Latest / Bloomberg Intelligence / Meta’s New Muse AI App Makes Shopping Easier

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Meta’s New Muse AI App Makes Shopping Easier · Bloomberg Intelligence

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  Speaker 1: Bloomberg Audio Studios.
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  Speaker 3: Paul, you have a section on your phone that you
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  Speaker 3: created a new folder.
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  Speaker 1: Of AI apps. Darn right I did.
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  Speaker 3: And you started using some of them. How many do
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  Speaker 3: you have right now? I've got four or five.
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  Speaker 2: It's like my AI.
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  Speaker 6: I've got four. I've got ChatGPT.
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  Speaker 1: Okay.
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  Speaker 6: Claude.
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  Speaker 1: Gemini, and now I downloaded today, Muse.
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  Speaker 3: Okay, that is Meta's new AI app. It's free to use,
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  Speaker 3: provided you don't go over your limit. Have you used
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  Speaker 3: it yet?
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  Speaker 4: No.
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  Speaker 3: Okay, well, Mandeep Singh, he's our global head of tech
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  Speaker 3: research here at Bloomberg Intelligence. He knows a thing or
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  Speaker 3: two about Meta and, of course, about their AI ambitions.
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  Speaker 3: And Mandeep, you've used this Muse app, and you said
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  Speaker 3: that it's pretty good, which is in line with what
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  Speaker 3: a lot of folks have been saying, which is why
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  Speaker 3: the stock soared yesterday.
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  Speaker 4: Yeah, I mean, this app has got a couple of
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  Speaker 4: very good use cases to serve as personal agents, which
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  Speaker 4: is what they're pitching for. So I'll mention, you know,
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  Speaker 4: just if you want discount codes for any brand that
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  Speaker 4: you're shopping on the Internet.
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  Speaker 7: Always.
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  Speaker 4: So you look for discount codes through Google searches and
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  Speaker 4: all that. Just ask Muse a question and it will
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  Speaker 4: give you the best discount codes.
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  Speaker 1: But do the discount codes work?
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  Speaker 3: Because I asked Google the same thing and Google will
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  Speaker 3: give me a whole bunch of discount codes. And when
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  Speaker 3: you apply it, it says, nope.
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  Speaker 1: Not applicable.
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  Speaker 6: It does for the most part. And you bring up
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  Speaker 6: a very good point.
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  Speaker 4: So the challenge for this is In theory, it scrapes
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  Speaker 4: all the best information from the Internet.
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  Speaker 6: But what if a retailer.
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  Speaker 4: Like Amazon blocks you or it doesn't give you the
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  Speaker 4: most up-to-date information? And that's where the agent may not
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  Speaker 4: work as desired because it doesn't have that latest information.
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  Speaker 4: Not because it can't, but because, you know, the retailers
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  Speaker 4: who own the inventory don't want it to be integrated,
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  Speaker 4: you know, with what they're doing. And so in this case,
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  Speaker 4: Amazon probably will end up launching their own agent. But
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  Speaker 4: I would expect that agent to work in conjunction with
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  Speaker 4: what Meta is doing, because there will be a lot
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  Speaker 4: of agent to agent traffic and shopping where the human
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  Speaker 4: user is completely gone. It's your agent working with that
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  Speaker 4: retailer's agent and doing the transaction.
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  Speaker 3: All right.
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  Speaker 6: I've got a use case.
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  Speaker 2: Now, go for it. This will not work with Matt Miller,
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  Speaker 2: but it works for me. I arbitrage Lyft and Uber.
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  Speaker 1: And it really works. You're not loyal to either.
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  Speaker 2: No, I could care less. I'm just looking for the
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  Speaker 2: best price. This will do it for me, it sounds like.
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  Speaker 4: It will. Any sort of price comparisons that involve opening
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  Speaker 4: three different apps and doing a price comparison or three
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  Speaker 4: different websites?
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  Speaker 6: This can do it very efficiently.
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  Speaker 4: And not only will it pull the links in terms
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  Speaker 4: of what you have to do, it can actually do
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  Speaker 4: the full transaction because they want to integrate payments. They
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  Speaker 4: want to do this end to end, an agent working
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  Speaker 4: on behalf of the user.
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  Speaker 6: So in theory, this is very powerful.
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  Speaker 4: The challenge is In the ecosystem, you want the payment
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  Speaker 4: trails to be integrated. You want all the retailers who
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  Speaker 4: have that actual supply. If you're booking travel, Airbnb or
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  Speaker 4: booking a hotel that's showing up, you want this agent
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  Speaker 4: to be able to do this end-to-end. What if Airbnb
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  Speaker 4: doesn't support it?
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  Speaker 6: Like Amazon. So that's where this can fall short, but.
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  Speaker 3: So it can come up with information for you, but
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  Speaker 3: then you have to execute it on your own.
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  Speaker 1: Or maybe not even do that part.
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  Speaker 6: Yeah.
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  Speaker 4: So the agent is very capable of executing it all
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  Speaker 4: the way through.
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  Speaker 1: But it just doesn't have access.
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  Speaker 6: It doesn't have access.
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  Speaker 1: Well, that's not helpful.
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  Speaker 3: You know, I mean, if I'm looking for a place
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  Speaker 3: to stay, I want it to look up Airbnb along
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  Speaker 3: with other hotels.
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  Speaker 6: Exactly.
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  Speaker 2: So what does it mean for.
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  Speaker 6: Airbnb and booking.com and all that stuff.
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  Speaker 4: I mean, all these companies, the reason why you see
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  Speaker 4: Amazon resisting this or any other platform that is likely to.
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  Speaker 6: Resist is because they will lose direct traffic. All the like,
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  Speaker 6: look at what you do on Amazon.
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  Speaker 4: You go to the Amazon page, you spend five minutes
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  Speaker 4: looking at different items. Amazon shows you 10 different ads.
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  Speaker 4: They make so much money when you are searching and
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  Speaker 4: showing you sponsored ads.
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  Speaker 6: All that time goes.
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  Speaker 4: Away and suddenly it's Metamuse whose agent is doing all
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  Speaker 4: the work.
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  Speaker 1: Stay with us. More from Bloomberg Intelligence coming up after this.
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  Speaker 5: You're listening to the Bloomberg Intelligence podcast. Catch us live
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  Speaker 2: We just heard President Trump speaking at the United Nations,
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  Speaker 2: a busy day here in New York City for all
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  Speaker 2: the diplomats coming. Let's stay on the politics front here.
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  Speaker 2: We can do that with Henrietta Trey, managing partner and
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  Speaker 2: director of economic policy at Veda Partners. Henrietta, anything new
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  Speaker 2: in this speech at the United Nations that struck you
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  Speaker 2: as we really gear up for midterms in just a
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  Speaker 2: few weeks here?
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  Speaker 8: Paul, it was really helpful to get confirmation from the
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  Speaker 8: president that we should not expect a deal with Iran
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  Speaker 8: before the elections. I think a couple of really important
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  Speaker 8: points were made by the president.
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  Speaker 1: Number one, we're not in a.
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  Speaker 8: Position to get a deal. So any optimism that had
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  Speaker 8: been building in the markets or circulating around talking points
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  Speaker 8: in DC and the White House that there might be
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  Speaker 8: a breakthrough were off the mark. That is not happening
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  Speaker 8: for at least the next six weeks. And number two,
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  Speaker 8: the president stated something that I firmly believe, which is
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  Speaker 8: an acknowledgment that he is not on the ticket. So
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  Speaker 8: if you think that we have passed Trump's authority in
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  Speaker 8: the White House, peak Trump, if you will, we are
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  Speaker 8: not yet there.
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  Speaker 1: I think that's really important, not.
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  Speaker 8: Just for Iran, but also for nations like Canada to hear.
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  Speaker 6: In my conversations around.
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  Speaker 8: The president trying to pull out of the USMCA or
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  Speaker 8: otherwise getting escalatory with Canada, it's really important for folks
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  Speaker 8: around the world to acknowledge that just because the Republicans
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  Speaker 8: will lose the House and may also lose the Senate,
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  Speaker 8: does not mean that President Trump will be reined in.
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  Speaker 8: He has expansive authority over tariffs, over trade, over the
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  Speaker 8: ability to wage war. And I think that what we
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  Speaker 8: should prepare for is massive action from the Republican Party
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  Speaker 8: in the fourth quarter to give him as much protection
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  Speaker 8: as he'll need to be that quote unquote peak Trump
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  Speaker 8: kind of leader. for the next two years in the
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  Speaker 8: fourth quarter of this year with another reconciliation bill or
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  Speaker 8: whatever they can get through for farmers to fund the Pentagon,
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  Speaker 8: all kinds of stuff. So there's a lot of headwinds ahead.
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  Speaker 1: Okay, so they will take all kinds of measures to.
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  Speaker 3: Support the president so that he can enact his full agenda.
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  Speaker 3: What did you learn from President Trump when it comes
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  Speaker 3: to Cuba? He mentioned how Marco Rubio, the Secretary of State,
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  Speaker 3: one of his many titles, is deep into negotiations with Cuba.
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  Speaker 3: And we know that the secretary has been kind of
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  Speaker 3: the leading point person on that. He also made the
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  Speaker 3: point that the U.S. is seeking a fundamental change in
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  Speaker 3: the situation in Cuba. Does that suggest that something in
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  Speaker 3: the realm of what happened in Venezuela could be happening
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  Speaker 3: in Cuba soon?
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  Speaker 8: Very much so, and I think that's the perfect segue.
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  Speaker 8: If you are looking for any indication that the president
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  Speaker 8: is gonna behave differently after the election than before, I
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  Speaker 8: think the one thing you should expect is that he's
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  Speaker 8: going to be more aggressive. He is a lame duck president.
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  Speaker 8: As any lame duck president, that's when they get most
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  Speaker 8: severe on foreign policy. What's reigning the president in right
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  Speaker 8: now is record high diesel prices, gas prices that are
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  Speaker 8: about 450 a gallon on average in the United States.
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  Speaker 8: and an unpopular war. After this election, none of that matters.
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  Speaker 8: He's free to conduct himself the way he sees fit.
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  Speaker 8: He's held off on Cuba for I would say at
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  Speaker 8: least the last eight months in what otherwise has been
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  Speaker 8: pretty clearly telegraphed by Marco Rubio that their clock is
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  Speaker 8: ticking in Cuba. He makes allusions to that in front
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  Speaker 8: of the.
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  Speaker 6: United States Senate.
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  Speaker 8: When he testifies, he makes allusions to that in public
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  Speaker 8: to the media. I think that's a clear segue from
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  Speaker 8: the Venezuela and Maduro actions that will lead towards Cuba
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  Speaker 8: for Marco Rubio.
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  Speaker 2: As Scarlett was mentioning, Henrietta, the president has a number
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  Speaker 2: of key meetings today in New York, but he's also
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  Speaker 2: got a pretty important meeting down in Washington, D.C. later
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  Speaker 2: this week with President Xi of China. What's the expectation
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  Speaker 2: for this get-together?
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  Speaker 8: I think the market had been most optimistic that we
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  Speaker 8: might see some movement on AI. As you can tell,
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  Speaker 8: the president instead is migrating towards a position of rebranding AI,
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  Speaker 8: which is not regulation in any way, shape or form.
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  Speaker 8: And if anything, it's more like deregulatory. And I think
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  Speaker 8: he acknowledged that in the opening segments of his speech
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  Speaker 8: earlier as well, talking about removing regulation and treating it
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  Speaker 8: like a superpower. He does not want to be reined
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  Speaker 8: in by any nation, let alone China, and I don't
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  Speaker 8: see any path to coordination. That's what the market has
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  Speaker 8: been most focused on. What I think will happen and
• 9:15
  Speaker 8: where we should be mindful here is two things. Number one,
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  Speaker 8: the piece that is really ready for prime time is
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  Speaker 8: run by Ambassador Greer, and that is the Board of Trade,
• 9:25
  Speaker 8: a new group that has been started, much like every
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  Speaker 8: other administration in the modern era has started a working
• 9:31
  Speaker 8: group with China. And they're going to reduce tariffs, maybe
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  Speaker 8: even remove them, on about 7% of goods traded between
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  Speaker 8: the United States and Canada.
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  Speaker 1: There will be winners and losers here.
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  Speaker 8: Some companies want the tariffs to stay, and others want
• 9:45
  Speaker 8: to see them lifted. Target, Dollar General, Home Depot, they're
• 9:48
  Speaker 8: hoping that for consumer goods, really non-national security related items,
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  Speaker 8: an umbrella or a rain jacket, you can get tariff
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  Speaker 8: rates reduced.
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  Speaker 6: I think that's the most we should expect.
• 9:59
  Speaker 8: But to position back to that peak Trump idea, I
• 10:03
  Speaker 8: think post election, we'll see the release of the second
• 10:06
  Speaker 8: section 301 investigation on excess capacity. and tariff rates will
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  Speaker 8: rise on Chinese goods back to their original IEPA levels,
• 10:14
  Speaker 8: which is about 20% on top of what he did
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  Speaker 8: in his first term. So there's good news now, but
• 10:19
  Speaker 8: more to come later.
• 10:20
  Speaker 1: Stay with us. More from Bloomberg Intelligence coming up after this.
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  Speaker 5: You're listening to Bloomberg Intelligence with Scarlett Fu and Paul
• 10:31
  Speaker 5: Sweeney on Bloomberg Radio.
• 10:33
  Speaker 7: Bloomberg.
• 10:35
  Speaker 6: All right, it's Garth LeFou and Paul Sweeney.
• 10:36
  Speaker 2: We're live here in our Bloomberg Interactive.
• 10:37
  Speaker 1: Broker Studio in New York City.
• 10:38
  Speaker 2: We're streaming live on YouTube as well. Boy, if you're
• 10:41
  Speaker 2: thinking about a growth industry, how about cybersecurity? It just
• 10:46
  Speaker 2: feels like that's going to be around forever. What does
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  Speaker 2: AI mean to that?
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  Speaker 6: It can't be good.
• 10:51
  Speaker 2: I don't know. But let's talk to our next guest.
• 10:53
  Speaker 2: She thinks about this stuff a lot. Sherrod DiGrippo, VP
• 10:57
  Speaker 2: for Threat Intelligence at Unit 42. How cool is that?
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  Speaker 2: The company is Palo Alto Networks. We certainly know that. Sharon,
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  Speaker 2: thanks so much for joining us here. I got to ask,
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  Speaker 2: what is Unit 42? What do you guys do there?
• 11:09
  Speaker 2: It sounds kind of black box. It's a little bit
• 11:12
  Speaker 2: of black box.
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  Speaker 7: We track the threat landscape and understand what bad actors
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  Speaker 7: are doing maliciously globally on the digital landscape, just checking
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  Speaker 7: out what the bad guys are doing.
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  Speaker 2: I would think the AI can be a tool for
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  Speaker 2: you for good. But boy, I could really see it
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  Speaker 2: being a tool for the bad guys here that would
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  Speaker 2: make your job even more difficult.
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  Speaker 7: I think there's an element of that.
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  Speaker 6: Yeah.
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  Speaker 7: You know, any tool can do that, right? Tools can
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  Speaker 7: be used for good. Tools can be used for evil.
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  Speaker 7: And I think our job here at Unit 42 at
• 11:45
  Speaker 7: Palo Alto Networks is to understand what the bad guys
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  Speaker 7: are doing with those tools and use the tools to
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  Speaker 7: combat them as effectively as we can.
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  Speaker 2: So what are you seeing in the marketplace that you
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  Speaker 2: can talk about in terms of how AI is?
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  Speaker 1: Again, I would think it would.
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  Speaker 2: Make the bad actors that much more active, that much
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  Speaker 2: more smarter, maybe. What are you guys actually seeing out there?
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  Speaker 1: That's exactly right.
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  Speaker 7: So threat actors are leveraging AI to accelerate what they're
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  Speaker 7: doing to make their lives easier and helping them with
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  Speaker 7: individual tasks, setting up agents to do multiple parts of
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  Speaker 7: an attack, things like sending emails that get people to
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  Speaker 7: click on things or having their agents go and test
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  Speaker 7: various networks to see if there's vulnerabilities in them. So
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  Speaker 7: the threat actors are absolutely using AI capabilities across their
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  Speaker 7: entire attack chain to get more effective and achieve their
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  Speaker 7: goals and objectives a little bit easier.
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  Speaker 2: So what are companies doing to protect themselves here? Again,
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  Speaker 2: any kid asking me for career advice, I would just
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  Speaker 2: say cybersecurity. It's like the new plastics. What are companies
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  Speaker 2: trying to do here to stay ahead of this?
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  Speaker 7: I think cybersecurity is really important and we're learning a lot.
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  Speaker 1: This really is a new era.
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  Speaker 7: For us in terms of tooling and what we're seeing
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  Speaker 7: threat actors doing. You can't really defend against these sort
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  Speaker 7: of machine speed attacks with a slow sequential response. You
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  Speaker 7: have to use the AI tooling to fight the AI
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  Speaker 7: tooling that the threat actors are using. And that means
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  Speaker 7: getting your enterprise up and ready using the agentics that
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  Speaker 7: are available to you and using the AI tooling that
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  Speaker 7: security is trying to.
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  Speaker 1: Deploy out there. It sounds expensive here.
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  Speaker 2: Are companies willing to make what I'm just assuming is
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  Speaker 2: a pretty big additional technological investment?
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  Speaker 7: Security has always been underfunded. I don't think that we're
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  Speaker 7: new to that world. But I think that AI transformation
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  Speaker 7: is being forced and budgets are having to adapt.
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  Speaker 2: It seems like one of the things we've seen across
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  Speaker 2: the tech stack is companies just allocate more and more
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  Speaker 2: of their tech budget to AI. Other parts of technology,
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  Speaker 2: whether it's consulting or some IT, they tend to get shortchanged.
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  Speaker 2: And I would think that would be a risk for
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  Speaker 2: a lot of companies. How do you kind of argue
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  Speaker 2: against that?
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  Speaker 7: I think the reality is that we are entering this
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  Speaker 7: new era where we don't really understand how resource allocation
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  Speaker 7: from a budget perspective, from a human capital perspective, has
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  Speaker 7: to be done going forward. CISOs and CFOs are struggling
• 14:28
  Speaker 7: with this all the time. They're seeing efficiencies, but they're
• 14:31
  Speaker 7: also seeing things like token prices and budget for AI
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  Speaker 7: tooling increase. Every organization has to figure that out. I think...
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  Speaker 7: Skipping on the security budget is going to bite people,
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  Speaker 7: and they have to be really, really careful with making
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  Speaker 7: sure that they are arming their organizations to be able
• 14:48
  Speaker 7: to protect themselves from the potential of AI-enabled attacks.
• 14:53
  Speaker 1: Maybe it's just me, but I just don't recall.
• 14:57
  Speaker 2: It seems like there was a time when we were
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  Speaker 2: hearing about a lot of attacks, whether it's Paramount or
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  Speaker 2: just other things that were coming into the news.
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  Speaker 1: Have we not.
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  Speaker 6: Heard as much recently?
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  Speaker 2: How are things out there in terms of activity?
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  Speaker 7: The threat landscape is moving. It's moving really fast. I
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  Speaker 7: think we're seeing ransomware continue to increase. The time from
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  Speaker 7: when a threat actor enters an environment to when it
• 15:20
  Speaker 7: starts demanding ransom has gotten shorter and shorter and shorter.
• 15:25
  Speaker 7: A lot of things are getting captured in logs, but
• 15:28
  Speaker 7: we're actually not seeing them reported because security teams haven't
• 15:33
  Speaker 7: been able to act quickly enough. AI is compressing windows,
• 15:37
  Speaker 7: so there's less and less to talk about because the
• 15:40
  Speaker 7: intrusions happen a lot quicker. The landscape is increasing, but
• 15:45
  Speaker 7: getting a handle on it, visibility, understanding what's happening, a
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  Speaker 7: lot of that is hidden and a lot harder to.
• 15:52
  Speaker 1: Discover these days.
• 15:54
  Speaker 2: How much is state-sponsored cybercrime versus individuals?
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  Speaker 7: I think the majority of the landscape today, and as
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  Speaker 7: we've seen it, has been spread across the traditional nation-sponsored
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  Speaker 7: attacks plus financially motivated or crime threat actors that are
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  Speaker 7: looking to make a payday. But as we move into.
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  Speaker 1: The AI evolution... What we will see.
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  Speaker 7: Is individuals will have the tooling and capabilities that comes
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  Speaker 7: up on par with a military intelligence or an espionage-focused
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  Speaker 7: nation state.
• 16:30
  Speaker 1: There's just no way to avoid that. This is the
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  Speaker 5: the Bloomberg Business app. You can also watch us live
• 16:49
  Speaker 5: every weekday on YouTube and always on the Bloomberg Terminal.