The Power of Intuition in Entrepreneurial Decision-Making with Won Choi

Built by Margin with Laurie Chen · Mar 28, 2026 · 35m · transcript

In episode 32 of Built by Margin, Laurie Chen sits down with Won Choi to talk about burnout, alignment, entrepreneurship, and the kind of decision-making that blends both strategy and inner knowing. We unpack how burnout is often less about working hard and more about living out of alignment, how entrepreneurs can build trust in themselves while navigating uncertainty, and why some of the biggest life and business decisions require both data and intuition. It’s a grounded conversation for founders and professionals who want to build a business that is not just successful on paper, but fully…