TV’s YouTube Era Wags the Upfronts’ Dog
It’s the end of Upfronts week, better known as Hollywood’s annual pilgrimage to woo Madison Ave. Formerly about broadcast TV schedules, Upfronts has become a showcase for a much stranger, fragmented TV future: creators, podcasts, live sports, live events, movies, dog shows and, yes, lots of AI, the cringe buzzword of the week (and jeez, sorry, scripted). Elaine Low, Sean McNulty and Natalie Jarvey break down the major themes from Disney, Netflix, WBD and others, including top living room streamer YouTube, whose competing Brandcast cast a long shadow over the festivities — and the choices…
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