Latest / Wedding Pros who are ready to grow - with Becca Pountney / Streamlining Your Wedding Business with Jen Taylor
Transcript
- 0:00Jen: And so it's really sitting down and saying, okay, I'm gonna
- 0:03work on today my finance, what do I do on a daily, weekly, monthly,
- 0:08quarterly, and yearly basis in finance?
- 0:11And then write that down.
- 0:12It's just step by step by step.
- 0:13It's a pain in the ass.
- 0:15I'm not gonna tell you that it's not, but it's a really taking the time to say,
- 0:19okay, today I'm going to work on finance.
- 0:25Becca: I'm Becca Pountney, wedding business marketing expert,
- 0:27speaker and blogger, and you are listening to The Wedding Pros
- 0:30who are Ready to Grow podcast.
- 0:33I'm here to share with you actionable tips, strategies, and real life
- 0:36examples to help you take your wedding business to the next level.
- 0:39If you are an ambitious wedding business owner that wants to take your passion
- 0:43and use it to build a profitable, sustainable business doing what you
- 0:47love, then you're in the right place.
- 0:49Let's get going with today's episode.
- 0:52Today I'm joined by Jen Taylor, based in Seattle in the usa.
- 0:56Jen is the owner of Tailored Events and has been planning weddings for
- 0:59over 15 years, as often happens in life, her world's shifted in 2018 when
- 1:05she unexpectedly lost her husband.
- 1:07After this Jen Taylor Consultancy was founded and it became her mission to
- 1:11help creatives just like you build streamlined workflows, processes,
- 1:15and procedures to give you more time to spend on what you love.
- 1:19Jen, welcome to the podcast.
- 1:21Jen: Well, thank you so much for having me.
- 1:22I am so happy to be on in the uk.
- 1:25Becca: Yes, welcome to an international podcast.
- 1:28It's great to have you here.
- 1:30We love having guests on for the US because I, I believe that your market.
- 1:35Is ahead of ours in the uk.
- 1:36So I think we always get some great stuff when we have guests from the us.
- 1:39So thank you so much for being here.
- 1:42And also in that intro, and I talk about workflows, processes, and procedures,
- 1:47that is music to my ears because they're all things that I personally
- 1:50struggle with and I'm glad we're gonna be talking about them today.
- 1:53Oh, there you go.
- 1:55Because as a creative and an entrepreneur, I get shiny object syndrome.
- 2:00And I get new ideas all of the time, but what I need more of
- 2:03is processes and procedures.
- 2:04So we're gonna get into that in a little while.
- 2:06But before then I always like to help people understand who
- 2:11the guest is on the podcast.
- 2:13So let's go right back to the beginning when you started your
- 2:16wedding planning business, because.
- 2:18People often think, I just don't even know how to get started,
- 2:21how to get into the industry.
- 2:23So how did that happen for you?
- 2:24How was Tailored Events started?
- 2:27Jen: Started, well, in 2004 I got married and I, during the
- 2:34I had hired a wedding planner.
- 2:36And during the process I'm like, you know, it's just project
- 2:39management and that's what I'm.
- 2:42I do well, and I can do this.
- 2:45So I talked to my wedding platter after the wedding was over and she's
- 2:48like, oh yeah, you can totally do this.
- 2:50Here's the name of your company.
- 2:51So my last name is Taylor, so she said, tailored events by Jennifer.
- 2:55So I'm like, okay.
- 2:57So in 2005, so that was like November, December, we went out to dinner in
- 3:02January of 2005, I went to my office.
- 3:05I worked at a corporate job.
- 3:08And I went to the office and rumors were flying that we were being
- 3:11sold, and so I'm like, okay, we'll just sit and see what happens.
- 3:16And sure enough, we were sold and I was, I was not asked to move,
- 3:22which was totally fine by me.
- 3:24And so that was the door that opened.
- 3:26So I then took the opportunity to start networking, start getting
- 3:32out there, start learning the industry in the Seattle area and.
- 3:36I had a, my first wedding was the end of that year, and then nonstop until
- 3:42pretty much 2018, I started doing more corporate events or more winery
- 3:47events, and then my world fell apart.
- 3:49So, as you mentioned, I was starting to, my business was growing.
- 3:53I had four planners.
- 3:54They were starting to, wanting to try something different,
- 3:57looking at other options.
- 3:58So the, the company was starting to downsize, which was a miracle in itself.
- 4:03And then, Unexpectedly on, on October 30th, my husband collapsed on the
- 4:08kitchen floor and I, my life, my life had changed right then and there.
- 4:13So, I had still two weddings for 2019 and I had to close down his business.
- 4:19So while he was in ER and ICU and all that, I am calling his company,
- 4:24letting them know that this might not be a good day for them, and calling
- 4:28my clients and letting them know.
- 4:30That this happened and I'm gonna be out for a while.
- 4:33So yeah, so it was, it was a fun ride and I really enjoyed
- 4:38the planning aspect of it.
- 4:39And really, I love my clients and it was, it was a fun, it was a fun ride.
- 4:45Becca: I think so often in life it is these big life shifts that make us,
- 4:50make changes, make us start businesses.
- 4:52Even going right back to your wedding planning, you think how much different
- 4:56life might have been if you hadn't have let been, let go from that?
- 4:59Business, would you have taken the leap?
- 5:01Would you have have taken the jump into your wedding planning business and then
- 5:05the same in 2018 when your world basically fell apart unexpectedly, overnight?
- 5:11And you have to start thinking, okay, maybe this is the
- 5:13chance to do something new.
- 5:15And I think in those moments, it's horrible.
- 5:20But when we look back, we realize that sometimes it's those moments
- 5:23that make us do different things.
- 5:24Now, one thing I'd really like to just briefly touch on, we talking about
- 5:282018, we own our own businesses, so we know that life doesn't stop When
- 5:33we own a business, we still have work.
- 5:35And you talked about how you still had weddings in the diary, and I know
- 5:39recently something that I've been talking about with some of my clients.
- 5:42And something that's not talked about at all is what it's actually like to work
- 5:46in this industry and work in romance when weddings right then and there aren't
- 5:51the happiest day of someone's life.
- 5:52So I've got clients that have been newly single or gone through divorce
- 5:57or lost people that they love, and yet they're still having to put that
- 6:01smile on and go to the wedding day.
- 6:04Was that your experience and how did you get through that time?
- 6:08Jen: Well, two years prior, I had lost my mom during, during wedding season
- 6:11and that was, you know, kind of a precursor of how I was gonna handle this.
- 6:16Not knowing that.
- 6:18Luckily when my husband passed away, it was kind of, it was, it is the off
- 6:21season for us in late fall into winter.
- 6:25So their weddings really weren't for almost another year,
- 6:28so they were 11 months out.
- 6:30So, It was, I didn't have to deal with like the actual wedding day,
- 6:36you know what first dance, things like that for an almost a year.
- 6:40So it was a great opportunity to kind of work on myself, work on that.
- 6:45So it was not a, it wasn't, I shouldn't say it wasn't a big deal, it was just, I
- 6:49just knew, I'm like, this is gonna happen and you can walk away for that moment.
- 6:54You can get them ready, get to do all the things, and then, and then walk.
- 6:58Or stay and enjoy it because that's the beginning of their life together.
- 7:02And it's a fun, and it's a, and it's a, it's a lovely time.
- 7:06And so I chose to embrace it and just, and just, and, you know,
- 7:12know that my husband was very happy for me to do this, so, Yeah.
- 7:18Becca: Yeah, I think that's really helpful.
- 7:19Thank you for sharing in that.
- 7:21So off of the back of those events in 2018, as I mentioned at the start, you
- 7:27decided to set up Jen Taylor Consultancy.
- 7:30So where did that come from?
- 7:32Why did that event.
- 7:34Make you change direction or start something new.
- 7:37And what's your vision with that?
- 7:39Jen: So it wasn't that, I had already been starting that process in 2018.
- 7:45I had taught wedding and event planning at a local community college, and
- 7:49I loved the mentoring part of it.
- 7:51I loved helping businesses grow.
- 7:54And so, It was just a, a natural thing for me to, to look at and event, you know?
- 8:01And then we had the pandemic and I'm like, okay, people, it's time
- 8:05to work on your, on your business.
- 8:06You have time.
- 8:08Everybody's freaking out though.
- 8:09They don't want anyone to think about that.
- 8:11They're like, I've just lost all my business and it's true for me.
- 8:14I was like, okay, this is a great time to sit down and work on it,
- 8:18but I understand where you're at.
- 8:19So, leading up to that, I knew.
- 8:23I wanted to help businesses with their process and procedures.
- 8:26That's what I did in corporate for a long time.
- 8:28I wrote processes and procedures for lots of different things, and
- 8:34I'd already created my own standard operating procedure for my business.
- 8:38So let's just take that template and go, everybody, I can help you.
- 8:42You don't have to recreate the wheel.
- 8:44I have it.
- 8:45I have the wheel here.
- 8:47Let me help you with that, because every in every business has clients.
- 8:52What's the biggest part of your business is getting clients onboarded.
- 8:55So it was really just a, a natural process for me to get back into that teaching
- 9:01mode, get back into that mentoring mode, and have the tools to help them.
- 9:06Becca: Even the word standard operating procedure scares me when
- 9:10you talk about that, just if there's anyone listening and thinking, I
- 9:14don't think I have one of these.
- 9:16I'm not sure that I'm running my business in the way that I should.
- 9:20Can you just briefly give us an overview of what that should look
- 9:22like in the wedding industry?
- 9:24Jen: So really your day, you have your operating procedure,
- 9:27it's all in your head.
- 9:29So what do you do on a day-to-day basis?
- 9:32What do you do?
- 9:34There's eight parts of your business.
- 9:36I'll go into the very high level.
- 9:37There's eight parts of your business, and those eight parts all
- 9:42have people, you know, just there going, Hey, what about marketing?
- 9:47What about finance?
- 9:48What about you?
- 9:49What about your teams?
- 9:51What about your, you know, offerings?
- 9:53What about all the things that are in your head?
- 9:56You're like, I have all these things.
- 9:59And so it's really sitting down and saying, okay, I'm gonna work on
- 10:02today my finance, what do I do on a daily, weekly, monthly, quarterly,
- 10:08and yearly basis in finance?
- 10:10And then write that down.
- 10:11It's just step by step by step.
- 10:13It's a pain in the ass.
- 10:14I'm not gonna tell you that it's not, but it's a really taking the
- 10:17time to say, okay, today I'm going to work on finance tomorrow, you
- 10:22know, next week or next, next month.
- 10:24You don't have to do this all at once.
- 10:26You can step it, it, you know, step it out throughout the year.
- 10:29Okay.
- 10:30Next month I'm gonna work on client expectations or client experience,
- 10:34which is a lot to do with the boundaries and expectations.
- 10:38So, you know, okay, I need to have, I need to have a best practice sheet
- 10:43so people know what my boundaries and expectations are of myself and of them.
- 10:49And then how do I onboard those people?
- 10:51Do I have you know, a calendar that they can set up appointments?
- 10:55Do I have a contact form on my website that says, Hey, I'd love to talk to you.
- 11:00Fill this out, and we'll set up a time.
- 11:03It automatically sends out a brochure.
- 11:05It's a step by step thing, so don't see it as a big, a big monster.
- 11:11It's really taking those eight.
- 11:15Parts of your business, your eight CEOs, and breaking them out into
- 11:20smaller chunks, and then looking at, you know, what do I do?
- 11:26With those, so I can offer to your listeners my, my small business task
- 11:33list because that's, and it's just really just my task list that I had
- 11:36when I was running tailored events.
- 11:39It talks about what you need to do on a, you know, daily, monthly, quarterly,
- 11:44weekly, you know, all the things.
- 11:47And then when we get into clients and you know, the, the client
- 11:50experience and expectations.
- 11:52I will offer them my best practice sheet.
- 11:55So it helps them create that rules list for the, for their clients.
- 12:02Like if I knew, if I didn't give a client this best practice sheet
- 12:07and they did something, I'm like, Hmm, did I not give that to them?
- 12:10Or are they not paying attention?
- 12:12So then I go back and look through my folder.
- 12:13I'm like, you know what?
- 12:14They didn't sign it.
- 12:15They didn't.
- 12:15I just let it go.
- 12:17And they have, you know, this was, and they were texting me.
- 12:20I'm like, mm-hmm.
- 12:21I'm done with the texting.
- 12:23I have to print out now all of your texts from my phone because
- 12:26I need to have this all on email.
- 12:27I'm not planning your wedding via text, so please change your please change how
- 12:33you communicate with me, and it is my own fault for not letting you know that.
- 12:38So it's really.
- 12:40It's really taking those, those parts of your business and just stepping them out.
- 12:44What's next?
- 12:45What do I do next?
- 12:45What do I do next?
- 12:46What do I do next?
- 12:47And if you don't know, then that's where you can reach
- 12:50out to me and go, I need help.
- 12:52Becca: That's really helpful.
- 12:53And I am definitely going to be downloading these small business tasks.
- 12:57List for myself as well, because I think there's probably things on there that I
- 13:01know I need to be doing more of, and I'll make sure that I put all of the links that
- 13:04we're mentioning in the show notes for anyone that wants to get them as well.
- 13:08Now, let's get into this a little bit deeper then.
- 13:10You've mentioned about boundaries and client expectations being one of those
- 13:15core aspects of your business that we need to really, really think about.
- 13:18And I see this all of the time with my clients, where the boundaries are loose.
- 13:23For them and their clients and things go wrong, and they feel like they're
- 13:27having to answer emails, texts, Instagram messages, all times of day and
- 13:30night, and we know that's not healthy.
- 13:32So for a start, why do you feel so passionately about people setting
- 13:39these kind of expectations and boundaries, and why is it important
- 13:42for them as a business owner?
- 13:44Jen: Well, there's three big things.
- 13:47There's your health, there's resentment, and then there's burnout.
- 13:51So if you don't set these boundaries and expectations with yourself, with your
- 13:58clients, and with your family, those are all things that can then affect
- 14:04you in multiple, in multiple ways.
- 14:08The health is, you know, is the, is the main thing.
- 14:12If you're stressed, what do you do?
- 14:13If you're, if you're.
- 14:15You know, do you not eat?
- 14:16Do you eat, you know, drinking too much?
- 14:19Whatever it is, it will manifest into your body just shutting down,
- 14:25especially if you keep everything inside.
- 14:27Like I was a planner that just kept everything in and just did this.
- 14:31And my, my body I was later in 2018.
- 14:35I was shutting down as well because I couldn't handle, I didn't
- 14:39have a release for the stress.
- 14:41So that's why I'm so passionate about it.
- 14:43Becca: So what does this look like practically then for your business
- 14:46or for the businesses you help?
- 14:48Is this putting aside three documents, one where you write down your own
- 14:53personal boundaries for your health, one that you share with a client?
- 14:57I.
- 14:57One that stops you with burnout, like how do you practically go about setting these
- 15:01expectations and boundaries and making sure people know about them and that we
- 15:05are accountable for sticking to them too?
- 15:08Jen: Yeah, you can, you can put a thing on your, on your wall or
- 15:11wherever on your, like, I need to prioritize, put it on your calendar.
- 15:15I need to prioritize.
- 15:17Two hours at whatever time because people's bodies are different.
- 15:21Mine was always in the morning.
- 15:22I could, I can, I'm not getting into a bunch of stuff and then I
- 15:27do something before I go to bed.
- 15:29So it was really just, you know, centering myself and then decompressing at the end
- 15:35of the day, you know, for your family it could be, Hey, this is, this is the rules.
- 15:40You know, like especially when everybody was working from home and the kids were
- 15:43home from school and everything was going, you know, no one knows what was going on.
- 15:48You know, but you're like, I still have clients.
- 15:50I'm still trying to, you know, run a business, put a sign on your office door
- 15:54and say, unless you're bleeding from the eye socket, do not open this door.
- 15:58Like, unless you are, are, are bleeding, gushing blood.
- 16:02I don't want, I don't wanna know about it.
- 16:05So, you know, you can set those, you know, those are setting
- 16:08up boundaries for your family.
- 16:11You know, I am working from X to X.
- 16:14I am, I'm available at this time if I'm, if the door is closed
- 16:18or if I'm downstairs, or what.
- 16:19Whatever your situation is, is really setting that time for
- 16:24yourself and time for your business, and then with your clients.
- 16:28Let them know what days you work, what hours you're working.
- 16:32Do you meet on the weekends, are there hours that are consistent?
- 16:36Do you, where do you meet?
- 16:38When do you, you know, when do you meet?
- 16:40Do you meet 'em at their, at your office?
- 16:42Do you meet them where they want to meet?
- 16:43Are you running all over the, the town to, to meet clients?
- 16:47Do you set locations to where you meet or is it video and phone only?
- 16:52I have a client.
- 16:53I have a, a really good friend.
- 16:55She no longer does any, Work on Mondays.
- 16:58Monday is her time to focus on her.
- 17:02She does things that she wants to do and she has that on her out of office.
- 17:07It shows up.
- 17:08If this is a Monday, I will not get back to you until tomorrow.
- 17:12I had a DJ friend who before he had an office, had three or four
- 17:18different Starbucks throughout the Seattle area that he met at.
- 17:22So if you were in.
- 17:25The south part of Seattle, he had a Starbucks for that.
- 17:27If you were in the, you know, in downtown Seattle, he had a Starbucks for that.
- 17:30So he knew where he met.
- 17:33And if you couldn't then, sorry, I can't meet there, you know, I don't know if
- 17:36he was that strict, but, you know, you set up, you know, you set up the time,
- 17:41you set up the location, you are the boss, and then how do you communicate?
- 17:47For me, it was always email.
- 17:49I, I, I don't like texts.
- 17:52I'm not a big person on the phone.
- 17:54I.
- 17:54So email was the best because I can keep track of that.
- 17:58I could file that.
- 17:59I can go back to look at it.
- 18:00I know where it is.
- 18:02And then as I said, working from the house, you've got the housework.
- 18:05You've got those kids from, you know, days at their, their home sick or
- 18:09whatever, interruptions, you know, and then your own, your own personal life.
- 18:14Like there's times I'm sitting here, I'm like, man, I gotta start the laundry.
- 18:19How do you make sure you are not always.
- 18:22Starting the laundry or starting dinner or all of that.
- 18:25Like I try to do my laundry in in the afternoon.
- 18:29I have my set hours.
- 18:30Even now I do better until about three o'clock.
- 18:33And then after three o'clock I'm kind of done and I'm like, I'm good.
- 18:37And that's when I start doing stuff for me.
- 18:39So those are the ways that you can set up those boundaries so you're
- 18:43not always feeling like you are.
- 18:47Stress.
- 18:47And if they're texting you at, you know, at 10 o'clock at
- 18:49night, you, you gotta stop that.
- 18:51You gotta, you have to set those boundaries because you
- 18:56have already let them in.
- 18:57And now it's time for you to say, you know what, I'm really
- 19:00sorry, but I need to have you.
- 19:04Email me or I am, you know, or I'm not gonna answer your text
- 19:08until tomorrow morning at x time.
- 19:11Becca: Yeah.
- 19:11And I think so often we are our own worst enemies because like you said,
- 19:15we don't set those boundaries early on.
- 19:17And then we start complaining when we feel like people are
- 19:20crossing the invisible boundaries.
- 19:22So we don't tell them that they can't message us at 10 o'clock and a few times
- 19:26we reply to them at 10 o'clock at night.
- 19:27And so then they are just expecting that that's what they can do all of the time.
- 19:31So practically with a client, So if I've got a wedding photographer
- 19:35or a wedding planner and they wanna set out these expectations early
- 19:40on, would you suggest that they write a document and get it signed?
- 19:44Would they put it on their website?
- 19:45Do they put it in their terms and agreements?
- 19:47How does this look practically?
- 19:49Jen: For me, it was a separate sheet of paper.
- 19:51And it was just, and it was also in their, in their online doc.
- 19:54You know, I use IO planner, so it was in the IO planner as well,
- 19:58in their, in their workspace.
- 20:00But it was also a part of what they got from me in the
- 20:03beginning of working together.
- 20:05And you can have them sign it.
- 20:06You don't have to, you know, it's up to you on how you do that.
- 20:09You could put it as your terms.
- 20:11I've seen people do that too.
- 20:13Totally up to you on how you.
- 20:16Do that.
- 20:16And as I said, I will, I will give you mine because it talks
- 20:20about all of these things.
- 20:22Plus it talks about, you know, as a planner, it talks about what they
- 20:26should expect leading up to the wedding.
- 20:27Like, I'm not gonna be, you know, I would love to have those
- 20:31place cards already alphabetized.
- 20:33I am not gonna be doing X, Y, Z I am.
- 20:37I am gonna do this.
- 20:39If you have transportation coming for your guests.
- 20:43I will check the immediate vicinity around the ballroom, those bathrooms
- 20:49just outside the doors, all of that.
- 20:51If your guests forget and don't come and miss the last bus, that is not on me
- 20:56because if they're out doing something on the golf course, that's not my problem.
- 21:00Becca: Yeah, and I think that's so helpful, both for you and your own
- 21:03mental health and business management, but also for them to give them clear
- 21:08guidelines and give them clear rules cuz they've not done this before either.
- 21:11They don't understand what they can and they can't do.
- 21:14And I think sometimes people worry, and you might have heard this as well.
- 21:17I've definitely heard it a lot.
- 21:18They say, well, if I start setting boundaries, then I won't
- 21:21get as many clients or people will give me a bad review.
- 21:24And we just have this false sense that people are gonna
- 21:27expect us to be available.
- 21:29And I always say to them, yeah, but if you wanna go and visit Starbucks, On a
- 21:33Sunday and Starbucks shuts at 4:00 PM on a Sunday, and you ring them up and say,
- 21:37well, I wanna come at 6:00 PM on a Sunday.
- 21:40They're just gonna laugh you out of the room.
- 21:42Like, we don't expect that we can visit a Starbucks when the Starbucks is shut.
- 21:46So why do we think that our clients should expect to speak
- 21:50to us all day and all night?
- 21:51Do you have that same pushback from people?
- 21:54Jen: You do yes.
- 21:55And your clients are gonna respect you more with these you
- 21:59are now a business owner.
- 22:02You're not a planner, you're not a photographer, you're not a dj.
- 22:06You are first and foremost a business owner, so you have the
- 22:10right to set your hours of work.
- 22:14You have the right to do these things because as a business
- 22:18owner, That's what we do.
- 22:20Becca: So then what do we do when people don't respect the boundaries?
- 22:24So we have set out our boundaries.
- 22:26We've said to people, you can't contact us on the weekend, or we're not gonna
- 22:29reply to you at 10 o'clock at night.
- 22:30Or I only do everything by email, not by text.
- 22:34And then we have that client and we've all had them.
- 22:36That pushes those boundaries hard and then gets crossed
- 22:39with us when we don't respond.
- 22:41So from your experience or from any of your client's experience,
- 22:44how do we deal with that?
- 22:45How do we kind of push back without losing our boundaries immediately?
- 22:50Jen: Just let them know, Hey, just gonna remind you, this
- 22:53is our best practice sheet.
- 22:54This is the best practices, this is, this is how we do business.
- 23:00And if you can't follow these, And I mean, they're now you know,
- 23:06it could be a harassment, it could be, could be many things.
- 23:09They could be a breach of contract or they could be, you know, you can let them know
- 23:13if you think this is not a great working relationship, we can dissolve this.
- 23:19But you give them a little, you know, you give them a warning.
- 23:21Like the guy that texted me, I'm just like, dude, I don't give my
- 23:25clients my personal cell number.
- 23:27Until the bitter end.
- 23:29He had my personal cell cell number because his fiance did my nails at the
- 23:33time, so he knew how to get ahold of me.
- 23:36So then you're like, okay, dude, you gotta stop.
- 23:40And he was fine after.
- 23:41I mean, it's just really just going, you know, and give them the
- 23:44reason why like this is, they just want, the reason why, like, I want
- 23:49to, they, they wanna have a life.
- 23:51They don't want their bosses reaching out to them at two o'clock in the morning.
- 23:55You know, it's the same thing for us.
- 23:57We are not their, we are not their employee.
- 24:01We are a professional that is, knows what we're doing, and we have set
- 24:09these, these boundaries and expectations because we wanna have a life and we
- 24:15wanna be able to do this until we're 60.
- 24:17I shouldn't say that, who knows?
- 24:19But it's, it's really.
- 24:21Setting those things for a mental health, and especially nowadays, mental health
- 24:26is so, you know, so on top of mine.
- 24:29I mean, especially I think you, the people in the UK have really
- 24:34embraced that more than, than the us.
- 24:37I mean, like, I follow people, I follow the royals, I know what's
- 24:41going on, I know where they're doing, I know where they're going.
- 24:45And it's, it's a, you know, like you don't see that here.
- 24:48You don't see that level of mental health being talked about.
- 24:53It's just now getting there.
- 24:55I mean, we just had a, you know, I don't, I don't know if he's a,
- 24:58he's not a Oh yeah, he's a senator.
- 25:00Yeah, dude, I need to go to the hospital.
- 25:02I am not doing well.
- 25:04My, my, you know, my mental capacity is I am in a depressed
- 25:09mode, like more than usual.
- 25:11I need to seek, I need to seek help, and that's just never been a thing.
- 25:17And now it is.
- 25:19And this is, this is, you know, you do not need to get berated by a client.
- 25:23You do not because it's a wedding.
- 25:27I know.
- 25:27It's a big deal.
- 25:28It is a big deal.
- 25:30But also I like to have, I'd spend time with my family.
- 25:33I'd like to spend time with my loved ones.
- 25:35I'd like to go on a trip, you know, so, My clients always knew I was
- 25:41gonna be gone the beginning of April.
- 25:43I told them like, here's my, here's my vacation schedule.
- 25:46Like I'm gone.
- 25:48And I used, I used to bring bind.
- 25:51I mean, this is back in the day where you didn't really have a lot of stuff.
- 25:54I mean, I would bring my binders with my, with me on vacation, and
- 25:57my mom's like, why do you do this?
- 25:59I said, because I might need something.
- 26:02Why?
- 26:02Why?
- 26:04You don't, you don't.
- 26:05Especially now everything's, I mean, I do bring my laptop.
- 26:08You know, and it gets to boundaries and expectations for vacation.
- 26:13If you're gonna work on vacation, you let your family know, like, Hey, I'm gonna
- 26:17work a little bit in the morning, check emails, make sure everything's good,
- 26:21and then I might check 'em at night.
- 26:23My husband used to work, from like six to 10 every morning, cuz his, the
- 26:29company he worked for was in the Midwest.
- 26:31That's five hours difference from where we were.
- 26:33So I'm like, cool.
- 26:35I was fine with it.
- 26:36I'm like, I'm gonna go to the pool.
- 26:37I'll see you at 10.
- 26:39You know, it's a, it's a fine line, but it's really keeping your mentals
- 26:44in, in, in where you need to be.
- 26:47Becca: Yeah, and I think you're right.
- 26:48We do talk about it a lot here in the uk, but at the same time, we also
- 26:53don't always listen to the advice.
- 26:55And I know because I work with lots and lots of people who'll be listening to
- 26:59this, who are run ragged and are doing all of the things for the clients, and I hope.
- 27:05The, if that's you, when you're listening to this, that you are
- 27:09realizing that doesn't have to be the way, there is a different way, and
- 27:12each and every one of you can go away today and write this document, have
- 27:16a look at what Jen shares with us.
- 27:18I'll share it in the show notes.
- 27:19Write your own version of that document.
- 27:21Because in all things, when we set out the expectations early in
- 27:26the process and people are clear on it, then they can't be upset.
- 27:31Because they understand if we know that Starbucks is shut on a Monday, we can't
- 27:37be upset on a Monday when we can't go and have our Starbucks because we know.
- 27:40But if we expect it to be open, if Google tells us it's open, if we think that
- 27:44Starbucks is open 24 hours a day and we turn up and it's shut unexpectedly,
- 27:49well that's when we start getting mad.
- 27:51Like, how dare Starbucks be shut?
- 27:52They said on Google, they were open.
- 27:54However, when we tell, like when we know the expectations, Then we're not so mad.
- 27:58And that's exactly the same for our clients, isn't it?
- 28:00If we can set this out in a clear, easy to understand, digestible way right at the
- 28:05start, then they won't be upset by you.
- 28:08So I hope if you're listening to this, that today you can free yourself from
- 28:12some of these boundaries and free yourself from the feeling like you have to do all
- 28:17the things because you absolutely don't.
- 28:21And I, I think I speak for both of us when we say that we don't want you to be doing
- 28:25all of the things because life is Sure.
- 28:28And we want you to enjoy, enjoy your life and do the things that you love.
- 28:32Exactly like you said, Jen, right?
- 28:34Jen: Yes.
- 28:35Yes you do.
- 28:36I mean, You wanna go on vacation, you wanna enjoy time with your kids,
- 28:39you don't wanna, you know, go to a weekend soccer game or, or football
- 28:43game and, and, you know, enjoy that time and not feel like you have to
- 28:49look at your phone every 20 minutes.
- 28:50I mean, I took, I took email off my phone.
- 28:52I, I took it off because I was literally sitting in traffic checking my email.
- 28:57I'm like, what in the hell am I doing?
- 29:00I am literally two minutes away from my house.
- 29:02It can wait.
- 29:04Like it, I mean, I'm just sitting there and, you know, waiting for
- 29:06the light to turn and I'm like, why am I, I'm gonna be home.
- 29:09I just left my office five minutes ago.
- 29:12I'm gonna be home in two minutes.
- 29:14Seven minutes isn't gonna be life or death for this client if I don't
- 29:18answer their email instantaneously.
- 29:20Becca: Yes.
- 29:20And that is a problem for us all because as much as we like to blame clients
- 29:24for breaking our boundaries, we also break our own boundaries all the time.
- 29:28And we are not good at sticking to those things and not looking at our
- 29:31phones when we said we're not going to.
- 29:33And so I think it, it does need to work both ways.
- 29:35If you are gonna set those expectations out for your clients,
- 29:38you have to stick to them.
- 29:40Otherwise, there's absolutely no point whatsoever.
- 29:43Jen, this has been such a great conversation.
- 29:45I've really enjoyed thinking about these things and challenging people
- 29:49to think about their expectations, and I will definitely be sharing
- 29:52all of those resources we talked about down in the show notes.
- 29:56Now, when it comes to my podcast, I always end our interviews with the same question,
- 30:01which is, what is one thing you wish you'd known sooner in your own business?
- 30:06Jen: I guess that you don't have to do all the things.
- 30:08I mean, you don't.
- 30:09I mean, this goes back to, you know, not boundaries and expectations, but
- 30:13just like, if it's not if you don't know how to do it or if it's something that
- 30:18puts you, I would say, in your backseat, it's not something that you love to do.
- 30:23You wanna spend, I mean, you wanna spend the majority of your time
- 30:27wherever you feel the most joy, if doing your books or doing your social
- 30:33media puts you in your backseat.
- 30:36Then look at ways to delegate that or find something that makes it easier for you.
- 30:42That is something I, you know, I still struggle with because
- 30:47you're like, oh, I, I can do it.
- 30:49Well, yeah, you can, but is, is it, is it taking away from something that you can
- 30:54do better and enjoy and is more client, you know, producing than doing my books?
- 31:02Hell yes.
- 31:03Becca: Yes, yes, yes.
- 31:05Jen, thank you so much for your time today.
- 31:07If people wanna reach out to you, and of course whilst respecting
- 31:10your boundaries, what is the best place for them to find you?
- 31:13What is the best place for them to reach out to you and find
- 31:16out more about what you do?
- 31:17Jen: So, Jen Taylor Consulting is my website.
- 31:21My all my Instagram or, yeah, Instagram, Facebook handles.
- 31:25And they can find me there.
- 31:27And I do have a private Facebook group design Your Wedding podcast.
- 31:33And then I also have a podcast that is Design Your Wedding Podcast, and we do dig
- 31:38into all the eight areas of your business.
- 31:43And you can, you know, start, we do have a whole thing on
- 31:46boundaries and expectations.
- 31:48So it is a big, I don't talk about it and I used to talk about it all the time.
- 31:52I don't talk about it.
- 31:53So when I do, I'm like, I love this.
- 31:55It's so fun.
- 31:56Becca: Awesome.
- 31:56Well, I will make sure that I link to all of those places and
- 31:59of course, your podcast, which people can go and check out.
- 32:01To and yeah.
- 32:03Thank you so much for being here and I'm sure we'll speak again soon.
- 32:07Jen: Yes.
- 32:07Thank you for having me.