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Live Selling on Whatnot and Why It's Way Easier to Profit Than on TikTok Shop | John Roman
#777 Live selling is no longer a gimmick — and for some brands, it’s quietly becoming one of the most profitable growth channels out there! In this episode, host Brien Gearin sits down with returning guest John Roman, CEO of BattlBox (a $20M+ e-commerce brand for outdoor survival/EDC gear), to break down what’s working right now for them: live selling. John shares the BattlBox origin story — including launching in 2015, riding the 2020 wave (and a Netflix series), selling the business, then buying it back in 2023 — before diving into how platforms like Whatnot are changing the game with…
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