Episode 197: Selling Your Business Starts With Purpose

Money Matters with Greg · Oct 7, 2026 · 29m · transcript

75% of business owners regret selling within 12 months. That number isn’t here to scare you, it’s here to wake you up. If your identity, routine, and sense of meaning are welded to your company, an exit can feel like freedom on paper and emptiness in real life. We take that head-on and start where most exit planning conversations skip: personal purpose.

We use the “three legged stool” framework to keep your plan stable across your business, your personal finances, and your personal life. Along the way, we unpack what the Owner Readiness research says about how many owners actually do written…