Global Lens: What Nike & Under Armour Got Wrong in China
Scaling an international brand isn't about flooding new markets with identical stores. It is about knowing exactly what to protect in your brand's DNA and what to rewrite on the ground. In this week's episode of our Global Lens podcast, Senior Retail Analyst Lavina Suthenthiran sits down with global growth advisor Renee Hartmann (who has advised brands such as Armani, YSL, and Fendi) to explain why precision, not footprint size, drives modern international expansion. INSIDE THE EPISODE: - Domestic success breeds arrogance abroad. Local success requires auditing brand awareness, adjusting…
The skinny
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