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Latest / High Voltage Business Builders Podcast

EP327: Are You Pricing Your FBA Holiday Orders for 2026 Fees Yet?

Quick question: Are you pricing your FBA holiday orders for 2026 fees yet? Most operators aren't, and Amazon won't remind you until it's too late. Neil Twa dives into a Retail Dive piece revealing Amazon's new fulfillment fees for the 2026 holiday season, urging sellers to ship inventory early. With 20+ years of experience, Neil shares a real-life example from a home goods brand in his portfolio that sees a massive revenue spike during Q4. He outlines three critical moves to make now, not in September: pull your Q4 fee baseline today, run the FBA revenue calculator on your top holiday SKUs…

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