Latest / The AeroGrowth Podcast
Episode 26 - The Life Cycle of an Idea: When to Hold On and When to Let Go
Dan and Tony talk through how long to test an idea before deciding it’s worth pursuing or should be dropped, framing it as a question of resource investment, buy-in, and fit with existing processes. They suggest an idea should be cut when it becomes a drain on resources, and share that historically they give ideas about three months of effort to see if they work, getting better at abandoning failures without ego. They note many ideas either fade away or stick without a conscious decision, and discuss how clarity can signal which ideas deserve follow-through. Using their “merit badge” concept…
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