Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Silent Viewer Problem in Video Marketing
Most marketers obsess over production value and script hooks, yet ignore the single biggest variable in video performance: sound. In this episode of Video Marketing with Fexingo, Lucas and Luna dissect why up to eighty percent of social media views happen on mute. They explore how specific captioning strategies, visual pacing adjustments, and platform-native accessibility features can double retention rates without changing a single frame of footage. Using data from major social platforms and real-world case studies from brands that shifted their workflow to silent-first, the hosts reveal how…
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