The woman who decides what 3 billion people see every day
3 billion people open Instagram every month. Someone decides what they see. This week, I sat down with that person. Tessa Lyons, VP of Product at Instagram, on the future of your feed, AI-generated reality, and why the app that knows everything about you is now coming for your TV.
We get into how Instagram went from a square photo app to consuming 60% of all time spent on social media and why that happened faster than anyone expected.
Tessa takes me inside the moment she personally launched Reels six years ago when everyone was skeptical, how they decide what gets built next, and why Gen Z is…
The skinny
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