Latest / Event Industry News Podcast
Podcast: Guinness and Rugby Union - a match made in heaven
Guinness and the Six Nations are two brands that have long had an association with one another. The presence of the legendary Irish stout at the annual rugby tournament is ubiquitous, but that doesn’t stop them from continuing to evolve the partnership and find new ways to deliver engagement.
Joining the Event Industry News podcast this week is Olivia Collier from Verve Agency, the organisation tasked with delivering the Guinness brand activation zones during the tournament. The agency has a long working relationship with Diageo, the parent company of Guinness that also owns many of the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.