Latest / Bloomberg Intelligence / Cisco Tumbles After Profit-Margin Squeeze Overshadows AI Gains
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- 0:24Speaker 2: We are still knee deep in earning season.
- 0:26Speaker 3: And even though I keep saying that most of big
- 0:28Speaker 3: tech has reported, not all of tech has reported.
- 0:31Speaker 2: Cisco was the latest to report. It's a hardware company.
- 0:35Speaker 3: They make the gear for Internet networking, and they're benefiting
- 0:40Speaker 3: from AI. They're getting more business from AI like many
- 0:43Speaker 3: hardware companies, but they're also seeing a downside to that,
- 0:45Speaker 3: and that is higher costs. Woujin Hoo is our senior
- 0:48Speaker 3: hardware networking analyst here now to give us some insight
- 0:51Speaker 3: into Cisco. So Ujin, it sounds like the increasing cost
- 0:55Speaker 3: of memory chips is kind of dogging Cisco like we've
- 0:58Speaker 3: seen with other hardware companies. How do you think about
- 1:01Speaker 3: the increase in cost of memory chips? Is this kind
- 1:03Speaker 3: of a one time problem, one time adjustment, or is
- 1:05Speaker 3: this creating a new normal for hardware companies?
- 1:08Speaker 4: Yeah?
- 1:09Speaker 5: Hey, Scarlett, So now when we think about it. It
- 1:12Speaker 5: is going to create a new normal. Quite quite frankly,
- 1:16Speaker 5: the magnitude of the DRAM price increases was a bit
- 1:21Speaker 5: higher that we had anticipated, and it's going to be
- 1:23Speaker 5: a drag on margins. At least it already hit the
- 1:27Speaker 5: current reported quarter, and then it is going to be
- 1:30Speaker 5: another two hundred basis points gross margin rosion next quarter.
- 1:34Speaker 5: The one thing that we can be assured of is
- 1:38Speaker 5: that there's going to be a price increases across the
- 1:39Speaker 5: board for a lot of Cisco's products and more importantly
- 1:43Speaker 5: a lot of big tech products such as Dell and
- 1:47Speaker 5: Hpe going forward.
- 1:50Speaker 6: So is this more today an industry problem or a
- 1:54Speaker 6: Cisco problem here?
- 1:55Speaker 5: No, it's an everybody problem, Plum quite frankly. I mean, look,
- 2:01Speaker 5: there's a couple of things here right. The DRAM pricing
- 2:03Speaker 5: isn't going to hurt only Cisco. But I'm scrambling to
- 2:07Speaker 5: get new laptops from my kids before the DEVAM prices
- 2:11Speaker 5: hit the PC market as well. And you know what
- 2:15Speaker 5: we are going to see is that anything that's DRAM heavy,
- 2:18Speaker 5: in particular servers, that's going to be bogged down on
- 2:22Speaker 5: the gross of margin side. But what I'm trying to
- 2:25Speaker 5: balance out is how much of that is going to
- 2:28Speaker 5: how much are the companies going to eat that gross margin?
- 2:31Speaker 5: And how much is that going to be passed through?
- 2:34Speaker 3: Okay, so I guess the other part of it was
- 2:36Speaker 3: that Cisco shares were kind of priced to perfection as
- 2:39Speaker 3: a lot of people were putting it.
- 2:40Speaker 2: So it didn't take a whole lot.
- 2:42Speaker 3: For investors to react negatively to Cisco and the latest results.
- 2:47Speaker 3: But ten and a half percent, you know, that's that's
- 2:48Speaker 3: a pretty big adjustment. Are people re rating this company completely?
- 2:52Speaker 7: Yeah?
- 2:53Speaker 5: And you actually make a good point. Right, as I
- 2:55Speaker 5: was looking into the print, the PE was at roughly
- 2:59Speaker 5: twenty one twenty two times, and the last time we
- 3:01Speaker 5: saw the pees like that was back in twenty twenty
- 3:03Speaker 5: three when people were pre buying a lot of networking
- 3:08Speaker 5: gear and during the COVID cycle, right, And what you know,
- 3:12Speaker 5: historically ps are roughly around seventeen to eighteen times for Cisco,
- 3:17Speaker 5: and what we are seeing is that the multiples coming
- 3:20Speaker 5: back to the seventeen to eighteen times. And I do
- 3:22Speaker 5: think that's kind of a bit wrong, Scarlett, primarily because
- 3:26Speaker 5: this AI story is actually has a lot of sales
- 3:30Speaker 5: behind a lot of wind behind its sales. And I
- 3:33Speaker 5: think a lot of investors are overlooking the AI opportunity,
- 3:38Speaker 5: which is going to be multi year for Cisco.
- 3:40Speaker 6: How long will the industry have to deal with I
- 3:42Speaker 6: guess chip shortage going forward? Is this something that chip
- 3:46Speaker 6: makers can just go up a switch and start making
- 3:48Speaker 6: more chips?
- 3:50Speaker 5: You know, I wish I had a bottle with the
- 3:52Speaker 5: magic gen that will pop up and create new DRAMs.
- 3:56Speaker 5: But the fact of the matter is is that every
- 3:58Speaker 5: time you have if you want to create capacity for
- 4:03Speaker 5: new memory chips, it takes about two to three years.
- 4:06Speaker 5: And the memory manufacturers were struggling very bad during the
- 4:12Speaker 5: during the COVID period when there was over capacity, and
- 4:15Speaker 5: they've been hasn't to build up the capacity. But this
- 4:17Speaker 5: AI boom and the memory demand related to the AI
- 4:20Speaker 5: boom is a lot stronger than we had anticipated in
- 4:22Speaker 5: you know, I think my colleague Jake Silverman has a
- 4:25Speaker 5: good piece out on how long it'll last. It might
- 4:28Speaker 5: take another two three years before it gets resolved.
- 4:31Speaker 3: So is there and I realized that this is more
- 4:33Speaker 3: Jake's remit But is there still any kind of excess
- 4:37Speaker 3: inventory of those memory chips or have we drawn down
- 4:39Speaker 3: on all of that.
- 4:41Speaker 7: Well.
- 4:41Speaker 5: I also covered the hard discrip space Scarlett. So my guy,
- 4:46Speaker 5: my hard dest right guys are sold out until twenty
- 4:49Speaker 5: twenty six and possibly the twenty twenty seven. All the
- 4:52Speaker 5: read throughs from s K high Neck, Samsung, Micron, and
- 4:55Speaker 5: sand Disk, they're all sold out through twenty six and
- 4:59Speaker 5: into twenty seven, already taking orders for twenty seven and
- 5:01Speaker 5: twenty eight.
- 5:02Speaker 6: So this is a global problem. This isn't a trade
- 5:05Speaker 6: spat supply chain screwing everything up, trade war tariff type thing.
- 5:09Speaker 6: This is just global supply issue.
- 5:12Speaker 5: Yeah, this is this is That's exactly it, right. You know,
- 5:15Speaker 5: the b I team has been writing about this for
- 5:18Speaker 5: a couple of couple of months now, and they started
- 5:21Speaker 5: to exasperate into higher levels. To give you some context,
- 5:28Speaker 5: we picked up on the higher chip memory prices back
- 5:30Speaker 5: in November when they were rising. We're fully around fifty
- 5:34Speaker 5: sixty percent on a year or year basis. Over the
- 5:38Speaker 5: past quarter dround prices have doubled to almost tripled, So
- 5:43Speaker 5: everyone's scrambling to get chips before they rise even further.
- 5:47Speaker 3: All right, So inevitably that means laptop prices are going
- 5:49Speaker 3: to be higher a long with everything else.
- 5:51Speaker 2: What about smart appliances.
- 5:52Speaker 3: Do they use memory chips or do they use the
- 5:54Speaker 3: analytic chips that Texas Instrument makes well.
- 5:57Speaker 5: I mean, get to get your smart TV, get your
- 6:01Speaker 5: smart refrigerator, laundry matt stove as quickly as possible. I
- 6:06Speaker 5: think the bigger issue here Scarlett is probably going to
- 6:08Speaker 5: be the smartphone market. You know, IDC has cut their
- 6:13Speaker 5: smartphone forecast to be in decline, primarily because there aren't
- 6:16Speaker 5: enough memory memory DRAM chips and as well as storage
- 6:21Speaker 5: to help supply all the smartphones. Apples should be okay,
- 6:26Speaker 5: but at the end of the day that there is
- 6:28Speaker 5: going to be a supply constraint there.
- 6:30Speaker 2: Stay with us.
- 6:31Speaker 6: More from Bloomberg Intelligence coming up after this.
- 6:37Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 6:41Speaker 1: weekdays at ten am Eastern on Applecarplay and Android Auto
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- 6:48Speaker 1: get your podcasts, or watch us live on YouTube.
- 6:51Speaker 6: And again, all the hotels reporting, a lot of the
- 6:54Speaker 6: leisure companies reporting here high it just report it and
- 6:56Speaker 6: some decent numbers of street likes it stocks up five
- 6:58Speaker 6: point six percent today, that's a fifty two week high
- 7:02Speaker 6: and a stocks up eleven percent year to date. Let's
- 7:04Speaker 6: check in with Jody Lourie. She's a senior credit analyst
- 7:07Speaker 6: for Bloomberg Intelligence. Jody talk to us about Hyat. We
- 7:10Speaker 6: heard from Hilton. What are the folks at Hyatt saying
- 7:12Speaker 6: about their business?
- 7:15Speaker 4: So everything is seeming to be pretty upbeat. I mean,
- 7:17Speaker 4: we're seeing a lot of the same narrative that we
- 7:19Speaker 4: heard from Marriott that we heard from Hilton, and it's
- 7:22Speaker 4: that we're seeing the strength in the luxury market at
- 7:25Speaker 4: the moment. And it's not so surprising for us because
- 7:30Speaker 4: we've been talking about this. I mean, we did our
- 7:31Speaker 4: travel survey, we ran it in November, and we talked
- 7:34Speaker 4: about the k shaped economy. We anticipated that coming into
- 7:37Speaker 4: this year, people who have the ability to spend on
- 7:41Speaker 4: travel are going to continue and those who aren't might
- 7:44Speaker 4: pull back a little bit, and so we've started to
- 7:46Speaker 4: see that. I think what's probably more interesting maybe is
- 7:49Speaker 4: that both Brian Egger, my equity counterpart, and I have
- 7:51Speaker 4: been talking about this topic and we've been comparing notes
- 7:55Speaker 4: and we're pretty in lined, which usually don't really see
- 7:58Speaker 4: equity and credit analysts line. But it's kind of hard not.
- 8:01Speaker 3: To be in this situation, right, the fundamentals are the fundamentals,
- 8:04Speaker 3: and these companies are able to monetize on that ca
- 8:09Speaker 3: shaped economy, certainly by focusing their efforts on the upper end.
- 8:13Speaker 3: What about the lower end? Marriet runs Courtyard by Marriott,
- 8:16Speaker 3: and that's it's branding right there. Does it mean that
- 8:19Speaker 3: it just you know, focuses less on that or devotes
- 8:23Speaker 3: less resources to it. Is that a brand that you know,
- 8:26Speaker 3: kind of has a ceiling.
- 8:28Speaker 4: So I don't think it necessarily has a ceiling per se,
- 8:31Speaker 4: But I think that, you know, and what I think
- 8:34Speaker 4: the companies are taking a longer term outlook of Okay,
- 8:36Speaker 4: right now, at this moment, those businesses might be a
- 8:39Speaker 4: little bit weaker. They also actually cost a little bit
- 8:41Speaker 4: less to run, because when you think about luxury businesses,
- 8:44Speaker 4: you have a lot more additional costs that you have
- 8:47Speaker 4: to contribute to give the quality of service that the
- 8:50Speaker 4: customer expects. So I don't think they're necessarily going to
- 8:54Speaker 4: stop creating those brands and building out that platform. In fact,
- 8:57Speaker 4: they think they're going to continue doing that because eventually
- 9:00Speaker 4: will run its course. What I do think is an
- 9:02Speaker 4: interesting point that we've talked about a few times is
- 9:04Speaker 4: if you look at a company like Choice, which is
- 9:06Speaker 4: much more heavily embedded in that lower income consumer, embedded
- 9:10Speaker 4: in that extended stay market that was likely more so
- 9:14Speaker 4: affected by, for instance, the government shutdown which Marriott, which
- 9:18Speaker 4: Hilton talked about on most recent quarters. And so I
- 9:21Speaker 4: think that's where you're going to really see. The differentiation
- 9:23Speaker 4: is not so much in these companies that have these global,
- 9:26Speaker 4: massive brands that they can sort of like shift around
- 9:29Speaker 4: resources and also anticipate that some of their brands might
- 9:33Speaker 4: be stronger than others at different times of the cycle.
- 9:37Speaker 4: I think it's more in the ones that are a
- 9:38Speaker 4: little bit more concentrated that might have some issues.
- 9:41Speaker 2: Okay, that makes a lot of sense.
- 9:43Speaker 3: And I want to pick up on what you said
- 9:44Speaker 3: about how luxury running those luxury brands costs more. How
- 9:48Speaker 3: much of those costs does high at the company which
- 9:51Speaker 3: has an asset light business model bear versus whoever's paying
- 9:54Speaker 3: the licensing fee to Hiatt Sure?
- 9:57Speaker 4: And I think that's a key question too, because us start.
- 10:00Speaker 4: When you think about it, you know, the Hyatt is
- 10:03Speaker 4: doing the management of it, right, so they have the brand,
- 10:05Speaker 4: they have the management, but you do have the company
- 10:07Speaker 4: that owns the property. And more so, what you know,
- 10:11Speaker 4: what they sort of reference on the call, and we've
- 10:13Speaker 4: heard this a few times from the company, is more
- 10:16Speaker 4: the anticipation that some of the owners of the hotels,
- 10:20Speaker 4: if they have issues with financing, that these companies have
- 10:22Speaker 4: to sort of think about ways that they can leverage
- 10:25Speaker 4: their higher quality ratings to help them with financing, to
- 10:28Speaker 4: grow up the business and to make these sort of
- 10:30Speaker 4: modifications on the properties themselves. Hyatt is an interesting company
- 10:36Speaker 4: in and of itself because you know, it generates great
- 10:38Speaker 4: cashloads and anticipates to generate strong cashloads this year. But
- 10:42Speaker 4: it's twice now done the same thing where it made
- 10:45Speaker 4: these relatively large scale acquisitions to expand its footprint and
- 10:49Speaker 4: to build out into all inclusives, into other parts of
- 10:52Speaker 4: the market and extend their sort of you know, vertical integration.
- 10:57Speaker 4: And in both instances they levered up to do so,
- 11:00Speaker 4: but they've been pretty quick to de lever and to
- 11:02Speaker 4: your point, Scarlett, they use their pivot into asset light,
- 11:06Speaker 4: meaning selling their properties and entering into management agreements to
- 11:11Speaker 4: do so, so they benefit from that fee structure instead.
- 11:15Speaker 6: So is there debt for you to look at for
- 11:18Speaker 6: these hotel companies are there all this asset like stuff.
- 11:22Speaker 4: There is debt because the companies are still borrowing. You know,
- 11:25Speaker 4: they're borrowing to sort of build out their platforms, they're
- 11:28Speaker 4: borrowing to do tech upgrades, They're borrowing for all sorts
- 11:31Speaker 4: of reasons. Marriott has sort of this I don't want
- 11:35Speaker 4: to say it's a flywheel, because it's not. But they're
- 11:38Speaker 4: at the point now where they you know, they have
- 11:40Speaker 4: triple V ratings, they access the commercial payment market and
- 11:44Speaker 4: they can access it because of their short term ratings
- 11:47Speaker 4: at the moment, and they use it as cash gaps, right,
- 11:50Speaker 4: and they'll fill those cash gaps and then they refinance
- 11:52Speaker 4: the debt that's coming due. So I don't think we're
- 11:55Speaker 4: in a situation where these higher grade companies like Marriott
- 11:58Speaker 4: is going to necessarily increase their jet load. They're just
- 12:02Speaker 4: going to sort of lean on the ebdout growth. They're
- 12:05Speaker 4: going to lean on the fact that they have these
- 12:06Speaker 4: cash flows to support that. You know, they are going
- 12:09Speaker 4: to give back to shareholders. They're continuing to do so.
- 12:10Speaker 4: We're seeing Hyatt talk about that as well, and I
- 12:13Speaker 4: expect that that's going to be the case now in
- 12:15Speaker 4: Hyatt's situation. They are still talking a little bit more
- 12:18Speaker 4: about deleveraging just to get back to the category that
- 12:21Speaker 4: they need to be in. But I think that over time,
- 12:24Speaker 4: and it's the type of thing that we see these
- 12:25Speaker 4: companies issue debt, foreign acquisition, and then they do lever
- 12:29Speaker 4: and then they do it again.
- 12:31Speaker 2: Stay with us.
- 12:32Speaker 6: More from Bloomberg Intelligence coming up after this.
- 12:38Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 12:42Speaker 1: weekdays at ten am Eastern on Apple, Coarclay, and Android
- 12:45Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever
- 12:49Speaker 1: you get your podcasts, or watch us live on YouTube.
- 12:52Speaker 6: Again, a busy day in the earnings from particularly for
- 12:54Speaker 6: some of the restaurant companies. McDonald's reported numbers that beat estimates.
- 12:59Speaker 6: Restaurant brand think Burger King, I think is kind of
- 13:03Speaker 6: it raised its dividend. So let's talk to Michael Halen.
- 13:06Speaker 6: He is the analyst of Bloomberg Intelligence. Well, I was
- 13:09Speaker 6: all the restaurant companies out there. Mike, thanks so much
- 13:12Speaker 6: for joining us here. Let's talk about McDonald's. Their value
- 13:16Speaker 6: menu was a kind of a hit with consumers.
- 13:20Speaker 8: Yeah, they've re established themselves as the value leader in
- 13:24Speaker 8: QSR which makes sense.
- 13:26Speaker 3: Right.
- 13:26Speaker 8: They have fourteen thousand stores in the US, more scale
- 13:28Speaker 8: than anybody, you know, and they've done a phenomenal job
- 13:32Speaker 8: with the marketing. I mean, I think they sold fifty
- 13:34Speaker 8: five million pairs of Grinch socks, right, the Grinch Happy Meal,
- 13:38Speaker 8: they got one of their most successful promotions ever. Right,
- 13:44Speaker 8: So yeah, they're firing on all cylinders. They also benefited
- 13:48Speaker 8: from lapping E Coli a year ago, and that's that's
- 13:52Speaker 8: how they ended up with such a strong comp in
- 13:54Speaker 8: which was a pretty tough quarter for most of the
- 13:56Speaker 8: industry because of the cold weather and the flu that
- 13:59Speaker 8: we saw in decent right.
- 14:01Speaker 3: And we also are hearing that McDonald's is not going
- 14:04Speaker 3: to rest on his laurels. It's looking to innovate. It's
- 14:07Speaker 3: going to introduce some new beverages under the McCafe mcafe, mcafe,
- 14:12Speaker 3: mcafe mcafe that's hard to say cafe French anyway, indulging
- 14:19Speaker 3: coffees that sounds kind of fancy? Is that to appeal
- 14:22Speaker 3: to the consumer who might be trading down to McDonald's.
- 14:28Speaker 8: Now, you know what it's it's beverages are hot, I
- 14:31Speaker 8: mean cosmics, you know, although that that chain isn't isn't
- 14:35Speaker 8: you know, has been kind of dissolved that they they've
- 14:39Speaker 8: learned a lot about the beverage beverage industry through that
- 14:44Speaker 8: through that test, right dirty sodas. You know, there's a
- 14:49Speaker 8: chain out west called Swig that that absolutely crushes it
- 14:52Speaker 8: with dirty sodas. Think you know, popa polo with added
- 14:55Speaker 8: syrups and whipped cream on top and things of that nature. Right,
- 15:01Speaker 8: It's a lot of energy drinks. These these are like
- 15:04Speaker 8: really a really hot segment of the QSR industry. It
- 15:07Speaker 8: has been for years, right as some of these bigger,
- 15:11Speaker 8: slower moving chains like McDonald's are starting to kind of
- 15:14Speaker 8: jump on this bandwagon a little bit later. But you know,
- 15:17Speaker 8: we think this is this could be meaningful for them
- 15:22Speaker 8: in the second half, you know, and it's no longer public,
- 15:25Speaker 8: but you know, this could take a chunk out of
- 15:28Speaker 8: Sonic's business, you know, because they've they've long been a
- 15:33Speaker 8: beneficiary of the beverage market, you know. And what's nice
- 15:37Speaker 8: about that business is a lot of those drinks are
- 15:39Speaker 8: sold and during that snack period, you know, when these
- 15:43Speaker 8: restaurants have a low around you know, two, three, four
- 15:45Speaker 8: o'clock in the afternoon.
- 15:48Speaker 6: Restaurant brands. They also reported some numbership remind us who
- 15:52Speaker 6: restaurant brands is and what they're doing these days? How
- 15:54Speaker 6: are their results?
- 15:56Speaker 8: Yeah, so you know it was kind of mixed results
- 15:59Speaker 8: versus what the street was looking for. You know, I
- 16:02Speaker 8: look at the underlying trends and I think they're still strong.
- 16:05Speaker 8: So the reason why it's down right now is, you know,
- 16:08Speaker 8: Burger King showed an acceleration in the US, which is
- 16:11Speaker 8: is pretty promising. You know, they showed strong results at
- 16:16Speaker 8: IT international and International is a pretty well oiled machine
- 16:19Speaker 8: for this company. But there was some deceleration in the
- 16:24Speaker 8: Tim Horton's numbers, which makes up sixty percent of adjusted EBITDA.
- 16:29Speaker 8: And you know Popeyes remains kind of weak, right, So
- 16:33Speaker 8: I'd say the biggest concern in this report is really
- 16:35Speaker 8: about the slowdown in tim Horns. But it's lapping tougher comps.
- 16:39Speaker 8: And when we look at you know, same store sales
- 16:42Speaker 8: trends going back you know a handfull of years, the
- 16:44Speaker 8: trends are actually accelerating even though it decelled the on
- 16:47Speaker 8: the one year and a two year basis, And so
- 16:50Speaker 8: you know, tim Horns is a monster in Canada. I
- 16:53Speaker 8: wouldn't be too concerned about it. Like I said, a
- 16:57Speaker 8: big part of this story is the internetational unit growth
- 17:01Speaker 8: that they're putting up, and we think they can get
- 17:05Speaker 8: back up to mid single digits here in another year
- 17:08Speaker 8: or so. You know, Popeyes and Burger King are absolutely
- 17:12Speaker 8: crushing it around the globe, and you know, we expect
- 17:17Speaker 8: pretty solid growth here and we think they can outperform
- 17:20Speaker 8: a lot of their quick service peers here in twenty
- 17:23Speaker 8: twenty six.
- 17:23Speaker 3: Michael, how are the McDonald's and the restaurant brands of
- 17:26Speaker 3: the world using AI. We've seen them embraced automation with
- 17:31Speaker 3: you know, you have to go order yourself at the
- 17:33Speaker 3: kiosk and then someone calls your number, so they've removed
- 17:37Speaker 3: they've made things more automated in that regard.
- 17:40Speaker 2: But how will AI change the whole experience?
- 17:44Speaker 8: Yeah, well, you know AI is going to change the experience,
- 17:49Speaker 8: the restaurant experience in different ways, Like different chains are
- 17:53Speaker 8: going to look to different solutions. Something that works for
- 17:57Speaker 8: one type of chain like a Chipotle, isn't going to
- 17:59Speaker 8: work for McDonald's and vice versus. So you know, I
- 18:02Speaker 8: think when you're looking at AI first and foremost, it's
- 18:05Speaker 8: going to be a continued progress on that one to
- 18:08Speaker 8: one marketing, getting people into your loyalty program and eventually
- 18:12Speaker 8: getting those very directed offers to them at the right times. Right,
- 18:18Speaker 8: this has been kind of a long time coming. AI
- 18:20Speaker 8: should really kind of help with that piece, and I
- 18:24Speaker 8: think for these quick service chains, the thing that's going
- 18:28Speaker 8: to be probably most useful is like an AI assistant.
- 18:31Speaker 8: You know, Taco Bella is rolling this out, testing it
- 18:34Speaker 8: and then eventually going to roll out to all its
- 18:36Speaker 8: stores where they have basically an AI assistant for their
- 18:39Speaker 8: GM tells them how much food they need to prep,
- 18:42Speaker 8: if they need more labor on the line, helps them
- 18:46Speaker 8: have more accurate sales projections, so they know how much
- 18:49Speaker 8: labor they're going to need on any given day, how
- 18:52Speaker 8: much food prep they need to do, whatever it might be.
- 18:55Speaker 6: Right.
- 18:55Speaker 8: So, I think those are going to be the two
- 18:58Speaker 8: most ubiquitous use cases and probably the ones that we'll
- 19:02Speaker 8: see most of the progress on in the near term.
- 19:07Speaker 6: Stay with us more from Bloomberg Intelligence coming up here.
- 19:10Speaker 7: For this.
- 19:13Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
- 19:17Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 19:20Speaker 1: Auto with the Bloomberg business app listen on demand wherever
- 19:23Speaker 1: you get your podcasts, or watch us live on YouTube.
- 19:27Speaker 6: One of the stocks on the move to the downside
- 19:31Speaker 6: is tech company app Lovin. I'm just looking at the
- 19:34Speaker 6: stock here, really taking it on the chin here. Today
- 19:36Speaker 6: they had some earnings and some guidance, a little bit
- 19:40Speaker 6: of a challenge that stocks down nineteen percent today and
- 19:44Speaker 6: forty five percent year to date. This is a big
- 19:46Speaker 6: company that a lot of people, including myself, don't know
- 19:49Speaker 6: a lot about. We're going to change that right now.
- 19:51Speaker 6: It's got to mark a cap of one hundred and
- 19:52Speaker 6: twenty five billion dollars. Nathan nade Joints is Bloomberg Intelligence
- 19:56Speaker 6: technology research analysts. Nathan, do me a solid here and
- 19:59Speaker 6: just tell me what app love and does. Number one
- 20:02Speaker 6: and number two why should it start getting hammered today?
- 20:07Speaker 7: So thanks for the questions. First question, app Lovin essentially
- 20:11Speaker 7: controls and auction, which is a marketplace where ad space
- 20:16Speaker 7: inside of mobile apps are bought and soul.
- 20:18Speaker 2: It has a.
- 20:19Speaker 7: Commanding influence on this sort of real time auctions for
- 20:22Speaker 7: in app ad space and that is helping. You know.
- 20:26Speaker 7: The reason it runs an auction houses because it essentially
- 20:30Speaker 7: connects advertisers which one to advertise inside of mobile gaming apps,
- 20:36Speaker 7: and also mobile gaming app publishers that want to sell
- 20:38Speaker 7: ad space to make dollars. You know, because a lot
- 20:41Speaker 7: of these states these days, a lot of mobile apps,
- 20:44Speaker 7: games or otherwise I actually offer for free. So how
- 20:47Speaker 7: else are they going to make money if not selling
- 20:49Speaker 7: the ad space inside of the apps and Applevin is
- 20:52Speaker 7: essentially the mediator connecting brands which one to advertise and
- 20:57Speaker 7: apps which want to sell the ad space. And on
- 21:00Speaker 7: the share price reaction we saw today, I think, you know,
- 21:04Speaker 7: I think to some extent that's used to this sort
- 21:06Speaker 7: of AI disruption risk or so called AI fears. And
- 21:10Speaker 7: obviously Eplevin is not alone in facing disruption for any
- 21:13Speaker 7: sort of AI companies. And there's been a lot of
- 21:16Speaker 7: headlines where the Google genie in the last week that
- 21:19Speaker 7: can create an interactive video with simple text prompts. It
- 21:22Speaker 7: means people like you and I can create games you know,
- 21:24Speaker 7: any and you know sometime soon. And also more closer
- 21:27Speaker 7: to home for Ablevin, there's a startup called cloud Acts,
- 21:30Speaker 7: which is in the space that Eplevin is in. It's
- 21:34Speaker 7: Ablevin's brand by the business, which is mobile ad monetization,
- 21:38Speaker 7: and there's still uncertainty around how much disruption the extent
- 21:43Speaker 7: of disruption to Eplevin because Eblevin's mode, which is a
- 21:47Speaker 7: word that gets thrown around a lot, but it's essentially
- 21:49Speaker 7: its competitive advantages are relatively stronger than other rivals in
- 21:54Speaker 7: the space. Yeah, I think I'll leave it then to
- 21:57Speaker 7: see if there's any follow up.
- 21:59Speaker 3: Okay, thank you for that introduction. So it sounds like
- 22:02Speaker 3: to a large extent, because it's tied to the advertising industry,
- 22:07Speaker 3: that it is cyclical, that it's going to move in
- 22:09Speaker 3: line with how people feel about the economy. So where
- 22:13Speaker 3: does that leave this company when it comes to disruption
- 22:18Speaker 3: or resilience to.
- 22:19Speaker 2: The AI narrative.
- 22:20Speaker 3: I mean, even if it doesn't happen right away, there's
- 22:23Speaker 3: that idea that it could down the road.
- 22:27Speaker 7: Yeah, you certainly right, like that it could happen down
- 22:31Speaker 7: the road. But I guess going back to the extent
- 22:34Speaker 7: of disruption and this so called mode which is competitive advantage,
- 22:37Speaker 7: and I think av Levin has some tricks of it
- 22:40Speaker 7: leadst For example, it has these AI or machine learning
- 22:43Speaker 7: models that took more than five years to build, and
- 22:46Speaker 7: it's trained with data from in app transactions back when
- 22:50Speaker 7: it was still publishing games. And obviously how sharp a
- 22:54Speaker 7: model is at targeting ads depends on the quality of
- 22:58Speaker 7: the data and the and the amount of data. And
- 23:02Speaker 7: I believe because Ablevin's model, at least in helping advertisers
- 23:07Speaker 7: target ads instead of mobile giving apps, that model is
- 23:11Speaker 7: mature in the sense it would take some time before
- 23:15Speaker 7: any sort of upstarts can catch up to that level
- 23:17Speaker 7: of sophistication in the modeling. So I believe Evelurbin steps
- 23:21Speaker 7: in one way and like for context, right, and when
- 23:26Speaker 7: an ad it's shown to a mobile gamer, seven or
- 23:29Speaker 7: eight out of ten times that ads is med data
- 23:32Speaker 7: by Ablevin. That is how much of a commanding influence
- 23:35Speaker 7: Ablevin has in the in the auction of digital ad space.
- 23:38Speaker 7: So I believe that dominance. It's you know, it would
- 23:41Speaker 7: take a lot to displace that, but uh, you know,
- 23:44Speaker 7: obviously for smaller rivals in the space, whether it's unity
- 23:48Speaker 7: is vector or you know, uh leveler. You know, for
- 23:54Speaker 7: smaller rivals, I think, you know, the concerns for AI
- 23:58Speaker 7: fears might be even more pronounced.
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