Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale
When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?
Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.
Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:
- What really gets diluted when content creation is democratized — and how quickly that compounds
- Treating brand as infrastructure: building…
The skinny
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