Eggs 418: From Gloucestershire to Global Fame and Back Again with James Atkin of EMF
Summary
In this conversation between Ryan Roghaar and James Atkin, lead singer of EMF, they discuss the band's journey from their beginnings in Gloucestershire to global fame with their hit "Unbelievable." He reflects on their rapid rise, the challenges of fame, and the evolution of their sound. The discussion also covers the shifting music industry landscape, including the role of touring, merchandise, and innovative strategies for success.
James and Ryan go on to explore how record labels have evolved, the impact of digital metrics on touring and music discovery, and the significance of…
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