The Ad Industry Is Lying to Itself: Why Your Dashboards Don't Match Your Bank Account with Matt Butler
Meta says it drove the sale. Google says it drove the sale. TikTok says the same. Instagram does too. Your dashboards tell you marketing is winning, and your revenue chart says something quieter and harder to ignore. This BizBlend conversation is for founders, CEOs, and growth leaders who are tired of platform attribution that adds up to more than 100 percent and proves nothing.
Host Sana sits down with Matt Butler, ex-Google analytics leader of twelve years and now co-founder and CEO of Bonsai, for a clear-headed conversation about what conversion data actually measures, why the ad systems…
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