Latest / Revisionist History / The Cadillac LYRIQ: Malcolm Gladwell meets an Electric Icon - Part Two

Transcript

The Cadillac LYRIQ: Malcolm Gladwell meets an Electric Icon - Part Two · Revisionist History

• 0:15
  Speaker 1: Pushkin.
• 0:20
  Speaker 2: This episode is sponsored by Cadillac.
• 0:23
  Speaker 1: Okay, what we got is we got one of these
• 0:25
  Speaker 1: massive wheelies, the kind that is like three exercise of
• 0:29
  Speaker 1: the one you put in overhead.
• 0:30
  Speaker 3: Definitely can't.
• 0:31
  Speaker 4: You can't carry this on.
• 0:32
  Speaker 1: You can't carry that. We've got two standard sized wheelies.
• 0:37
  Speaker 1: We got a car seat, car seat bottom. We got
• 0:41
  Speaker 1: a stroller, We've got two backpacks.
• 0:43
  Speaker 4: Whole bunch of audio recording, a.
• 0:45
  Speaker 1: Bunch of audio equipment. This is just warming up. Now,
• 0:48
  Speaker 1: we're not putting down the rear seats. I'm in New
• 0:52
  Speaker 1: York's Hudson Valley with my producers, Jacob and Joey, who
• 0:55
  Speaker 1: are helping me load the trunk of an suv with
• 0:58
  Speaker 1: all the luggage, car seats, and kid gear i can find.
• 1:02
  Speaker 1: We're calling this the helicopter parent test in the standard
• 1:07
  Speaker 1: helicopter twenty first century year. This is what an over
• 1:11
  Speaker 1: involved set of parents would take on a weekend daccation
• 1:15
  Speaker 1: and maybe a day trip, although you know, realistically you
• 1:18
  Speaker 1: could last for several weeks with abound stuff. We got
• 1:20
  Speaker 1: here not long before this day. Upstate, we got a
• 1:25
  Speaker 1: call a Pushkin HQ an offer to preview the brand
• 1:29
  Speaker 1: new all electric SUV that comes on the market next year,
• 1:33
  Speaker 1: the lead model in GM's pivot to electrification. I'm Malcolm Glabelle,
• 1:41
  Speaker 1: and you're listening to the second of two very special
• 1:43
  Speaker 1: episodes for Revision as History. Listeners join me and a
• 1:46
  Speaker 1: few friends as we embark on an all electric road trip.
• 1:54
  Speaker 1: The helicopter parent test was the start of our day.
• 1:57
  Speaker 1: In the Cadillac lyric, We've been favored by one of
• 2:00
  Speaker 1: those epically beautiful fall days, leaves turning sun glinting, a cool,
• 2:05
  Speaker 1: hushed breeze, sliding over the mountains, putting the lyric through
• 2:09
  Speaker 1: its paces. Ended overwhelmingly past the first test. This STUV
• 2:14
  Speaker 1: is cavernous enough to comfortably hold kids, parents, maybe even grandparents,
• 2:21
  Speaker 1: plus all the gear necessary for an obsessive twenty first
• 2:25
  Speaker 1: century parent like me to keep their kid happy for
• 2:28
  Speaker 1: at least a day. Even Cadillac's Chief marketing Officer, Melissa
• 2:32
  Speaker 1: Grady can relate to driving a jam packed vehicle, which
• 2:36
  Speaker 1: is where the rear camera mirror really comes in handy.
• 2:39
  Speaker 3: I'm a balloon person, so if I'm going to a party,
• 2:42
  Speaker 3: I'll have a lot of balloons in the back of
• 2:44
  Speaker 3: my car. Or if you are transporting I've done a
• 2:47
  Speaker 3: lot of remodeling lately, so when you're transporting a lot
• 2:51
  Speaker 3: of goods in the back of your vehicle or tile,
• 2:54
  Speaker 3: that camera.
• 2:55
  Speaker 2: Just really works to help see what's behind you. And
• 2:59
  Speaker 2: you mentioned the map as well.
• 3:01
  Speaker 3: That map is just it's great. Not only does it
• 3:05
  Speaker 3: have all the full navigation functionality, but it's very easy
• 3:09
  Speaker 3: to plot out your route and put the charging stations in.
• 3:15
  Speaker 1: Next up, a delicate bit of driving involving my daughter
• 3:19
  Speaker 1: at a high stakes moment in every toddler's day, nap time. Speedy.
• 3:24
  Speaker 1: We strapped her into a car seat to find out
• 3:27
  Speaker 1: if the Lyrics was quite enough to put her to sleep. Speedy, Okay, Okay, clearly,
• 3:41
  Speaker 1: this is a hugely demanding test speed. It's okay, it's okay.
• 3:50
  Speaker 1: I think we should drive. She's gonna be fine. I
• 3:53
  Speaker 1: think she just once she's she's getting a little used
• 3:57
  Speaker 1: to speeding this new experience you're in a car. Tears
• 4:02
  Speaker 1: is not the appropriate response to being in a luxury automobile. So, hush, baby,
• 4:10
  Speaker 1: don't get cars. Sick, Daddy's gonna buy you a Cadillac Lyric. Okay, one, two, three, Hush.
• 4:21
  Speaker 4: Little baby, don't get car. Sick, Daddy's gonna buy you
• 4:26
  Speaker 4: Cadillac lyric speeding, Do you have anything to say?
• 4:30
  Speaker 1: I think she's fall asleep. I sense the I sense
• 4:34
  Speaker 1: the quietude that pretends a deep and dreamless sleep. We
• 4:42
  Speaker 1: tuck Speedy back to her crip and set out once
• 4:46
  Speaker 1: more over to my friend Dan's place. He owns the
• 4:50
  Speaker 1: storage and maintenance garage where every serious gearhead in the
• 4:54
  Speaker 1: area keeps their pride and joy the car too nice
• 4:57
  Speaker 1: and too precious to keep it home, such as Dan's
• 5:01
  Speaker 1: immaculate vintage Cadillac.
• 5:05
  Speaker 5: This is a nineteen sixty three coup de Ville. This
• 5:08
  Speaker 5: has forty one thousand original miles. Yeah, original interior. It's
• 5:14
  Speaker 5: suited with a three to ninety cubic eng engine so
• 5:17
  Speaker 5: they all had in sixty three. This is Basildian green paint,
• 5:23
  Speaker 5: and of course the correct one inch white wall, or
• 5:25
  Speaker 5: else you get in big trouble with the Cadillac community
• 5:28
  Speaker 5: if you don't have the right white wall. Yeah.
• 5:31
  Speaker 1: Time for what we call the heritage test. Can the
• 5:34
  Speaker 1: lyric win over a diehard Caddy enthusiast who thinks the
• 5:38
  Speaker 1: last fifty years have all been downhill for the automobile business.
• 5:42
  Speaker 1: We lined up Dan's old school Caddy in a parking
• 5:44
  Speaker 1: lot next to our lyric. Modernist meet postmodernist. It's funny
• 5:50
  Speaker 1: how much this kind of linear dash of the lyric
• 5:53
  Speaker 1: still kind of quotes the classic short Cadillac dash.
• 5:58
  Speaker 5: Yeah jewelry like in a way.
• 5:59
  Speaker 1: Yeah, oh yeah, yeah, it's really surprisingly similar. Our idea
• 6:04
  Speaker 1: was to run a classic experiment control versus treatment condition
• 6:09
  Speaker 1: cars run in succession over exactly the same route we
• 6:13
  Speaker 1: started in Dan's classic Kupe Deville.
• 6:19
  Speaker 5: I've got the caddy bug right.
• 6:21
  Speaker 1: Now, as they say, and what is it you love about?
• 6:26
  Speaker 5: It's like putting on a like a tailored suit. The
• 6:31
  Speaker 5: smoothness of this car for nineteen sixty three or any
• 6:34
  Speaker 5: of the Cadillacs of that error are just you know,
• 6:39
  Speaker 5: above the rest, I believe. Yeah, it really takes you
• 6:43
  Speaker 5: back in time driving this car.
• 6:47
  Speaker 1: This thing like it feels like we're gliding down the
• 6:51
  Speaker 1: road in some giant.
• 6:52
  Speaker 5: Ocean liner exactly. And this is you know, this is
• 6:54
  Speaker 5: how people traveled back then. You know, they got four
• 6:58
  Speaker 5: or five people in the car with the big trunk
• 7:00
  Speaker 5: and the suitcases in the back, and you know, taking
• 7:03
  Speaker 5: a two hour trip to say, you know, from the
• 7:06
  Speaker 5: city to the Adirondacks, and that was that was the
• 7:09
  Speaker 5: big trip of the summer.
• 7:12
  Speaker 1: Then we get back and we turned it down and say,
• 7:15
  Speaker 1: all right, now we drive the same route, only this
• 7:18
  Speaker 1: time in the lyric. He's a bit skeptical at first.
• 7:22
  Speaker 1: Dan needs gasoling around to feel happy.
• 7:25
  Speaker 5: So always bizarre to get into a car and not
• 7:28
  Speaker 5: hear an engine. But there is a nice sing if
• 7:33
  Speaker 5: you will to this car.
• 7:35
  Speaker 1: Could you see what I'm saying? Like how conceptually it's
• 7:39
  Speaker 1: it's a modern version of the exact experience we just.
• 7:43
  Speaker 5: It has that feel of, you know, putting that tailored
• 7:45
  Speaker 5: suit on. It's got that you know, It's just Cadillacs
• 7:49
  Speaker 5: always have this I don't know, this extra excellence feel
• 7:54
  Speaker 5: when you're driving it, just you know, it has this unrough,
• 7:57
  Speaker 5: floating feel.
• 7:58
  Speaker 1: Yeah, I'm unhurry, We're all going to be fine, right,
• 8:05
  Speaker 1: That's okay.
• 8:08
  Speaker 5: It doesn't, it doesn't. I'm in, I'm in the car.
• 8:11
  Speaker 5: That's great.
• 8:14
  Speaker 1: With Dan gushing over the look of our lyric, I'm
• 8:17
  Speaker 1: reminded of something Melissa Grady mentioned in our chat earlier.
• 8:20
  Speaker 2: Yeah, I think the design is so much better at
• 8:25
  Speaker 2: articulating this than I am. But there are definitely cues
• 8:31
  Speaker 2: taken from the past. Really, you know a lot of
• 8:33
  Speaker 2: the interior detailing that this book nature using all the
• 8:37
  Speaker 2: best materials. So I think when we look at returning
• 8:41
  Speaker 2: Cadillac to honestly like the standard of the world, you'll
• 8:46
  Speaker 2: see that as you as you look at the older catalacts.
• 8:49
  Speaker 1: What's next? What Cadillac can we what can we expect
• 8:52
  Speaker 1: from Cadillac.
• 8:53
  Speaker 2: So I can't give you details, but I can tell
• 8:56
  Speaker 2: you next year is going to be very exciting for Cadillac,
• 9:01
  Speaker 2: and exciting on more than one front.
• 9:03
  Speaker 1: So come on, you can't even give a say, come on, listen,
• 9:06
  Speaker 1: just a hint, come on, just a hint. Well, that's
• 9:10
  Speaker 1: enough fun for the day. Time to head home to
• 9:12
  Speaker 1: the family. And in case you're wondering, my daughter back home,
• 9:16
  Speaker 1: fast asleep, h.
• 9:18
  Speaker 4: Little baby, don't guitar sick dad, He's gonna buy you
• 9:23
  Speaker 4: Cadillac lyric Is.
• 9:26
  Speaker 1: Lyric Is twenty twenty three lyric orders are full. Go
• 9:30
  Speaker 1: to Cadillac dot com and complete a pre order from
• 9:34
  Speaker 1: model year twenty four to be among the first to
• 9:37
  Speaker 1: order a model year twenty four. When available. Safety or
• 9:41
  Speaker 1: driver assistant features are no substitute for the driver's responsibility
• 9:45
  Speaker 1: to operate the vehicle in a safe manner. Read the
• 9:49
  Speaker 1: vehicle's owner's manual for important feature limitations and information. Map
• 9:54
  Speaker 1: coverage available in the United States, Puerto Rico, and Canada.
• 10:00
  Speaker 1: This episode was produced by Jacob Smith and Joey fishground
• 10:03
  Speaker 1: Our editor is Julia Barton, Engineering by Nina Lawrence and
• 10:07
  Speaker 1: mastering by Sarah Bugair. Special thanks to Melissa Grady at
• 10:11
  Speaker 1: Cadillac and Carl Megliore. I'm Malcolm Glappo.