Ep. 26: Stop Blending In: Niching, Brand Strategy & AI with Mallika Malhotra
Have you ever been really good at what you do and still feel overlooked, overwhelmed, and underpaid?
In this episode, I sit down with Mallika Malhotra, The Brand CEO, brand strategist, speaker, and mentor who helps women entrepreneurs stop blending in and start becoming the only and obvious choice in their market.
We talk about the identity crisis that comes with pivoting, what it really takes to niche down (especially when you're multi-passionate), and how the brands that cut through the noise in 2026 are the ones getting radically specific. We also get into AI, what's working, what's going…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.