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Real Life Is Better Than Screens | Toronto News
Cadillac Fairview’s new “It’s Better in Real Life” campaign taps into a powerful shift: people are flocking to malls not just to shop, but to connect. With one-third of visits now social, the company is transforming spaces into community hubs with events and sensory experiences that digital can’t replicate. Research shows shoppers crave touch and interaction—76% feel stronger brand bonds in person. Their campaign is already smashing engagement records, proving that after years of scrolling, people are ready to stroll—and thrive—in real life. Listen in comfort:Get a discount on a Soli Pillow…
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