Latest / Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
How Sales Reps Can Use the Scarcity Principle Ethically
In this episode of Sales Leadership with Fexingo, Lucas and Luna dive into the scarcity principle in B2B sales. They explore why traditional 'limited time offer' tactics often backfire with sophisticated buyers and share a better approach: genuine scarcity based on supply, access, or expertise. Using a real-world example from a SaaS company that increased close rates by 30 percent by limiting onboarding slots per quarter, they break down the psychology behind scarcity, how to communicate it without manipulation, and the ethical guardrails every rep should follow. Listeners will…
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