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Agency Growth, Thought Leadership & The Future of Agencies with Drew McLellan
What does the future look like for agencies navigating AI, shifting client expectations, and a rapidly changing economy? In this episode of The Spark, Mark Scrivner sits down with Agency Management Institute founder Drew McLellan to unpack the biggest findings from his latest agency research and why the next few years will fundamentally reshape the agency landscape.
Drew shares what today's clients actually value, why strategic thinking matters more than execution, and how agencies can evolve before they become obsolete. From AI implementation and operational efficiency to niche positioning…
The skinny
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