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Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses

Why Marketplaces Are Betting On Embedded Finance

Marketplaces have long acted as the digital mall, connecting buyers and sellers while taking a cut of every transaction. But today, they are doing something more ambitious: becoming the bank. In this episode, we explore how platforms like Airbnb, Uber, and Shopify are embedding financial services directly into their user journeys to capture higher margins and deepen lock-in. We look at specific metrics from recent quarterly reports showing that embedded finance revenue is growing twice as fast as core marketplace fees. Lucas and Luna break down the mechanics of buy-now-pay-later integration…

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