Latest / Studio B Sessions / Stop Making ‘Pretty’ Videos! The Strategy That Landed a $30K Deal
Transcript
- 0:04Vipul Bindra: Anthony, my friend, thank you for taking time coming out to talk to me.
- 0:08Vipul Bindra: Um, you know, it's always an incredible pleasure and, like I've said many times on this podcast and to you, we have such incredible conversations, um, and all I wanted to do for years was just record them and let people listen to it, because there's so much knowledge.
- 0:22Vipul Bindra: Obviously, there's a lot of fun, but there's a lot of knowledge in it and I know it would have helped me, uh, in the past, and it still helps me now.
- 0:29Vipul Bindra: So if anyone can benefit from it plus, you know, or at least get some entertainment on a long drive or flight, why not, right?
- 0:34Vipul Bindra: hopefully it's entertaining I hope so I don't know, uh, but yo, how have you been, how's everything been?
- 0:42Anthony Rodriguez: man, it's been good.
- 0:43Anthony Rodriguez: Uh, 2024 has been the most wild year for my business how do you say?
- 0:49Anthony Rodriguez: That.
- 0:49Anthony Rodriguez: So it's been.
- 0:51Vipul Bindra: Wow, there's a crazy noise gate I know, yeah, yeah, I like talking like yeah.
- 0:56Vipul Bindra: So sorry, we're going auto on season one.
- 0:58Vipul Bindra: If this goes well, we'll get a producer you bring like filmmakers on here.
- 1:02Anthony Rodriguez: They're like I noticed that noise gate is really strong.
- 1:05Anthony Rodriguez: Exactly nobody would ever say that we are working professionals there's no, we're not peddling anything.
- 1:11Vipul Bindra: There's nothing to gain here.
- 1:13Vipul Bindra: This is free knowledge, but yes, if it does work out, we can have a producer season two until they're sponsors yes, I mean, I don't know.
- 1:19Vipul Bindra: I mean, as long as there's no conflict of interest, I want to to give no courses, no courses.
- 1:24Vipul Bindra: We're saying free knowledge here.
- 1:27Anthony Rodriguez: So, yeah, no, 2024 was crazy for me because I did start this as an artist, you know.
- 1:33Anthony Rodriguez: So for me it was just a lot of like making the coolest videos, most cinematic looking things, and I think I've pretty much achieved that.
- 1:41Anthony Rodriguez: You know, I like the way my videos look.
- 1:43Anthony Rodriguez: I, yeah, I would look at other people's work and be like man, I wish it looked like that, and now my, my work does look like that, which is crazy.
- 1:52Anthony Rodriguez: Obviously, a lot of practice, a lot of trial and error.
- 1:55Anthony Rodriguez: But in 2024, my mindset I think the actually the end of 2023, my mindset shifted from making cool videos, higher production, charging a lot of money because the videos are good, to charging because I'm making my clients more money.
- 2:15Vipul Bindra: Yeah.
- 2:15Anthony Rodriguez: So it turned into like strategy and like figuring out social media and marketing and running ads and all of that.
- 2:22Anthony Rodriguez: So it was pretty cool.
- 2:23Anthony Rodriguez: That's awesome.
- 2:23Anthony Rodriguez: I think it was your best year.
- 2:24Vipul Bindra: Cool, that's awesome.
- 2:24Vipul Bindra: I think it was your best year.
- 2:26Vipul Bindra: You're obviously beyond six figures.
- 2:28Vipul Bindra: You're doing really good, yeah, right.
- 2:30Vipul Bindra: And so, um, let's break it down right.
- 2:32Vipul Bindra: I mean, you brought to where I wanted to be, so how were you able to charge your clients uh, more in 2024?
- 2:39Vipul Bindra: Like, what did you have to say or do, um in your meetings or whatever in your process to be able to charge higher prices?
- 2:46Vipul Bindra: Because that's what most filmmakers are trying to do yeah, it was funny.
- 2:49Anthony Rodriguez: You mentioned that.
- 2:50Anthony Rodriguez: That's like, probably my biggest message is like charge more and like the things.
- 2:56Anthony Rodriguez: When I talk to my filmmaker friends like, bro, just charge more money, dude, like your, your margins, but the reason why I was actually charging a lot prior anyways, and that's just because of quality and all of that which a lot of production companies, they sell, quality, that's just like what you do, like.
- 3:15Anthony Rodriguez: I'm really good at videos, so like, and I make good ones, so give me your money.
- 3:20Vipul Bindra: But that's what we've been saying on this podcast.
- 3:22Vipul Bindra: I've had multiple people who are like stop selling.
- 3:25Vipul Bindra: You know not that quality doesn't matter, like you said it doesn't matter you have to have your craft be good or hire people whose craft is good.
- 3:32Vipul Bindra: Yeah, but at the end of the day, clients at least business clients, the people that we work with, corporate and commercial clients for them it's not about quality.
- 3:40Vipul Bindra: Most of them don't even care what camera you bring.
- 3:42Vipul Bindra: Probably they care about the size.
- 3:43Vipul Bindra: Size, but they don't care about you know like what camera it is.
- 3:46Vipul Bindra: It's the size yeah.
- 3:47Vipul Bindra: And that's just because they've seen, you know, tv crews with big cameras, not that they obviously small, middle-less cameras have come along.
- 3:54Vipul Bindra: Yeah.
- 3:56Vipul Bindra: But at the end of the day, they care about its ROI, their money, what they're going to make out of it.
- 4:00Vipul Bindra: Right, and as soon as you figure that out and you stop selling good looking videos you should already be making good looking videos.
- 4:08Vipul Bindra: As soon as you start selling them, a better result, right, you, you can just start charging more and they'll happily pay it yeah at the end they, they're, they're just looking at a, at an roi factor.
- 4:16Vipul Bindra: It doesn't matter what they pay, as long as they get their money back yeah, well, for me it was weird.
- 4:21Anthony Rodriguez: I had this like turning point, because I would see people whose videos were not as good and I'm like how on earth are they able to charge this?
- 4:33Vipul Bindra: much money.
- 4:33Vipul Bindra: Like how on earth are they able to do this?
- 4:35Anthony Rodriguez: probably you think getting roi to their clients is that it oh 100 and their videos suck, but they, like, they're strategic and they have repeat clients.
- 4:44Anthony Rodriguez: I'm like, how does that keep happening?
- 4:45Anthony Rodriguez: Yeah, like, how do they keep getting clients?
- 4:47Anthony Rodriguez: Yeah, um, so for me, that that was the shift.
- 4:52Anthony Rodriguez: I started talking to my clients.
- 4:54Anthony Rodriguez: Honestly, this was kind of crazy.
- 4:55Anthony Rodriguez: So I had a mentor I still have a mentor, he's still my mentor but, um, he tried shifting my mindset after one meeting and then, right after that meeting, I ended up closing a 30K deal.
- 5:10Anthony Rodriguez: Look at that which I've never closed a 30K deal before.
- 5:14Anthony Rodriguez: So for me it was like whoa, and it was solely based off of I need to know your number.
- 5:20Anthony Rodriguez: I had just asked a ton of questions.
- 5:22Anthony Rodriguez: So the client knew that I cared.
- 5:24Anthony Rodriguez: I didn't fully know how to help them, yeah, but well, I did well, that's part of the process, right?
- 5:30Anthony Rodriguez: yeah, figuring it out, uh yeah and I did know how to help them, mostly because it's like what I do yeah, like literally what I do but, um, like, and that's like what I've done my whole life, like just selling, buying and selling and marketing myself, and I just never done it for other people that much besides making cool videos.
- 5:49Anthony Rodriguez: So, um, yeah, even just that mindset.
- 5:52Anthony Rodriguez: I remember that that specific client was like hey, we had, uh, we were looking at a ton of different people and normally I hear, oh, we hired you because your colors, your colors are great, your videos, whatever.
- 6:06Anthony Rodriguez: And they said we hired you because we know that you really care and you asked us questions that no other of the 10 different, 15 different production companies that we talked to asked us as many questions about our company as you did.
- 6:17Anthony Rodriguez: Look at that and he's like a lot of them were cheaper than you.
- 6:19Anthony Rodriguez: Production companies that we talked to, uh, asked us as many questions about our company as you did.
- 6:24Anthony Rodriguez: Look at that and they had he's like a lot of them were, uh, cheaper than you.
- 6:28Anthony Rodriguez: You weren't here.
- 6:30Anthony Rodriguez: The one of the more expensive ones, and one of them was they had a led wall.
- 6:34Anthony Rodriguez: Look at that Like they had a whole video wall they were going to do this whole virtual production thing and I Well, it doesn't matter does it.
- 6:43Vipul Bindra: At the end, you got the client and they chose you after reading a bunch of other people and I think you're saying it perfectly Like what I would say is this you care?
- 6:53Vipul Bindra: It's simple.
- 6:54Vipul Bindra: I know sometimes and obviously there's extensive business analytics and strategies that we can go into, but at the core of it all, it's just be good Care, make good content and think people, people will get results and if they get results, they'll come back and then they'll tell their friends and you'll get more and more money yeah and and then the other thing I wanted to talk a touch a little bit on.
- 7:17Vipul Bindra: You brought a great point and you know you look at other people's content and I've said this before.
- 7:21Vipul Bindra: You know you people can get envious, like, oh, their content either is really good I don't know if I can ever make it or b it's it's bad like I know I can make 10x better.
- 7:31Vipul Bindra: And you know you get into that rut of them but you're not actually out there getting clients.
- 7:35Vipul Bindra: Just know that you don't know the circumstance they were in.
- 7:38Vipul Bindra: I've had clients go okay, we'll have 30 minutes for setup, which is is already too low.
- 7:43Vipul Bindra: And then you show up they're like, oh, the CEO is here and he's leaving in five minutes.
- 7:48Vipul Bindra: So it's like, oh, so you don't have any time.
- 7:50Vipul Bindra: You either get the content or you don't get the content.
- 7:53Vipul Bindra: So you may not know the other side.
- 7:55Vipul Bindra: And you look at the content and go, oh, that sucked, but you didn't know the circumstances that the content was got in.
- 8:06Vipul Bindra: So what I'm saying is, rather than worrying about other people's content, just make your content good and you, and if your content is actually better, you'll get more work and especially if you care like you did.
- 8:14Vipul Bindra: So talk me to be about that 30 grand client.
- 8:17Vipul Bindra: Um, yeah, because that sounds incredible.
- 8:19Vipul Bindra: By the way, that's what everyone's looking, that's the type of clients I'm chasing too.
- 8:22Vipul Bindra: Uh.
- 8:23Vipul Bindra: So what were the deliverables?
- 8:25Vipul Bindra: Did they come with a?
- 8:26Vipul Bindra: Did they already know what the deliverables they want?
- 8:29Vipul Bindra: Sounds like no.
- 8:30Vipul Bindra: You had to figure that out.
- 8:32Vipul Bindra: So what were the deliverables?
- 8:34Anthony Rodriguez: And yeah, talk to us talk to us a little more.
- 8:36Anthony Rodriguez: So this was interesting.
- 8:38Anthony Rodriguez: It started off as like this whole thing.
- 8:41Anthony Rodriguez: They came there like, oh, we, this whole thing.
- 8:42Anthony Rodriguez: They came there like, oh, we want to be on retainer.
- 8:44Anthony Rodriguez: Oh, that's great.
- 8:45Anthony Rodriguez: They ended up not.
- 8:46Anthony Rodriguez: This is funny.
- 8:50Vipul Bindra: Not funny.
- 8:50Vipul Bindra: This is kind of sad.
- 8:51Vipul Bindra: That was a good emotional rollercoaster.
- 8:55Anthony Rodriguez: It's funny.
- 8:56Anthony Rodriguez: It's a little sad, because they were supposed to be a long-term client and they just didn't really know what they wanted.
- 9:03Anthony Rodriguez: That's okay, I'm still following up.
- 9:04Anthony Rodriguez: I believe that they're gonna still come back to me and they were happy with the content.
- 9:09Anthony Rodriguez: They haven't hired anybody else, but this was a larger project to get their pillar pieces of content, which is like who we are videos, what we offer.
- 9:16Anthony Rodriguez: Um, it was like three separate days of shooting.
- 9:20Anthony Rodriguez: Um, it's some like banner videos because they do a lot of trade shows.
- 9:25Anthony Rodriguez: So here's the thing when I ask them questions about their business, I want to know okay, where is the majority of your profit coming from Not profit revenue coming from, where are you getting the most sales?
- 9:38Anthony Rodriguez: And they said word of mouth, trade shows.
- 9:41Anthony Rodriguez: And I was like, wait, no, okay, you're like a multi-million dollar company yeah, why the?
- 9:49Anthony Rodriguez: heck.
- 9:49Anthony Rodriguez: Is it just word of mouth?
- 9:50Anthony Rodriguez: And trade shows like it.
- 9:51Anthony Rodriguez: 100 should not be.
- 9:53Anthony Rodriguez: This is, this is I don't.
- 9:55Anthony Rodriguez: I don't want to sound like arrogant or or even ignorant to the situation, but like even knowing their niche.
- 10:01Anthony Rodriguez: I'm like.
- 10:01Anthony Rodriguez: I've definitely seen ads related to this, you know so I was trying to get them on that and a couple different things.
- 10:07Anthony Rodriguez: So what we ended up doing was building their social media more so that, when, uh, they sell to schools, all these other different entities like doctors, all these places, and we built what we're, what we were going to build their social media.
- 10:26Anthony Rodriguez: I said we built, we were going to build their social media and we ended up just getting a couple pieces of content in the end.
- 10:33Anthony Rodriguez: I mean, I still got paid, but do you ever have that situation where it's like a client pays you and then they don't even get the full package that they paid for?
- 10:45Vipul Bindra: Yes, I've had that happen so I don't want to name them, but you know this client funny enough.
- 10:50Vipul Bindra: Remember that project you helped me on, yeah, yeah yeah, so we did incredible work.
- 10:54Vipul Bindra: So funny enough again talking my style.
- 10:57Vipul Bindra: So you know I always bring extra.
- 10:58Vipul Bindra: So I promised them you weren't part of the package, right?
- 11:01Vipul Bindra: I promised them like three people, four cameras, whatever, whatever the package, and I always bring extra.
- 11:06Vipul Bindra: Plus, we had been talking about this Ronin 4D and I'm like I really want to try it especially for crowd shots.
- 11:12Vipul Bindra: It'd be incredible Anyway.
- 11:13Vipul Bindra: So you helped me on that project and we went above and beyond.
- 11:16Vipul Bindra: The funny thing is, the project requirements were record a speech, right, a live speech, a live event speech.
- 11:25Vipul Bindra: So we're just a video part.
- 11:27Vipul Bindra: We have nothing to do with, you know, production aspect of it Anyway.
- 11:30Vipul Bindra: So I did that and I made it happen.
- 11:32Vipul Bindra: You were there.
- 11:33Vipul Bindra: I think we killed it all.
- 11:35Vipul Bindra: Funny enough, midway through or some point, you know, the person who's speaking got their pocket out and you know, like, inside out from their suit, jacket, and obviously we knew that.
- 11:46Vipul Bindra: We, I noticed that at least and maybe camera operators not because we get so hyper focused on framing and color, you know all that anyway.
- 11:53Vipul Bindra: But there's nothing we can do.
- 11:55Vipul Bindra: There's three, four hundred people watching I I'm not going to interrupt a person who's in a zone getting, because that's far more important than what we're doing, as far as I know, but anyway, they were, uh, they, once they got the video, they're like this is incredible and obviously I knew that there's no way to hide it.
- 12:11Vipul Bindra: You know, like we have to have wide shots anyway.
- 12:13Vipul Bindra: Point is, um, and then, funny enough, they didn't even notice it and then two days later, whatever, some client was like, hey, what happened to your pocket?
- 12:21Vipul Bindra: That was it.
- 12:21Vipul Bindra: And then they were like we can't use this piece of content anymore.
- 12:24Vipul Bindra: And I was like, come on, I mean I get it.
- 12:26Vipul Bindra: I get it At the same time, you have a brand perception.
- 12:29Vipul Bindra: But on the other side.
- 12:30Vipul Bindra: You know it'll never be perfect, especially if it's live, because if you want to be perfect, we can do it.
- 12:35Vipul Bindra: We do it all the time.
- 12:47Vipul Bindra: You know that that, yeah, we can't do that.
- 12:50Vipul Bindra: The point is, we filled the requirements it just wasn't it was an external factor that affected the, the end product.
- 12:57Vipul Bindra: But yes, so it has happened where we all that effort, obviously we got paid, so I'm not complaining, yeah, but at the end of the day, them not being able to use the content kind of hurts.
- 13:08Vipul Bindra: As a creative person, I'm like come on, we put a lot of effort into it and they can, they could have gotten huge business out of that because that was the goal of the company.
- 13:16Vipul Bindra: But yeah, so that's kind of annoying, right, when that happens.
- 13:19Anthony Rodriguez: Dude, we didn't even make the content.
- 13:20Anthony Rodriguez: Oh really the content?
- 13:25Anthony Rodriguez: Oh really, yeah, they didn't even.
- 13:26Anthony Rodriguez: Did you get any deliverables to?
- 13:26Anthony Rodriguez: Them, yes, yes yes, so banner videos um, so you got majority of the content.
- 13:28Vipul Bindra: No, not even a majority majority.
- 13:30Vipul Bindra: Okay, so what did you end up delivering for 30k?
- 13:33Anthony Rodriguez: so it was, uh, banner videos, some tutorial setup videos, um, and then I ended up just giving them the raw footage because they asked for it.
- 13:43Anthony Rodriguez: Okay, and here's the thing.
- 13:45Anthony Rodriguez: Normally that's like a red flag for me, cause I'm like all right, they're going to.
- 13:48Anthony Rodriguez: They don't like the editing style, they're going to get someone else to edit and stuff.
- 13:51Anthony Rodriguez: They never edited it.
- 13:53Vipul Bindra: Yeah, never did anything.
- 13:54Vipul Bindra: I mean, and for the right price.
- 13:56Vipul Bindra: I mean it depends.
- 14:05Anthony Rodriguez: It sounds like I was like you can have it.
- 14:06Anthony Rodriguez: I was like you could take it all.
- 14:06Anthony Rodriguez: No, that was an interesting client.
- 14:07Anthony Rodriguez: But going back to the original question, that was what changed.
- 14:13Anthony Rodriguez: I asked a lot of questions.
- 14:15Anthony Rodriguez: I cared about my clients.
- 14:16Anthony Rodriguez: It's not that I didn't care before.
- 14:19Anthony Rodriguez: It's just that.
- 14:20Anthony Rodriguez: Now I cared about the reason why they came to me.
- 14:23Anthony Rodriguez: It's like a relationship, at least that's how I see it A they came to me.
- 14:25Anthony Rodriguez: It's like a relationship, at least that's how I see it.
- 14:27Anthony Rodriguez: A lot of client relationships are kind of like a marriage, especially if they're long-term, where it's like if my wife comes to me and she's like hey, anthony, I really want to be listened to.
- 14:37Anthony Rodriguez: Can you hear me?
- 14:39Anthony Rodriguez: I want to tell you about my day.
- 14:40Anthony Rodriguez: Don't give me a solution.
- 14:41Vipul Bindra: I'm just getting personal.
- 14:49Anthony Rodriguez: No, tell you about my day, don't give me a solution getting personal.
- 14:50Anthony Rodriguez: No, it's true.
- 14:50Anthony Rodriguez: It's like yeah, because she's like I mean I'm a man, so normally I'm like okay well here's a solution.
- 14:51Vipul Bindra: This is what we can do.
- 14:52Vipul Bindra: This is how we can like yeah, I mean get better fake, but that's not what they're looking for right?
- 14:54Anthony Rodriguez: yeah, I can fix this problem that you're coming with me with and she's like I just want to listen, but that's what a lot of videographers do.
- 15:01Anthony Rodriguez: Yeah, it's like we're the husband.
- 15:05Anthony Rodriguez: Uh, there's no like gender, whatever, whatever the heck but like there's like we're the husband that's saying, oh well, I can give you this video and I can give you this video and I can like make it look really cool, and they're like I just want to be listened to, I just want brand awareness, I just want this, or I.
- 15:22Anthony Rodriguez: We don't have enough lead flow, we need lead generation.
- 15:25Anthony Rodriguez: So in your, in your head, you're like ads, ads.
- 15:30Anthony Rodriguez: You know, like all these, like little things that you can and sometimes they don't.
- 15:33Vipul Bindra: They tell you it's completely off.
- 15:34Vipul Bindra: I've had clients.
- 15:35Vipul Bindra: They go we want a recap video and you're like, okay, you know.
- 15:38Vipul Bindra: And immediately you know I've done hundreds and hundreds of those.
- 15:40Vipul Bindra: But then you start to dig.
- 15:41Vipul Bindra: And this is why it's important to ask questions, because if they just said, said that and you ran with it, they would have been very disappointed because they didn't know the lingo and they were just saying the word that they knew you would have never gotten exactly yeah, and so so you, you ask okay, awesome, where are you gonna share it?
- 15:55Vipul Bindra: right?
- 15:56Vipul Bindra: You say, oh, you know great, so, where you can share it, who you're gonna what, the platform, so I can make it better, right, I know, know the target audience and all that.
- 16:03Vipul Bindra: And then you slowly find, oh, okay, so you're going to post here what's the purpose of it.
- 16:07Vipul Bindra: Oh, we want new clients.
- 16:08Vipul Bindra: Well, recap videos.
- 16:09Vipul Bindra: And how you get new clients, recap videos is just how you show how great you are, anyway.
- 16:13Vipul Bindra: So then you start to figure out and they're like oh, we want this.
- 16:16Vipul Bindra: Oh, so what you're talking?
- 16:22Vipul Bindra: I and I, and I won't say that, let me clarify, okay.
- 16:25Vipul Bindra: I won't say, oh, you mean mini, and I'll say, oh, I get what's the video you're talking about.
- 16:28Vipul Bindra: Okay, so here's what we're gonna do.
- 16:30Vipul Bindra: We're gonna come, you know, record all this for four days, whatever, and we'll make a 15, 20 minute video.
- 16:34Vipul Bindra: A recap video would never be more than 190 seconds to two minutes.
- 16:37Vipul Bindra: But you know, I wouldn't have known that and I'll generally stick with the lingo that they're comfortable with, because no point me trying to educate them on the lingo.
- 16:46Vipul Bindra: I'm more interested in getting them the video that's going to help them.
- 16:49Vipul Bindra: So I'm like okay, so we're going to make a recap video that's going to be like more like a documentary, it's going to be about 20 minutes and that's going to cover all these aspects.
- 16:58Vipul Bindra: That sound right.
- 16:58Vipul Bindra: They're like yes, exactly, let me even find a video that shows it's similar.
- 17:03Vipul Bindra: So I know 100, is this the quality?
- 17:05Vipul Bindra: Because you know we can make this for 100 000, we can make this for 5 000, depending on you know what, how we're shooting, the level of equipment and then, once I get, gauge where they are.
- 17:14Vipul Bindra: Now I'm like okay, now we're good, now we're good, and then plus they appreciate it because they got the content at the end what they wanted, and they're more bound to come back.
- 17:22Vipul Bindra: And you and I are here, real production company owners.
- 17:25Vipul Bindra: It's unrealistic to be able to find 10 15 new clients every month.
- 17:29Vipul Bindra: You're far better off keeping the clients you have and have them keep coming back that's what I'm working on new clients, man, that's that's.
- 17:37Anthony Rodriguez: That's somewhere where I'm trying to shift more towards.
- 17:40Anthony Rodriguez: I still have repeat clients, but they're not on retainer and they would benefit from being a retainer.
- 17:45Anthony Rodriguez: They probably pay me less yeah, exactly, clients save money.
- 17:49Vipul Bindra: They don't realize that.
- 17:50Anthony Rodriguez: Yeah but it's something that's crazy that you said and one thing that I noticed with videographers that, uh, are able to charge a lot of money, and that separates them from the ones that are like, yeah, I'm charging whatever, this much and that much, and they're like I'm starving.
- 18:03Anthony Rodriguez: I say starving videographers and I don't mean that in a negative, condemning tone, I mean that in just it's like I don't have any work this month.
- 18:13Vipul Bindra: No, starving artists is a real thing, especially in a town like this.
- 18:16Vipul Bindra: We have like three colleges churning hundreds of people every year into the market and they walk out, especially with like full sale.
- 18:23Vipul Bindra: They walk out with an FX six which is a good camera to to, to, to work on.
- 18:27Vipul Bindra: So so yeah, they think you know and then they start.
- 18:30Vipul Bindra: I've seen so many productions companies open up, at least in our area, and then they close because it's a common thread, because they, they learn how to make a video.
- 18:39Vipul Bindra: Let's not even go deep.
- 18:41Vipul Bindra: If they do learn that, the point is, at the end of the day they are, they don't know any business knowledge.
- 18:47Vipul Bindra: They don't know, what the clients are looking for.
- 18:50Vipul Bindra: So they either end up in the music video market, which is horrendous for paying very low and they want editing in the whole world, and then or they try to enter into indie movie world, which is way more disrespectful even worse, even worse and so, and when they try, obviously what we're doing where there is money, uh, they don't know any business things, so most businesses aren't going to take them seriously.
- 19:12Vipul Bindra: Or they end up at that two, three hundred range where you know you can find work, but then you can't pay your bills, you can't cover your costs I'll do whatever anyone pays me, exactly.
- 19:21Anthony Rodriguez: But the one, though, like the one thing that I've noticed that separates, uh, those videographers, which was me, that was me being completely honest, so that me in the past to me now is you're playing almost like a doctor and here's what I mean by that.
- 19:39Anthony Rodriguez: So you, as a videographer, you are asking questions.
- 19:43Anthony Rodriguez: Hey, how do you feel like a doctor?
- 19:44Anthony Rodriguez: Well, let me then.
- 19:45Anthony Rodriguez: What about this?
- 19:46Anthony Rodriguez: Oh, you have a pain here, okay, well, I think that might be.
- 19:51Anthony Rodriguez: You have no brand you know it's like yeah, is it?
- 19:54Anthony Rodriguez: you're, you're, you're diagnosing your patient exactly, um, and I obviously we have to be careful with that, because we're not positioned as like financial advisors or business consultants or whatever, or whatever the heck.
- 20:07Anthony Rodriguez: But that is what separates those that do make a lot of money and are trusted by their clients as opposed to those that don't, because you're not just.
- 20:19Anthony Rodriguez: Oh yeah, let me just take an order.
- 20:21Anthony Rodriguez: You want this video?
- 20:23Anthony Rodriguez: You're literally me just take an order you want this video you're literally uh well, I'm not a, I'm not a clerk worker, I I help businesses make more money.
- 20:30Anthony Rodriguez: So why is this?
- 20:32Anthony Rodriguez: Why is that?
- 20:32Anthony Rodriguez: How about this?
- 20:33Anthony Rodriguez: Well, what about this?
- 20:35Vipul Bindra: that's that's invaluable.
- 20:36Vipul Bindra: Yeah, don't just be an order taker, or I mean, because some people will do some extra and they'll say I did it.
- 20:41Vipul Bindra: No, you asked them if they wanted mayo and ketchup with their burger do you want a testimonial with that too, do you want to uh, I don't know.
- 20:50Vipul Bindra: Do you want a social media video too?
- 20:52Vipul Bindra: Then you're not actually diagnosing anything, you're just order taking like a restaurant do you want some fries?
- 20:58Anthony Rodriguez: when really you should be saying, hey, do you want a gym memory?
- 21:00Anthony Rodriguez: like do you want supplements?
- 21:05Anthony Rodriguez: Yeah, yeah.
- 21:05Anthony Rodriguez: Do you want some?
- 21:06Anthony Rodriguez: something you want some vitamins like and you're trying to give them more fries.
- 21:10Vipul Bindra: We're going deep into this metaphor, but but anyway yeah uh, but anyway, point is, I think there's um, it's just a mindset change that's the bottom of it and and it's okay.
- 21:22Vipul Bindra: The thing thing is it's not to put anyone down.
- 21:24Vipul Bindra: It is especially like I said, when I started, I had moved away from Orlando, I was in the middle of nowhere and there was barely like one to two production companies there and they were those old school, no gatekeeping.
- 21:36Vipul Bindra: I'm genuinely like, hey, I want to reach out, I want to learn more.
- 21:39Vipul Bindra: I'm starting this massive production company Because, you know, when I started I was like I'm going to be huge, like bringing in friends and family and everyone into it.
- 21:46Vipul Bindra: Uh, point is I'm like, hey, I would love to get some guidance or just talk in general, learn some, you know, because what you're trying to figure out at that time is pricing, strategies and deliverables and, uh, all that you know, stuff that people want to gatekeep and.
- 21:58Vipul Bindra: And so I had no knowledge.
- 21:59Vipul Bindra: So I had to stumble my way through freelancing what people were paying me to, you know, think what their initial price was, and then figure that out.
- 22:10Vipul Bindra: And luckily I was able to.
- 22:12Vipul Bindra: But at the end of the day, it would have helped so much with someone either being able to mentor me or at least being able to listen here and now go, oh, I can charge $30,000.
- 22:20Vipul Bindra: And this is what the deliverables I can anticipate being able to having to provide, and it would help a lot, and so I get it.
- 22:27Vipul Bindra: Not having the knowledge, but at the same time, you have to change the mindset first.
- 22:33Vipul Bindra: Yeah.
- 22:34Vipul Bindra: All the knowledge can be gained.
- 22:35Vipul Bindra: There's enough people willing to share who are actually in the industry, and not people who are trying to, you know, make a course, who have never run a video production.
- 22:43Vipul Bindra: Please don't do that.
- 22:50Vipul Bindra: Yeah, there's so many of them.
- 22:51Vipul Bindra: Please verify who you're learning from.
- 22:52Anthony Rodriguez: Yeah, make sure they actually have a production company.
- 22:53Anthony Rodriguez: You will become who you listen to.
- 22:53Vipul Bindra: A hundred percent exactly a hundred percent of the time because because my whole thing is and there's nothing wrong with a production company owner also trying to teach you but very few production company owners have even time to make courses, because that becomes another business.
- 23:05Vipul Bindra: You have to now market it and uh you know promote it, and all that.
- 23:09Vipul Bindra: Now you're taking time away from production.
- 23:10Vipul Bindra: At the end of the day, if you're learning from someone, you want the latest and the greatest knowledge on how to run this video business yeah, you know that the field that we're in, so something that's like I was thinking about when you were.
- 23:24Anthony Rodriguez: You were talking about that was as a production company owner.
- 23:29Anthony Rodriguez: Like I don't just do this year, this year's actually gonna be crazy.
- 23:35Anthony Rodriguez: Sorry if I go all over the places, because I'm just, yeah, I am all over the place, that's okay.
- 23:39Anthony Rodriguez: I mean, we can go anywhere that's like who I am, but like.
- 23:43Vipul Bindra: I don't even know who's listening to this.
- 23:44Vipul Bindra: I hope somebody is, yeah, somebody's listening.
- 23:46Vipul Bindra: I mean, there's already so much knowledge has been shared, so hopefully they can benefit from it.
- 23:52Anthony Rodriguez: So this year I'm learning because you brought up something that was really interesting.
- 23:58Anthony Rodriguez: You said, oh, a production company owner, like running running courses, is a completely different thing.
- 24:03Anthony Rodriguez: But something I learned while asking my clients a ton of questions like who's your ideal customer, like who's all this?
- 24:11Anthony Rodriguez: I'm like who's my ideal customer?
- 24:15Anthony Rodriguez: what are their pain points?
- 24:16Anthony Rodriguez: What are the?
- 24:17Anthony Rodriguez: Because I and this was given to me by my mentor and someone probably gave gave it to him, um, but there was a whole list of questions that I now ask my clients that are so thought-provoking.
- 24:30Anthony Rodriguez: For me they were thought-provoking I was like so I started answering them for myself and I would.
- 24:35Anthony Rodriguez: It was nuts, because I was like wait, I know how to target my target audience yeah I know which kind of client I want.
- 24:43Anthony Rodriguez: I know all this different stuff.
- 24:44Anthony Rodriguez: My target audience yeah, I know which kind of client I want, I know all this different stuff.
- 24:49Anthony Rodriguez: So, on the flip side, I had to do content for myself, because I'm offering my clients all of these different packages on how to target their ideal audience, ideal customer, and I'm like, wait, their ideal customer is kind of close to mine.
- 25:03Vipul Bindra: Yeah, and you're not doing it for yourself and I'm not doing it for myself.
- 25:06Anthony Rodriguez: So one thing I'm only one person, so I only have enough time to do a couple things and I'm not even that competent.
- 25:12Anthony Rodriguez: You're being humble.
- 25:16Anthony Rodriguez: So I do get overwhelmed pretty easily, like on a real level, even if someone's hearing this and it's like, oh, someone's hearing this, you know, and like it's like, oh, he's making over six figures and whatever the heck, and which isn't a ton, a ton of money as a video professional, I think you can make a lot, but it's.
- 25:33Anthony Rodriguez: I was just yeah, I'm not the, I'm not the most, most I'm pretty scatterbrained, like I'm not super organized, like all that stuff.
- 25:42Anthony Rodriguez: I'm now hiring somebody to edit all of my content everything so I can post it but,
- 25:49Anthony Rodriguez: I, here's the thing it's, and thank you like, yes, it it does have some level of intelligence, but all I'm doing is exactly what I'm doing for my clients, like I'm, I'm taking all the stuff, all the bts, all that stuff, and I'm because I don't edit everything that my clients give me.
- 26:10Anthony Rodriguez: I have an editor that I've trained, that I've made sure he's as close as possible to my editing style, and then I, I finish it, but my editor is now just editing my content.
- 26:22Anthony Rodriguez: Yeah, yeah.
- 26:23Vipul Bindra: I mean, hey, that is very smart, Take credit, because the best thing I ever did is guess what?
- 26:29Vipul Bindra: Yeah, same thing.
- 26:29Vipul Bindra: I started video company right and again, to be real, people were so cynical.
- 26:33Vipul Bindra: You know I'm in the middle of nowhere.
- 26:34Vipul Bindra: And then first week, when I closed 3040 and business three days, not even a week.
- 26:41Anthony Rodriguez: That is so not normal for anybody listening.
- 26:43Anthony Rodriguez: That is not no, if you do, if you do the right thing.
- 26:47Vipul Bindra: It is possible, but anyway, coming back to what I'm saying is so initially, guess what?
- 26:51Vipul Bindra: It was my plan to edit everything.
- 26:53Vipul Bindra: Right, because that's how we all start.
- 26:54Vipul Bindra: And then I go crap, I can't do that.
- 26:57Vipul Bindra: I started to edit first video and I'm like, uh, now I'm not selling anything, I'm not working on the business.
- 27:02Vipul Bindra: You know, we do a lot more than just just making videos.
- 27:06Vipul Bindra: You have to be you know accountant, you have to be your PR person, you have to be your own I don't know marketing person or whatever, whatever, whatever.
- 27:13Vipul Bindra: So, anyway, point is, the best thing I could ever do was, initial I was like oh no, I have to let go, and I'm a control freak, you know.
- 27:20Vipul Bindra: So it's like I want to control the edit.
- 27:21Vipul Bindra: So the best thing I could do, like you said, is find an editor, make sure they they do exactly what I want to do, or at least as close to it, and then let go, because otherwise I would have never been able to scale.
- 27:33Vipul Bindra: At that point I would have just flattened or even gone down now you're stuck in days and days, you know, editing something, yeah.
- 27:39Vipul Bindra: So that's very smart that you're doing that, because now you can free that time to be far more effective.
- 27:44Vipul Bindra: Oh, absolutely.
- 27:46Anthony Rodriguez: And I've something I've seen as a video business owner, as a business owner in general, I've and it's crazy, Cause now I talk like this, like it's really, it's a real thing.
- 27:57Anthony Rodriguez: Like who?
- 27:58Anthony Rodriguez: No, no, no, no no, not this.
- 27:59Anthony Rodriguez: I've always talked like that, I've always used my hands, but like, really, who you listen to is like who you will become period, like that is just.
- 28:08Anthony Rodriguez: You might not think it, but you'll slowly but surely so.
- 28:11Anthony Rodriguez: I do listen to, uh, business owners and entrepreneurs, like like alex harmosi and different people in that genre and stuff, and they talk about their time and how much your hour is worth and how valuable your time is.
- 28:25Anthony Rodriguez: So I've noticed how much more I can do in four hours of building my business, which sometimes seems like monotonous, it seems like stupid work.
- 28:37Anthony Rodriguez: Honestly, at the end of the day, a couple times when I was doing this out of discipline, I was like I didn't do anything.
- 28:45Anthony Rodriguez: Today, yeah, and like four hours of building my business, I'm like setting up a couple systems and like different things.
- 28:51Anthony Rodriguez: Like that I'm like this is the dumbest, like I could be.
- 28:54Anthony Rodriguez: I could have finished a whole project, you know and like.
- 28:56Anthony Rodriguez: But I've seen over the it's almost like working out or eating healthy.
- 29:01Anthony Rodriguez: Eating healthy is probably a better, better analogy, because working out you see a pump, but like eating healthy, you don't initially, initially like you actually you feel after a week?
- 29:12Vipul Bindra: yeah, you initially don't.
- 29:13Vipul Bindra: You feel it after a?
- 29:14Anthony Rodriguez: week, but immediately after eating, like, while you're eating, uh, junk food, you feel so it's so much more enjoyable.
- 29:21Anthony Rodriguez: Yeah, but over the long, over the course of time, it you get so much more results out of eating healthy, and that's what building my business was.
- 29:29Anthony Rodriguez: So I've seen the value of my hour increase way more.
- 29:35Anthony Rodriguez: Actually, building my business, setting up systems, doing a couple different things that seem really annoying.
- 29:42Anthony Rodriguez: I'm not, like I said, I'm not an organized person.
- 29:44Anthony Rodriguez: I'm not super attention said I'm not an organized person.
- 29:45Anthony Rodriguez: I'm not super, uh, attention to detail in that way.
- 29:48Anthony Rodriguez: I'm more so attention to detail creatively.
- 29:50Anthony Rodriguez: So when I figured that that was more important, I was like all right, let me delegate this, let me delegate this, let me let me spend two hours teaching my editor how to do this specific thing so I'll never have to do it again.
- 30:02Vipul Bindra: Exactly, no, that's smart and and and once you get, obviously if you're struggling to pay your bills, obviously focus on that getting the clients but once you're there, absolutely we don't value that immediately.
- 30:12Vipul Bindra: Yeah, and I get it because I'm like I want to go get out more clients or I want to make more videos.
- 30:16Vipul Bindra: But if you look back, the best time spent was always anytime automating or streamlining a process in the business, because now you don't have to do that again.
- 30:25Vipul Bindra: Like, for example, I'll give one is for me, proposals.
- 30:28Vipul Bindra: Initially, you know I would spend so much time creating a proposal and then and I had those fancy and again, nothing wrong with them.
- 30:35Vipul Bindra: You do impress the client, you know making fancy proposals.
- 30:38Vipul Bindra: But then I was like, if they're repeat clients, why am I spending this much time?
- 30:46Vipul Bindra: So I built templates I literally have and then now all I do is, if I have a template and again, at this point I've done majority of the things so I just literally go copy paste, or sometimes I even have them fully created like packages, right, and it saved me so much time.
- 30:58Vipul Bindra: But when I was doing it I was like this is so tedious, this is so boring, why am I wasting my time, my time?
- 31:03Vipul Bindra: But at the end, now that I've used it because I've had the same proposal software at this point for three to four years it saved me so much time.
- 31:10Vipul Bindra: Yeah, um, so, anyway.
- 31:12Vipul Bindra: So working on your business is actually very essential, but then it gives you more time in the future and to do stuff like at the end of the day, I'm not trying to work more yeah, plus you've got a kid and yeah, I'm not, I'm not trying to.
- 31:25Anthony Rodriguez: Honestly, I'm not trying to.
- 31:26Anthony Rodriguez: I do hustle and I guess my brain's always working at.
- 31:29Anthony Rodriguez: My wife tells me like, oh, you work so much.
- 31:31Anthony Rodriguez: I tell, I tell my wife I'm like, oh man, I'm so lazy.
- 31:34Anthony Rodriguez: And she's like lazy, are you crazy?
- 31:36Anthony Rodriguez: What's wrong with you?
- 31:37Anthony Rodriguez: Like you're, you're literally, you're always working, you're always thinking about your work, but at the end of the day, I'm trying to free up my time, yeah, like my time with my.
- 31:45Anthony Rodriguez: I don't want to get emotional on this podcast.
- 31:47Anthony Rodriguez: Every time I talk about my son, like it's, like I've, I've, I.
- 31:53Anthony Rodriguez: I don't even want to say I've built a business.
- 31:54Anthony Rodriguez: I'm still building it because it's like I.
- 31:57Anthony Rodriguez: I may seem like I have a lot of stuff together, but I don't really have like every none of us have it all yeah I'm I'm figuring a lot of these things out, you know, and and I'm completely okay with it, but I've built this business and I don't.
- 32:12Anthony Rodriguez: I didn't build it so I can work in it.
- 32:15Anthony Rodriguez: I build it so I can have time to like go out sorry, I'd tell like go out with my son and like do whatever my wife and go to the beach on a Tuesday, you know, and like all these different things.
- 32:28Anthony Rodriguez: And where I can shut, I want to be able to turn off my phone.
- 32:32Anthony Rodriguez: Right now I can't turn off my phone because if I miss a call from a client, I'm like screwed or like whatever.
- 32:38Anthony Rodriguez: if I a closing call and I want to be able to do those stuff where I have people in the back end like working it, yeah.
- 32:45Anthony Rodriguez: I want to be able to do those stuff where I have people on the back end, like working it yeah, I want to be replaceable, you know so for me, obviously, that's like that is a couple years down the line, but that's my goal, that that's something that that, uh really helped me.
- 32:57Anthony Rodriguez: I mean, actually I I do want to make a whole video on this, but like knowing my why as a business owner was huge, yeah.
- 33:06Vipul Bindra: Huge, huge, and that's a huge motivation factor, believe it or not.
- 33:10Vipul Bindra: It was very similar motivations for why I started it.
- 33:13Vipul Bindra: Because I was.
- 33:14Vipul Bindra: I had a kid.
- 33:15Vipul Bindra: Right, I had one kid at that time and I'm seeing her growing up and I'm like you're telling me I have to be miserable, I'm going to get up in the morning and money was good the job I had and I was doing video on the side.
- 33:29Vipul Bindra: So you're telling me I have to go get up in the morning, go to this stupid job, go be miserable.
- 33:35Vipul Bindra: Come home at night I'm so exhausted and all my daughter wants to do is play with me and I'm just like let daddy go to sleep.
- 33:41Vipul Bindra: And then, sure, you're like, oh, you have the weekend.
- 33:44Vipul Bindra: But now I'm like I want to pursue my passion and go film stuff.
- 33:47Vipul Bindra: And it's like, uh, so I and I didn't want to make that choice.
- 33:50Vipul Bindra: I didn't want to make that choice with family, um, and between family and fun and or whatever.
- 34:00Vipul Bindra: Whatever gives makes me happy.
- 34:01Vipul Bindra: And then the other thing was, uh, what ends up happening is, um, lost my train of thought.
- 34:06Vipul Bindra: But yeah, no, anyway.
- 34:07Vipul Bindra: So and then I was like I, I don't want to be miserable a doing this.
- 34:09Vipul Bindra: And then I want to do what I enjoy, uh, but on top of that, I don't want my daughter to grow up and be like my dad wasn't around and you know and I know some kids respect it obviously like my dad was working all the time.
- 34:18Vipul Bindra: You know he had a business.
- 34:19Vipul Bindra: So I'm like, oh, you know he's working, but I was like, uh, anytime you want to take a vacation, like you said, you have to not go to your boss, but like, can I get pto?
- 34:25Vipul Bindra: I still remember being like, hey, I need to take some time, and they go no, you're very necessary, and you know what I mean.
- 34:31Vipul Bindra: Like you care and I'm like you're essential, yeah and I'm like I can't, I can't go to you know, like you know to any.
- 34:37Vipul Bindra: Just I can't be spontaneous, that's my style yeah and you know what I love.
- 34:41Vipul Bindra: Like now I can just hop out to disney world, let's just go to magic kingdom, let's do whatever, right, we can't, we couldn't do that.
- 34:47Vipul Bindra: So, anyway, the freedom that we have with what we do, we make our own schedules.
- 34:52Vipul Bindra: Man, that was game changing and that's why, to be real sure, I worked miserable hours and I worked my ass off.
- 34:58Vipul Bindra: I work harder now, I work way longer hours now as a business owner, but it doesn't feel like it Because guess what and that's why I've had this happen where buddies are like they need help on a project, like, can you be a DP or whatever they're like can you manage this?
- 35:11Vipul Bindra: I'm like, yes, as long as your project sounds fun, I make my own schedule.
- 35:15Vipul Bindra: I can absolutely clear three days for you.
- 35:18Vipul Bindra: You know, you see what I'm saying.
- 35:19Vipul Bindra: And the same time, with my kids, if my, my kids are like, dad, we want to go disney, it's like hold on a minute, let me see my calendar.
- 35:25Vipul Bindra: Obviously some meetings you can't change, but most times I'm like sure, let's go right, or, or let me clear up my schedule anyway, or we could do the next day, yeah, or whatever, but that being able to like or being able to go on vacation.
- 35:36Vipul Bindra: So we hadn't been to be real.
- 35:37Vipul Bindra: I was so focused in business.
- 35:38Vipul Bindra: I'm taking them on a real vacation because to me, disney world is whatever, but it's not a vacation when you live here, right?
- 35:45Vipul Bindra: So I finally took my family on a cruise earlier this year that's such a that's such a vipple thing to say.
- 35:51Anthony Rodriguez: I'm gonna just be honest, I'm gonna keep going, keep going.
- 35:53Vipul Bindra: I don't mean it.
- 35:53Vipul Bindra: I don't mean to throw you off.
- 35:54Vipul Bindra: I was able to take them on a cruise and I love that being able to.
- 35:57Vipul Bindra: Which crazy I still worked.
- 35:59Vipul Bindra: It was so funny.
- 36:00Vipul Bindra: I thought I was going to be able to take a week off or whatever, but I was still getting client calls and emails but I was able to just take the time off.
- 36:07Vipul Bindra: I'm like okay let's go on an international cruise for eight days, so anyway.
- 36:10Vipul Bindra: So I completely feel you, man, that to be.
- 36:12Vipul Bindra: That was my motivation too, and I'm not.
- 36:16Vipul Bindra: I'm not trying to.
- 36:18Vipul Bindra: You know I love this, obviously.
- 36:20Vipul Bindra: I want to do this, but I don't want to sacrifice family for this.
- 36:24Vipul Bindra: You know what I mean.
- 36:25Anthony Rodriguez: Yeah, Well, that's this.
- 36:26Anthony Rodriguez: So I hear people it's funny when you're not making money.
- 36:31Anthony Rodriguez: You think the things that people that are making money say are stupid.
- 36:36Anthony Rodriguez: Does that make sense?
- 36:38Anthony Rodriguez: Like, and that was like the most podcasting yeah, that was the most podcasting, but it's true's true.
- 36:48Anthony Rodriguez: Like I used to hear people that like make a lot of money.
- 36:50Anthony Rodriguez: I used to hear that they would say about time and reading books and all that stuff and know your why and and like have goals and just like whatever.
- 36:59Anthony Rodriguez: And I would hear that I'm like you're a tool yeah, but here I am making like 40k a year, 50k a year because I didn't get it, and the people that are there, they know what it takes to get there.
- 37:10Anthony Rodriguez: I think it's very, very, very important for videographers to know their why, because then they'll at least have direction on what to do to get there.
- 37:19Anthony Rodriguez: And then at that point it's actually your fault if you don't get there, like it's either negligence or whatever.
- 37:26Anthony Rodriguez: But a lot of times and this is I'm speaking from experience a lot of times videographers don't do anything because they either don't know how to do it or they don't even know what they need to learn to do.
- 37:40Vipul Bindra: Yeah, and a lot of these courses are just telling them one strategy, and even if that works.
- 37:45Vipul Bindra: There's so many different ways.
- 37:47Vipul Bindra: Just on this few episodes that I've done, you've learned so many different ways of being able to market yourself.
- 37:53Vipul Bindra: Yeah, so, from all the way to boots on the ground, shaking hands you know coffees to automating your ads, there is not just one strategy.
- 38:03Vipul Bindra: And you said it perfectly you have to first know what to do.
- 38:07Vipul Bindra: Second, I think you have to have the desire to want to do it.
- 38:12Vipul Bindra: You know it takes, because a lot of people tell me and it's a common thread, you know New Year's resolution people go I'll do this and people don't do it.
- 38:19Vipul Bindra: The truth is, there's never the right time right.
- 38:23Vipul Bindra: Something is always going wrong, either in your life or the world.
- 38:26Vipul Bindra: So don't wait for the perfect moment.
- 38:28Vipul Bindra: Don't say, oh, in three months, in six months, this will be better or I can start If you're ready.
- 38:33Vipul Bindra: Start Now.
- 38:34Vipul Bindra: That doesn't mean quit your job completely and you know if your bills to pay, but nothing stops you today from registering your LLC or whatever however you want to legal structure your business you're starting that.
- 38:45Anthony Rodriguez: You know you want a crazy like vulnerable thing yeah so I just started my llc like three days ago enough.
- 38:53Vipul Bindra: So are you sole proprietor?
- 38:54Vipul Bindra: I was a sole proprietor, funny enough, I did that.
- 38:56Vipul Bindra: So, and and again, there's the four years, yeah, no, three years.
- 38:59Vipul Bindra: Three years, no, four years running a business so here's my side I did this well, not for 40 bro, it's crazy bro, but here's the other side.
- 39:08Vipul Bindra: There's nothing wrong with again not doing an llc.
- 39:10Vipul Bindra: The opposite side of this because I had done many.
- 39:13Vipul Bindra: As you can't tell, I'm an entrepreneur, so I was always doing businesses and then I learned my lesson because you know, obviously some work, some didn't work.
- 39:20Vipul Bindra: So when it came to video this was first time doing something I'm passionate about I was like I'm not even going to take the risk, because as soon as you do llc, you have so many taxes and processes and procedures and minutes and stuff that you got to take care of.
- 39:31Vipul Bindra: I don't even know that, but I don't want to talk exactly no, no, that's okay.
- 39:35Vipul Bindra: And then people don't know, it does hit you the first time I purchased my llc.
- 39:38Vipul Bindra: It was so cool.
- 39:39Vipul Bindra: I have a company and then you start getting with these taxes and and rules and minutes and, like I said, things that you have to follow through with, uh, you don't do that anyway.
- 39:48Vipul Bindra: Um, and that's what I'm saying.
- 39:49Vipul Bindra: My first llc, I immediately did s corp and, because you know, that's the cool thing, and then I'm like I'm not paying myself, why am I doing s car anyway?
- 39:56Vipul Bindra: so I was smart about it because I I was like testing it.
- 40:01Vipul Bindra: So first six months, uh, I only did sole proprietorship, and that's okay.
- 40:05Vipul Bindra: When I knew cause you know, obviously he'll live with the revenue I was like duh, I got to make this into an LLC and obviously the LLC bought the.
- 40:13Vipul Bindra: You know the legal structure.
- 40:14Vipul Bindra: But the point is that's okay too.
- 40:16Vipul Bindra: I'm saying it's it's long.
- 40:19Vipul Bindra: Obviously it's not legally best.
- 40:26Vipul Bindra: I'm not a lawyer, not legal advice, but it's okay again, it's better to just get started.
- 40:28Vipul Bindra: Yeah, just do it.
- 40:29Vipul Bindra: I think that's the main thing, and you're gonna fail.
- 40:30Vipul Bindra: It's okay, as long as you keep pushing through it and you make an effort to actually go out and talk to people who are where you want to be.
- 40:37Vipul Bindra: I, I don't think this is hard.
- 40:39Vipul Bindra: Let's be real.
- 40:40Anthony Rodriguez: It is hard, but it's not that hard you need you really do need to know what you need to learn, like you need to know what to learn that.
- 40:49Vipul Bindra: So what do they need to learn?
- 40:50Anthony Rodriguez: let's go deep into it, because again, people are listening yeah, yeah.
- 40:54Anthony Rodriguez: So I think, well, one you, you need to know your why.
- 40:58Anthony Rodriguez: First, that that's as a human being you need to know your why and you don't need to figure it all out in its entirety.
- 41:01Anthony Rodriguez: But before you do this, or if you need to know your why and you don't need to figure it all out in its entirety, but before you do this, or if you want to be successful in this and you don't want to ruin your actual why, because I feel like your why is like deep in there somewhere I'm, I'll get into the heart stuff of all this but like your.
- 41:18Anthony Rodriguez: Why is somewhere in there?
- 41:20Vipul Bindra: yeah, it's like a deep desire and it can be money.
- 41:22Vipul Bindra: I want you to know because if they just want to make money, there's hundreds of businesses that are easier to make money than video.
- 41:28Vipul Bindra: Please do that In video.
- 41:30Vipul Bindra: You have to have some sort of love or something, some reason to just want to pursue video first.
- 41:35Vipul Bindra: And here's the thing.
- 41:37Anthony Rodriguez: If you're wise just to make money, that's okay.
- 41:39Anthony Rodriguez: But I would just like I would ask a client a little bit more questions and be like I would ask a client a little bit more questions, like and be like hey well, why do you want to make more money?
- 41:48Anthony Rodriguez: Or like what's good money going to buy you and why is that make you happy?
- 41:51Anthony Rodriguez: Like I would ask yourself those questions because then you can know okay, this is actually the real thing.
- 41:57Anthony Rodriguez: Yeah, cause sometimes it might not be money that gets you there, it might be something else and you'll know how to pivot.
- 42:02Anthony Rodriguez: Whatever that gets you there.
- 42:04Anthony Rodriguez: It might be something else and you'll know how to pivot whatever.
- 42:09Vipul Bindra: But I think that's a big thing.
- 42:10Vipul Bindra: Second one is learn your offer.
- 42:10Vipul Bindra: It's important to have a good offer.
- 42:11Anthony Rodriguez: You need to have a good offer and you need to learn how you're going to help your clients, because if you don't, if you don't know how to help your clients, listen, now I'm hiring people for my business and to help my business and structure and get things organized.
- 42:26Anthony Rodriguez: I drill them.
- 42:27Anthony Rodriguez: I'm about to give them my money.
- 42:29Anthony Rodriguez: I worked hard for this stuff.
- 42:31Anthony Rodriguez: Like they need to prove it.
- 42:33Anthony Rodriguez: They need to prove to me that they're going to help me and they need to have a good.
- 42:40Anthony Rodriguez: It needs to be persuasive, exactly, and they need to build confidence with me.
- 42:52Vipul Bindra: No, I think that's great get get your, get your uh offer, then get your also get your social proof and if you don't have it, that's okay.
- 42:55Vipul Bindra: In the new, when you're new, you don't have it.
- 42:56Anthony Rodriguez: Do you do s free?
- 42:57Vipul Bindra: yeah, exactly, there's nothing wrong.
- 42:58Vipul Bindra: People get a very gung-ho about free stuff yeah now I have very strong feelings as in I'm all for if somebody says, come work for free for me.
- 43:06Vipul Bindra: Don't do it, because then the relationship isn't great built up free.
- 43:10Vipul Bindra: Yeah, but there's, it's the funny enough, it's just slight change of dynamic.
- 43:15Vipul Bindra: If you say, hey, anthony, let me come work free for you, that's okay because you're uh, and then offer them something in return, hey, can I come work on your set?
- 43:23Vipul Bindra: You don't have to pay me.
- 43:24Vipul Bindra: How about I do BTS for you?
- 43:26Vipul Bindra: Right, and obviously Anthony will vet you first, but as long as he feels comfortable, I'm sure you're okay bringing them on.
- 43:32Vipul Bindra: Just get a camera and get BTS, exactly.
- 43:33Vipul Bindra: So, yeah, I would say definitely, there's nothing wrong with working for free.
- 43:38Vipul Bindra: Go out, find the people that you want to be with but also offer some sort of value to them.
- 43:44Vipul Bindra: And then you offer that that was the dynamic in the relationship is great.
- 43:47Vipul Bindra: Where you're like look, I'll come work for free and I will offer you ABC, whatever.
- 43:52Vipul Bindra: So they are also getting something out of it.
- 43:54Anthony Rodriguez: Yeah and okay.
- 43:55Anthony Rodriguez: So the cause, that's actually.
- 43:57Anthony Rodriguez: I love that.
- 43:58Anthony Rodriguez: That second question, right before this one that you asked like right before this one that you asked like okay, well, what are, what are things that you need to learn?
- 44:04Anthony Rodriguez: I think I could list them out, maybe in like four.
- 44:07Anthony Rodriguez: Okay, so if you're a videographer and you need to take oh well, I don't even know what to learn, it's overwhelming Like one.
- 44:14Anthony Rodriguez: It's definitely not the next camera and next lens, but, uh, know your why, like why you're trying to build a business, know how you're going to help your client, which means get good at sales period.
- 44:31Anthony Rodriguez: Just go courses, get on sales calls, like just get good at sales.
- 44:40Anthony Rodriguez: Whatever you have to do, you will think you won't thank me, because you're probably not watching this podcast but just get good at sales.
- 44:48Anthony Rodriguez: Do whatever you can to get good at sales.
- 44:49Anthony Rodriguez: And the last one is obviously perfect your craft, but I think that's the last one.
- 44:52Vipul Bindra: Exactly Because here's the different way I'll tell you.
- 44:55Vipul Bindra: Obviously, generally, people get into this fail love video and they want to perfect their craft.
- 45:01Vipul Bindra: But you are better off learning sales than perfecting your craft, because here's one way you can make good money today, as long as you go out, follow these strategies that Anthony is giving you and go find a client, and obviously you have to be confident because they can see through you.
- 45:20Vipul Bindra: But if you're genuine about it, because you genuinely have a plan, if you go there, you sell them a solution to their problem.
- 45:26Vipul Bindra: Guess what you can do?
- 45:27Vipul Bindra: You can find the right video person in your town, in your community, and hire them to actually provide the solution.
- 45:34Vipul Bindra: And you make money today.
- 45:36Vipul Bindra: That's crazy.
- 45:37Vipul Bindra: Whatever they charge.
- 45:38Vipul Bindra: You charge your 20%, 40%, whatever your profit range is on top of that and you make money today and obviously, if you love video and if you don't, there you go.
- 45:45Vipul Bindra: There's a business.
- 45:46Vipul Bindra: But if you do now, you can pay attention and you can learn what they're doing, how they're doing all of that on the spot.
- 45:54Anthony Rodriguez: Those are business and life skills.
- 45:55Anthony Rodriguez: Those are things that you'll take forever.
- 45:57Anthony Rodriguez: It's like communication and sales, like if you have those two things and then you know your why, you know what your offer is and then you perfect your craft.
- 46:06Anthony Rodriguez: Like what you were saying, I didn't think that way.
- 46:08Anthony Rodriguez: What you're saying is like I didn't even.
- 46:10Anthony Rodriguez: I just started thinking about that, like that probably two, three months ago, where I could just hire someone.
- 46:15Vipul Bindra: Yeah, I make most of my money no, not most, a decent amount of money, and here's the reason.
- 46:21Vipul Bindra: Okay, I want to answer that, because a lot of people then go oh then why wouldn't they just hire that person or that person?
- 46:27Vipul Bindra: Yeah.
- 46:27Vipul Bindra: And that's that low level right, that you're not thinking like the business owner.
- 46:31Vipul Bindra: They're not hiring me because they, like I don't know my camera operation better than the other people they've added they're hiring me because somebody told them usually at least for me that Vipple or Bindra Productions made us money, right, their videos represented my brand better, or whatever ABC, or they helped my recruitment or whatever.
- 46:53Vipul Bindra: Whatever they were looking for.
- 46:54Vipul Bindra: But they come as a warm lead so they want to work with me for reliability.
- 46:59Vipul Bindra: When clients hire me, they know we're going to show up rain, tornado, whatever.
- 47:04Vipul Bindra: Then they know the footage is going to be captured.
- 47:07Vipul Bindra: Nobody's going to accidentally delete it.
- 47:09Vipul Bindra: They know it's going to be backed up.
- 47:10Vipul Bindra: They know the video is going to look like I promised them what it's going to look like, despite the challenges on set which will happen, you know, are people calling in?
- 47:18Vipul Bindra: There's going to be enough cameras that I promised they're going to have.
- 47:20Vipul Bindra: I hope that makes it.
- 47:21Vipul Bindra: It's the reliability, yeah so so don't get into that mindset, because but a lot of times I'm the producer, right, and if they come to me and they have a budget and I'm like, well, I don't have a budget for me to fly in, or I have a bigger project that I need to be at, so guess, what.
- 47:36Vipul Bindra: I'll do.
- 47:36Vipul Bindra: I'll find another owner, operator or a buddy of mine and be like look, this is what the requirements are.
- 47:41Vipul Bindra: But obviously you don't have to be this much.
- 47:43Vipul Bindra: I'm more pre-production.
- 47:44Vipul Bindra: So I'll even tell them I want this settings, this frame rate, this, this.
- 47:48Vipul Bindra: And then you just go capture it and they're happy because now you're helping the economy and the other creator community.
- 47:54Vipul Bindra: But then on the other side, I'm obviously taking a cut because I did work on it and I'm offering my reliability Because, guess what, if this person doesn't show up, it's not their head on the table, it's mine, and that is why clients would work.
- 48:07Vipul Bindra: So get off that thought process that clients will directly work with them or whatever.
- 48:12Vipul Bindra: That's the low level, I think.
- 48:14Vipul Bindra: Think mindset where you're, like, so afraid to lose clients?
- 48:16Vipul Bindra: No, and plus most of my friends, I know.
- 48:19Vipul Bindra: I'm happy to do it, I've done it for adam, I'm happy to put on other person's shirts and go why wouldn't I man?
- 48:24Vipul Bindra: I want to help my friends grow so most people are okay and it's extra.
- 48:29Anthony Rodriguez: I mean, at the end of the day it is extra money without the headache of client.
- 48:33Anthony Rodriguez: Exactly.
- 48:34Anthony Rodriguez: You've done it for me, you've helped me out, so everyone will do it.
- 48:38Vipul Bindra: I mean not everyone, but most people will.
- 48:40Vipul Bindra: Plus, it's a collaborative industry.
- 48:42Vipul Bindra: Anyway, you help me, I help you, right, and we all grow together.
- 48:45Vipul Bindra: So, anyway, we need to just get again coming back to what we started with, get out of that mindset.
- 48:50Vipul Bindra: We have to change that and think like a business owner and not, uh, not think like that scarcity mindset that you know, oh, if I lose this, I'm not gonna have any there's enough work for everyone there's so much work, yeah, so what were the four things?
- 49:07Vipul Bindra: let's uh quickly go over them, so the know the why yeah, so.
- 49:12Anthony Rodriguez: So if you're a videographer, you want to start, or if you you need to know what to learn to build your business, I would say know your, why, the core of your being.
- 49:23Anthony Rodriguez: Know your why while you're doing this.
- 49:24Anthony Rodriguez: Know your offer, meaning how you're going to help your clients.
- 49:29Anthony Rodriguez: That means, learn what your clients need and build an offer.
- 49:32Anthony Rodriguez: Get good at sales whatever courses, whatever the heck.
- 49:38Anthony Rodriguez: Get good at sales practice.
- 49:40Anthony Rodriguez: You find someone that's good and convincing.
- 49:42Anthony Rodriguez: Tell them to teach you, or tell them, or try and sell to them and say, hey, uh, can you tell me how much I suck at sales?
- 49:51Anthony Rodriguez: They'll tell you.
- 49:52Anthony Rodriguez: And communication, and then I think the fourth thing at the end is perfect your craft.
- 49:59Anthony Rodriguez: You know that's something you could do along the line throughout the entire thing.
- 50:02Vipul Bindra: Biggest thing.
- 50:03Vipul Bindra: Most filmmakers are camera nerds People.
- 50:05Vipul Bindra: You know how much I love cameras.
- 50:09Vipul Bindra: Lighting and sound makes a better video than any camera.
- 50:13Vipul Bindra: Nowadays, almost cameras are good enough, unless you're at that high level.
- 50:18Anthony Rodriguez: But even then, it's a given what camera you're using.
- 50:21Vipul Bindra: Please learn lighting.
- 50:22Vipul Bindra: And again, which is what I want to jump into next.
- 50:24Vipul Bindra: This is perfect segue, because you have a YouTube channel, sir yeah, and you are teaching people how to light.
- 50:30Vipul Bindra: Yeah so first, I want to let's start at the beginning of that.
- 50:33Vipul Bindra: What made you want to start youtube?
- 50:36Anthony Rodriguez: uh, I love youtube okay you're like me, I just I love.
- 50:40Anthony Rodriguez: I love youtube.
- 50:41Anthony Rodriguez: I love watching youtubers talk about stuff.
- 50:44Anthony Rodriguez: Um, honestly, it's funny.
- 50:46Anthony Rodriguez: My my biggest dream starting youtube was like I would love to get free gear.
- 50:52Anthony Rodriguez: That was just because everyone that I talked to about my youtube channel they're like, or about gear that they sent, or or like oh that's so sick, how much did it cost?
- 51:02Anthony Rodriguez: Like I don't know.
- 51:03Anthony Rodriguez: They sent it to me.
- 51:04Anthony Rodriguez: I like their.
- 51:06Anthony Rodriguez: There was like.
- 51:07Anthony Rodriguez: Their first response is oh my gosh, you're so lucky.
- 51:11Anthony Rodriguez: I need to start a youtube channel because I love free gear.
- 51:16Vipul Bindra: Holy smokes, there's nothing wrong with free gear, dude.
- 51:19Vipul Bindra: I bought every single thing I have on with my own money and I'm over half a million dollars into it.
- 51:24Vipul Bindra: So, please, free year would be nice, but go ahead I don't.
- 51:27Anthony Rodriguez: I don't know if you can get half a million, but I listen.
- 51:30Anthony Rodriguez: I love free gear super excited.
- 51:32Anthony Rodriguez: But I'm so glad my, my, I surpassed that dream because I would not be doing it.
- 51:39Anthony Rodriguez: I would not be doing youtube now and even times I want to quit if I was still thinking about free gear, because it's so much work and so many people want to send you gear.
- 51:49Anthony Rodriguez: A lot of times you don't need the crap that they're trying to offer to send you.
- 51:53Anthony Rodriguez: So why I started YouTube was for that.
- 51:57Anthony Rodriguez: Why I'm doing YouTube now is I've noticed it build my brand.
- 52:00Anthony Rodriguez: I've noticed it make more, make me more money, and it's what I would do for my clients.
- 52:04Anthony Rodriguez: People listen to me Like they.
- 52:06Anthony Rodriguez: They.
- 52:07Anthony Rodriguez: They watch the behind the scenes videos, they watch all these different things and they're getting value from it.
- 52:11Anthony Rodriguez: And they're getting value from it and they're immediately trusting me, before they even get on the phone with me.
- 52:15Anthony Rodriguez: Yeah, so then, by the time I get on the phone, even though they're a cold lead no one referred them they're a warm lead yeah, because they already feel like, they know, like they trust you.
- 52:23Vipul Bindra: Video works, they know me yeah, and and um, which the parasocial relationship that they build with you.
- 52:29Vipul Bindra: Right, anyway, uh, which I know subscribers is an arbitrary number, but it does make you look like an authority.
- 52:35Vipul Bindra: How many subscribers do you have on there?
- 52:36Anthony Rodriguez: yeah, I was.
- 52:37Anthony Rodriguez: So we're close to 8 000 right now.
- 52:39Anthony Rodriguez: Look at that 8 000 people and by we I mean me.
- 52:42Anthony Rodriguez: I don't know why I said it was like like I have this whole team.
- 52:44Vipul Bindra: It's literally just me but hey, you're, you're doing great, you're giving people advice, and what I love about you is that you're you're not, um, uh, peddling you know the same nonsense I find, uh, on youtube because you know there's there's a lot of good content, but you have to pass through a lot of nonsense.
- 53:00Vipul Bindra: You're like you said, you're actually testing, you're practicing your craft and now you're just sharing what you learned.
- 53:06Vipul Bindra: Obviously you get some good free stuff out of it.
- 53:09Vipul Bindra: Why not, right?
- 53:09Anthony Rodriguez: yeah, I get paid for it too, like there's sometimes sponsors too right there's sponsors.
- 53:14Anthony Rodriguez: Um, honestly, I wouldn't be able to invest as much time like I would hear this phrase that youtubers say a lot.
- 53:21Anthony Rodriguez: They're like, oh well, use the links down below, like it really supports this channel and helps it going.
- 53:28Anthony Rodriguez: So we could keep making videos like yeah, yeah, now I get it.
- 53:31Anthony Rodriguez: Now I'm like, okay, well, yeah, actually it does, because I'm not gonna invest 15 hours for nothing yeah and when I say nothing I mean like no immediate return, because that 15 out now that I think about my hour even more so than before like my hour is no longer 200, 250, it is no longer worth 200, 250.
- 53:54Anthony Rodriguez: Like when I'm just a DP or I'm just a camera operator.
- 53:57Anthony Rodriguez: I would never charge that for a camera operator, but like that'd be very high.
- 54:02Vipul Bindra: It's like, just like as a.
- 54:03Anthony Rodriguez: DP or something, or a director or whatever the heck it is.
- 54:07Anthony Rodriguez: It's no longer that.
- 54:09Anthony Rodriguez: It's much more Cause I could be using that to build my business or spend time with my family yeah exactly that's.
- 54:15Anthony Rodriguez: That's priceless.
- 54:16Anthony Rodriguez: So, uh, yeah, I do see the, the, I do have sponsors, I do have ways of generating income, uh, from youtube and I'm, I don't know, I, I, it makes sense sometimes.
- 54:29Vipul Bindra: I want to quit, bro, I'm gonna be honest, because it's a lot make you money.
- 54:31Vipul Bindra: Is it good money or no, or is it just paying for itself?
- 54:34Anthony Rodriguez: well, last year, well, no, no money really goes into it, besides time, which time is?
- 54:38Anthony Rodriguez: Money, but the biggest yeah, you can't get it back um, but last year I think I made 23 24 000 from youtube, that's still some plus year right.
- 54:51Vipul Bindra: Are you counting?
- 54:51Anthony Rodriguez: yeah, oh my gosh, I did not count, because I showed up, okay.
- 54:55Vipul Bindra: So this happened, what?
- 54:55Vipul Bindra: Not even a couple weeks ago, I needed to buy something from you, like a road, uh, transmitter, whatever, either way, and you're like, hey, look at this light because and I'm genuinely considering infinimat.
- 55:06Vipul Bindra: So it was very similar to what I was thinking about anyway yeah you're like it's a four by four inflatable from Godox and I'm like that sounds really great.
- 55:12Vipul Bindra: Anyway, point is, and then I'm looking up I'm like, oh, that may interest.
- 55:16Vipul Bindra: And it's like five grand and you're like, yeah, they just sent it to me, or four grand whatever.
- 55:20Vipul Bindra: But I'm like that's incredible.
- 55:22Vipul Bindra: And again, there's more to it.
- 55:25Vipul Bindra: Obviously you're putting your time and energy, it's not technically free gear, but what?
- 55:29Vipul Bindra: But what I'm trying to get to is that's still incredible for somebody who has to buy every tiny thing with their own money.
- 55:34Anthony Rodriguez: That was one of the largest items that I've received.
- 55:37Anthony Rodriguez: I just want to say it's not usually, it's funny that company I'm not going to say who it was, but that company.
- 55:45Anthony Rodriguez: They initially reached out to me offering me these tiny lights, like 60 watt lights, and I was like no, and they wanted a dedicated video.
- 55:55Anthony Rodriguez: We want a whole dedicated video, which for me that means a lot more time and it means more exposure to my audience.
- 56:01Anthony Rodriguez: So if I'm like each video that I put out, I want it to like bring value to my audience.
- 56:06Anthony Rodriguez: If I'm just making videos about every stupid little piece of gear, like whatever chinese company reaches, out to me.
- 56:12Anthony Rodriguez: Then I'm like my audience is gonna know this is crap, you know, or so every time I put out a video that might not bring value, it's a risk for me exactly.
- 56:22Vipul Bindra: You don't want to alienate your audience so you will you know work so hard to build so?
- 56:26Anthony Rodriguez: all these yeses that I had to say, they were trying to send me a 60 watt light and I was like now, uh, they're like, oh well, we have this other light.
- 56:34Anthony Rodriguez: It's like, is there anything on the website that interests you?
- 56:37Anthony Rodriguez: And I noticed that they had that.
- 56:38Anthony Rodriguez: They just came out with this light.
- 56:40Anthony Rodriguez: Man, that's a lot of money, it's like 3 500 bucks tax, and I'm like it's a lot, it's gonna be a lot of money for that.
- 56:47Anthony Rodriguez: And they like sent me a couple other attachments and then, um, they said, yeah, they're like, oh yeah, we actually needed uh, yeah, because I didn't know about it.
- 56:57Vipul Bindra: No, and I'd like to very much keep up with the most of the gear that comes out nobody knows about the site so when you did I was like, oh, that's incredible, because you know it's, I would call it very close to an infinimat, at least competitor in that four by four range and uh, my issue with infinimat is just how bulky it is to carry the whole oh my god, the balance is huge, yeah and I was like the whole point is to carry a 4x4, foldable, inflatable light is to be light and small.
- 57:25Vipul Bindra: And I saw and I was very much interested in the 4x4 and the 8x8.
- 57:29Vipul Bindra: But when I saw I was like this ballast is massive, the case is massive, the whole I I don't know they were.
- 57:35Vipul Bindra: They were not trying to target me, they were trying to get rental houses.
- 57:38Anthony Rodriguez: Yeah, and even then, as somebody who does rent from rental house, I'm like that is too big it would take too much space on the van so I mean, I would think it would make sense if you need it for like a tight space, because it's beautiful that, like using that light.
- 57:52Anthony Rodriguez: Did you watch the video?
- 57:52Vipul Bindra: yeah, yeah, I saw the video and then I also saw it in person.
- 57:55Vipul Bindra: But the other thing is um here.
- 57:57Vipul Bindra: Here's the funny, that this other one is similar.
- 58:01Vipul Bindra: Uh, obviously I didn't.
- 58:02Vipul Bindra: I didn't put a color meter to it, so I don't want to comment on it, but your video looked great, but also it's so much smaller, like, oh yeah, compact and and I thought I thought it was huge.
- 58:12Anthony Rodriguez: Yeah, I like no in my, I thought it was huge, but then when you start comparing it to other things, yeah, and you actually had space in the case.
- 58:18Vipul Bindra: So I'm like, oh, you could throw a couple more lights.
- 58:20Vipul Bindra: Yeah, here's your lighting kit.
- 58:21Vipul Bindra: Yeah, and one case you now have a massive, a four by four key light.
- 58:25Vipul Bindra: That that's incredible that you bring.
- 58:28Vipul Bindra: You could just roll into your tesla whatever and just go to a shoot like that's incredible.
- 58:33Vipul Bindra: I have to bring a freaking van to be able to, to bring four by fours, you know, yeah, yeah no, I mean it's cool.
- 58:39Anthony Rodriguez: So youtube has has been like obviously beneficial.
- 58:42Anthony Rodriguez: Um, I've been trying to shape my voice on youtube.
- 58:47Anthony Rodriguez: I don't think I I'm gonna say this like for me's.
- 58:51Anthony Rodriguez: I'm like a little brash in general, like my person really I'm a little, I'm a little uh uh, I wouldn't say abrasive, but I'm like I I do like telling it how it is, because I like being told how it is, you know, and and no, I like real people.
- 59:08Vipul Bindra: That's why we, but we clicked immediately.
- 59:09Vipul Bindra: I was like, I like.
- 59:11Anthony Rodriguez: I'd rather you be you than some fake no and and it's it's annoying when people I don't want to get into this too much, but it's annoying, like when I have to like cut through fluff.
- 59:22Anthony Rodriguez: I'm like all right, well, tell me how you really think, like well that's probably why I'm a person.
- 59:27Anthony Rodriguez: But I'm Like just tell me what you're thinking Like all that stuff.
- 59:31Anthony Rodriguez: Like sometimes I like that with clients and I need to learn, I need to learn.
- 59:35Anthony Rodriguez: There's a nicer way to say it, but the same thing Not like that.
- 59:38Vipul Bindra: The real deal, what you think I need to learn from you on that.
- 59:42Anthony Rodriguez: You said something earlier, I was like I would never, say that.
- 59:44Anthony Rodriguez: What you said but it was so nice.
- 59:49Vipul Bindra: I was like what, what did I say?
- 59:50Vipul Bindra: Now, I don't know about their documentary thing.
- 59:52Anthony Rodriguez: You're like yeah I don't want to tell them the term and that.
- 59:54Vipul Bindra: No, that's just because to me, and I'll tell you why- there's beautiful trying to be nice that be trying to be fake.
- 1:00:00Vipul Bindra: That's me just trying to not sound condescending, because to be real people have done that, let me be real, obviously.
- 1:00:06Vipul Bindra: Um, you know, I'm indian originally and people speak, um.
- 1:00:09Vipul Bindra: You know english fine in ind, but English is not my first language, right?
- 1:00:13Vipul Bindra: It's my second language, so sometimes some words are pronounced wrong or whatever and I hate it when people go now it's one thing you don't understand, it's okay to be like, hey, what do you mean?
- 1:00:22Vipul Bindra: But if you get it, and then I hate when people correct me, I'm like if you understand it, oh it's not this, it's this.
- 1:00:29Vipul Bindra: I'm like like so you understood me then shut up.
- 1:00:34Vipul Bindra: You know what I mean.
- 1:00:35Vipul Bindra: Like let's move on.
- 1:00:36Vipul Bindra: We're having a conversation here you just destroy the whole flow.
- 1:00:39Vipul Bindra: So anyway, coming to this, I genuinely care about my clients and I genuinely want to help them.
- 1:00:45Vipul Bindra: Otherwise I wouldn't.
- 1:00:46Vipul Bindra: This wouldn't be.
- 1:00:46Anthony Rodriguez: This would become a job immediately otherwise you're a peacemaker yeah, at the same like you're.
- 1:00:51Anthony Rodriguez: You're not trying to to to stir the boat while at the same time directing.
- 1:00:53Anthony Rodriguez: You're like you're a peacemaker.
- 1:00:53Anthony Rodriguez: Yeah, at the same like you're.
- 1:00:54Anthony Rodriguez: You're not trying to to to stir the boat while at the same time directing.
- 1:00:55Anthony Rodriguez: You're like you're creating.
- 1:00:56Vipul Bindra: At the end of the day, my goal was to make them the video they wanted, and if it was a documentary or or whatever corporate documentary, whatever we're going to call it, me teaching them the lingo isn't going to solve the solution at the end day.
- 1:01:09Vipul Bindra: What I wanted to do was figure out what they wanted.
- 1:01:11Vipul Bindra: Now, where I would have failed was if I'd made them a recap video.
- 1:01:14Vipul Bindra: And as soon as I figured it out, I could approach it two ways.
- 1:01:18Vipul Bindra: Right, I could either go into a whole spiel on uh, you know what the correct term is and I think, no matter how deeply uh good place I come from, it's gonna always sound condescending to them, because they don't give a crap what I'm making, they just want what they want.
- 1:01:33Vipul Bindra: It's like, you know, you go to an apple store and they give you hey, here's the laptop.
- 1:01:38Vipul Bindra: Right, you're like I want the 15 inch m1, whatever they're like.
- 1:01:41Vipul Bindra: Here you go.
- 1:01:41Vipul Bindra: Imagine they went on a 20 minute spiel on no sir, it's an m1 max and it's a retina display, you know whatever.
- 1:01:48Vipul Bindra: And you would be like stop, stop condescending me, just give me the fucking laptop anyway.
- 1:01:53Anthony Rodriguez: So that wasn't me being nice, but I do see what you mean, yeah, I need to learn, like I need to learn from that man and like, because sometimes I'm like yeah, it's just a little abrasive.
- 1:02:06Anthony Rodriguez: And and like I, I do need to to be nicer because Because sometimes I'm just like no.
- 1:02:17Vipul Bindra: And I've said it.
- 1:02:19Anthony Rodriguez: I've had clients.
- 1:02:20Anthony Rodriguez: Yeah, excuse me, I've had clients that have asked for this.
- 1:02:24Anthony Rodriguez: It's like oh well, I want this, this, and that we could do this right, and they've already paid me for something.
- 1:02:29Anthony Rodriguez: I'm like no.
- 1:02:31Vipul Bindra: Oh really.
- 1:02:31Anthony Rodriguez: Yeah, I'm just like no, no, we can't like, here's why.
- 1:02:34Anthony Rodriguez: But what?
- 1:02:34Vipul Bindra: are they being unreasonable?
- 1:02:35Vipul Bindra: Yeah, oh yeah, then I get it see that see, that's not to me.
- 1:02:38Anthony Rodriguez: Rude, that's you but I want to be nicer though.
- 1:02:41Anthony Rodriguez: I want to be like how would you?
- 1:02:42Anthony Rodriguez: Say it nicely though oh, if like a client's asking for two, well, I don't know, okay, I'm not nice, I would say it.
- 1:02:47Anthony Rodriguez: I'll say and tell me if that's too extra nice.
- 1:02:49Vipul Bindra: I would say that that's outside the scope of the work we discussed, but I'm happy to see how we can amend the scope of work.
- 1:02:57Vipul Bindra: That's all I would say.
- 1:03:00Anthony Rodriguez: It's kind of like being political, oh my goodness, don't call me political.
- 1:03:05Vipul Bindra: I don't think I'm at all political.
- 1:03:07Anthony Rodriguez: Well, that's what politicians do?
- 1:03:08Anthony Rodriguez: They get a question, they get something that's like a little whatever reporters trying to knock them off and they're like look, they say what they're trying to say, but they make a big bush around it.
- 1:03:22Vipul Bindra: And then and then they like oh my goodness, I feel a little attacked, but it's okay, that's what.
- 1:03:28Anthony Rodriguez: That's what I do.
- 1:03:29Anthony Rodriguez: No, I I do that with my clients.
- 1:03:31Anthony Rodriguez: Sometimes I'm getting better at it.
- 1:03:32Anthony Rodriguez: I I don't want to paint the picture that I'm terrible at it, but like sometimes I have to say they ask for certain things and I'm trying to keep them happy.
- 1:03:38Anthony Rodriguez: So I'm like, hey, look Well, no, no, no, no, no, no, no, no, no.
- 1:03:42Anthony Rodriguez: And then I'm like lightly telling them they're wrong and they're not going to get what they want.
- 1:03:47Anthony Rodriguez: Yeah, but in the nicest.
- 1:03:49Anthony Rodriguez: But sometimes you just have to be clear about it.
- 1:03:53Anthony Rodriguez: Yeah, yeah yeah.
- 1:03:54Vipul Bindra: That they're not going.
- 1:03:54Vipul Bindra: I've had that Because you know, let's be real.
- 1:03:56Vipul Bindra: These are business owners especially the bigger they get they want to push you around.
- 1:04:01Vipul Bindra: You have to set a fine line stand.
- 1:04:03Vipul Bindra: That's why I'm like I always do contracts.
- 1:04:05Vipul Bindra: Day one, I'll tell you this Years and years ago this is freelancing days Somebody.
- 1:04:11Vipul Bindra: And years ago, this is freelancing days somebody wanted to, and obviously I love filmmaking, right then time I would have done anything.
- 1:04:14Vipul Bindra: Yeah, come film this for me.
- 1:04:15Vipul Bindra: I was like, absolutely, and money's not even a thing, right.
- 1:04:18Vipul Bindra: But I was like, okay, here's the contract and they go what.
- 1:04:21Vipul Bindra: We just want you to hold the camera, whatever, whatever, plus, it's free, like what.
- 1:04:24Vipul Bindra: I was like no, sir, I am not coming, and I stood my you know, like I put my foot in the ground no, if you don't sign the contract, I am not coming, because I want legal protection that this is my footage.
- 1:04:34Vipul Bindra: You can just license it anyway.
- 1:04:36Vipul Bindra: Sorry, point I'm trying to make is that you have to like go this is it anyway, I don't use contracts.
- 1:04:44Anthony Rodriguez: I don't use contracts, but literally on the way here today I messaged call attorney no I messaged a buddy of mine and I'm like, because there's there's a 15K deal on the line.
- 1:04:55Vipul Bindra: Yeah, I know you mentioned it, so you may be getting that call yeah, I would love if you take it live.
- 1:05:00Anthony Rodriguez: Yeah, let me see if they called.
- 1:05:02Anthony Rodriguez: I actually haven't really checked my phone.
- 1:05:03Anthony Rodriguez: I've been trying to.
- 1:05:04Anthony Rodriguez: No, they haven't called.
- 1:05:05Anthony Rodriguez: I'll leave it here.
- 1:05:07Anthony Rodriguez: Is that on frame?
- 1:05:11Anthony Rodriguez: No, is that on frame?
- 1:05:13Anthony Rodriguez: No?
- 1:05:13Anthony Rodriguez: Okay, but I, I have that and I'm starting to get into more retainer.
- 1:05:19Anthony Rodriguez: I'm trying to head towards retainer.
- 1:05:22Anthony Rodriguez: Yeah, and I don't have a contract and that's impossible, that's that is the dumbest thing you could possibly do.
- 1:05:29Anthony Rodriguez: So, uh, I don't want to be the dumbest person, so I messaged my person, all the person.
- 1:05:32Anthony Rodriguez: So I messaged my person on the way here.
- 1:05:34Anthony Rodriguez: I messaged my friend.
- 1:05:35Anthony Rodriguez: I was like hey, bro, can you send me that contract which I'm probably going to talk to you about?
- 1:05:39Anthony Rodriguez: contracts like I'm probably going to get some of those, but, like I, I don't have a contract and I'm.
- 1:05:45Anthony Rodriguez: These are the systems getting in place right now of like how to pay on retainer, how to do all these different things, getting automated proposals and stuff.
- 1:05:55Anthony Rodriguez: Like I really do want to be automated.
- 1:05:57Anthony Rodriguez: And like hire VAs.
- 1:05:58Anthony Rodriguez: I definitely think you should have a couple of VAs.
- 1:06:00Anthony Rodriguez: Yeah, no.
- 1:06:02Vipul Bindra: I'm telling you no, I have looked into WordPress.
- 1:06:05Vipul Bindra: I actually have a system now, so I have.
- 1:06:07Vipul Bindra: Tiffany.
- 1:06:07Vipul Bindra: So yeah, and I have a real assistant.
- 1:06:10Anthony Rodriguez: She's a real life one.
- 1:06:11Vipul Bindra: A real person.
- 1:06:12Vipul Bindra: But no, I mean yes, no, definitely that was necessary.
- 1:06:17Vipul Bindra: But coming back to it, yeah, I wanted to talk about no, clients will push you around.
- 1:06:23Vipul Bindra: Let's be real.
- 1:06:23Vipul Bindra: I don't want it to sound like, yes, clients, the more they pay, they do get.
- 1:06:27Vipul Bindra: I find easier to work with because they let the expert be the expert, but on the other side, they will push you around.
- 1:06:34Vipul Bindra: I've had people actually and this is why contracts are necessary because I've had clients sign contracts and then pay.
- 1:06:42Vipul Bindra: You know, let's say I'll give them the option hey, pay 50% or whatever, and then not pay the other 50%, and then when you go ask for it, they'll go, they'll make up their own rules.
- 1:06:51Vipul Bindra: No, no, we were supposed to pay per event, like we'll pay, like they'll make a yearly contract or whatever.
- 1:06:56Vipul Bindra: I've had this happen recently where they were like, oh, we'll pay you, we pay before every event and I'm like here's the contract, there you go.
- 1:07:03Vipul Bindra: This is what you signed.
- 1:07:04Vipul Bindra: It clearly says payment now and then immediate due on.
- 1:07:08Vipul Bindra: You know this If you're not paying, technically the contract's not valid right yeah you're not going to make anything.
- 1:07:14Vipul Bindra: I mean that's just what it is.
- 1:07:15Vipul Bindra: I mean at the end of the day, uh, I mean, obviously I could take them to small claims and all that, but that's not worth it for me, uh, but because we haven't done any, uh, any work towards those events, I'm not losing anything.
- 1:07:26Vipul Bindra: Point I'm trying to make is that's why, a I always collect payment up front and, b I don't want to even deal with the payment issues which I want to get to, because I know you've been talking about a payment issue.
- 1:07:38Vipul Bindra: But anyway, we'll get there in a second.
- 1:07:40Anthony Rodriguez: I have a spicy story.
- 1:07:41Anthony Rodriguez: Yeah, I want to know the spicy story.
- 1:07:42Vipul Bindra: But same thing.
- 1:07:43Vipul Bindra: Having heard stories and this is not just you, but from a bunch of people, and, like I said, that's how I learned.
- 1:07:49Vipul Bindra: You know seeing, oh, this happened to someone or whatever.
- 1:07:51Vipul Bindra: I don't want that to happen to me.
- 1:07:52Vipul Bindra: So it used to do 50 up front and then 50 at delivery.
- 1:07:56Vipul Bindra: Then I changed that.
- 1:07:58Vipul Bindra: Now it's just either all hundred up front and, funny enough, the bigger the contract, the easier, I find, the people pay and then 50 at the time or no before to the shoot.
- 1:08:07Vipul Bindra: Otherwise we don't even show up for shoot because I want to be able to cover my costs I I'm not floating money out of my pocket for all my contractors and my editors and stuff like that, and I've had no pushback because, again, people who work with you typically know that that's just how it is, because it's in the contract.
- 1:08:24Vipul Bindra: So I would highly recommend it.
- 1:08:25Vipul Bindra: But also, here's the other mistake I think people are making nowadays They'll go to chat GPD or whatever, and it's a good starting point.
- 1:08:32Vipul Bindra: There's nothing wrong with going to chat GPD and getting, but I would highly recommend work with a real attorney, because there's clauses that you may not even think about, like, for example, one of the best ones that I have is called artistic release.
- 1:08:45Vipul Bindra: Cause, let's be real, what we're doing at the end of the day, I'm giving them a video which is art.
- 1:08:50Vipul Bindra: Right, what I make is different than what you make, than anyone else makes.
- 1:08:54Vipul Bindra: That's just what it is.
- 1:08:56Vipul Bindra: I mean, if same script we'll make a different video and I don't I've never had that happen, but I just don't want that to happen they go.
- 1:09:02Vipul Bindra: I just didn't like that because that's just not the style, even though we made sure, obviously upfront, that that's the style we were going for.
- 1:09:08Vipul Bindra: Having that in there just clearly says like look, this is artistic expression.
- 1:09:12Vipul Bindra: You know, you have seen our previous work, so you know what we're going to create Cause, at the end of the day, that could, that can be an out like for not wanting to work with me or whatever.
- 1:09:21Anthony Rodriguez: So do you have revisions?
- 1:09:22Anthony Rodriguez: Do you have like a a thing with like revisions on your contract?
- 1:09:27Vipul Bindra: What, how many revisions?
- 1:09:28Vipul Bindra: I only offer one revision.
- 1:09:29Vipul Bindra: But obviously there's clients, like government clients especially, that want because you know with them signing a contract is such a process.
- 1:09:35Vipul Bindra: They're like you know, just give us three revisions, that's fine, we'll just add the cost.
- 1:09:39Vipul Bindra: I just don't like so.
- 1:09:40Vipul Bindra: Initially I used to do more revisions and I find most people do two or three revisions.
- 1:09:44Vipul Bindra: Here's what I found A that adds extra cost for no reason and B my style is I'll call it.
- 1:09:50Vipul Bindra: Most people, you know, send a draft and a you know draft video and then go from there.
- 1:09:55Vipul Bindra: My thing is, when I call it a draft, it's already fully done.
- 1:09:59Vipul Bindra: I don't send a video until it's like I'm ready.
- 1:10:02Vipul Bindra: I'm okay if they publish it on the internet and then I'll send it, but I'll say this is my draft.
- 1:10:06Vipul Bindra: And then here's, and now you have one revision and you can do whatever changes to it.
- 1:10:12Vipul Bindra: And that's my standard format.
- 1:10:12Vipul Bindra: And if they want obviously anymore they can buy them after um at the hourly rate or they can, uh, which, again, my editing rate is very low.
- 1:10:20Vipul Bindra: We only charge 75 bucks an hour for editing, which is very low, in my opinion, for them to do.
- 1:10:25Vipul Bindra: Yeah, that's what I'm saying, that, yeah, I pay good rates to my editors, so that's what it?
- 1:10:31Vipul Bindra: is.
- 1:10:31Vipul Bindra: It's just very good Anyway.
- 1:10:33Vipul Bindra: But again, most clients don't do, come back.
- 1:10:35Vipul Bindra: And actually, funny enough, I make so much money from post because here's the advantage of being a production company.
- 1:10:41Vipul Bindra: I don't know if you've noticed this yet.
- 1:10:43Vipul Bindra: You own all the data, right?
- 1:10:45Vipul Bindra: So client obviously hired you, let's say, for 10K project, two deliverables.
- 1:10:49Vipul Bindra: You made the videos, you're done.
- 1:10:50Vipul Bindra: Two deliverables you made the videos, you're done.
- 1:10:54Vipul Bindra: And guess what happens?
- 1:10:54Vipul Bindra: Six months, 12 months later?
- 1:10:55Vipul Bindra: They always come back.
- 1:10:55Vipul Bindra: Hey, we want them captioned, or we want to make social cuts out of them, or we want to make a recut, or we want to update our logo.
- 1:10:59Vipul Bindra: And now you can just build them for the, for the editing hours, 75 times, whatever yeah and now that's extra thousands and thousands of dollars that you can keep making.
- 1:11:09Vipul Bindra: And I've had clients come back years later and they'll stick with me because, guess what, we have their full archive.
- 1:11:14Vipul Bindra: So if they want to make an encompassing video for the last three years what they've been up to, know their company and do that because we have that archive.
- 1:11:22Vipul Bindra: So we can pull from our archive.
- 1:11:24Vipul Bindra: So, which is why I'm so against selling um, you know, raw footage, because a most people can't work with.
- 1:11:29Vipul Bindra: I find log footage and stuff in the corporate world.
- 1:11:32Anthony Rodriguez: That's why I always shoot in log.
- 1:11:34Vipul Bindra: Yeah, and so I'm like this is 10-bit log footage.
- 1:11:38Anthony Rodriguez: I mean I shoot in log for the image, but I also shoot in log because well, no, I do mainly for the image, but a side benefit is nobody's going to use this footage.
- 1:11:49Vipul Bindra: So, if you want, somebody you're going to have to have to I've had clients literally, and this is funny again smaller guys go, please can you not show it and log.
- 1:11:55Vipul Bindra: And then I'm like but then why are you?
- 1:11:56Vipul Bindra: Because they want to use the footage.
- 1:11:58Vipul Bindra: And I'm like but why are you then hiring me?
- 1:12:00Vipul Bindra: There's so many other videographers, just go hire them, like yeah, you know it's not gonna do.
- 1:12:05Vipul Bindra: You want it to look as good yeah, that's what I'm saying, the whole reason to hire us and again, I personally am like log and 10-bit gives you so much flexibility in post.
- 1:12:14Vipul Bindra: My colors can't do anything if I record already with you know, 709 baked in Anyway, but to me what we record is also an asset that will come years and years.
- 1:12:25Vipul Bindra: It'll pay off, and it can't if, obviously, you just give it away or also you don't store it or you lose it or whatever.
- 1:12:32Vipul Bindra: So anyway, at least that's the strategies that I've been I've been following, but anyway, I don't want to backtrack because I know you have that spicy story, but before that, would you say, because there's something you are doing that I'm not doing.
- 1:12:42Vipul Bindra: You have a YouTube channel with a lot of following, do you, and that builds credibility.
- 1:12:47Vipul Bindra: Do you think that's helping business?
- 1:12:49Vipul Bindra: Would you?
- 1:12:49Vipul Bindra: suggest other people do that.
- 1:12:51Anthony Rodriguez: Oh, this 15 K deal today is uh from you.
- 1:12:55Vipul Bindra: Look at that man.
- 1:12:57Anthony Rodriguez: It's, it's somebody that they've been, uh, following my content.
- 1:13:00Anthony Rodriguez: I don't know why, cause they don't do video, but they've been like watching it.
- 1:13:06Anthony Rodriguez: And then, ooh, I have a.
- 1:13:08Anthony Rodriguez: This will actually be kind of cool to listen to, this will actually be kind of cool to listen to.
- 1:13:14Anthony Rodriguez: And he said I could share this.
- 1:13:15Anthony Rodriguez: But someone, literally I met them.
- 1:13:19Anthony Rodriguez: I sold them a lens they were buying it for their kid and then they were like man, I've been wanting to do and I, whenever I sell something, I'm always like hey, what do you do?
- 1:13:27Anthony Rodriguez: What do you do so I can close them?
- 1:13:30Vipul Bindra: I'm just kidding.
- 1:13:31Anthony Rodriguez: So, I can just whatever.
- 1:13:33Anthony Rodriguez: Maybe I could help them or not.
- 1:13:34Anthony Rodriguez: But this one guy, this cause this is actually and it's crazy cause this is live, like this is live, live.
- 1:13:50Anthony Rodriguez: Let me see if I can find it.
- 1:13:52Anthony Rodriguez: Maybe I'll find it at the end or something okay if you find it, but the guy the guy literally said.
- 1:14:01Anthony Rodriguez: He was like oh man, I've been looking to do this myself and and blah, blah, blah and I'm buying all this gear.
- 1:14:08Anthony Rodriguez: I'm like researching what gear to buy because I'm like videographers are expensive and I have this project in mind.
- 1:14:14Anthony Rodriguez: I want to do all this stuff.
- 1:14:15Anthony Rodriguez: I'm trying to learn it, whatever, because I always send my YouTube channel.
- 1:14:19Anthony Rodriguez: When they're like hey, can you send me your portfolio?
- 1:14:22Anthony Rodriguez: I send them Instagram website YouTube.
- 1:14:28Anthony Rodriguez: He's like, yeah, he sent me back the video and he said I can't do this it was a behind-the-scenes video.
- 1:14:37Anthony Rodriguez: He's like but this is exactly what I want to get done for my business.
- 1:14:41Anthony Rodriguez: And after watching your video I realized there's no, I need you, Exactly I need you to do this.
- 1:14:47Anthony Rodriguez: And I was like, oh, makes sense.
- 1:14:50Anthony Rodriguez: And he was like, yeah, Did he lose the lens sale.
- 1:14:53Vipul Bindra: No, no, he bought the lens.
- 1:14:55Vipul Bindra: Oh, he got the lens.
- 1:14:55Vipul Bindra: This he bought.
- 1:14:55Vipul Bindra: He bought the lens.
- 1:14:56Anthony Rodriguez: Oh, he got.
- 1:14:56Anthony Rodriguez: This is this is after.
- 1:14:56Anthony Rodriguez: This is after.
- 1:14:57Vipul Bindra: He bought the lens, but he bought it for his son because son is passionate and he was like I want to no, that's incredible and that's see, that's what I'm saying and I'm so glad you are doing that because, uh, and you could tell people that I think it's also okay to you know something like that.
- 1:15:09Vipul Bindra: I'm not doing this in an alternate way is to build an audience because it builds your credibility.
- 1:15:15Vipul Bindra: It's a lot easier, especially with new clients.
- 1:15:17Vipul Bindra: Right, I'm relying on the that warm refer lead, which is harder when it's new clients now, versus you, on the other hand, have another way to be like look, here's the credibility piece that you're looking for yeah so they're more.
- 1:15:30Vipul Bindra: Uh, you know, okay with, because you know let's be real, even for a business, 10, 15, 20k is a lot of money to spend, especially with a new record that they don't know yeah, so so that's great.
- 1:15:41Vipul Bindra: So I'm glad that's working out for you.
- 1:15:43Vipul Bindra: Um, all right, let's move on to that spicy story I want to know on why you should have contracts and payment terms in place.
- 1:15:50Anthony Rodriguez: Uh, legally speaking anyway well, imagine you spending 10 to 15 000 to $15,000.
- 1:15:55Anthony Rodriguez: I'm vetting the crap out of that person.
- 1:16:03Anthony Rodriguez: The water break, yeah, but yeah.
- 1:16:08Anthony Rodriguez: So the way I do my payment structure and I will never do it differently unless it's a larger client corporate there is actually a system in place.
- 1:16:16Anthony Rodriguez: Their butt's on the line is actually a system in place.
- 1:16:18Anthony Rodriguez: Their butt's on the line I have a contract in place Is 50% up front and that's just to lock in the date.
- 1:16:26Anthony Rodriguez: We're like, oh well, I'd like to talk about the project, I'd like to brainstorm and come up with an idea and I'm like, yes, after the 50% deposit, because that's part of my packages, it's brainstorming, coming up with the strategy and a plan to make you more money, or or not just direct money, but like generate more awareness leads, whatever the heck.
- 1:16:50Anthony Rodriguez: We end up coming up that you want um, and then it's 50%, the rest before the day of the shoot or I'm not showing up, yeah, or or if it's if, if, like, we're close and it's like some kind of relationship, I will say it's okay and I'll do it on the day of blah, blah, blah, but nothing like nothing else that the first time I ever did not hold to that.
- 1:17:19Anthony Rodriguez: My client uh didn't pay me the other part, so I I, thankfully I still held.
- 1:17:25Anthony Rodriguez: How much is it?
- 1:17:26Anthony Rodriguez: Uh, $4,500.
- 1:17:28Vipul Bindra: Wow, that's a big one yeah.
- 1:17:30Anthony Rodriguez: So the whole project was 11 K.
- 1:17:32Anthony Rodriguez: Oh, no, no, no, no, it was eight K.
- 1:17:36Anthony Rodriguez: Um, I, probably.
- 1:17:45Anthony Rodriguez: Oh, no, no, no, no, it was 8k, um, I, probably.
- 1:17:46Anthony Rodriguez: How much is it?
- 1:17:47Anthony Rodriguez: So they paid me the deposit, because I'm not even going to put it on my calendar without a deposit, uh.
- 1:17:50Anthony Rodriguez: So they paid me 2000.
- 1:17:50Anthony Rodriguez: Uh, it was even less than 50, which I I don't have done that, but they paid me the $2,000 we get all up until the shoot I have.
- 1:18:01Anthony Rodriguez: I paid my person already.
- 1:18:02Anthony Rodriguez: Like this was a larger same day edits for a conference, like it was a whole thing.
- 1:18:07Anthony Rodriguez: I had to go to Tampa like I was bringing my wife to the hotel because thankfully in this business like.
- 1:18:14Anthony Rodriguez: You go places, you go to nice hotels you could bring your family, and then it's like a vacation for the family, um, or at least it's vacation for my wife, without me because I'm working.
- 1:18:24Anthony Rodriguez: But, um, so the literally she's not answering calls a week before and I'm like, oh my gosh, so it was two days before.
- 1:18:36Anthony Rodriguez: Finally, and I'm calling her, I'm calling.
- 1:18:40Vipul Bindra: At least they booked the hotel or you had to expense the hotel later.
- 1:18:44Anthony Rodriguez: No, no, no, they were booked.
- 1:18:45Anthony Rodriguez: I never expense.
- 1:18:46Vipul Bindra: Yeah, okay.
- 1:18:48Anthony Rodriguez: I should, now that I'm thinking about it, for like flights and all that stuff.
- 1:18:51Vipul Bindra: I mean that's okay if they're doing it, I'm okay either way, as long as it doesn't come out of pocket.
- 1:18:55Vipul Bindra: Yeah, I don't know, At this point they're going to have small claims.
- 1:18:58Anthony Rodriguez: I don't care, I'll pay the cost of the hotels.
- 1:19:02Anthony Rodriguez: But what was I going to say?
- 1:19:05Anthony Rodriguez: So this person didn't answer.
- 1:19:09Anthony Rodriguez: I reached out to everyone.
- 1:19:10Anthony Rodriguez: I started reaching out to her team because I'm like no way.
- 1:19:14Anthony Rodriguez: And she messaged me saying don't reach out to my team.
- 1:19:18Anthony Rodriguez: I'm like, then answer the phone.
- 1:19:19Anthony Rodriguez: I'm like you don't want me to reach out to your team, answer the phone.
- 1:19:21Anthony Rodriguez: Uh, she calls me and crying, and it's like a whole thing, bro okay I don't want, I don't want to get too deep into it.
- 1:19:31Anthony Rodriguez: Sure, I mean yeah, because she's kind of kind of stills dang it.
- 1:19:35Anthony Rodriguez: We can't edit this.
- 1:19:37Vipul Bindra: No, oh yeah, Don't say anything you don't want to say, but I mean I get it.
- 1:19:41Vipul Bindra: So she had some emotional issues.
- 1:19:43Anthony Rodriguez: Her mom was in the hospital.
- 1:19:44Anthony Rodriguez: Okay, it was a whole thing.
- 1:19:45Anthony Rodriguez: Yeah, like it was a legit thing, an emergency, I get it, yeah, but then legit things happen every time she didn't pay me but so and I actually cared about this client Like, and I was like she's like, please can we figure something out?
- 1:20:01Anthony Rodriguez: So I'm like you know what.
- 1:20:02Anthony Rodriguez: I'll do this this one time.
- 1:20:04Anthony Rodriguez: I will never do this again.
- 1:20:07Anthony Rodriguez: I will show up.
- 1:20:09Anthony Rodriguez: You don't have to worry about paying anything more.
- 1:20:13Anthony Rodriguez: Just I will not.
- 1:20:14Anthony Rodriguez: And it's the same day, edits.
- 1:20:16Vipul Bindra: Oh so she wanted to reschedule, basically, the shoot.
- 1:20:20Vipul Bindra: No, no, we shot the same day.
- 1:20:21Vipul Bindra: Oh so we shot the same day.
- 1:20:22Anthony Rodriguez: Yeah, everything was good, but it was.
- 1:20:24Anthony Rodriguez: They were same day edits.
- 1:20:25Anthony Rodriguez: So I'm literally giving her the deliverables on the day and there is a larger video, like a story brand video that I'm making out of the content.
- 1:20:35Anthony Rodriguez: I even upsold her.
- 1:20:36Anthony Rodriguez: On the upsold, like, I convinced her that she needed interviews done like professional interviews.
- 1:20:44Anthony Rodriguez: So that was an extra 2000 on top of whatever I was already doing.
- 1:20:48Anthony Rodriguez: So it was.
- 1:20:50Anthony Rodriguez: It ended up becoming a big package and she was paying it off after very slowly, like she would randomly give me a 2000 or she randomly gave me like $3,000.
- 1:21:05Anthony Rodriguez: Okay, I'm like, oh, cool, awesome, bro.
- 1:21:08Anthony Rodriguez: I never heard from her again.
- 1:21:09Anthony Rodriguez: It's been like it's been like eight months, wow, no, no, no.
- 1:21:14Anthony Rodriguez: Yeah, it's been eight months and I reached out multiple times there.
- 1:21:19Anthony Rodriguez: There were some times where she would say, yeah, I'm paying, I'm, I'm gonna pay you today.
- 1:21:22Anthony Rodriguez: Uh, didn't happen, I'm gonna pay you.
- 1:21:25Anthony Rodriguez: Uh, in two days.
- 1:21:27Anthony Rodriguez: Uh, didn't happen, I'm gonna pay you this.
- 1:21:30Vipul Bindra: Like that's happened, like at least she's communicating now, because sounds like she can ghost you on the phone too yeah, well, I have, yeah, I have like connections to her whole network at this point yeah, I'm like integrated.
- 1:21:42Anthony Rodriguez: So like you can't run from me, but like, but, uh, I don't have a lawyer, so I'm gonna.
- 1:21:48Anthony Rodriguez: Well, now, now I do.
- 1:21:50Anthony Rodriguez: But, um, so this last conversation, uh, before she was, literally she sent me a screenshot and she, cause, she randomly sent me the money.
- 1:22:01Anthony Rodriguez: It wasn't like I asked for it, she did it on a random day, so I don't know.
- 1:22:04Anthony Rodriguez: There's probably a bunch of stuff happening.
- 1:22:05Anthony Rodriguez: I don't know those situations.
- 1:22:06Anthony Rodriguez: But she sent me a screenshot of her Zell, like trying to Zell me, and it said could not like send money, whatever?
- 1:22:17Anthony Rodriguez: Uh, and I'm like what?
- 1:22:20Anthony Rodriguez: She's like I'm going to try to figure it out, I'm going to get to the house and then I'm going to send you the rest of the payment.
- 1:22:24Anthony Rodriguez: This was like three weeks ago and, uh, she didn't respond, she didn't send the payment.
- 1:22:31Anthony Rodriguez: I messaged her the next day.
- 1:22:32Anthony Rodriguez: I'm like what happened?
- 1:22:33Anthony Rodriguez: She's like, oh, I accidentally sent it to my landlord, who's also named Anthony.
- 1:22:46Vipul Bindra: I'm like what, whatever At this point the amount of hours, like we were talking about time earlier the amount of time you spent on just trying to recover this payment is crazy.
- 1:22:53Anthony Rodriguez: It's crazy.
- 1:22:54Anthony Rodriguez: So I sent her a whole text message that was just like hey, this needs to be done by the end of the year.
- 1:22:59Anthony Rodriguez: Uh, I ended up doing my taxes.
- 1:23:02Anthony Rodriguez: I made a lot more money than I thought I did.
- 1:23:03Anthony Rodriguez: It'd be better to defer the payment to this year because I'm not an escort.
- 1:23:08Anthony Rodriguez: Now I'm an escort, but like before I wasn't.
- 1:23:10Anthony Rodriguez: So I'm like, oh you know, it's probably a good thing, it's probably god or something, like not wanting me to pay all the taxes on that.
- 1:23:18Anthony Rodriguez: So I deferred it to this year.
- 1:23:19Anthony Rodriguez: I sent her a text message on the first and I was like hey, I know you didn't.
- 1:23:24Anthony Rodriguez: She didn't pay.
- 1:23:24Anthony Rodriguez: She didn't even reach out to pay.
- 1:23:26Anthony Rodriguez: She's like I'm going to pay by the 31st.
- 1:23:27Anthony Rodriguez: I reached, I reached out and I was like if this does not get paid by the first week of January, I'm going to send you to collections.
- 1:23:37Anthony Rodriguez: You're going to pay the attorney fees and late fees.
- 1:23:42Anthony Rodriguez: I was like I don't know.
- 1:23:46Vipul Bindra: All right, so you're waiting on it, let's see.
- 1:23:47Vipul Bindra: Well, yeah, so that's crazy.
- 1:23:50Anthony Rodriguez: But if I had a contract, it'd be a lot easier to win that case honestly.
- 1:23:52Anthony Rodriguez: So, I don't know how I'm going to win it.
- 1:23:54Vipul Bindra: Yeah.
- 1:23:54Vipul Bindra: But if I pay enough money, yeah I mean, that's how it works, right, it's the person with the bigger stick wins.
- 1:23:59Vipul Bindra: But that's exactly what I'm talking about.
- 1:24:02Vipul Bindra: It's the power of contracts.
- 1:24:04Vipul Bindra: I personally would never work without a contract.
- 1:24:09Vipul Bindra: Now here's the other side of it.
- 1:24:11Vipul Bindra: To be real, I do help other buddies with DP stuff and stuff.
- 1:24:15Vipul Bindra: Now, that's different.
- 1:24:16Vipul Bindra: If you were like, if we'll come DP this project?
- 1:24:19Anthony Rodriguez: I don't need a contract for that.
- 1:24:20Vipul Bindra: Like I'm going to come help you out.
- 1:24:21Vipul Bindra: You're going to pay me.
- 1:24:22Anthony Rodriguez: We're done Like we don't need contract for that and you could ruin my life if I didn't pay you.
- 1:24:27Anthony Rodriguez: But I'm not going.
- 1:24:28Anthony Rodriguez: Yeah, no, no.
- 1:24:40Vipul Bindra: And it's.
- 1:24:40Vipul Bindra: It's okay because that's just a simple day rate thing.
- 1:24:41Vipul Bindra: But now, when you're doing deliverables, when you own their assets, when you own their video, when you own their I don't know the raw files and you own the deliverables and stuff, I think it's very important to define specialty deliverables Because, like I said, clients will come back and say I've had this happen.
- 1:24:54Vipul Bindra: So I did like a live stream a year ago, whatever where I offered them a live stream a year ago, whatever the where, um, I offered them, you know, to live stream the event and then give them a copy of the video.
- 1:25:03Vipul Bindra: That was the the simple deal.
- 1:25:05Vipul Bindra: But then I was like, hey, here on the top of that, uh, we can make you an incredible recap and we make great recap videos and the good thing is when we're already out there, it's not that much for me to make a recap video, so I'm like, hey, we're gonna be already out there, yeah exactly right, um, and maybe getting a few extra shots that normally we wouldn't get.
- 1:25:21Vipul Bindra: But again, no, no extra human cost, you know yeah, so anyway, I was like, hey, let me make this uh recap video and it's gonna be very useful because you're gonna remember this event forever yeah right.
- 1:25:33Vipul Bindra: And then they wanted a teleprompter, both thing.
- 1:25:35Vipul Bindra: They said no.
- 1:25:36Vipul Bindra: They said, uh, because I, because you know you need a teleprompter operator, it's a live event, you can't just have one of those other teleprompters anyway.
- 1:25:44Vipul Bindra: So I said okay, and then they rejected the teleprompter because they didn't like the person cost and equipment cost was fine, uh, and I was like, okay, well, that's fine.
- 1:25:52Vipul Bindra: Then they said we'll get our own teleprompter.
- 1:25:53Vipul Bindra: And then, uh, the other thing they said was, yeah, we don't want the recap video because we don't want to take this cost, all done.
- 1:26:00Vipul Bindra: Guess what went without a hiccup?
- 1:26:02Vipul Bindra: The live stream, perfectly fine, they loved it.
- 1:26:04Vipul Bindra: Guess what didn't work?
- 1:26:05Vipul Bindra: The teleprompter they bought on Amazon, anyway.
- 1:26:10Vipul Bindra: So they had to like the whole thing was a disaster because they had to, like now, read off paper or ipads.
- 1:26:15Vipul Bindra: You know, whatever done, the event is done, that the response is incredible.
- 1:26:19Vipul Bindra: After the event they emailed me that this was the you know incredible live stream.
- 1:26:23Vipul Bindra: Our audience loved it.
- 1:26:24Vipul Bindra: Blah, blah, blah.
- 1:26:25Vipul Bindra: Yeah, when are we getting the recap video?
- 1:26:27Vipul Bindra: I'm like, uh, hey, you guys didn't pick recap video.
- 1:26:31Vipul Bindra: They said we're sure we did.
- 1:26:32Vipul Bindra: Here's a copy of the agreement.
- 1:26:35Vipul Bindra: It helps a lot.
- 1:26:36Vipul Bindra: I said, yeah, I wanted to really make it.
- 1:26:38Vipul Bindra: I was excited about it genuinely and I'm like but you didn't pick it.
- 1:26:41Vipul Bindra: Here's the contract, here's the option that you didn't check and you didn't pay me for the cost yeah you know, what I mean that what ended up happening?
- 1:26:48Anthony Rodriguez: nothing, that's it.
- 1:26:49Anthony Rodriguez: They said there's no, no, yeah, okay because they, they, there's no nothing.
- 1:26:53Vipul Bindra: The argument that's what they did.
- 1:26:54Vipul Bindra: Same thing when I was talking about payment terms.
- 1:26:56Vipul Bindra: That happened.
- 1:26:56Vipul Bindra: I was like look, here's your contract.
- 1:26:58Vipul Bindra: You're not supposed to pay me whenever you want to.
- 1:27:00Vipul Bindra: You're supposed to pay me when you sign.
- 1:27:02Vipul Bindra: It is what it is, you know yeah and if you don't pay me, we're not gonna be filling your event, you know yeah yeah, what it is, I mean yeah so I mean, yeah, well, we'll talk after this.
- 1:27:14Anthony Rodriguez: I need I need some like contract templates and stuff.
- 1:27:17Anthony Rodriguez: Uh yeah, I was thinking about getting like an ironclad tense thing, but I don't know.
- 1:27:22Vipul Bindra: I mean, at the end it's a negotiation.
- 1:27:24Vipul Bindra: My advice is and we can like say, talk off this.
- 1:27:26Vipul Bindra: What I suggest to people is nowadays we have access to chat, gpd and stuff like that is just go in there and generate something like give it obviously details the type of work you do do and you'll get a good template out of it.
- 1:27:38Vipul Bindra: Obviously, don't use that again, not legal advice.
- 1:27:40Vipul Bindra: I would then take that to an attorney and be like hey, this is what I have now.
- 1:27:44Vipul Bindra: Can you find loopholes and stuff and or fix this or make this legally, because you know they have to be able to defend you with it too, so so, so they need to check it and and I'm pretty sure I would not use a just chat gpt you want it to go to a real attorney, who, who's familiar with litigation.
- 1:28:01Vipul Bindra: All that because that again hire experts the whole point of this is you want to be an expert in video, then please hire experts in other fields.
- 1:28:09Vipul Bindra: Don't cheap out, you know.
- 1:28:10Anthony Rodriguez: Otherwise the result is not gonna be good because like you're still learning that yeah, and and to be real, most people don't even care.
- 1:28:17Vipul Bindra: I mean, we do it every day and I hate that.
- 1:28:20Vipul Bindra: About everything Like software, you know, you just check, accept terms and conditions and then you know who knows what you're signing your life away to.
- 1:28:26Vipul Bindra: But people are so used to accepting terms and conditions at this point it's not that big of a deal in my opinion.
- 1:28:32Vipul Bindra: The only time time here's the thing I and I work with very small to very large companies never had issues.
- 1:28:38Vipul Bindra: The only time contract issue ever even comes is government.
- 1:28:41Vipul Bindra: I work with a lot of state-owned universities, state governments, and they will always have a state attorney and who will go in.
- 1:28:48Vipul Bindra: And the biggest thing that they remove or want to negotiate on is liability.
- 1:28:52Vipul Bindra: They're like we're a government of united states, of florida.
- 1:28:54Vipul Bindra: We cannot be held liable for anything or something, something, something.
- 1:28:58Vipul Bindra: And at that point I'm just like I'm gonna let, because usually those are bigger contracts, I'm gonna let the lawyers handle it.
- 1:29:05Vipul Bindra: It's not, it's beyond me.
- 1:29:07Vipul Bindra: I'm like, okay, here's this, here's this at that point somewhere.
- 1:29:10Vipul Bindra: But there's an advantage now, at least for some of the universities I worked with we have a vetted already contract.
- 1:29:16Vipul Bindra: We're a vendor.
- 1:29:17Vipul Bindra: It's a given and speeds up the process.
- 1:29:20Vipul Bindra: So much Cause I I use that contract that has been edited and filtered out for them.
- 1:29:24Vipul Bindra: It makes it a lot faster, cause now I already have one I'm like, and I know the attorneys agreed on it so, but I'm saying that's the only time I'm willing to like, because again it's the government they're gonna pay their bills.
- 1:29:35Vipul Bindra: Yeah, so I'm not as worried about it, you know what are you gonna do?
- 1:29:39Anthony Rodriguez: send them to collection?
- 1:29:40Anthony Rodriguez: It's like good, I'm just sending a government entity to the collection yeah, but I've never had that.
- 1:29:46Vipul Bindra: Now they're slow, but that's and that's the only time I'll do net 30, net 60, whatever.
- 1:29:51Vipul Bindra: I'm okay with that because again, I don't know about other people I trust governments to pay, that's.
- 1:29:57Vipul Bindra: I've never had that default so I'm not worried about it.
- 1:29:59Vipul Bindra: But any private company signing the agreement it is what it is it has late fees.
- 1:30:04Vipul Bindra: I've never had to charge late fees, but again because I don't even show up until they sign it.
- 1:30:10Vipul Bindra: And then the other thing is kill fees.
- 1:30:12Vipul Bindra: To me that's very important.
- 1:30:14Anthony Rodriguez: A lot of people don't think about it.
- 1:30:15Vipul Bindra: I had that happen with a buddy, which it was a buddy, so it wasn't a big deal.
- 1:30:18Anthony Rodriguez: That was part of this client's.
- 1:30:19Anthony Rodriguez: Oh, really, it was a cancellation.
- 1:30:21Anthony Rodriguez: They canceled on the day before to fly out.
- 1:30:24Vipul Bindra: Yeah, that's not acceptable because you've blocked that day out and my thing is obviously things change.
- 1:30:29Vipul Bindra: I want to be reasonable, but at some point it's like it's too late and you gotta have kill fees.
- 1:30:40Vipul Bindra: So one, but again, I find most people when they have kill fees in the contract.
- 1:30:42Vipul Bindra: They don't want to cancel the the thing I had had.
- 1:30:43Vipul Bindra: Same thing.
- 1:30:44Vipul Bindra: I was helping a buddy, uh, on a shoot, like I was gonna be a gaffer or whatever.
- 1:30:48Vipul Bindra: And I'm literally and I prepped the whole date before like I've already done the work, you know I loaded, I showed up and I'm literally pulling into the venue, like here's me turning into this to where we're filming, and he's leaving and I see him.
- 1:31:01Vipul Bindra: I'm like what's happening?
- 1:31:02Vipul Bindra: Like he's waving at me and he's like, dude, uh, the person's not okay with us filming in there.
- 1:31:07Vipul Bindra: It was like a documentary type of thing.
- 1:31:08Vipul Bindra: I'm like what, the team, whoever scheduled this, didn't vet them, which is fine.
- 1:31:13Vipul Bindra: Not, he was obviously very disappointed.
- 1:31:15Vipul Bindra: But at at that point I'm like, well, I'm here, you know what I mean.
- 1:31:19Vipul Bindra: Like I better get paid because I made the effort.
- 1:31:21Vipul Bindra: I'm literally at the location, I spent all the time prepping, but of course he's a buddy on the other side.
- 1:31:27Vipul Bindra: I'm like look, if it's your own cost, I don't know.
- 1:31:29Vipul Bindra: At that point I didn't know what the I was.
- 1:31:32Vipul Bindra: Like I again, that's okay, it's not that big of a.
- 1:31:34Vipul Bindra: Yeah, yeah, but obviously it's a client.
- 1:31:36Vipul Bindra: If it's a company, then no, like you got to pay me again they have to pay me yeah, but, and that's why it's so important to have contracts and things like that- yeah in place anyway.
- 1:31:44Vipul Bindra: Um, all right, let's move on to the next topic, my friend doing it oh my gosh, that's what's.
- 1:31:49Vipul Bindra: It's already been an hour and a half.
- 1:31:51Vipul Bindra: We haven't even freaking my camera's dying oh really do.
- 1:31:54Anthony Rodriguez: You know it's funny.
- 1:31:54Anthony Rodriguez: My, my, uh.
- 1:31:55Anthony Rodriguez: So I'm filming content right now for my own thing.
- 1:31:58Anthony Rodriguez: I try to like difference between youtubers.
- 1:32:01Vipul Bindra: Other people just came sat down and talk and you're like, hey, where can I put a camera?
- 1:32:04Anthony Rodriguez: yeah, I'm like, I'm like trying to, because it this is your, you might say something good, you know yeah, I mean, hey, I'm happy for you to get content out of it, why not?
- 1:32:14Vipul Bindra: and um so, my camera's dying.
- 1:32:16Anthony Rodriguez: Well, it's gonna die yeah yeah, sorry, this is live.
- 1:32:19Vipul Bindra: There's no stopping, there's no changing.
- 1:32:20Vipul Bindra: Do you know what?
- 1:32:21Anthony Rodriguez: happened the the?
- 1:32:23Anthony Rodriguez: I hate wireless mics oh I've had issues with the freaking.
- 1:32:27Vipul Bindra: Which one is the?
- 1:32:27Anthony Rodriguez: dgi.
- 1:32:28Anthony Rodriguez: Yeah, it's stuck.
- 1:32:29Vipul Bindra: It did disconnected halfway through oh, my goodness, is it at least internally?
- 1:32:33Vipul Bindra: I just recorded.
- 1:32:34Anthony Rodriguez: Yeah, so whenever I remember when I pulled something out of my pocket that was me noticing it didn't record and I was like dink, and here's the good thing.
- 1:32:41Vipul Bindra: I do want to talk about this.
- 1:32:42Vipul Bindra: So I'm very much about using the right tools for the right job.
- 1:32:45Vipul Bindra: Yeah.
- 1:32:46Vipul Bindra: And so I own, you know, kostink and Kost11Ds, because those are the, I think, the standard lav mics that people should use and and then you know Shep's microphones, good Sennheiser microphones, but at the end of the day.
- 1:33:01Vipul Bindra: Here's what we also use, which is a funny contrast Rode Pro 2, or Rode Wireless Pros or whatever, and it's so funny.
- 1:33:06Vipul Bindra: On one hand you can know it's probably one of the most expensive mics, like the C-Met 5U.
- 1:33:10Vipul Bindra: And then now here it is A couple hundred dollars, you know, or what $300, $400, whatever the price of the road wireless pros is.
- 1:33:17Vipul Bindra: But there's a right tool for the right job.
- 1:33:22Vipul Bindra: Whenever conferences we have to get you know, otfs on the fly, interviews, and we cannot have time, especially these people in their massive gowns.
- 1:33:31Vipul Bindra: We don't have time or the energy or, like I said, the manpower and willingness of these clients, especially there to the guests, to go run wires and and all that and plus we need a quick soundbite.
- 1:33:42Vipul Bindra: So road wireless pros are these djis would be great for that.
- 1:33:46Vipul Bindra: Because, uh, because you can quickly use a magnet, and I'm trying testing out the new lark m2s too, because they're so much tinier, um but anyway, they just came out with the ones what m3s?
- 1:33:58Anthony Rodriguez: m2s dude I just got m2 I'll show them to you after this.
- 1:34:03Anthony Rodriguez: See, this is the thing like just talk to talk to your youtuber friend anyway, but I'm texting because they were.
- 1:34:10Vipul Bindra: They were around and I was like, oh, this is smaller.
- 1:34:12Vipul Bindra: But the thing I liked about wireless pros was they were also recording 32 bit float internally and my main thing was, you know, it's live event transmission, whatever.
- 1:34:22Vipul Bindra: So anyway, it's not that the quality is the same, it's just it's the right tool for the right job.
- 1:34:28Anthony Rodriguez: So I don't think, uh, they're actually pretty good, yeah, and I mean surprising yeah surprisingly good.
- 1:34:32Vipul Bindra: Obviously I wouldn't compare it to like a cost 11d with a electro or some deity or whatever some kind of transmitter system, but I do think for what it is it's incredible and for a job like uh conferences, I think it is uh incredibly powerful tool.
- 1:34:48Vipul Bindra: Do you have any equipment like that?
- 1:34:49Vipul Bindra: You say it's considered lower budget, but in a professional world it can actually be useful Because that Justin over he's making a full living from just an Osmo, osmo Pocket 3.
- 1:35:02Vipul Bindra: Like his entire, he's making six figures Justin Mark.
- 1:35:06Vipul Bindra: Yeah, justin, the guy who does the Kel-Tec stuff, you know.
- 1:35:10Vipul Bindra: No, anyway, he was at the event.
- 1:35:13Vipul Bindra: But what I'm saying is he's oh yes, oh Justin, yes yes, but what he's doing is he is making a six-figure living, making videos with osmobocket 3.
- 1:35:23Vipul Bindra: Isn't that crazy, yeah?
- 1:35:25Anthony Rodriguez: that's his camera of choice, because I am thinking about social media so like my, my, I think.
- 1:35:31Anthony Rodriguez: Well, actually my cameras, my cameras are not expensive.
- 1:35:37Anthony Rodriguez: I I use Lumix S5 IIs.
- 1:35:39Anthony Rodriguez: I could get those used for like $1,100.
- 1:35:42Vipul Bindra: What's their love with Lumix?
- 1:35:43Vipul Bindra: Now, as somebody who loved, by the way, gh4 Revolutionary, that's, made me so I started with Canon T4i, whatever, whatever, and before that was tape, and then I switched to GH4 because it was in first 4K.
- 1:35:54Vipul Bindra: It was such a massive jump and I went to that system with that sigma 18 to 35.
- 1:36:01Vipul Bindra: You know that was a killer combo with the metabones anyway, uh, but then obviously I left and then I went to gh5s or whatever for a while and then I went to c200 and never looked back.
- 1:36:11Vipul Bindra: But you're still using, uh, obviously, lumix cameras different than what I was using.
- 1:36:15Vipul Bindra: What's your love with lumix cameras and why?
- 1:36:18Anthony Rodriguez: I mean, I'm a, I'm a new lumix shooter, probably like a year and a half maybe.
- 1:36:23Anthony Rodriguez: Maybe not two years yet it'll be two years in april but the image, the image is great.
- 1:36:30Anthony Rodriguez: The autofocus is pretty good.
- 1:36:31Anthony Rodriguez: I mean, it didn't miss until it died, but um, the autofocus is pretty good.
- 1:36:38Anthony Rodriguez: Way more video features than any sony mirrorless camera or canon or any other one but start shooting starting controversy yeah, open gate, yeah well what do you?
- 1:36:52Vipul Bindra: use.
- 1:36:52Vipul Bindra: See here's another thing.
- 1:36:54Vipul Bindra: As somebody um you know who's doing client work, do you actually use open gate?
- 1:36:59Vipul Bindra: All the time huh, you're the first one, so what?
- 1:37:03Vipul Bindra: What's the?
- 1:37:04Vipul Bindra: Uh, how are you finding extra use out of?
- 1:37:06Vipul Bindra: I get more vertical resolution so you're trying to make both vertical and horizontal.
- 1:37:10Anthony Rodriguez: Yeah, so right there I can use it for horizontal and I could actually.
- 1:37:15Anthony Rodriguez: This is a.
- 1:37:15Anthony Rodriguez: This is me confessing.
- 1:37:17Anthony Rodriguez: I did not shoot an open gate.
- 1:37:18Anthony Rodriguez: No, like, I noticed it halfway through this and I could actually.
- 1:37:19Anthony Rodriguez: This is a.
- 1:37:19Anthony Rodriguez: This is me confessing I did not shoot an open gate now like I noticed it halfway through this and I'm like oh no, I can't get up I was like I can't do anything at this point.
- 1:37:27Anthony Rodriguez: But uh, yeah, absolutely, absolutely.
- 1:37:30Anthony Rodriguez: I use it for client stuff um the ibis is the best ibis that I'll give it to you.
- 1:37:37Vipul Bindra: GH5 was a really good IBIS back in the day whenever I had it.
- 1:37:41Anthony Rodriguez: It's so freaking good.
- 1:37:43Anthony Rodriguez: So when I'm shooting, I shoot handheld a lot of times.
- 1:37:45Anthony Rodriguez: I just it helps me keep it small and the image is reliable.
- 1:37:50Anthony Rodriguez: So I'm not trying to like dig at, but like every time I had Sony, I always like cameras that just look different.
- 1:38:00Anthony Rodriguez: They're organic.
- 1:38:00Vipul Bindra: That's why I loved the c70 it was just oh yeah, that's one of my favorite images it was just a beautiful image and I was really snobby about that stuff.
- 1:38:10Anthony Rodriguez: Uh, I'm not snobby, I was just particular like I would use sony cameras all the time and I'm like shadows on the C70.
- 1:38:18Vipul Bindra: And that's why, when C80 came out, people were like are you going to switch back?
- 1:38:21Vipul Bindra: I was like A no, because the demand is for Sony.
- 1:38:23Vipul Bindra: So obviously I'm making business decisions I don't care about.
- 1:38:28Vipul Bindra: You know, sony, canon, whatever.
- 1:38:29Vipul Bindra: And then B, the truth being is the C80, again goes great, camera, whatever.
- 1:38:35Vipul Bindra: Fixed a bunch of problems I had with the C70.
- 1:38:37Vipul Bindra: But c80, again goes great, camera, whatever.
- 1:38:39Vipul Bindra: Fixed a bunch of problems I had with the c70.
- 1:38:40Vipul Bindra: But what it didn't fix is it now doesn't have the djo sensor.
- 1:38:41Vipul Bindra: And the reason I like with c70 wasn't the form factor, whatever, it was literally that image.
- 1:38:46Vipul Bindra: It's the closest thing I've seen to an alexa.
- 1:38:49Anthony Rodriguez: Uh, without paying alexa, yeah yeah, and I had a komodo at the time, so I used to have a c70 komodo or red komodo and the image was like pretty close, like both of them.
- 1:39:00Anthony Rodriguez: You know, the komodo image is great.
- 1:39:01Anthony Rodriguez: I love the komodo image.
- 1:39:02Anthony Rodriguez: I think it looks great, uh.
- 1:39:04Anthony Rodriguez: But then I got a lumix s52 at the same time and I use them all in conjunction and I was like, oh, oh, this is good this is a really, this is a really good image and yeah, it was a little bit more digital than I'd like it to be, but I can easily fix that with digital diffusion or just some.
- 1:39:24Anthony Rodriguez: It's so easy to fix that.
- 1:39:26Anthony Rodriguez: But it just looked good and the dynamic range.
- 1:39:29Anthony Rodriguez: It just had a lot of hole in the shadows and the highlights and I'm like this.
- 1:39:35Anthony Rodriguez: I can rely on this.
- 1:39:37Anthony Rodriguez: I can trust this image.
- 1:39:38Vipul Bindra: So here's what I want to talk next, and I'm like this, I can rely on this, I can trust this.
- 1:39:40Vipul Bindra: So here's what I want to talk next.
- 1:39:40Vipul Bindra: Then that and I'm glad you like it, because at the end day, initially when I started, I was client you know, direct client only and I quickly realized camera doesn't matter, right, it's what you want to use to get the result that they want.
- 1:39:52Vipul Bindra: But then, when I started working with the agencies, I realized camera does matter because you, you know the requirements and then rules and blah, blah, blah.
- 1:39:59Vipul Bindra: Coming back to you, have you seen any camera perception issue?
- 1:40:04Vipul Bindra: Because, let's be real, client may not know Lumix from Sony, from whatever, but guess what?
- 1:40:09Vipul Bindra: They do know Size, right.
- 1:40:12Vipul Bindra: So obviously these are tiny little cameras.
- 1:40:14Vipul Bindra: So do you like to build it out?
- 1:40:15Vipul Bindra: I'm saying, is it necessary?
- 1:40:16Vipul Bindra: Obviously these are tiny, I can build it out.
- 1:40:17Vipul Bindra: So do you like to build it out?
- 1:40:14Vipul Bindra: I'm saying is it necessary?
- 1:40:15Vipul Bindra: Have you find at least your clients, especially the ones that are paying eight, 10, 12, 15, 30 K?
- 1:40:21Vipul Bindra: Do they care or do they not care?
- 1:40:25Anthony Rodriguez: So a lot of my, so I I do three months worth of content in one day, which is like a.
- 1:40:29Anthony Rodriguez: I shoot for one day and I make to $15,000 and which is like nuts.
- 1:40:35Anthony Rodriguez: And then the back ends editing costs and on the front end it's a pre-production, a lot of pre-production.
- 1:40:41Anthony Rodriguez: Yeah, um, so that stuff, social media nobody cares.
- 1:40:46Anthony Rodriguez: Nobody cares about that stuff.
- 1:40:48Anthony Rodriguez: When I have a high paying, like one off, which I do have a couple, um, they care, they care, and especially if, if it's somebody that's like, oh man, this is a lot and I'm like I've never paid this much money or whatever the heck, then I want to show up with a fully rigged camera one.
- 1:41:09Anthony Rodriguez: It's easier, it makes my life easier in the sense of like I don't have
- 1:41:11Anthony Rodriguez: to switch batteries and all that stuff so you'll build it out, you'll put rails on it and madbox and vmount, vmount and all that, all that stuff.
- 1:41:18Vipul Bindra: But so you'll build it out, you'll put rails on in my box and the v?
- 1:41:19Vipul Bindra: Mounts and whatever and all that.
- 1:41:20Anthony Rodriguez: Okay, all that junk, but I yeah, it matters then, um, but I also have a ronin 4d that I bring for those shoots and that's a monster.
- 1:41:31Anthony Rodriguez: Yeah, that looks like a chicken yeah, exactly they have that little head thing and they just they, uh yeah, that, that's a talking point itself oh yeah, they're.
- 1:41:41Anthony Rodriguez: They're always like whoa what is that?
- 1:41:43Anthony Rodriguez: Like I'll be shooting a conference or something and everyone's like yeah they should make like a like an instagram reel where everyone's like oh like watching something, or anyways.
- 1:41:54Anthony Rodriguez: Yeah, no, it's cool.
- 1:41:55Anthony Rodriguez: So which one do you like better?
- 1:41:57Vipul Bindra: so what's your preference?
- 1:41:58Vipul Bindra: You like the, the ones where you have to, you know, build your rig out or whatever or social media, where you know you don't have to do that.
- 1:42:06Vipul Bindra: No, I just like showing up.
- 1:42:08Vipul Bindra: Oh, you just like showing up, you'll make anything I like showing up with a tiny little tiny camera yeah, tiny little camera.
- 1:42:15Anthony Rodriguez: Uh, it's not the smallest thing, but just getting the job done, like I don't even.
- 1:42:19Anthony Rodriguez: I don't have crazy primes.
- 1:42:21Anthony Rodriguez: Yeah, I, I the only primes I have.
- 1:42:24Anthony Rodriguez: I actually have like ours, which are nice.
- 1:42:27Anthony Rodriguez: I'm trying to sell them but, but um, the only primes I have are anamorphic.
- 1:42:35Anthony Rodriguez: I shoot with the zoom lens.
- 1:42:36Anthony Rodriguez: It's just 24 to 70.
- 1:42:37Anthony Rodriguez: That's all Like I don't need anything.
- 1:42:39Anthony Rodriguez: I can make the image look nice on the backend, you know.
- 1:42:43Vipul Bindra: And and you're also trying to innovate, so things that I've noticed watching your videos now that I am subscribed, uh, that, thank you.
- 1:42:50Vipul Bindra: Yeah, of course.
- 1:42:51Vipul Bindra: Hey, I want to watch, I want to learn, that's my.
- 1:42:54Vipul Bindra: I'm obsessed with this stuff, right, yeah, so I I want to learn.
- 1:42:57Vipul Bindra: So here's something I knew, I noticed.
- 1:42:59Vipul Bindra: So I was very bullish in, you know, 360 cameras years ago when they came out.
- 1:43:04Vipul Bindra: But then I had an Insta360, I think it was like X or whatever, the first one, the one X, whatever and then I kind of didn't find a use.
- 1:43:11Vipul Bindra: The only use I found initially was location scouting, because you know, I don't have to like look around, I just walk around and then in the, when I go home, I can actually 360 it and be like, oh, what was that, that corner or that corner?
- 1:43:24Vipul Bindra: But then eventually I did that a couple times.
- 1:43:26Vipul Bindra: I was like you know what, this is not necessary, and I obviously sold it, uh.
- 1:43:30Vipul Bindra: But then now you know, looking at you, you were actually very you know using 360 cameras in your shoots.
- 1:43:37Vipul Bindra: So a what, what makes you want to use them?
- 1:43:39Vipul Bindra: And just tell me your process.
- 1:43:43Anthony Rodriguez: So I there's a lot, a lot of other people that are doing this nowadays, so I'm trying to find out things that are like different, and there are a couple of people that I've seen them do certain shots like crazy hyperlapses and like adding emotion and blah blah, like it's like this whole thing, and I'm like, oh my gosh, that's cool.
- 1:44:03Anthony Rodriguez: How do they do that?
- 1:44:04Anthony Rodriguez: And then I found out it was a 360 camera, so that that's why I wanted to add it, and I've gotten great feedback from my clients on the fact that, okay, these shots look different.
- 1:44:15Anthony Rodriguez: They're like can I?
- 1:44:16Anthony Rodriguez: Get those shots, I'm like, yeah, it's an extra 500 bucks.
- 1:44:18Vipul Bindra: Exactly there you go, hey, extra revenue but now here's the other side of it that worries me.
- 1:44:23Vipul Bindra: So in my experience, as somebody's tried everything right, I've tried making fancy transitions and whatever the trending thing then was.
- 1:44:30Vipul Bindra: But here's what I found.
- 1:44:32Vipul Bindra: My client at least for me, my clients love making content that lasts them years to come, and what worries me about that is it looks good now because it's trending.
- 1:44:40Vipul Bindra: It's cool in three years.
- 1:44:41Vipul Bindra: What if this is not cool or it's been overdone or whatever?
- 1:44:44Vipul Bindra: And then the content is not going to be evergreen or whatever, and um, so anyway.
- 1:44:50Vipul Bindra: So that's why I haven't used any of that.
- 1:44:51Vipul Bindra: But I did see your shots and I'm like, yeah, that's actually innovative, that's cool do you have?
- 1:44:56Vipul Bindra: any thing with that?
- 1:44:57Vipul Bindra: What if that's?
- 1:44:57Vipul Bindra: Like reservations yeah, or just in general it starts to look dated because you know now it's been used.
- 1:45:02Vipul Bindra: Not now, but yeah, yeah so it's been overused I, I'm not.
- 1:45:06Anthony Rodriguez: I'm not sure, because I do think it's um, it's fairly timeless.
- 1:45:15Anthony Rodriguez: Obviously, if you do it a little too intense, it'll be too much, but they used hyperlapses back then.
- 1:45:20Anthony Rodriguez: They just didn't look that good.
- 1:45:22Vipul Bindra: Now it just looks better.
- 1:45:24Anthony Rodriguez: It's more seamless and stylish.
- 1:45:27Vipul Bindra: I like that.
- 1:45:27Vipul Bindra: You can do it with this tiny camera and a stick.
- 1:45:29Vipul Bindra: Yeah, you just get a stick.
- 1:45:31Anthony Rodriguez: I also use it for drone stuff.
- 1:45:32Anthony Rodriguez: If I can't fly a drone, I'll just pretend it's a drone I'll just and just like pretend it's a drum um, but no, I'm not too concerned is it too unwieldy when you're at that height?
- 1:45:42Anthony Rodriguez: No, no, it's just a stick.
- 1:45:44Vipul Bindra: I gotta, I gotta, come test that out it's just a stick.
- 1:45:47Anthony Rodriguez: Yeah, you're just coming around.
- 1:45:49Vipul Bindra: I was like hey the only other guy I've met.
- 1:45:51Vipul Bindra: So I am usually the guy who is who's all the gear you are.
- 1:45:55Vipul Bindra: I think the second guy would be like if I don't have anything I know, so who the guy who does you know?
- 1:46:01Anthony Rodriguez: but, uh, yeah, I mean it's, it's, it's pretty simple to use, um, it's just a little time consuming.
- 1:46:09Anthony Rodriguez: So, like on like one of my youtube videos, I'm just like walking around and it was literally a four minute clip where I'm taking slow steps around the thing and sometimes I usually just send my assistant, like when we were actually shooting during the event, I was like, oh hey, camera one, you could lock off, get it on wide manual focus, set the focus.
- 1:46:30Anthony Rodriguez: Can you grab the, the inset, 360 the stick and just do a really slow walk, make sure the bulb is towards the center of the stage and then, uh, yeah, then I got the shot.
- 1:46:41Anthony Rodriguez: So I don't even film it, but it's cool.
- 1:46:44Anthony Rodriguez: I do think it'll be timeless in the sense of, uh, the way you do it, if it's too much and weird and tacky, then there's a lot of, there's a lot of marketing that that has stuff right now.
- 1:46:57Vipul Bindra: Yeah, no, it is very popular and, like I said, I liked it watching your video and I don't do it for every client.
- 1:47:03Vipul Bindra: Yeah, I definitely don't do it, so that is definitely an add-on.
- 1:47:05Anthony Rodriguez: Yeah, and well, yes, but not every client.
- 1:47:10Anthony Rodriguez: That style fits clients.
- 1:47:12Anthony Rodriguez: It fits speakers really well.
- 1:47:14Anthony Rodriguez: It fits events.
- 1:47:16Anthony Rodriguez: It fits events perfectly, perfectly.
- 1:47:18Vipul Bindra: That doesn't need to be evergreen either, because it's events so you are more and again, you don't have to tell us anything.
- 1:47:23Vipul Bindra: You, you know about a product that's not released yet, but I want to know more.
- 1:47:26Vipul Bindra: Um, what do you see where the industry goes?
- 1:47:30Vipul Bindra: What type of products are going to come out to help us?
- 1:47:32Vipul Bindra: What do you see happening this year, in 2025, 2025?
- 1:47:36Anthony Rodriguez: Just with everything.
- 1:47:36Vipul Bindra: Yeah, just in general.
- 1:47:37Anthony Rodriguez: Yeah, um, so I think I think the industry as a whole is getting more compact.
- 1:47:46Anthony Rodriguez: Everything lights, cameras, lenses, like the different iterations of lenses are slightly sharper but smaller, like everything's just smaller, more compact.
- 1:47:58Anthony Rodriguez: So I just smaller, more compact.
- 1:48:00Anthony Rodriguez: I do think the industry is moving more towards content creation or focusing.
- 1:48:04Anthony Rodriguez: Bigger companies are focusing on content creation.
- 1:48:06Anthony Rodriguez: Obviously there's a cinema aspect, but even the cinema aspect lights are getting smaller and brighter.
- 1:48:14Anthony Rodriguez: Brighter Flags are getting more collapsible quicker quicker.
- 1:48:18Anthony Rodriguez: I think speed.
- 1:48:19Anthony Rodriguez: All this stuff is there.
- 1:48:21Anthony Rodriguez: There's not huge there's.
- 1:48:23Anthony Rodriguez: I'd still see a necessity for larger crews, but also people are doing it on their own and smaller crews.
- 1:48:33Anthony Rodriguez: So I think companies are realizing that they're seeing that at the end of the day, it's money like people are.
- 1:48:38Anthony Rodriguez: These companies are trying to make more money, so yeah, there was the highest cost, so yeah, yeah so these content creators or these one-man bands or three-man bands, whatever they're trying to sell to them.
- 1:48:49Anthony Rodriguez: So I do see that being a thing, obviously I.
- 1:48:52Anthony Rodriguez: I think the best camera out there that's going to come out is it's not the client, I would have answered that, but I think the best camera.
- 1:49:03Anthony Rodriguez: I hope that DJI comes out with a 4D mini.
- 1:49:08Vipul Bindra: Yeah, I don't know why they couldn't and it would be successful.
- 1:49:11Vipul Bindra: Well, they're having current issues just bringing their products into the country.
- 1:49:14Anthony Rodriguez: The drone yeah.
- 1:49:16Vipul Bindra: But they could easily make you know like you.
- 1:49:20Vipul Bindra: You said a 4d without just the gimbal part.
- 1:49:22Vipul Bindra: I think that would sell or even a tiny one, just make a smaller 4d yeah, that's 4k really good yeah and just has like a crispy image, like and then I'm pretty sure again I don't want to.
- 1:49:33Vipul Bindra: I'm pretty sure they buy their sensors from sony so they could easily source the fx3 or the fx6 sensor and put that into a into a mini 4d or whatever I think, it would sell.
- 1:49:44Vipul Bindra: Like I said, I was at first like yes, it's a one trick pony, but after having seen you use it, I was like you know what?
- 1:49:49Vipul Bindra: I see it?
- 1:49:50Vipul Bindra: A purpose, but it would need to have an a and b to complement it.
- 1:49:54Vipul Bindra: It would make a good c camera, as long as we can get one without the gimbals and I think, um, they just need to, and maybe they are.
- 1:50:01Vipul Bindra: I mean, we, we don't know, obviously I, I, it does make sense because everyone liked those cameras.
- 1:50:06Anthony Rodriguez: They're the apple they're the apple of the camera industry.
- 1:50:09Anthony Rodriguez: I'm telling you so after using that camera, the, the menu system, the integration, how everything just works.
- 1:50:15Anthony Rodriguez: There there's the best.
- 1:50:18Vipul Bindra: Even the LiDAR autofocus they came out with the LiDAR is cool.
- 1:50:22Anthony Rodriguez: They need to get things better, they need to get it together, I mean at least they are somewhat, I see starting to show up on main sets.
- 1:50:30Vipul Bindra: Like I said, I'm very bullish on like Teradek, for example.
- 1:50:32Vipul Bindra: Very rarely do I've been on bigger sets where they wouldn't be using teradek, but here's what I found.
- 1:50:38Vipul Bindra: I've actually started to see some dji transmission and stuff on on bigger sets and that was crazy to me to see that a company can come in and start to like cut some market share and dj has been able to do that oh 100.
- 1:50:52Anthony Rodriguez: I was on a, a larger live production shoot and it was a-list celebrities, like it was a whole thing.
- 1:50:58Anthony Rodriguez: Um, it was a very large live production, like, and the director of like the one whatever calling shots and all that and he was the video director, so he was helping with the engineering and whatnot.
- 1:51:13Anthony Rodriguez: He said after this show I will never use teradek again.
- 1:51:17Anthony Rodriguez: We need dji's next year look at that because it was so reliable.
- 1:51:21Anthony Rodriguez: We rented the 12g yeah, expensive um teradeks, yeah, and we use them alongside each other and they're like this was seamless wow this was so good.
- 1:51:34Anthony Rodriguez: We never had a drop out.
- 1:51:36Anthony Rodriguez: It was, we didn't even have to put it super high and it didn't drop out, just the signal so strong.
- 1:51:41Vipul Bindra: There is a little bit more latency, but I need to do some more tests, because my experience is with teradek though I have tried all the other systems and has been that I'm very bullish.
- 1:51:51Vipul Bindra: That's what I'm saying on teradek, because personally, um, I have never had issues with teradek, and what I do like about Teradek was or is because I still use them on my live streams is it's either there or it's not there.
- 1:52:04Vipul Bindra: I don't want the compression because at least and again I'm not saying DJI does that because I haven't personally tested it, but a lot of wireless systems will compress the image and still try to keep transmitting and I don't want that.
- 1:52:15Vipul Bindra: I'd rather just switch to a different camera and I need to know if it's good or it's not there.
- 1:52:25Vipul Bindra: I don't want half compression.
- 1:52:25Vipul Bindra: But again, if you're using it not for live, then I guess that the other way is better.
- 1:52:28Vipul Bindra: Either way, I found Charadex to be very reliable and also very good for what I'm trying to use them for.
- 1:52:34Vipul Bindra: I did switch over for regular, which I've shown you earlier, to this new Holly land pyro seven system, and only because on my director's camera we can switch a button and they can go and see a, b and that's what these business clients want to do.
- 1:52:48Vipul Bindra: But I don't think I have done that for live or am interested in yet.
- 1:52:52Vipul Bindra: But who knows, this makes me want to still try the DJI system.
- 1:52:57Anthony Rodriguez: If you need latency, I would.
- 1:52:58Anthony Rodriguez: I would stick to teradek still, yeah, yeah, the latest live for live.
- 1:53:02Vipul Bindra: You know, that's what I'm saying, that's what's important, that and then that image quality doesn't drop, because I don't want people on live to see compression artifacts or whatever yeah, well I've.
- 1:53:11Anthony Rodriguez: I haven't had too much compression.
- 1:53:13Anthony Rodriguez: Well, I'm pretty sure teradek has a patent on uncompressed yeah latency, so like nobody else can really even yeah, exactly it's like some, that's stupid these patent things, man, the whole zach's phone I'm thinking about that.
- 1:53:27Vipul Bindra: Let me not get started.
- 1:53:28Vipul Bindra: Which is why I think nikon bought red just for the back well yeah, that was stupid yeah, so same thing with zach's come so in the sound industry, if you've noticed so in a lot of the equipment will come out like you can record and transmit everywhere but the US, because this company called Zaxcom on the high end.
- 1:53:46Vipul Bindra: I've used their equipment, which is good equipment.
- 1:53:48Vipul Bindra: I don't want to say anything against.
- 1:53:49Vipul Bindra: But this patent is stupid because it restricts other companies from being able to offer just a feature.
- 1:53:54Vipul Bindra: You know so.
- 1:53:55Vipul Bindra: Now, that's why a lot of these products can record and transmit at the same time in us, but you take it outside or you buy it literally outside the country which is why we were talking about the deity theos thing when you were in europe because they'll restrict them, uh, from basically working properly in the us and which is kind of, I think, stupid.
- 1:54:15Vipul Bindra: But again, I'm not a patent expert.
- 1:54:16Vipul Bindra: It's just annoying because it restricts our ability to do and and create content that we want to.
- 1:54:22Vipul Bindra: At the end of the day, yeah, it doesn't make sense.
- 1:54:23Vipul Bindra: Yeah, the same thing with uh red.
- 1:54:25Vipul Bindra: I think they have a.
- 1:54:26Vipul Bindra: That's why all these companies have had to go, like canon especially has to go and uh license the, the, I think, patent from them and nikon, which is why I think uh nikon bought them, which I was surprised.
- 1:54:37Vipul Bindra: 80 or something million dollars, it wasn't a lot of money that's not a lot yeah, that's what I'm saying.
- 1:54:41Vipul Bindra: They got red for like basically nothing, it's just well, I'm thinking, I we don't know their books.
- 1:54:47Anthony Rodriguez: Yeah, we don't know.
- 1:54:48Anthony Rodriguez: We don't know how, like how much money they were actually making red nikon doesn't care yeah, no, I got nothing.
- 1:54:53Vipul Bindra: I didn't buy them, I'm pretty sure, sure it was for patents, because there's no way.
- 1:54:58Vipul Bindra: It's like not even a drop in a bucket for Nikon.
- 1:55:00Vipul Bindra: Yeah.
- 1:55:01Vipul Bindra: What's also crazy, though, is I don't know if you've noticed that at least for me, as somebody who's owned Monstro and Helium in the past, and V-Raptors too I owned two V-Raptors for a little while.
- 1:55:12Vipul Bindra: The thing is, I found that the demand is just gone.
- 1:55:18Vipul Bindra: I mean, while the thing is, I found that the demand is just gone, I mean outside of music videos.
- 1:55:21Vipul Bindra: I'm still seeing them used on music videos, but it immediately um or not immediately, but at least the last couple years I'm seeing less and less productions.
- 1:55:27Vipul Bindra: Uh, demand reds, you know.
- 1:55:30Vipul Bindra: I mean I'm camera agnostic.
- 1:55:32Vipul Bindra: I'll use it if that's the demand is there which is why I was so lucky I'm.
- 1:55:35Vipul Bindra: I'm glad I sold my V Raptors because it was like nobody cares.
- 1:55:38Vipul Bindra: Either they're like we don't care, or we want FX6s, fx9, fx3s you know that level of camera or we want Alexa Mini and Mini LFs.
- 1:55:46Vipul Bindra: I was not even getting single requests where somebody wanted RED, which used to be a thing.
- 1:55:52Anthony Rodriguez: You noticed that, like less and less people are using reds in their production, especially, you know, like companies yeah, I mean, I think we're in different, completely different industries, but, um, yeah, I think, I think it's sort of not really matter.
- 1:56:09Anthony Rodriguez: I had one inquiry where they were like, do you ever use red?
- 1:56:13Anthony Rodriguez: And I was like, how do you even know what that is?
- 1:56:16Anthony Rodriguez: Yeah, yeah, I'm like how do you even know?
- 1:56:18Vipul Bindra: what that is.
- 1:56:18Anthony Rodriguez: Yeah yeah I'm like how do you even know what that is like?
- 1:56:21Anthony Rodriguez: Oh well, we could probably rent you one and I ended up not landing the job.
- 1:56:25Anthony Rodriguez: But like, yeah, so I, I don't, I don't think, I don't think it matters.
- 1:56:28Anthony Rodriguez: I I do think our industry is leaning more towards content creation.
- 1:56:33Anthony Rodriguez: You're gonna see it, more businesses are starting to realize, oh, evergreen content, or or just, uh, ugc content.
- 1:56:41Vipul Bindra: All that stuff is like starting to make more sense in this social media age and I think we're going to start seeing that, especially with like ai and all that um yeah, with all these cell phones and osmo pocket 3 is like making it easier to make that content and that's's why I don't at least for me, I don't see myself fitting in there.
- 1:57:01Vipul Bindra: I know a lot of people like I was talking about.
- 1:57:02Vipul Bindra: I've had people on podcasts who are making a living just making social media content.
- 1:57:06Vipul Bindra: I mean, you've had huge success too, offering it.
- 1:57:09Vipul Bindra: Obviously, I try to stay in where you know we're offering like real world solutions and telling those stories.
- 1:57:16Vipul Bindra: I see myself being doing more where I see going mini documentaries, corporate docs and stuff like that.
- 1:57:22Vipul Bindra: But you're right, social media is huge and obviously it's only going to grow and it's going to even need more attention because as soon as more people do it, more noise, more.
- 1:57:32Vipul Bindra: You know more.
- 1:57:34Vipul Bindra: You have to be even more innovative to stand out in the noise Right.
- 1:57:35Vipul Bindra: Yeah, well, you know more.
- 1:57:36Vipul Bindra: You have to be even more innovative to stand out in the noise right yeah, well, I do think that documentary thing that's never going to go away.
- 1:57:41Anthony Rodriguez: Yeah, social media content might.
- 1:57:43Anthony Rodriguez: I don't know if you've seen like google ai just making ugc content yeah, like out of nothing from, I think, open air to bro, literally making based off of marketing research, content for a specific brand.
- 1:58:00Anthony Rodriguez: But I think the one thing that we're not going to lose and we can't lose is, like personal touch, um.
- 1:58:08Anthony Rodriguez: But then you could say hey look, here's a video of me can you make videos of me talking about my company, so I I do think there's going to be a play on ego thing and that's how we can find the future.
- 1:58:19Vipul Bindra: Mini docs is cool like that and that's what I I was talking with adam I've had, like it went from nothing.
- 1:58:26Vipul Bindra: No company wanted to do long form to one.
- 1:58:29Vipul Bindra: Then last year I did three or four.
- 1:58:31Vipul Bindra: So I think companies are starting to recognize that it's all about the storytelling right, and sometimes long form is the right format to tell that longer piece of story and I love, obviously, producing them because that's a documentary style.
- 1:58:44Vipul Bindra: You get to be more of a filmmaker, get to take, you know, have time and space to be able to tell that story.
- 1:58:50Vipul Bindra: Uh, obviously it's almost time to wrap up.
- 1:58:53Vipul Bindra: Before we do that, um, anthony, I do want to ask you so for 2025, tell me your ideal package that you would love to sell.
- 1:59:01Vipul Bindra: If you had a hypothetical like you write your client, what, what would your dream package be like?
- 1:59:07Vipul Bindra: Hey, this price point, this many, with the deliverables, um, you know, whatever, what, what do you try?
- 1:59:13Vipul Bindra: What?
- 1:59:13Vipul Bindra: What would be ideal for you?
- 1:59:15Anthony Rodriguez: honestly, it doesn't have to be crazy, I would love to.
- 1:59:17Anthony Rodriguez: So I have like a 12K package.
- 1:59:21Anthony Rodriguez: That's three months worth of content from the one day I don't do anything besides help script, shoot them, edit them and I deliver.
- 1:59:31Anthony Rodriguez: I think 40 pieces and 40 vertical social media content.
- 1:59:37Vipul Bindra: That's actually pretty good for 12K 40 pieces yeah, 40 vertical social media content.
- 1:59:38Anthony Rodriguez: That's actually pretty good for 12K 40 pieces.
- 1:59:41Anthony Rodriguez: Yeah, well, that's the whole point.
- 1:59:42Vipul Bindra: Yeah, and you're doing what Three day shoot you said.
- 1:59:45Anthony Rodriguez: One day.
- 1:59:45Vipul Bindra: One day.
- 1:59:45Vipul Bindra: Oh, that's even better for ROI.
- 1:59:47Anthony Rodriguez: Yeah.
- 1:59:48Vipul Bindra: Are you bringing any assistant?
- 1:59:49Vipul Bindra: So it's you and an assistant maybe.
- 1:59:50Anthony Rodriguez: It's me, I'll bring some people, so like, if I I need it, I might start hiring a producer, just somebody that can like keep us on track.
- 1:59:58Anthony Rodriguez: Are you scripting?
- 1:59:59Anthony Rodriguez: these or you're going off the cuff chat gpt oh, look at that man, look at that so, uh, now that I have a whole template where I ask the client a bunch of questions about their ideal yeah, exactly, and then, um, I take their answers and this was given to me I take their answers and I put it into chat gbt.
- 2:00:18Anthony Rodriguez: I say, hey, make uh 50 different content ideas.
- 2:00:20Anthony Rodriguez: I go through the content ideas.
- 2:00:22Anthony Rodriguez: I'm like, oh, this is good, this is not good, this is good look at that and then I give it to the client, say, hey, can you pick 30 that you love and then pick 10 that you are meh, and then half of our day is filming that.
- 2:00:35Anthony Rodriguez: I try and not have them read off a teleprompter and then, um, which I might have to start doing, but the second half of the day, half of the day, or at least two to three hours, is b-roll, b-roll.
- 2:00:50Anthony Rodriguez: Maybe we make some funny content it all, depends it all depends with every single client.
- 2:00:54Anthony Rodriguez: So none, nothing's the same.
- 2:00:55Anthony Rodriguez: I don't wish it was the same.
- 2:00:58Anthony Rodriguez: Actually I was going to say I wish, but yeah, I mean, if I could, I did my numbers and if I have 12 clients I can make half a million.
- 2:01:08Vipul Bindra: That's pretty good.
- 2:01:09Anthony Rodriguez: Yeah, if I have 12 clients.
- 2:01:13Vipul Bindra: Because you're going 12 times four right, because three months of content.
- 2:01:16Vipul Bindra: They're going to come back to you four times 48, 48 times 12, half a million is a very very good-sized production company.
- 2:01:23Vipul Bindra: And then the thing I like about this package that you're building costs are low.
- 2:01:28Vipul Bindra: Because, unlike typical, production.
- 2:01:30Vipul Bindra: A 12K production would only net you 2, 3, 4k at most profit.
- 2:01:34Vipul Bindra: But it's just here.
- 2:01:34Vipul Bindra: Now you can pull in a huge amount of profit, right?
- 2:01:37Vipul Bindra: What are you thinking You're trying for what?
- 2:01:39Vipul Bindra: Seven, eight, nine, maybe even more?
- 2:01:41Anthony Rodriguez: My profit margins on this will probably be let me do like some rough numbers.
- 2:01:46Anthony Rodriguez: Editing costs would probably be not that much.
- 2:01:52Vipul Bindra: You have your social media content.
- 2:01:53Vipul Bindra: Yeah, yeah yeah.
- 2:01:54Vipul Bindra: So probably media content yeah, yeah, they're probably, I'm probably looking at uh 10 000 profit on that.
- 2:02:09Anthony Rodriguez: Look at that look at that, that's a very good profit.
- 2:02:10Anthony Rodriguez: Yeah, so you're telling me it's a lot of it's a lot of work?
- 2:02:11Anthony Rodriguez: Yeah, obviously.
- 2:02:11Anthony Rodriguez: No, I don't want to take that social media content.
- 2:02:14Vipul Bindra: It's not easy, so yeah and plus 40 delivers is a lot, but let's also look at the bright side 12K 10K profit one day shoot.
- 2:02:25Anthony Rodriguez: Oh, that's why I'm doing it.
- 2:02:27Vipul Bindra: This is incredible, but now I want you to think on the client side.
- 2:02:32Vipul Bindra: They're going to get.
- 2:02:32Vipul Bindra: They only have to put up one day of their time because these people are busy.
- 2:02:36Vipul Bindra: And they get three months of content.
- 2:02:38Vipul Bindra: They're getting 40 deliverables for 12K, which are very well done because they're professional doing it.
- 2:02:43Vipul Bindra: So I think there's a win-win situation.
- 2:02:45Anthony Rodriguez: Oh, it's a win-win all around.
- 2:02:46Vipul Bindra: It's very smart that you're doing that, man.
- 2:02:48Vipul Bindra: It's so great to learn I can't believe.
- 2:02:51Vipul Bindra: Two hours is over.
- 2:02:51Vipul Bindra: I would love to keep talking talking, and that's why I love this format.
- 2:02:54Vipul Bindra: The good thing is, if this goes great, nothing stops us from continuing this conversation in season twos and threes, and if I can do this, remember there's no roi here.
- 2:03:03Vipul Bindra: I'm not trying to to get anything out of it, but all I just want to have these great conversations.
- 2:03:07Vipul Bindra: I know I learned a lot, so thank you again for taking your time before we go.
- 2:03:11Vipul Bindra: Anything else you want to add, say do they do no well, I was gonna make a joke then I decided not to, but why was it not pg?
- 2:03:23Anthony Rodriguez: it was uh political.
- 2:03:24Anthony Rodriguez: Oh yeah, let's, let's stay out of.
- 2:03:26Anthony Rodriguez: I'm just kidding with more camera.
- 2:03:27Anthony Rodriguez: All right, uh do you want to tell people where to follow you instagram, youtube, probably for you yeah, so, uh, you could find me on instagram uh tailored, uh like a tailored suit dot films, and then on uh youtube.
- 2:03:43Anthony Rodriguez: It's anthony rodriguez with two z's two z's.
- 2:03:48Vipul Bindra: Yeah, the onesie wasn't available my, my onesie wasn't available dude, again, I really appreciate you.
- 2:03:55Vipul Bindra: You're an incredible person.
- 2:03:57Vipul Bindra: I'm so glad I met you and it's always a learning experience, so thank you and again, you're welcome back anytime.
- 2:04:01Vipul Bindra: Thank you, dude, I loved it.