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Why AI Can't Replace PR Judgment — Tilo Bonow (PIABO Communications)
AI can draft 50 press releases, but it cannot persuade a skeptical journalist, navigate a crisis, or decide which claim a company is prepared to defend publicly. Tilo Bonow argues that artificial intelligence has made judgment—not content production—the premium product in communications.
The conversation examines how language models are reshaping reputation and visibility. Earned media now serves two audiences: human decision-makers and the AI systems that summarize markets, compare vendors, and recommend experts. Source quality, semantic clarity, and distinctive expertise matter more than…
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