502: Beyond O&M: The Future of Solar
This solar industry is crossing the chasm, and the consumers at the “table” today, while they look similar, are much different from those consumers before who were predisposed to taking higher risks, trying technology in advance.
We're now moving to the early mass market, and they're going to be more risk averse.
The way we sold to the early adopters to get our first 3 million solar installations won’t get us the next 3 million
And, let’s be honest, solar has a dirty little secret: It's not "set it and forget it; no moving parts."
When you step back and look at the 3 million solar assets in…
The skinny
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