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Why Agencies Must Lead With Strategy (Not Just Execution) With Pete Caputa | Ep #835
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Are you stuck acting like an order taker instead of leading your clients with strategy? If you want to grow an agency that survives the competition, you need to do more than deliver pretty websites or manage ad budgets. You need to lead with strategy, prove it with data, and guide your clients through the journey—not the other way around.
Too many agencies are still making decisions based on "gut feelings" instead of data, which is why today's featured guest is tackling exactly that…
The skinny
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