How Google works: The rules for managing smart creatives (Schmidt, Rosenberg, & Eagle)

Momentum, your daily edge in Leadership 🚀 · Nov 22, 2025 · 5m

The management rules that worked for the industrial age are obsolete in the internet age. Why? Because the workforce has changed. We are no longer managing laborers; we are managing a new breed of employee who combines technical depth, business savvy, and creative flair.In today's 5-minute briefing on "How Google Works," written by its former CEO and SVP of Products, we introduce the concept of the "Smart Creative."

Discover why you can't micro-manage these people and why the primary job of leadership today is to build the environment where they can thrive.

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