Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Massage Therapist Uses Google Maps to Fill Last Minute Cancellations
In Episode 88, Lucas and Luna dive into a specific challenge for appointment-based local businesses: the no-show. They explore how a massage therapist in Portland, Oregon uses Google Maps features — specifically Google Posts and the Q&A section — to fill cancellation slots within hours. The therapist, Sarah, has a system: when a client cancels same-day, she posts an open slot on her Google Business Profile with a direct booking link. Lucas breaks down the data: her cancellation fill rate went from 20% to 80% in three months. They also discuss the psychology of urgency and how Google's…
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