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23. How To Make It In America | Ask An Expert with Duncan Edwards
“You have to treat it as a foreign country; you have to make the same kind of preparation for market entry as if you were preparing to go into India or Indonesia or somewhere else.”
That’s a quote from Duncan Edwards, guest on this episode of WTBIA. Despite the cultural similarities, treat the US like any foreign market – do your prep. Duncan is the CEO of the British American Business, a leading transatlantic trade organisation with 450 member companies. The BAB exists to strengthen trans-Atlantic business.
Preparation for market entry into the US, as a UK-based company, is critical, and…
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