Latest / Too Young To Be Old with Diane Gilman, The Queen of Jeans
291. How I Sold $225,000 of Jeans in 24 Hours
In this episode Diane Gilman (formerly the Queen of Jeans) tells the story of creating DG2, designing jeans for a middle‑aged body, and the unforgettable day her team sold $225,000 in 24 hours; she uses that personal history to frame a wider conversation about QVC/HSN’s $6.6B bankruptcy and the rapid shift from cable teleshopping to influencer-driven commerce on platforms like TikTok. Diane explains why the on‑air intimacy and creative set design made TV retail so powerful, how audience demographics and technology hastened its decline, and what creators and brands must do to pivot. She also…
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