Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
Why Product-Led Growth Burned Out in 2026
Lucas and Luna dive into the unraveling of product-led growth (PLG) for B2B SaaS. One specific case drives the conversation: Calendly's late-2025 pivot from freemium to a paid-first model, which led to a 30% drop in new user sign-ups but a 22% boost in revenue per customer. Lucas explains how the PLG playbook—self-serve signups, viral loops, freemium tiers—worked when venture capital was cheap and growth was the only metric, but broke when investors demanded profitability. Luna pushes back on whether PLG is dead or just evolving, pointing to Canva's hybrid approach that still grows…
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