Latest / Dealer Talk With Jen Suzuki
Setting Appointments Is Easy. Getting Them to Show Is the Skill.
If you're in automotive sales and you're celebrating appointment counts, we need to have a conversation.
Because appointments don't pay you. Customers who actually show up do.
In this episode of Dealer Talk with Jen Suzuki, we're digging into one of the biggest blind spots in dealership sales performance: show rate. Too many salespeople focus on how many appointments they set while completely ignoring how many actually walk through the door.
Jen breaks down what separates a weak appointment from a real appointment, why customers disappear before they arrive, and the simple strategies top…
The skinny
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