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Benioff's Unforced Error
When your CEO lands a New York Times profile to kick off your flagship conference, the headlines shouldn’t be about the National Guard.
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll analyze Salesforce CEO Marc Benioff’s stunning off-script moment — suggesting Trump send armed forces to San Francisco — just days before Dreamforce. What was meant to be a curtain-raiser turned into a narrative collapse. From mixed messaging to an awkward walk-back tweet, the team dissects what happens when a brand built on moral leadership suddenly echoes law-and-order politics……
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