Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Mercadona Built a Moat on Private Label and Store-as-Brand
In this episode, Lucas and Luna explore how the Spanish grocery chain Mercadona has built one of Europe's most durable competitive advantages by transforming its private-label strategy into a store-as-brand model. They break down how Mercadona's 'always low prices' approach, combined with a ruthless SKU rationalization that cut 1,000 products in a single year, creates a moat that discounters like Aldi and Lidl can't easily replicate. The hosts discuss the role of supplier co-innovation, the 'prescription model' in fresh categories, and why Mercadona's…
The skinny
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