
I very, I value you so much. You've been transformative in my
59:14
life and so many others that I really respect.
59:16
You work with the wealthiest families in the world and are so
59:19
accomplished and in all of those ways, similar to how I said
59:21
about Garnett, right? You're just that well-rounded
59:24
person that really is realizing their potential every single
59:28
day. So for all of those of you who
59:30
want to contact Rich, if you DM me the word values, we'll put
59:33
together a link. I know you have a workbook that
59:35
you're releasing for the first time ever because you, you know,
59:39
you're, you're not cheap and it's worth every penny and more.
59:42
I think what the the work that you do is absolutely priceless.
59:46
But for those of you who just watched the show, if you just DM
59:49
me the the word values or comment the word values, I will
59:52
get you personally connected to Rich.
59:54
And then he has a couple different options, whether you
59:56
want to work with him privately or if you want to go through the
59:58
workbook and just do that self-guided.
1:00:00
And that's super, super affordable and reasonable.
1:00:02
I think it's $49.00 for just the workbook.
1:00:06
And then we can get you a, I'm, I'm sure work out a discount for
1:00:10
watching the podcast and, and going over to Rich if you want
1:00:13
to work with them within your family or your business or just
1:00:15
yourself personally. So thank you, Rich.
1:00:17
I appreciate you coming on the show.
1:00:19
Any final thoughts or words? No, thank you, Hannah.
1:00:22
Just delightful to be with you. And I'm so excited for your
1:00:25
future. Just so excited to see what
1:00:27
comes. And I just promise you, you're
1:00:29
doing all the right work and it's just going to be joyful
1:00:32
life and let's just go live these big fulfilled lives and,
1:00:35
and stop having to prove it and live in ego.
1:00:37
I think I my mantras also ignite the flow of living in flow, not
1:00:41
force and calming the chaos. So let's just live big, fully
1:00:44
manifest lives. And one part of that's having a
1:00:46
big business, but the other part of that is having deep,
1:00:49
meaningful relationships. No success in the workplace can
1:00:52
compensate for failure in the home.
1:00:54
And we've just got to remember where there are balance and joy
1:00:57
comes in life. A. 100% thank you.
1:01:01
Cheers to igniting the flow and I will see you soon.
1:01:06
Thanks. Thanks for.
1:01:07
Coming on the show.