Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Small Farm Supply Store Built a Rent-to-Own Program That Beat Tractor Supply
In this episode, Lucas and Luna visit Peterson's Farm Supply in rural Iowa, a third-generation family store that was losing business to Tractor Supply until owner Jim Peterson launched a rent-to-own equipment program for local farmers. We break down how Peterson's used zero-interest rent-to-own on small tractors and tillers to lock in loyal customers, the specific numbers behind their 40% revenue increase over two years, and why big box stores can't easily replicate lease-to-own programs tied to community relationships. No venture capital, no software platform — just a notebook…
The skinny
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