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#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally
Is the most effective way to understand real human behavior to simulate it first?
Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways to scale customer understanding.
Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right questions can make these insights feel far less synthetic and far more human.
To help me…
The skinny
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