🎧 Zillennials are in their ✨whimsical✨ era

Open Tabs · May 29, 2026 · 31m

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com

This week:

* Spotify is reserving concert tickets for superfans [~00:00:35]. Spotify announced it will use listening data (streams, hours, and shares) to identify superfans and hold tickets exclusively for premium subscribers.

* The rise of whimsy [~00:19:10]. A New York Times piece declared whimsy a rising trend among Zillennials.

Beyond the paywall…

* Everyon…