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Sales Tales Episode 20: How to talk to Executives, How to Scale a SaaS business.
Salespeople: You don't have to know it all.
Shawn McCarrick, CEO of Sifted, walks us through the three phases of building a SaaS business when you're the first company in your market. Hear great advice on what to do when your competition finally catches up to you.
Sifted is a data science company that invented the 'logistics intelligence' category. They help small parcel shippers control costs with ground-breaking software that builds confidence in their relationships with carriers (and their CFOs).
Shawn tells sellers not to "fake it 'til you make it" when talking to executives.
If you don't…
The skinny
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