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The Two Marketing Mindsets That Saved My Business · Contractor Business Builder Podcast

• 0:01
  And contractors ever been completely slammed with work
• 0:05
  only to hit a dry spell a few months later and wonder what
• 0:08
  happened? That used to be my story on
• 0:11
  repeat. Everything would be going great.
• 0:13
  Phones rang in, jobs lined up, crews are busy, then boom, the
• 0:18
  phones off, pipeline dried up and the stress kicked in.
• 0:22
  I want to share two of the biggest marketing mindset shifts
• 0:25
  that changed everything for me and my clients, and how you can
• 0:28
  use them to build consistency in your business year round.
• 0:33
  First, one, market hard during busy season.
• 0:38
  Here's the truth. Most GC's miss leads today equal
• 0:42
  projects 3 to 12 months from now.
• 0:44
  If you stop marketing effectively when you're busy,
• 0:47
  you're setting yourself up for a revenue dip down the road.
• 0:51
  It's like forgetting to brace a form while you're pouring
• 0:53
  concrete. You won't notice until you do,
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  and by then it's too late. Most contractors only market
• 0:59
  hard when things are slow, but smart contractors market hardest
• 1:04
  when they're busy. Busy.
• 1:06
  Why? Because it builds a steady
• 1:09
  pipeline that carries you through the inevitable
• 1:11
  offseason. No scrambling.
• 1:13
  No slashing prices. No desperation.
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  What you need is a consistent Evergreen marketing system that
• 1:19
  runs 24/7, 365 even when you're slammed with projects or on
• 1:24
  vacation #2 never meet demand. This one sounds crazy until you
• 1:32
  felt the pain of doing the opposite.
• 1:34
  A lot of builders try to say yes to every decent lead.
• 1:38
  They grow too fast, stretch their cruise through thin, and
• 1:41
  scramble to higher just to keep up.
• 1:43
  That works until it doesn't. When the next slow season hits
• 1:47
  or cash flow tightens, payroll becomes a nightmare, sub
• 1:51
  payments fall behind, the pressure mounts, and some
• 1:54
  contractors do go bankrupt. The solution?
• 1:57
  Don't delete demand, increase it.
• 2:01
  Build a high performing lead generation system so you always
• 2:05
  have more opportunities than you need.
• 2:08
  This lets you be selective about the most suitable and profitable
• 2:12
  projects. Book out six to 12 months in
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  advance. Create urgency.
• 2:17
  Clients want to lock in their spot before it's gone, market
• 2:21
  with confidence instead of scarcity, and grow sustainably
• 2:25
  with less stress. Marketing isn't when I have time
• 2:29
  task, it's the engine that keeps your business moving forward.
• 2:33
  Put this system in place now and your future self will thank you.
• 2:37
  Want to high performing Ruben sales and marketing system
• 2:40
  designed specifically for general contractors?
• 2:44
  Go and visit rapidresultcreators.com.
• 2:48
  We got a bunch of free resources as well as the opportunity for
• 2:50
  you to book free business Builder call.
• 2:53
  It's a strategy call to help you grow, scale and and build your
• 2:57
  general contracting business.