Overnight Succes: How the founders of Kona Bikes saved their company
It’s been said that Kona is 'The Smallest Biggest Bike Company in the World'. They’re best known as the quintessential North Shore bike brand, yet their global head office is just down over the border in Ferndale, Washington.
The quirky company stood out with outrageous bike model names such as the Stinky Dee-Lux, Sex One, Sex Too, and, Jackshit, which placed them well and truly as the "alternative" bicycle company.
The business was founded by Dan Gerhard, Jacob Heilbron in Vancouver, BC along with mtb hall of famer Joe Murray as their designer.
With a rich history of iconic bikes and factory…
The skinny
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