Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / Journalistic journeys in the Autosphere with Matt Stone & Preston Lerner
Transcript
- 0:00Break Fix podcast is all about capturing the living history of people from all
- 0:05over the autos sphere, from wrench, turners, and racers to artists, authors,
- 0:09designers, and everything in between.
- 0:11Our goal is to inspire a new generation of Petrolhead that wonder.
- 0:16How did they get that job or become that person?
- 0:19The Road to Success is paved by all of us because everyone has a story.
- 0:27Welcome to a very special reunion episode of Break Fix Podcast, where
- 0:32automotive journalism meets memory lane.
- 0:34Today we're bringing together two of the industry's most respected voices,
- 0:38Matt Stone and Preston Lerner for a conversation that's equal parts
- 0:42insightful, nostalgic, and full throttle fun with decades of experience.
- 0:47Between them, Matt and Preston have chronicled some of the most
- 0:50iconic moments, machines and personalities and car culture.
- 0:53From glossy magazine pages to bestselling books.
- 0:56Their stories have shaped how we see the automotive world so tune in as
- 1:00they reflect on their journeys, trade tales from the road, and share what
- 1:03still gets their engines revving today.
- 1:06Joining us tonight is returning co-host Don Weiberg from Garage Style
- 1:09Magazine, one of the many personalities on the Motoring Podcast Network.
- 1:12Welcome back, Don.
- 1:13Thank you, Eric.
- 1:14How are you this evening?
- 1:15I'm good.
- 1:16And with that, let's welcome Preston and Matt to break fix.
- 1:19Nice to be here.
- 1:19Great to be here, Eric.
- 1:20Yeah, just what he said.
- 1:21All right, guys.
- 1:22This episode's gonna be a little different than our Normal Road to Success.
- 1:26Tell me your life story.
- 1:27You know, were you a petrolhead since you were a kid?
- 1:29This comes to us by way of the I-M-R-R-C because as a lot of our fans know, we do
- 1:35remastering of content from them as part of our history of Motorsports series.
- 1:38And I came across this wonderful little DVD four gt, how Ford silenced
- 1:43the critics and humbled Ferrari and conquered Lamonts by Preston Lerner.
- 1:47And inside this insightful DVD Preston talks about working with Matt Stone, and
- 1:51I'm like, wait, wait, hold on a second.
- 1:53What a small world we live in, especially the automotive world.
- 1:56So I wanted to talk about.
- 1:58How did you guys meet?
- 1:59And let's just start from there.
- 2:01I have one remembrance of meeting press.
- 2:04The first time was at a book signing for his extremely definitive and
- 2:10seminal book about the entire scarab scene, the race cars, the street cars,
- 2:15LANs Rev Low, the whole scarab thing.
- 2:18Now a lot of you out there will not know what a scarab is other than a a
- 2:22dung beetle, but a fabulous breed of American born and built race cars.
- 2:27That are just fabulous and gorgeous and fast and noisy and all that.
- 2:32Nobody had ever written much truth to power about Revit Low and his effort
- 2:37and the guys who drove for him and where the cars went and blah, blah,
- 2:40blah, and Preston decided here's a story to be told proper, and he did it.
- 2:45I have this book.
- 2:46I think, again, if my house was on fire, that would be one of the books that would
- 2:49go out the door with me because it's so well done on such an interesting story.
- 2:53And it was a book signing, I believe, at the Auto books in Burbank.
- 2:57And he was the guy behind the table with the pen.
- 3:00And I bought the book.
- 3:01And I don't have the pen, but I have the book and I have Preston as my pal.
- 3:04So Preston, is that how you remember the story going, or, uh, well, not exactly.
- 3:08Funny thing is, is you never know what you're gonna have
- 3:10behind you in your bookcase.
- 3:11Only by coincidence.
- 3:12I have Matt's Irock book over here, right to my left.
- 3:14It's just sitting there.
- 3:15I wrote the SC book, and that was really a great experience.
- 3:17It was wonderful to meet all those people from the early Sports Card
- 3:21days of the fifties and then into the Formula One into the sixties.
- 3:24But I remember Matt was, we were both freelancers at the time, and
- 3:26I swear, Matt, you're pretty sure you wrote an escape road, as I
- 3:29recall what it was called wasn't the Auto Week would do the one Pagers.
- 3:32It was the one page per issue.
- 3:34Classic car section.
- 3:36Yeah.
- 3:36And you did one on the scab as I recall.
- 3:38Okay.
- 3:38It's coming back to me now.
- 3:40Yeah.
- 3:40That's my recollection of when we met.
- 3:42We talked about the scabs, I believe.
- 3:44Then I don't even remember doing a book signing at Auto Books for the scab.
- 3:47Well, maybe we just met there and I got your book and you signed it for me.
- 3:50I don't remember could, but I have very distinct memories of you and I
- 3:53together the first time at Auto Books.
- 3:55Although we've met up there many, many, many more times over a lot of other books.
- 3:59But I knew it was scarab related for sure.
- 4:01So we're going back a few years yet.
- 4:02Yeah, that's 91.
- 4:0490, 91. Now, was that 1890 or 91?
- 4:08It was one.
- 4:08Dinosaurs, Rome the Earth, that's for sure.
- 4:10But okay.
- 4:10Long time ago, but of course I lived in Burbank and Matt at the time was in
- 4:13Glendale, so we were neighbors as well.
- 4:15And we would run into each other periodically at various events.
- 4:18Well, since we're on that subject, Preston, why don't you bring the audience
- 4:21up to speed on a little bit of your cv.
- 4:24What magazines did you write for as a journalist?
- 4:27So I started as a newspaper reporter in Dallas.
- 4:29I was at the store Telegram, and then the uh, morning news never wrote for
- 4:33the Times Herald started freelancing for various magazines, moved up to
- 4:36California and I was originally doing stuff for Sports Court International
- 4:40and Road and Track Specials, which was, it was a whole division back then.
- 4:43It was incredible.
- 4:43They would put out 13 issues a year, as I recall.
- 4:46It was as big as the monthly magazine, but eventually I caught on
- 4:49with Automobile Magazine, which was still a going concern at the time.
- 4:52Thanks to Jean.
- 4:53She was then Jean Linde mood, but later Jean Jennings.
- 4:55That's who I did most of my, uh, car riding for was for automobile.
- 4:59You know, Matt actually ended up over at MotorTrend.
- 5:01So at the time we were competitors.
- 5:02Eventually we were under the same corporate ownership, but
- 5:04that was further down the road.
- 5:05So what was it like, you know, you knew Matt, you met Matt, now you're
- 5:08competitors in the world of journalism.
- 5:10What is that like?
- 5:11So Matt, from your perspective, and maybe tell us a little bit about your
- 5:15journalism fame outside of MotorTrend and how it overlapped with Preston's,
- 5:18but how did you guys feel as competitors?
- 5:20From what I said, I mean it, it was a totally friendly competition.
- 5:23I mean, we all competed for the same exclusive stories and the most juiciest
- 5:27drive or most juiciest interview.
- 5:29Certainly between Preston and I, only friendly competition.
- 5:33But I would have to say our bosses.
- 5:35Maybe not always because they were competing for the same newsstand
- 5:39buyer and the same magazine dollar and the same advertiser dollars.
- 5:42So it was very competitive.
- 5:44And it was kind of funny because Road and Track and Car and Driver were
- 5:47under the same ownership for a while as was automobile and MotorTrend.
- 5:50We had in-house competitors and we had down the road competitors.
- 5:54And like I said, person to person, it was more often than not very friendly.
- 5:57If somebody from a competing magazine called and needed some help, I'd help 'em.
- 6:01And I would like to say that there were few times I made that same call
- 6:05that they helped me, but again, for advertising dollars, newsstand dollars,
- 6:09and you know, those killer cover stories, it was pretty competitive.
- 6:12It was pretty collegial I thought, but I was not on staff.
- 6:15So Matt was on staff and he had to deal with the advertisers and
- 6:17he had to deal with corporate.
- 6:18Um, for me, I just would go out and do stories that were
- 6:21assigned to me or, you know.
- 6:22Or that I pitched in.
- 6:23So speaking of Rodent Track, this is the post John Bond period, right?
- 6:27So this is whole new management.
- 6:28Totally different regime, right?
- 6:30It was a different regime, but it was still, it was Matt Lorenzo was
- 6:32doing it then, and it was, Matt may remember better than not, but
- 6:35I still think it was the same.
- 6:36It was before it was bought by Hearst and when they fired everybody
- 6:38and they moved to To Ann Arbor?
- 6:40Yeah, it was, it was Matt De Lorenzo and John Dinkle.
- 6:44Oh, right.
- 6:44Yeah.
- 6:44Ron Sessions was running the specials.
- 6:46That's the guy that I worked for when you were working for him too.
- 6:49That was a lot of fun.
- 6:50Yeah, that was great.
- 6:51Yeah, that was way down the highway from John and Elaine Bond
- 6:55and the much more modern times.
- 6:56And that company was bought and sold.
- 6:58I don't know, CBS owned them and somebody else owned them and then
- 7:01somebody else owned them again and, and then most recently they turned
- 7:04over their editorial and management staff, 48 different directions.
- 7:08Nobody that I really still know there or do any work for.
- 7:11The road track specials, which Ron Sessions ran at.
- 7:13Andy Bhop was the second in command.
- 7:15Andy was a, is a great guy and they put out 13 one shots a year.
- 7:19So they did two new cars issues and they did two new trucks issues and
- 7:23they did like a sports and GT car issue and, but I do remember like Road and
- 7:26Track had an amazing library back then.
- 7:28They were in, uh, Newport Beach at the time was before they moved in Arbor,
- 7:31they had a librarian which is like incredible, a full-time librarian.
- 7:35Otis Meyer.
- 7:35Yep.
- 7:36And when I wrote that SC book, they allowed me to use a bunch of their photos
- 7:39free and I was able to just go through their archive, which was incredible.
- 7:42They had just rolls and rolls and rolls of undeveloped film, of just stuff.
- 7:46It was all archived and you could find stuff, but they didn't print
- 7:49any, the unprinted stuff out for me.
- 7:50I mean they had all the press kits and everything.
- 7:52It was really incredible.
- 7:53And I mean, I don't know how they did it putting out between the monthly
- 7:56and this specialist 25 issues a year.
- 7:58Those were the fat days of print journalism, that's for sure.
- 8:00That brings up a really good question about the daily grind.
- 8:03As an automotive journalist, my experience was somewhat different 'cause
- 8:06I wasn't on staff, so I only worked on specific stories that typically.
- 8:10About half of them that I pitched and half of them that were assigned
- 8:12to me and kind of at automobile, I became, for lack of anybody else
- 8:16there, kind of their racing experts.
- 8:17So when they wanted to do a racing story, I usually did 'em.
- 8:20I didn't do as many of the press trips for new car launches.
- 8:23I typically didn't get assigned to those.
- 8:25I did some of them and they were fun, but for me it was, it was
- 8:27kind of a different experience.
- 8:28And I was also freelancing for other magazines, non-car magazines as well.
- 8:32So.
- 8:32My experience is a little different than someone who would be on staff,
- 8:35although Matt was a freelancer for many years before going on staff, but I guess
- 8:38he would've a better perspective kind of from the two different viewpoints.
- 8:40You know, generally it was a lot of fun.
- 8:42I mean, there were some fabulous days.
- 8:45There were a lot of great and good days and a few tough days, but it was
- 8:48a lot of fun because you're surrounded by working with guys and gals that
- 8:51love cars and love to drive and love to do all that kind of stuff.
- 8:55I was sort of the cultural imperative and history guy, so when it was something
- 8:58to do with history, cultural imperative, personalities, whatever, that was a
- 9:02lot of in my bucket, and that's where I got to meet a guy named Don Weiberg.
- 9:06Uh oh.
- 9:07I am happy to say these 4,000 years later, we are still friends and like
- 9:12I said, some of the days were really fun and some of the days were just
- 9:16long and some were long and fun.
- 9:18One of the things that I so enjoyed is when we would go out on a staff road
- 9:21test, okay, we're gonna take these four cars and we're gonna go to New Mexico
- 9:26and shoot a feature and do a a road test.
- 9:29And we'd sit around every night at dinner and talk about how we felt about driving
- 9:32this car and that car, Hey, the seats on that one as good as this one or whatever.
- 9:36And the dinner conversation was a blast.
- 9:39Everybody came from a different perspective and of course has
- 9:42different physicality and different tastes in how they like to drive
- 9:45front, drive, rear drive, all drive, VH, turbos, whatever Matt's words
- 9:50painted this imaginary picture of what we all see on a top gear special.
- 9:54Is there any truth to those, you know, behind the scenes when you see like a
- 9:58top gear special and they've gone out and they've tested the cars and you see
- 10:02the crews and they're sitting at dinner.
- 10:03I mean, is it very much like that or is that more dramatized?
- 10:06The life that you led as a journalist, Eric, I bring to your table of lesson
- 10:10Met Stone teach me long time ago.
- 10:13We admit to nothing when the recording devices don't work.
- 10:17You'll live in mystery.
- 10:18I'll answer that a little more.
- 10:20What the top gear guys have created is quite amazing, and those guys are all
- 10:25personalities and, and I have respect for them and affection for them.
- 10:29That's a little spiced up.
- 10:31Okay?
- 10:31That doesn't mean it's lies.
- 10:33Or untruthful, but it is definitely seasoned for tv.
- 10:36I enjoyed going out on the road trip with the guys and gals.
- 10:40That was a lot of fun, a lot of work, long days, but it was really, to me, one
- 10:45of the sweet spots of doing this kind of work was bonding with a great team,
- 10:49and I had those most years, not every year or all the time, but most years.
- 10:54Really good teams.
- 10:56We worked hard and we had a blast and we did photo shoots until dark and
- 11:00plus hopefully put it all together in a good story when we got back.
- 11:03That was very satisfying.
- 11:05Eric, now you see why I've always spoken kind of highly of Matt
- 11:08Stone, having worked for him, having been his whipping boy.
- 11:12He was fun to work for.
- 11:13He really was.
- 11:14He was never short of words.
- 11:16He would always had an opinion about something, but he was always
- 11:19really, really good at guiding you when you asked kind of questions,
- 11:23when you had straight up ideas.
- 11:24He had a a really great way of guiding you.
- 11:27And I'll tell you, I remember a couple of those.
- 11:29I mean, I never took the New Mexico vacations or anything like
- 11:32that with you guys, boondoggles.
- 11:34Yeah.
- 11:34But I do remember a couple of long road trips where they were stuck
- 11:38with me because they needed a body to drive the vehicle to the location.
- 11:42And a couple of those were with Matt.
- 11:44Yeah, I gotta say, I would only occasionally get called
- 11:46in for some of the campos.
- 11:47You know, you get four or five cars and needed.
- 11:49Like Don was saying, you needed bodies, you know, even if you weren't gonna
- 11:51be writing the story, you needed somebody to drive the cars, get
- 11:54'em from A to B and B2C, and so on.
- 11:55And I found those to be the longest assignments because photography had to
- 11:59be done either very early or very late.
- 12:01'cause they wanted the golden light.
- 12:02And really the stories were driven by photography.
- 12:04I mean, because the photographer only had one bite at the apple.
- 12:06So the photographers needed to get what they needed to get and they needed to
- 12:09get it whenever they needed to get it.
- 12:10And even though as a writer, you know, even when you were writing the story,
- 12:13and a lot of times I wasn't writing the story, you'd think, oh, you spent all this
- 12:15time driving the car and getting dynamic feedback and, and so on and so forth.
- 12:19And no, you were mostly standing around waiting for the photographer to take
- 12:22interiors and, and do beauty shots.
- 12:24And for the high speeds thing, that would rig the suction cup card of the camera.
- 12:27It was going two miles an hour.
- 12:28It looks like it's going 180.
- 12:30So I found those to be a little tiresome.
- 12:31To be honest.
- 12:32They were long days.
- 12:33I like going out on feature stories.
- 12:34I was by myself occasionally.
- 12:36I had a photographer with me and I sort of set my own agenda.
- 12:38That was a lot more pleasant for me.
- 12:40I do remember Matt a couple of times watching you work with the
- 12:44other senior editors, including the man in the corner office, and I
- 12:48remember it was always impressive.
- 12:50They always kinda look to you.
- 12:52Something I never understood, by the way.
- 12:55Right.
- 12:56You were just playing it.
- 12:57Right.
- 12:57You were just going with it.
- 12:58You know?
- 12:58They want my opinion.
- 12:59I'll give it to 'em.
- 13:00I was doing my thing.
- 13:01Yeah, it was always fun working with you.
- 13:03It really was.
- 13:04Except for that time, he slapped me across the face, but I guess I deserved it.
- 13:07Okay then.
- 13:08Now that is a Jeremy Clark's moment.
- 13:10We worked hard and learned a lot and went great and marvelous places, and made
- 13:15many, many friends all over this world.
- 13:18I mean.
- 13:18And I've heard Matt say it a bunch of times before, there's a difference
- 13:22between a writer and a journalist.
- 13:23So I want you guys to expand upon that for our audience, and this is no knock
- 13:27on you, tiktoks and Facebookers and all, well, maybe it's 40 characters and a
- 13:33crappy photo is not great journalism.
- 13:37In my humble opinion.
- 13:39It may or may not even be journalism.
- 13:41I mean, I guess if you got the one photo of somebody very, very important,
- 13:45running naked down through Times Square, maybe that's journalism.
- 13:49So when I was a kid, they called those tabloids.
- 13:51I just wanna throw that out there, what you described, right?
- 13:54Social media and all that.
- 13:55Content creator.
- 13:56Yeah, content creators, tabloids.
- 13:57But there's no analysis in that.
- 13:59It's, it's a crappy photo in 40 characters.
- 14:01I never have, nor do I now want anything to do with that scene.
- 14:05I don't do that stuff.
- 14:07Good luck to those who do.
- 14:08And if you make money good on you, and you have fun and
- 14:10you're providing good content.
- 14:12I love that you have to be a content creator.
- 14:15Now, you used to be able to be a writer or a journalist, and now
- 14:18you have to be a content creator.
- 14:20Well, I'm not sure there's really, uh, a tremendous difference.
- 14:24I mean, I, I kind of came to the game through newspapers.
- 14:27I didn't come through it as a car lover first, so I think I brought a little bit
- 14:30more of that kind of granular stuff to it.
- 14:32The thing is, is marginalism was a thing you really needed expertise in cars.
- 14:36More than journalism.
- 14:37I mean, if you weren't, if you didn't know cars, you could be a great journalist,
- 14:39but you know, you didn't know the nitty gritty about how cars worked and how
- 14:42they were supposed to handle and perform.
- 14:43You were kind of worthless, I think.
- 14:45I think you needed to really have both skills needed to be there.
- 14:47I would agree with that.
- 14:48I would say that not every writer is a great journalist, and not every journalist
- 14:53is a great writer, but there are poets.
- 14:55Poets can be fabulous writers.
- 14:57They may not know or understand the tenets.
- 15:00Journalist.
- 15:01The ideal quinella is when both of them meet in the middle in one
- 15:05individual with a singular writing voice and a singular mind that really
- 15:09understands the job, the topic, the story, and the results, and then really
- 15:13knows how to put it down in writing.
- 15:15And that guy's name is Preston Lerner, as far as I'm concerned, in the world
- 15:19of automotive journalism, the goat, that's the greatest of all time.
- 15:23Is that still Brock Yates or is there somebody else that
- 15:26you guys look up to and say?
- 15:28He was one of the greatest automotive writers of all time.
- 15:30Brock Yates, the assassin, just finished a manuscript for a book
- 15:34on racing from 64 to 73 pro racing.
- 15:37And so I. Went through all the literature magazines back in the day, and I
- 15:40gotta say, Yates was unbelievable.
- 15:41He was the most opinionated.
- 15:43If you agree with him, he was the best.
- 15:44If you disagree with him, you'd probably want to kill him.
- 15:46But I think he was probably the most influential journalist I know.
- 15:48He went beyond journalism, you know, cannonball stuff and safety and I
- 15:52mean, he was on TV as a broadcaster.
- 15:54I never really thought about who would be the goat, but I think he was the biggest
- 15:57name, best known outside of the field.
- 15:59I mean, he wrote novels.
- 16:00He was really something.
- 16:00I didn't know him very well, unfortunately.
- 16:02'cause I never worked for Car And Driver was never back in the Michigan area.
- 16:05I'd say he would be the first one that comes to mind.
- 16:07Yeah, and he absolutely had the chops.
- 16:10He had the chops and the receipts.
- 16:12Could I conclusively?
- 16:14Undoubtedly unequivocally name, name him the goat.
- 16:17I'd have to think longer and harder.
- 16:19But with Preston, he was right up there.
- 16:22Right up there.
- 16:23I knew him late in his life.
- 16:24What a fascinating guy to sit and talk with.
- 16:26Yeah.
- 16:27What do you, would you say Matt is the key differentiator between
- 16:29a writer and a journalist?
- 16:30They, again, can be the same person and can be acting.
- 16:34In a duality, but the tenets of journalism about, you know, corroborating evidence
- 16:39and doing good reporting and all of the stuff that goes with journalism, that's
- 16:44something not every writer understands.
- 16:46You know, in terms of attribution, of information, of quoting, of credits,
- 16:50of backup, of second sources, of all the things that make a great
- 16:54journalist may or may not have anything to do with being a great writer.
- 16:58Ideally, you want both using automobile as a, an example, David
- 17:01E. Davis, PJ O'Rourke, gene, I mean.
- 17:04They weren't really journalists.
- 17:05I mean, they weren't out there interviewing engineers and typically
- 17:08their reporters notebooks, like I was, you know, laying down specs.
- 17:11And that wasn't their job.
- 17:12I mean, they were there to reflect their larger than life personalities
- 17:15and tell great narratives, and, and they were great writers.
- 17:17You know, they had stuff that I couldn't do.
- 17:19I mean, no one was gonna mistake me for David e and, and when you
- 17:21were at a dinner, I mean, David e and Gene would just hold court.
- 17:23Matt too.
- 17:24That's not what, what I was, but the skills are somewhat different,
- 17:27but they're not antithetical.
- 17:28I think, like Matt said, if you could do both of 'em, that's better and better.
- 17:30So Preston, would you say then, for writers that are listening to
- 17:34this right now, we're just gonna use that term to not split hairs.
- 17:37If you're in the realm of non-fiction, do you think the transition to
- 17:41journalism is a little easier than a straight fiction writer?
- 17:44Or to Matt's point, a poet or somebody that's writing prose?
- 17:47I mean, I think it's pretty straightforward.
- 17:48I mean, if you're doing a piece where you need to do real reporting, I mean
- 17:52there, there is some experience you need or expertise and, but I think
- 17:55it's pretty easy to, you know, you ask people questions that you're,
- 17:57you're all of a sudden, you're a journalist, you're a reporter.
- 17:59I think you can learn that on the job.
- 18:01You know, the point is, sometimes I, I feel like when you watch,
- 18:03you know, the influencers, I mean, they're not asking questions.
- 18:05Their stock and trade is their own opinion.
- 18:07That's not what a journalist is.
- 18:08A journalist is not out there to give your opinion.
- 18:10You're out there to get what other people have to say about a subject,
- 18:13sort of pass that information along.
- 18:14So I think you can certainly do it, but I, a lot of people, they rather
- 18:17talk about their own opinions than they would get somebody else's opinions.
- 18:20That I find a little off-putting sometimes.
- 18:22But you know, I'm a little bit old school that way.
- 18:24And we could probably debate the difference when we bring in
- 18:27historians into this as well.
- 18:29Or we're recounting facts and figures just like as journalists
- 18:32would, but it's in more academic, you know, those kinds of things.
- 18:34But we'll put a pin in that for now.
- 18:36So, Don, do you wanna weigh in here?
- 18:38As we transition?
- 18:39I want to take you boys back to New Mexico and some of those road trips
- 18:43where we grind the hell outta the Audis and wonder if the Mercedes will survive.
- 18:48What were some of the more memorable stories, the more memorable
- 18:51assignments that you worked on, either together or separately, that
- 18:56still stand out in your head today?
- 18:58It's a great question, Don.
- 18:59I can name a couple from my own experience and I'm sure press has his too.
- 19:03Something we did at MotorTrend every year was a annual top speed shootout
- 19:07and we would go to a proving ground in Arizona on New Mexico that had a
- 19:12five mile banked oval Indianapolis motor speed bay, but twice the size.
- 19:17And we would bring a race driver de jour with us to take whatever car
- 19:23that was and ring them out to VM Max.
- 19:25On this five mile track, we had Justin Bell one time, Danica Patrick
- 19:30one time, and one I particularly remember who was the ice?
- 19:34Cool, wonderful professional, Brian Herda.
- 19:38Oh, and we, and we brought big weapons that time.
- 19:41We had the four gt, the first one, the five four supercharge V eight, and
- 19:46we had a Porsche Carrera gt the V 10.
- 19:49I'm trying to remember at the minute what the third one was,
- 19:52but we had that strata of cars.
- 19:54We're having a little meeting before, you know, photographers are
- 19:57snapping around a little and the test equipment guys are rigging up cars.
- 20:01And so Herta comes to me, he says, top speed, right?
- 20:03I said, yep.
- 20:04He says, you know, it could take me one or two laps to get to that.
- 20:08Take all the time you need.
- 20:09We're looking for the biggest number you can ring out of
- 20:11this car and stay in one piece.
- 20:13Boy, if he didn't do it too, Brian was the coolest guy, an
- 20:17extremely competent racing driver.
- 20:20He got in every car, and I think all three cars, if I remember, cracked 200 that day.
- 20:26And for a street streetcar granted of an exotic, very high,
- 20:29powerful one, that was impressive.
- 20:31And, and we have the pictures and the timing slips to prove it.
- 20:34Danica Patrick also did a very good job for us.
- 20:37She drove extremely professionally and listened to us and gave great feedback
- 20:41of what the car was doing in a corner, banked at whatever angle and mean.
- 20:45She was a complete pro and did a wonderful job.
- 20:49But those events were wonderful.
- 20:50Sometimes we had three or four cars, sometimes we'd bring 10.
- 20:53Another one I particularly remember, of course, uh, Preston and I have
- 20:57many of the same heroes, but one in particular, and this was my idea
- 21:01for a story, is, uh, Mario Andretti used to have a winery in Napa.
- 21:06And there were a whole bunch of great hot convertibles that had
- 21:10just roadsters and spiders that had come out about the same time.
- 21:13The Mercedes SL 55 A-M-G-A-V 12, Aston Martin DB seven, the BMWZ eight.
- 21:20So we thought, you know, let's just bring those things up to Napa, take
- 21:24pictures and we'll have Mario drive them, make him the road tester, putting
- 21:28Mario Andretti in a race car and saying, tell us about this race car
- 21:31that's not new ground to evaluate high performance and exotic cars on the street.
- 21:36Okay, Mario, we're out here driving in the backyards of Napa.
- 21:39What are you feeling?
- 21:40And I'm gonna tell you, I'll never forget that day, the last
- 21:43sign up in my brain when I die.
- 21:46We'll be thinking about that story and spending two days with
- 21:49him out just driving and talking.
- 21:52I'm pleased to say that he's still my hero.
- 21:54He's become my friend.
- 21:56I'll never forget that one.
- 21:57Anytime soon.
- 21:58There were others.
- 21:59But I've talked enough.
- 22:00Preston, I'm curious, was that before the Newman book or after the Newman book?
- 22:02Before.
- 22:03Cool.
- 22:03That's great.
- 22:04So back in again, the days when there were really elaborate press trips,
- 22:07Chrysler was doing a deal for, um, the second gen Viper had just come out.
- 22:10Remember the GTS coop with the blue with the white stripes?
- 22:13You mean second generation Daytona Coop.
- 22:16That's my favorite.
- 22:16Viper.
- 22:16I love that car.
- 22:17Tom Kaki was the, uh, legendary PR guy for Chrysler at the time.
- 22:21Put together this trip where we went with these vipers.
- 22:23We went to the berg ring, we went to spa and we went to Ram, or Reem, or
- 22:28however you pronounce it, in France.
- 22:29The plan was to go then to drive from France.
- 22:31We were supposed to go to the Arctic Reon and all these vipers
- 22:34would be there at the Arctic Reon.
- 22:35But it was really as incredible.
- 22:36So along for this trip to give like presentations at night where
- 22:40Phil Hill and Jesse Alexander.
- 22:41So it was really cool.
- 22:42I knew Phil Little and Jesse was a friend, and that was great.
- 22:45At any rate, what happened was the leg of the trip was like three days or something.
- 22:48We were going to the Arctic Dream.
- 22:50I was paired up with Phil for some reason.
- 22:52I don't know why.
- 22:53I mean, Phil Hill is like a, you know, a hero and I'm mostly asking him questions
- 22:56and he's talking, you know, I'm asking about various races and this and that.
- 22:59I'm supposed to be doing the navigating.
- 23:00Well, I wasn't paying any attention to the navigating, and I got us totally lost.
- 23:03So we're supposed to be at the York Triumph at a certain hour
- 23:05and we're nowhere close to there.
- 23:06We're lost in the middle of Paris and Phil had this reputation,
- 23:09justifiably for being very high strung.
- 23:11He was going insane because we were lost in Paris.
- 23:14You know, we were supposed to be at this thing.
- 23:15And I was like, you are Phil Hill.
- 23:17Who cares?
- 23:17You know, we don't need to be there.
- 23:19We, we've got our own Viper, you know, we made to the York Triumph after they'd
- 23:22done the big photo shoot and we missed it.
- 23:23And Phil was peeing the whole time at me, but I got a great story
- 23:26about, it's why I really didn't care.
- 23:27And like I had Phil to myself for like two and a half hours or
- 23:30whatever it was, in a Viper GTS.
- 23:32It was cool.
- 23:32And Phil was driving.
- 23:33I was just.
- 23:34Navigating or not navigating it.
- 23:35Again, those are the kind of press trips.
- 23:36I don't think they do anymore.
- 23:37I mean, it was like a three or four days.
- 23:39And I mean, they didn't even need to sell the viper to the media.
- 23:42Everyone in the media loved that car anyway, right?
- 23:44Mm-hmm.
- 23:44But that was, that was a great thrill.
- 23:45I mean, I, there's so many, when you ask the question, so many pinch
- 23:48me moments that I've had mm-hmm.
- 23:50Through this field.
- 23:50I mean, I'm just, I feel lucky to have been able to do what I've been
- 23:54able to do, and I never would've been able to do it otherwise.
- 23:56So just have to thank the powers that be for letting me have these opportunities.
- 23:59Preston is a very competent, road racer, good racing driver.
- 24:03But when you ride with Phil Hill, Mario Andretti.
- 24:07Any of those drivers that any of us have ever ridden with, you realize
- 24:11what a crap slow driver you are.
- 24:13I mean, it's uncanny.
- 24:16These folks have talents in their fingernails that you can't dream of.
- 24:21They're just talking and driving like it's a taxi rolling through a residential
- 24:25neighborhood at 25 miles an hour, except they're going 150 or whatever,
- 24:29and they're looking at you and talking.
- 24:30But they're also looking there too.
- 24:32It's I, you know, I don't know.
- 24:33They have talents and senses and calibrated ass.
- 24:37That just like normal people don't have, I call that a speedometer.
- 24:40I like that.
- 24:41I'm gonna order one of those, but it's just true.
- 24:44I, anytime I've ever ridden with a world class racer like that,
- 24:48it just reminds me how slow I am.
- 24:50You talked about racing, you talked about meeting Mario
- 24:53Andretti and all those people.
- 24:55What about meeting auto industry executives?
- 24:57Have you guys spent much time with those people?
- 25:00Matt, I know you have.
- 25:01I know you got some great stories.
- 25:02Good, bad, indifferent.
- 25:03I would say most times good.
- 25:05And I met a lot of them, and I particularly enjoyed the designers.
- 25:09The automotive designers or now the independent ones who designed
- 25:13great cars and went on their own, founded their own company.
- 25:16I knew Tom Char very, very well.
- 25:18I think Gito Gito, he's the goat, Giro is the goat of all ever and ever.
- 25:26I mean, just go through his roster of cars and you'll just go, this came
- 25:30outta one head from one guy's pencil.
- 25:32What's with, how did that happen?
- 25:34I really enjoyed hanging and banging with the designers, especially at an auto show.
- 25:38I used to go walking around with Tom or others and we'd walk up
- 25:43to whatever concept car and they would talk and I would listen and
- 25:46occasionally they'd ask my opinion.
- 25:48I thought, well that was really nice, but they don't care 'cause
- 25:51I wanna know their opinion.
- 25:53So the designers were terrific.
- 25:55I'll give you one example of, of two guys coincidentally that worked
- 25:59for the same company for a while.
- 26:01They would be Robert.
- 26:03Lutz.
- 26:04Oh, Bob Lutz and Chairman Lido, a AA Coka.
- 26:08Mm. Those guys as car company executives, they could smell it in the air.
- 26:15They had this nose, whether it was a trend or impending doom or whatever,
- 26:21they could just smelled the car business in the air, and they just had instinct.
- 26:27Now, did they make mistakes?
- 26:28Of course they did, but they also each achieved great things and saved companies.
- 26:33Those guys were fascinating just to sit and talk with Lotts, and he goes on and
- 26:37on about what's right and wrong with the car business or this car company.
- 26:41He smelled it in the air or the water, or in the blood or whatever.
- 26:44And Mr. Iaccoca too, I mean, you know, not every Iaccoca car was great.
- 26:49A whole lot of 'em were successful either as machines or as sales.
- 26:53Most of them were pretty smart guys and gals, some, not all the racing drivers
- 26:59'cause of our need for speed and all that.
- 27:01That's one thing and, and because of course how great they can all drive.
- 27:04But I enjoyed the designers.
- 27:06The senior most car executives that I could get FaceTime with, Luca Cordero
- 27:11de Montelo, he chairman of Ferrari for a number of years, positively brilliant
- 27:18guy, and has so much heat and so much enthusiasm for the car business.
- 27:22You, you can't believe it.
- 27:24And he would be the first one to tell you that when he took over all the
- 27:27things that were wrong with Ferrari and then he proceeded to go like a target
- 27:32shooter and fix them one at a time.
- 27:34Those guys are fascinating.
- 27:35Yeah, of course there's, there's guys that tanked and went nowhere and were
- 27:39supposed to be the great saviors of whatever company and did nothing.
- 27:43There were those two, but generally some pretty interesting.
- 27:46And smartphone, I will say.
- 27:47I mean, the ones that I met, they were all impressive and it's, you
- 27:50know, outsiders can always criticize and say, oh, what a stupid idea.
- 27:54The solstice or whatever.
- 27:55The Aztec, we can all agree the Aztec, there you go, someone messed up.
- 27:58But I mean, by and large, the people I met were all really bright.
- 28:01They were really committed.
- 28:02They were real, mostly car people.
- 28:04I mean, I didn't meet that many who were just bean counters.
- 28:07I'm sure they were there, but it's just that I think cars
- 28:09is a, it's a tough business.
- 28:10It became a lot tougher when you had a lot more foreign competition.
- 28:13Margins are small and it's a hard way to make a living, and so no
- 28:16one gets a ride all the time.
- 28:17Cut people a lot more slack than some of the critics do.
- 28:19I will also say the smartest, perhaps, of all of them that I
- 28:23have ever met and spoken to Roger s Penske, I've heard that quite now.
- 28:28That is one smart dude.
- 28:31He's too smart to be president, but he'd make a great president.
- 28:34But you know, he runs a global business employing like 70,000 people and you
- 28:39know, race teams that have been there, won that, and again, car dealership groups.
- 28:44As a guy who owns a big car dealership group, he is so influential he
- 28:48can and has convinced various car makers to do or not do something.
- 28:54Because his brain operates at a different level than mere mortals.
- 28:59I have nothing but immense respect and affection for Roger Penske as
- 29:04a truly brilliant and nice man who just really gets the car business.
- 29:09Was there a story that got away, something still that you wanna write
- 29:13about, someone you wanted to interview?
- 29:15I used to do a lot of stories about young guys before they had really succeeded or
- 29:18also some women, 'cause I also did Danica Patrick just sort of getting started
- 29:21out and I was gonna do something on, uh, Jeff Gordon and he had just moved
- 29:24up to Cup and they were going to do the first Brickyard 400, I believe it was 94.
- 29:28And I pitched the story to automobile about follow Jeff Gordon.
- 29:31He's going back to do, uh, indie, which he originally wanted to do Indie
- 29:34as Indy car guy, but you know, ended up being shunted over to to NASCAR
- 29:37because there was no future for Midget and Sprint car drivers in, in, in car.
- 29:40And so I saw this story to automobile and Gene Jennings Green lit the whole thing.
- 29:44I set everything up and at the last second, David e gave the assignment
- 29:48to offend of his, to just do a general story on first Brick yard four.
- 29:52So I didn't get to the story and Jeff Gordon won the race.
- 29:54And it was actually, it would've been like my greatest story ever.
- 29:56And Jean never forgot I didn't get that story in.
- 29:59She treated me.
- 30:00Uh, she gave me assignments that I shouldn't have
- 30:01gotten for years after that.
- 30:02Just to say I was sorry for not giving me that.
- 30:04That for me was the story that got away.
- 30:06I don't know that I have any of those tales, that too much that got away.
- 30:10I didn't, didn't miss much.
- 30:11But I bet you fall victim to the adage, never meet your heroes.
- 30:15So was there one story that was disappointing that didn't turn out the
- 30:19way you wanted it to, or it sort of broke the glass ceiling for you and
- 30:22you're like completely disillusioned?
- 30:24No, not that I, I met my heroes and never regretted one of them.
- 30:28Everyone that I would've put in the hero category that I ultimately met.
- 30:32I'm glad I did.
- 30:32And they were still my hero when we were done.
- 30:34And many became friends in that sense.
- 30:36No.
- 30:37Major mega disappointments.
- 30:39And I would love Preston's opinion on this too.
- 30:42When you get in whatever car, and it's supposed to be something that's
- 30:45supposed to be pretty good and you want the cars to be good, but you're
- 30:48disappointed when they're not.
- 30:50And that's happened.
- 30:50I'm not avoiding naming a suspect, but I'm trying to think of a car I
- 30:55would name, but I remember cars that just, it was hyped and noise and you
- 30:59wanted it to be good and it wasn't.
- 31:02It just fell flat.
- 31:03And that's disappointing.
- 31:04But you know, you, you have to write that story and you have
- 31:07to point those things out.
- 31:08And I always did.
- 31:09Always and why.
- 31:10Yeah, that's happened a few times.
- 31:12But anyway, press go ahead.
- 31:13How about you Again, I didn't do as much of the new car stuff
- 31:16somewhere better than those.
- 31:16I mean, I always felt thrilled to get in a Ferrari or get in those.
- 31:19Never disappointed for sure, but to get a little bit jaded.
- 31:22'cause you got in all the really great cars.
- 31:23So when you were in kind of a standard family sedan, it was hard
- 31:27to work up too much enthusiasm.
- 31:28Back to Eric's point a little, did you ever have that interview that you're
- 31:31just waiting to kill it with somebody That's really important, and you sat
- 31:35with that person an hour later and said.
- 31:36I got nothing.
- 31:39I did have a tape recorder fail on me once.
- 31:41Clearly some guys were better than others and, and Mario was the all time great.
- 31:44Mario was the best racing interview ever.
- 31:45Ever.
- 31:46Yeah.
- 31:46I mean he managed to convey his enthusiasm and he had great stories
- 31:50and I would, maybe not a lot, but certainly a substantial portion
- 31:53of racers were not race fans.
- 31:54They didn't succeed on the trek because they knew that N won the German
- 31:58Grand Prix and you know, beat the Silverados, but they were just fast.
- 32:01Um, sometimes it was disappointing to talk to people who didn't know
- 32:04the history or didn't really have a perspective on what was going on.
- 32:06And, you know, some guys were better noters.
- 32:08Mario was tremendous.
- 32:09The only guy who was really my hero growing up, Emerson Fitted Pol
- 32:12and meeting him after he went Indy for the first time was a thrill.
- 32:15He is the only guy who was autographed I ever got.
- 32:16He was great.
- 32:17Uh, a lot of fun.
- 32:18There were, a lot of them were great.
- 32:19The Hobbes, the Redmonds, they're all great storytellers and, and
- 32:22it's always fun to talk to him.
- 32:23Some not quite so good, especially the younger drivers not as interested
- 32:27in the history of the sport.
- 32:28Yeah.
- 32:28The ones who have perspective and are mega talents.
- 32:31Those are pretty well, always good talks, always good stories, always good interview
- 32:36because they bring so much to the table.
- 32:38But you're right, if they're just too young and and haven't really done
- 32:41big things, they have very little institutional memory, not necessarily
- 32:46crazy great successes to talk about yet.
- 32:48Those can be a little disappointing.
- 32:50But generally, uh, the ones who have perspective and mega talent, they're
- 32:55gonna give you a good interview.
- 32:56I'm glad Matt, you brought up the cars 'cause that was next on my list.
- 32:59I wanna share with you guys, just as an aside, and I know it's gonna ruffle
- 33:02Don's feathers, fellow journalist, I'm gonna put 'em in that category.
- 33:06John Davis from Motor Week was on the show many seasons ago and I asked him
- 33:10a similar question, you know, 'cause he reviews cars all the time and he said
- 33:13his favorite car, he got to drive a Ferrari Enzo, much like Preston, right?
- 33:17He's like, oh, Ferrari, that's awesome.
- 33:18And so I turned the question around.
- 33:20I said, the car that you were hyped to test drive and to review for the
- 33:23show and was a complete letdown.
- 33:25And he said the DeLorean.
- 33:27And he also added that he was really excited to buy one and because
- 33:31of the test drive, he didn't.
- 33:32And he ended up buying a Panera instead, which he's known for having
- 33:36a Panera for a very, very long time.
- 33:37So there you go.
- 33:38Well, on that note, Preston, if you're not up to speed, I am a DeLorean junkie.
- 33:44Oh, okay.
- 33:45Have more crap rattling around in his head about DeLorean than
- 33:48anybody has a right to know about.
- 33:50I love the cars.
- 33:51Yes, I know they're not very quick, but when compared to everything
- 33:55else in 1981, they weren't too bad.
- 33:57But I do remember going back to Road and Track when the car came out.
- 34:01Calm Bryant, he wrote, I remember you opened the magazine and
- 34:05there was this double truck and the DeLorean didn't slide.
- 34:08I mean, it's a really exciting looking picture.
- 34:11And I remember at some point in that article he writes that he
- 34:14really wanted to like the DeLorean.
- 34:17I mean, it literally just says, I really wanted to like the de DeLorean.
- 34:21I remember reading that.
- 34:21That always stuck with me and he kind of smooths it out over time.
- 34:25He does say things about, maybe it's not as quick as it looks,
- 34:29and maybe it doesn't do things.
- 34:30We would hope it would, but the DNA is there.
- 34:34You can feel it.
- 34:35You know, this car can be more in its next iterations.
- 34:39I always appreciated that about him, that he didn't quite slam the car.
- 34:42I've gone so far 'cause I have all these magazines from back
- 34:46in the day when the car is new.
- 34:47And I remember the one particular journalist who will remain
- 34:49nameless for his own health, who wrote a really scathing review
- 34:54of DeLorean way back in 81.
- 34:56Fast forward to, I don't know, 2000, somewhere in there
- 35:00when DeLorean popularity was just starting to come around.
- 35:03Younger people were starting to get more interested in them.
- 35:06And all of a sudden time was the great forgiver time, was making them a good car.
- 35:11And of course, back to the future had a ton to do with that.
- 35:14That same writer wrote an article about DeLorean saying what a great car
- 35:18they were, how wonderful they were, how ahead of their time they were.
- 35:21And I thought to myself in 1981, you tell everybody what
- 35:25a piece of junk this car is.
- 35:27Now here we are 20 some odd years later and you've got the gall to
- 35:30come out and say, oh no, this car was ahead of its time and it's terrific.
- 35:33So I found the original magazine where he bashed it.
- 35:36I found his little article and I put them together and I wrote a letter to him
- 35:41and I sent it to him and I asked him to please justify what he was trying to say.
- 35:46Never heard back from him.
- 35:47And then fast forward a couple years later, LA Aldo show, press days,
- 35:51pop up and guess who I run into?
- 35:54And there he is.
- 35:56Yeah, I shook his hand.
- 35:57I said, hi, I am Don Weiberg, how are you?
- 35:59And he is kind of looking at me like, I know that name.
- 36:02And I said, yeah, I love your review of the DeLorean.
- 36:06Gave him that deadpan stare.
- 36:08The look.
- 36:10I've never seen a face go white so quickly.
- 36:13And I'm just like, oh my God, this is actually a lot of fun.
- 36:15Now mind you, what I was not prepared for?
- 36:18How old was I?
- 36:1925, 26. Matt.
- 36:21He was like, your age.
- 36:22Okay.
- 36:22So I'm looking at him like, oh, he's supposed to be my boss or
- 36:25something, and here I am basically telling him off because he
- 36:28doesn't know anything about cars.
- 36:29And that was the fact.
- 36:31Over time I've learned that that guy actually knew very little about how cars,
- 36:35it was who he knew in the publishing industry that he kept getting these
- 36:39jobs and for some reason he kept getting thrown into the automotive circle.
- 36:43It was really, really weird.
- 36:45For the record, I was not that journalist.
- 36:46I just want that on the record.
- 36:47I know I looked you up.
- 36:50I know of what you wrote about Zaka You Okay.
- 36:53In my book, did that interview you for his book, by the way?
- 36:56Yes, he did.
- 36:57I go novan.
- 36:58So I know I opened Pandora's box by bringing this up, but actually
- 37:01we stepped backwards into a really important final point about the day in
- 37:05the life of an automotive journalist, which is the risk you take about
- 37:09what you write and what you publish.
- 37:11Can you keep track of everything you've written over, let's
- 37:13say a career 20, 30 years?
- 37:16And just like Don's anecdote, did that guy even remember what he said in 1981?
- 37:20Was he thinking that far, you know, 20 some years ago?
- 37:22So has that ever happened to either of you guys where you've had to, you know,
- 37:25recant what you've done or gone back or, you know, the letter to the editor was
- 37:29specifically pointed at something that you wrote, and how did you handle that?
- 37:32There's some things I've written that I wish I had written differently.
- 37:35The most embarrassing moment ever was an email I sent, which was not for
- 37:38publication, and it somehow got published.
- 37:40And then I heard from, uh, Leo Levine, the author of the Dustin, the
- 37:43Glory Great Ford Book, which I love.
- 37:45It was one of the great books ever.
- 37:46And he then wrote a second, the Dustin Glory two, which, or that's
- 37:49not what it was called, but it was, it picked up the story after 67 and
- 37:52it was not as great as the first book.
- 37:54And that's what I'd said in my email.
- 37:56To an editor who shall remain nameless.
- 37:58And he published that.
- 37:59And I got a call immediately from Leo.
- 38:01What, what?
- 38:01What did you like about the book?
- 38:02And that was, that was bad.
- 38:04But I have to think back for a while to see if there's
- 38:05anything I wanted to recant.
- 38:07Nothing comes immediately to mind, but I'm sure there was some, I'm sure there are
- 38:09many things I got wrong over the years.
- 38:11I can identify offhand something that I would absolutely recant because it was
- 38:15terribly wrong, factually incorrect.
- 38:18Awful, awful, awful.
- 38:19We're humans.
- 38:19We make mistakes.
- 38:20You have opinions that other people disagree with.
- 38:23That's fair game.
- 38:24And there were times when I had to answer those letters,
- 38:27and some of 'em I did answer.
- 38:28I mean, if somebody came to me with a well reasoned objection.
- 38:32I'd be happy to engage them and I did.
- 38:35If they're just, you know, out there, pure bashers who know nothing bashing
- 38:40me, the magazine, the story, and your mother and your, you know, all of
- 38:43that, I don't have time for that, for that ignorant explosion kind of thing.
- 38:47I could care less That person's an idiot.
- 38:49Or at least acting like one.
- 38:51But if somebody will engage me professionally and courteously
- 38:54with a disagreement, sure, I'll have that conversation anytime.
- 38:57Sometimes there's some group think is inevitable, you get a lot of guys together
- 39:01and something comes up and sometimes some opinions become sort of standard issue,
- 39:05even though they probably shouldn't.
- 39:06I remember Finity and Alexis came out in 89.
- 39:08A lot of the, the sports car guys liked the Infinity more.
- 39:11The Q 45 was, you know, a much more dynamically
- 39:13interesting car than the LS 400.
- 39:15And so we thought, oh, this is gonna be the killer car.
- 39:17Well, of course seems like Q 45 ended up being a bit of a disaster and the LS 400
- 39:21reshaped the entire luxury car industry.
- 39:23So yeah, I'm sure I was guilty there of getting that one wrong.
- 39:25I'm sure there's a bunch of stuff like that, but I don't recall
- 39:28ever being confronted like by Don or anybody, anybody like that.
- 39:31So I better take note of maybe after they see this episode I'll be in more trouble.
- 39:36Yeah, it's okay.
- 39:36Preston, I'm doing a little research now on your work and I'm
- 39:39gonna have to call you after this.
- 39:41I'd like to have a few words.
- 39:42I do wanna know who the journalist was though.
- 39:44Maybe after.
- 39:45We'll do that when the red light's off, right?
- 39:47For me, I wanted to be an auto journalist.
- 39:49That was what I wanted to do.
- 39:50I, you know, you guys are talking about the racing cars guys as
- 39:53your heroes, the Andrettis, and you know Matt Preston, you guys.
- 39:58Or my hero, you were the ones that I would pick up a road and track a MotorTrend car
- 40:02and driver and auto week, any of 'em, and read those stories about the new cars,
- 40:06about the classic cars, and to a young guy raised around cars, but looking to learn
- 40:11his own voice in the auto dom Auto sphere.
- 40:14Auto sphere.
- 40:15Very good.
- 40:16Yeah.
- 40:16You guys were the ones who gave me the knowledge to develop my voice.
- 40:20You were the ones who gave me the thought processes as to, gee Don,
- 40:25why is it you started liking Corvette a little better than nine 11?
- 40:28What happened there?
- 40:29Well.
- 40:29Reading about it and you guys putting it into words.
- 40:32So me, I took an internship, I wrote a letter to MotorTrend editor Steve
- 40:36Van Toon, who graciously called me, said, please come to my office.
- 40:40I'd like to meet with you.
- 40:41Let's have a conversation about what you're doing and what you wanna do.
- 40:43The guy was fantastic, absolutely incredible.
- 40:46And that was where I met Matt.
- 40:48That's where I met everybody else.
- 40:49But that was how you did it.
- 40:50In the old days.
- 40:51You wrote to somebody you wanted to be part of.
- 40:54You saw them as the authority, you wanted to learn from them.
- 40:57So that's where I went.
- 40:58Now that being said, so we're gonna switch gears.
- 41:01Talk about books.
- 41:02We've interviewed plenty of authors on this show, and I always kind of ask them,
- 41:06Matt included the journey of 80,000 words.
- 41:09Where do you start blinking cursor on the screen?
- 41:11It's a lot different than writing an article or something like that.
- 41:14It's more serialized to make things more complicated.
- 41:17When you're writing your own book, it's your voice, your opinion, your
- 41:20story, your fiction, whatever it is.
- 41:21And you're working with an editor, but you two have co-authored some books.
- 41:25How do you come to agreement?
- 41:27How do you write it in such a way that it's seamless and how
- 41:31does that work with editors?
- 41:32Can you explain the process of co-authoring a book together?
- 41:35The first book we did together, it was Matt's project.
- 41:38It was a Paul Newman book.
- 41:39Matt had me come in towards the end to help out with some of the
- 41:42racing portion of it, specific 'cause Matt had done a great job
- 41:45with, uh, especially the attainment, the movie winning and the cars.
- 41:48That was a great chapter on the, uh, the movie cars.
- 41:50And I was doing kind of more sort of the inter nuts and
- 41:52bolts kind of, uh, racing side.
- 41:54We each wrote our own material and then we vetted each other's material.
- 41:57So it worked out really well.
- 41:58'cause these days there are no real editors in the book publishing world.
- 42:02I mean, there, there's copy editors.
- 42:03It's not, you're getting first edit people giving you good ideas about what to do.
- 42:06So we were fortunately able, we were both writers, we've both done some editing,
- 42:10so we're able to look at each other's work, I think, and make it better.
- 42:13I think the voices sound pretty.
- 42:14I mean, I, I don't know, people could tell the difference
- 42:17between what we wrote or not.
- 42:18I think it was pretty seamless.
- 42:20And so we handed in something that we were happy with, get
- 42:22my perspective on this as well.
- 42:23But I was happy with, anyway, what, what we handed in.
- 42:26So it didn't really need to be edited and we actually probably didn't really
- 42:29want it to be edited 'cause we were happy with the product that we submitted.
- 42:33Does it get even more complicated though, when we bring
- 42:35self-publishing into the equation?
- 42:37Something like an Amazon where you really have to do your own work.
- 42:41Have you guys ventured down that path at all?
- 42:43I've never done that, but I, I also write a. Fiction and first book I sold.
- 42:46The only novel I sold so far, unfortunately.
- 42:48I mean, there was a New York editor who, he went through the copy page by page and
- 42:52he had thoughts on what needed to be done.
- 42:53You know, all the books I've done, I haven't done as many as
- 42:55Matt, but done seven or eight now.
- 42:57And I mean, there's really not much input from the editors at the publishing houses.
- 43:02I mean, they give you, you know, you.
- 43:03Talk about what you're gonna do ahead of time and then you pretty
- 43:06much deliver the product and then it is copy edited and proofread.
- 43:09What about like fact checking?
- 43:11Is that part of the editing process?
- 43:12Does the publishing house go into that or do they pretty much just trust you
- 43:16to turn in a book that's ready to go?
- 43:19Uh, you know, Matt, you just recently wrote the DeLorean
- 43:22book, and how did that go?
- 43:24You turned it in, did they go through it and make sure all the facts are correct?
- 43:28Is there somebody at the publishing house that does that,
- 43:30in that particular instance, Don?
- 43:32Yes.
- 43:33The commissioning editor, the guy who I reported to, so to speak, at motor
- 43:37books on this project, he normally could have and would've done it himself,
- 43:41but he was very, very, very busy at the time with numerous projects.
- 43:45He hired a woman to do a, a copy, edit and proof, and she
- 43:49just did marvelous research.
- 43:51She would come up, she said, well, I found this here, and you said this.
- 43:55Are you comfortable that you're right, or is this guy perhaps right?
- 43:58Or is everybody right?
- 43:59And, and her attitude and style to President's Point made it better.
- 44:04Mm-hmm.
- 44:04Now, you, you, you can get somebody who just, they're stuck in Wikipedia.
- 44:08I mean, I use Wikipedia, but is it my only source for everything I ever write?
- 44:13No, of course not.
- 44:14That'd be foolish.
- 44:14Mm-hmm.
- 44:15I want that.
- 44:16I want it to be good.
- 44:18I want it to be right and accurate, and that process, as Preston
- 44:22said, makes you better and makes the work better if it's good.
- 44:26Right.
- 44:26If it's somebody who's just anxious to make a name for
- 44:29themselves and steal your project.
- 44:30That's very dissatisfying.
- 44:32I think only one time have I ever had that, and it was a project that
- 44:35Preston and I also worked on together.
- 44:38Oh right.
- 44:38That was, you remember who that was?
- 44:40I do, isn't it?
- 44:41I don't think is there anymore, is it?
- 44:43I don't think so.
- 44:43I think that person who shall remain quite nameless isn't there.
- 44:47But yeah, when it's bad, it's awful.
- 44:48'cause then you start questioning yourself, right?
- 44:51And then you got a negotiation with this person of authority.
- 44:55Well, he's the editor he's supposed to know.
- 44:57Wait a minute, I did the homework.
- 44:59I know, and you get feeling like that sometimes, but if it's a good
- 45:02collaborative thing, you're all on the same page, you understand kind
- 45:06of what the book's gonna be, and you do your homework, it's fine.
- 45:09How do you justify your answers?
- 45:12In other words, in that, in that scenario where that lady walked
- 45:15up to you and said, well, I have this guy here saying A, you said E.
- 45:20Do you have notes on the situation?
- 45:22How do you say to that person?
- 45:24Well, this is how I came to my conclusion.
- 45:26When I'm doing a book project, I have banker's boxes next to my desk, and
- 45:30I keep every stitch of anything that has to do with that book, whether
- 45:34that's a screen print, an interview, a magazine article, a book, whatever.
- 45:39I build my own personal internet by the pound, and it depends
- 45:42on the quality of the source.
- 45:44And in some cases it's the source period.
- 45:47It's a direct quote from so-and-so who invented the thing.
- 45:50And I have his SAE paper or his interview right here in front of me.
- 45:54Miss copy editor, or who are you quoting?
- 45:57I keep everything handy until it's done.
- 45:59And again, sometimes there's a little bit of a negotiation and if you
- 46:02can't agree, there's nothing wrong with saying historical sources or
- 46:07authorities do not agree on this issue.
- 46:09Here's the two viewpoints, and I've done that and it sounds like
- 46:12a cop out, but it's like, wait a minute, I wasn't sitting there.
- 46:15Lightning doesn't strike with the answer.
- 46:17So if their source is credible and honest and was well founded and
- 46:21mine is a good solid direct source, I'll say, well, here's two opinions.
- 46:25Here's from the guy that designed it and here's from the engineer that built it.
- 46:28Nothing wrong with that.
- 46:29I mean, I love fact checkers.
- 46:30I wish they had more of 'em.
- 46:32Maybe it's some publishing houses.
- 46:33They devote more to that.
- 46:34I do know that automobile, I mean they had a part of the copy
- 46:37editing process was fact checking and they were really vigilant.
- 46:40You know, sometimes it was frustrating.
- 46:42You don't wanna have everything questioned.
- 46:43But I think it was good.
- 46:44I mean, it was rarely a time where Randy Blackwell was there.
- 46:46He went to Car driver.
- 46:47I think he still had car driver, but I mean, rarely he didn't catch something or
- 46:50at least something that we had to discuss.
- 46:52And I think that's, that's really important.
- 46:53You know, to Matt's point, sometimes the sources don't agree and sometimes you'll
- 46:57find sources disagree with the historical, what was written back in the day.
- 47:00And you have to sort of make a judgment call about, you know,
- 47:03what's right or what's wrong.
- 47:04But, you know, it's the famous New Yorker article about fact checkers,
- 47:06where one of the stories is, it was about the invention of the, uh, vibrator.
- 47:10The guy who invented it said it was 'cause his wife was frigid and the wife
- 47:14said it was 'cause he was impotent.
- 47:15And the poor fact checker had to like talk to the two people
- 47:17on asked which, which was it.
- 47:19And I guess they sort of didn't get that one resolved.
- 47:21But I mean, fact checkers have a tough job.
- 47:23So I, I like to, uh.
- 47:25Help them out as much as I could.
- 47:27At the end of the day though, it's my opinion that great
- 47:30editing makes you better.
- 47:32If it's really great work.
- 47:34Somebody who's not out to be a hero and put their voice into what you wrote, you
- 47:38know, if somebody's editing without ego and and is just really good on facts and
- 47:42style and the root tenets of journalism and all that kind of stuff, great.
- 47:46Editing makes my work better.
- 47:48I want that.
- 47:49Have you guys, either one of you individually or together as
- 47:52a team, have you ever worked on more than one book at a time?
- 47:55I have.
- 47:56I have done it.
- 47:57It can be tough.
- 47:58You have to be really smart and hopefully kg and good about, I don't want to be
- 48:03working on two projects that have the same deadline or on the same schedule.
- 48:07If I'm finishing up this and I'm just starting to wanna chase
- 48:11something new, that's okay.
- 48:12I'll start gathering information, might do some interviews, maybe do a little
- 48:16writing, but I want book A to be well down the river and on its way to the press.
- 48:21Before I get too far into book B, but I had a collision one time and it was hell.
- 48:25I'll be honest, it was very difficult for me to make that
- 48:29separation in my head comfortably.
- 48:32I did it, got away with it.
- 48:33It was fine, but it was tough.
- 48:35Yeah, I've never done, I mean, I would always do freelance work while I was
- 48:37writing, so sometimes you had to because you had to make a living, you juggle.
- 48:40Yeah.
- 48:41There's not a lot of money in car books, especially racing books.
- 48:43I mean, they're not laborers of love.
- 48:44Exactly.
- 48:45But magazine work just pays so much better that that's what would pay the
- 48:48bills, and so I had to make sure I was left time to do those assignments and
- 48:52did the books as time permitted, or you know, after dinner or something.
- 48:55It's nice to be able to stretch out on a project, you know, instead of
- 48:57doing, you know, a feature story of 2,003,000 words or 5,000 words
- 49:01is a really long feature story.
- 49:03By modern standards and book you get to write 50, 70, a hundred thousand words.
- 49:06It's fun to be able to stretch out like that.
- 49:08It's great to have that opportunity because you can't
- 49:09do that in a magazine story.
- 49:10You just just don't have the space.
- 49:12You know, you guys have written so much.
- 49:14You've spent your whole careers writing.
- 49:16Are there any stories that you feel.
- 49:18Are underrated or overlooked in automotive history that maybe deserve more attention,
- 49:22a little bit more light shined on them.
- 49:24What's really good, you mentioned Amazon and self-publishing, which once upon a
- 49:27time had a really terrible reputation.
- 49:29Vanity Publishing was what it was called and and people look down upon
- 49:32it and what's happened is, is now because the economics have changed
- 49:35and the software has changed, there's now the ability to write books on
- 49:38subjects that never would've been published because you couldn't make
- 49:40money writing a book about Lloyd Ruby.
- 49:42I mean, that would've been really borderline.
- 49:44Well, now you can do that.
- 49:45I mean, you can, you know, you can do that with desktop publishing.
- 49:48Makes it possible.
- 49:49So I think a lot of subjects that were too obscure to get through the
- 49:52mainstream media and really get out there in the world because they didn't
- 49:55pencil out financially, I think now are plausible when you go to auto books.
- 50:00This is the bookstore here in Burbank, pretty well known all over the world.
- 50:02I mean, there were just hundreds of books that I would happily buy if I could
- 50:05afford to buy all of 'em about subjects that, you know, they would've been an
- 50:08article, a 2000 word article, and now it's this 80,000 word book on Eddie Sachs.
- 50:13That would not have been done, you know, a generation ago, or even a decade ago,
- 50:16because no publisher would take that on.
- 50:17How could you possibly make it work?
- 50:19So I, I do think that's a great thing that's available now,
- 50:22and I'm, I'm happy to see that.
- 50:23Tell you one, Eric, that I would love to see researched and written
- 50:26by a relentless team of Wall Street Journal level investigative reporters.
- 50:33And I'm not a conspiracy theorist, but there's too much meat on this bones.
- 50:36I'd really love to know, did the big three put Preston Tucker down?
- 50:40Ooh, that would be good.
- 50:42I wanna know for sure.
- 50:44I have a feeling that there's a lot that people know that hasn't
- 50:48been said, although a whole lot of 'em are probably dead by now too.
- 50:51I don't know.
- 50:51Was Preston Tucker promoter and maybe a, a bit of a huckster and
- 50:55a this, that and the other thing?
- 50:57Yeah, maybe.
- 50:57But boy did he come up with one outrageously fabulous car.
- 51:01It was right at, you know, the end of the World War and car companies were
- 51:06scrambling for dollars, and I do know that within the halls of certain car makers,
- 51:11they saw that car and went, holy crap.
- 51:13That I do know.
- 51:14I've read interviews to that effect, but nobody has ever said for sure
- 51:20that some faction of the big three put him down or absolutely did not.
- 51:24There's several books out on Tucker and everybody talks some about it and did the
- 51:29SEC, the securities exchange violations.
- 51:31We've got all that, but did somebody just make sure that he didn't make it?
- 51:35I'd love to know.
- 51:37Okay.
- 51:37Let's dive right into it.
- 51:38Journalism, how has it changed since you began your careers?
- 51:41Where do you see it going?
- 51:43Join me.
- 51:43I'm Phil Donahue.
- 51:44What do we see from where you've been to where you are to where it's going?
- 51:49If I were the smartest guy, I would know that, but I'm not, so I don't.
- 51:54Preston, please back me or jack me on this.
- 51:57The whole internet and connectivity and anti-social media and all that kind
- 52:02of stuff changed it immeasurably and irreparably in a whole lot of ways.
- 52:07That's where I think the biggest paradigm changes came.
- 52:10Where is it gonna go?
- 52:12I wish I knew that.
- 52:13But there are countries, England particularly, that still seem to
- 52:16be able to turn out these beautiful long form magazines with long form
- 52:20stories and lavish photography and fabulous magazines, and sell 'em for
- 52:2410 or 12 bucks, which nobody here in America seems to be able to do.
- 52:29So where's it gonna go?
- 52:30I don't know, but that to me was the paradigm shift, the mysterious interwebs.
- 52:34I started getting journalism and I got a journalism degree, got a job.
- 52:38My first job with Don, you'll appreciate this, was out in Abilene, Texas,
- 52:41about three hours west of Dallas.
- 52:43And at the time that they had not just one, but two daily newspapers,
- 52:46they had an afternoon edition.
- 52:47In the morning edition.
- 52:48I'd say about half the people who worked there were people like me,
- 52:50the young guys and girls who wanted to go on to bigger jobs, and we
- 52:53wanted to get to the big city.
- 52:54And the other half were gonna stay in Abilene.
- 52:56And they raised a family on it, being a newspaper reporter editor
- 52:59or working in the back shop.
- 53:00There was a back shop back then because you actually had to
- 53:02physically put a paper together.
- 53:03You didn't just do it all on the, on the computer.
- 53:05And, um, you kind of thought that that was gonna be something you do for
- 53:08the rest of your life and you retire.
- 53:09And that was it.
- 53:10And in our lifetime, that just completely disappeared.
- 53:12I mean, Craigslist destroyed the classified, you know, the internet
- 53:15changed the reading habits.
- 53:17I mean, I'm not saying anything new.
- 53:18We were obviously, but, and clearly that came on to effect the card journalism.
- 53:21Moral as well.
- 53:22I mean, again, when Matt and I started four or five of
- 53:24these, it was more than that.
- 53:25But I mean, there was a bunch of Alist and Blist magazines that were great magazines
- 53:28that looked like that was something you would do for the rest of your life.
- 53:30You know, they've like all disappeared.
- 53:31It's, it's a really sad thing.
- 53:33And I don't know if I would go into drizzling now if I was starting out
- 53:35because it's, it's a different field.
- 53:37I don't know how you sell yourself.
- 53:38I think Substack is an interesting future, and I do think that's
- 53:41a way you can make a living.
- 53:43But I think you're more of a commentator, you're more of a
- 53:45pundit and you are a reporter.
- 53:46And for people who wanted to be straightforward journalist, I don't know
- 53:49where you really do that anymore because.
- 53:50Even we're out here in la.
- 53:51I mean the LA Times is a shadow of what it used to be, and it's like the
- 53:54third biggest paper in the country.
- 53:55It's a very, very sad to watch car journalism, especially
- 53:58because of the internet.
- 53:59And now you have so many influencers and you know, people doing car reviews
- 54:02so-called where they're getting a car from, not more manufacturer even,
- 54:05which, I mean, there was always, you know, some sort of questions about,
- 54:08you know, how objective you would be.
- 54:09I, I think we were objective, but there's always been, you know,
- 54:12people question it, but if you're getting a call from manufacturer.
- 54:14People now get 'em just from a car dealer, you know, and you're
- 54:17doing the review right there.
- 54:18And how honest can you be under those circumstances?
- 54:20Completely different field.
- 54:21And I wish that it were doing better and I wish I could be a
- 54:24little more optimistic, but I'm not that sanguine about the future.
- 54:26I'm a little bit in the same boat with Preston.
- 54:28I mean, telling somebody how to learn and train and make a living as an
- 54:32automotive writer, I'm not sure that's an answerable question from where I sit.
- 54:35It would be a, a short speech or a long boring one.
- 54:38I'm not sure which.
- 54:38One instance I just heard from a public relations person for one of the car
- 54:43companies was telling me that they had an event and they, and they had, I guess some
- 54:47of these folks were on liners and some of 'em were influencers and this and that.
- 54:51They paired up driver and a ride along to go drive this
- 54:55vehicle wherever, like 30 miles.
- 54:57And I mean, we used to do road tests a lot longer than 30 miles.
- 55:02Can I get an initial impression in 30 miles?
- 55:04Yeah, probably.
- 55:05But what she told me is this one particular outlet person.
- 55:09Did not have a driver's license.
- 55:11So the person he or she was teamed up with in the car drove the car.
- 55:17So this writer, editor, influencer person took the pictures with a
- 55:21phone and all seemed to care about was the technology in the car.
- 55:25If I paired it with my phone, what could I make it do?
- 55:28How good was the audio system, the nav system?
- 55:30All the infotainment and was it smooth?
- 55:33It didn't break down.
- 55:34Yeah, it drove, it went good.
- 55:35That's all he cared about.
- 55:36'cause that's from the right seat without knowing how to drive,
- 55:39that's all he could talk about.
- 55:40So that was a little bit of a, A brain shaker to me, definitely
- 55:44shows a different direction.
- 55:46That's actually really amazing.
- 55:47Let me, let me throw this one out there because one thing I've observed over
- 55:51the years, you know, I came as kind of a hybrid when I started interning with Matt.
- 55:55Yeah.
- 55:55The internet was just starting to get a little bit of traction, just
- 55:58starting to kind of get going.
- 56:00I was classically trained in all the print journalism, so
- 56:03I was going after that genre.
- 56:05One thing I see now compared to back then, thanks to technology or technology
- 56:11be damned, however you wanna look at it, it's so much easier for anyone
- 56:15to be an automotive journalist or an influencer, however you want to say it.
- 56:19The question is the quality.
- 56:20Can you trust this person?
- 56:22What does this person bring to the game?
- 56:24Why are you listening to this person when you're wanting to know more
- 56:27about the Mazda Miata or the Ferrari 3 0 8 or whatever, and here's this
- 56:32one person you always go to or these two people you always go to.
- 56:34You almost have to figure out who's more trustworthy.
- 56:37I guess where I'm going with this is I wonder if your younger chances
- 56:40are you grew up with this stuff.
- 56:42You know how to run the camera on the phone, you know how to edit.
- 56:45Do you guys think, as you know, as having been there, done that, seeing
- 56:48the future where you were as to where it came, do you think that'd be a good
- 56:52place for a young person to start?
- 56:53Is just to dive in the pool?
- 56:55If you think you've got what it takes to be an automotive journalist,
- 56:58do you make those little videos?
- 57:00Do you make those commentaries?
- 57:02What advice would you give to somebody who wants to do this?
- 57:04What do you think?
- 57:05I don't, I don't know Don.
- 57:06'cause I didn't come up that way, so I'm not sure exactly.
- 57:09I think one of the other things which Preston touched on a little earlier is,
- 57:14you know, back not too too many years ago, you know, working at a magazine or
- 57:18a newspaper was the way to make a living.
- 57:19Yeah.
- 57:20Posting to your blog may or may not be Joe Bob's cool car
- 57:23site without an income stream.
- 57:25You can mechanically do all that, but is it from your grandma's basement?
- 57:29Do you make a living?
- 57:30Are you professional at that?
- 57:32I think that's a bit of the missing link in the equation of your question
- 57:36and, and what does the person wanna accomplish if they wanna make a living?
- 57:39I think it's a hell of a challenge now.
- 57:40Or do they not need to make a living?
- 57:42I don't know.
- 57:43This is Blackwater for me and I, I don't know that I have a credible opinion.
- 57:46I'm not saying no, or that I don't know.
- 57:48I'm not saying no, but I'm saying I don't know, sort of listen to myself speaking.
- 57:52I kind of feel like I'm sort of a parody of the Boomer
- 57:54complaining about everything, and I don't wanna sound that way.
- 57:56I, it just meant it's, it's tough.
- 57:57But I do think, and I actually did have lunch with somebody, a young
- 58:00guy who was trying to get started and he was making his own videos.
- 58:03But I still think it's important somehow to have some sort of journeyman
- 58:06status where you, you're either an intern or you're, you start at the
- 58:09bottom or you start at a smaller place where you kind of learn the ropes.
- 58:12It's sort of hard to get into the business.
- 58:14Fully formed.
- 58:15You know, again, I was, there were small magazines that I started working
- 58:17at where, you know, the pay wasn't very good and writing for them, and kind
- 58:20of that's how I learned to do things.
- 58:22And I was sort of mentored by other people, and I hope
- 58:24that people can still do that.
- 58:25I'm sure that there's still ways to do that.
- 58:27I guess I like mad.
- 58:27I'm a little bit don't really know the social media world, and so I
- 58:30don't really watch any YouTube videos.
- 58:32I don't know exactly how that works, but I do think somehow you wanna be
- 58:36able to find somebody to help you along so that you're not on your own.
- 58:39So you have somebody sort of giving you some tips and helping you make
- 58:42progress if you can do it without somebody's help or more power to you.
- 58:45It's just, it seems like a pretty tough road to hoe I, if I were starting
- 58:48out, I would try to find some other people who are doing what I want
- 58:51to be doing and somehow approach them and see if you could get them
- 58:54to help you or something like that.
- 58:55A mentor who understands all sides of the coin, you know, I
- 58:59don't understand developing these income streams for somebody that
- 59:02needs to do this, earn a living.
- 59:04Is that part of the equation?
- 59:05Probably is.
- 59:06But how does all that get developed?
- 59:08I couldn't tell somebody.
- 59:09To Preston's point, if they're gonna be somebody who's gonna be tutored,
- 59:12mentored, big brothered, whatever, they really ought to have some grasp
- 59:17of all sides of all facets of the rock.
- 59:21Because without that, okay, you can operate your video camera and you can
- 59:24say, oh, this is a cool car goes fast.
- 59:25But how does that provide you a living?
- 59:28You're both talking about the new generation, the old
- 59:30generation, how they work together.
- 59:32Here, I'm gonna hit the bull that I'm staring at and I don't
- 59:35know if you guys see it or not.
- 59:36Artificial intelligence.
- 59:38You said go find a mentor, go find somebody you look up to.
- 59:42Okay, well I had a trillion of 'em in the autom.
- 59:45Is artificial intelligence, the new mentor, is that where young people
- 59:50can go and type in a question?
- 59:52Dear Mr. Chet, GTP, I want to be an automotive journalist.
- 59:56How do I do it?
- 59:57That's a good question.
- 59:58For certain types of information, AI can be extremely helpful.
- 1:00:02As a clearing center is the rounding up stuff.
- 1:00:04I would say going back a little more to what you said earlier, find and
- 1:00:08listen to voices that speak to you, and if there's a way to communicate,
- 1:00:13Hey, I like your stuff, you know?
- 1:00:14Mm-hmm.
- 1:00:15How do I do what you do?
- 1:00:16Well, you tell me.
- 1:00:17Will you share that to me?
- 1:00:19Not knowing Sounds like it could even be viable.
- 1:00:22I bet if you ask.
- 1:00:24GTP how to do that.
- 1:00:25The answer ain't gonna make a lot of sense.
- 1:00:28It might say, oh, you need to go to journalism school and then go to this.
- 1:00:30And I don't know, I'm looking at Eric's picture thinking,
- 1:00:33Eric, can you do this right now?
- 1:00:35Real quick, five seconds.
- 1:00:36Yeah.
- 1:00:36Don brings up a very valid point, you know, coming from the tech world
- 1:00:39to hear the argument all the time about how artificial intelligence
- 1:00:42is gonna make all our lives better.
- 1:00:44It's the foreshadowing of Skynet.
- 1:00:45And I wonder though, if writers will be replaced by bots, you know, bots
- 1:00:50being the chat gpt of the world and you know, all those kinds of things.
- 1:00:53So Preston, what's your thought on this kind of looking at it?
- 1:00:56I'm really worried about AI and, and the future that I'll have for writing.
- 1:00:59I mean, I think AI can definitely take over a lot of the stuff like,
- 1:01:02remember you, you know, the new car guides were like a staple of the
- 1:01:05industry for years and years and years.
- 1:01:07They were big money makers.
- 1:01:08You know, you'd write like 120 words on each model in the
- 1:01:11GMC lineup, whatever it was.
- 1:01:12Well, geez, AI can do that in a heartbeat.
- 1:01:14There's no reason why it won't be able to do that.
- 1:01:16You know, I kind of felt like I was sort of insulated because
- 1:01:18to do a profile of a race car driver, well, how's it gonna do it?
- 1:01:22You have to interview the guy.
- 1:01:22I mean, AI can't do that.
- 1:01:24I mean, I guess there probably is a way I could do it, but I, I kind
- 1:01:26of felt a little bit insulated.
- 1:01:28And also I'm kind of aging out I think, at the right time.
- 1:01:31But yeah, I do think it's gonna take a lot of the entry level stuff out.
- 1:01:34I mean, a lot of the press kit material, which used to be a big deal for the
- 1:01:36people on the PR side, you know, someone had to write those press kits.
- 1:01:39Well, I think the AI can will be able to knock those out in a heartbeat.
- 1:01:42What's missing from that part of the equation is the voice
- 1:01:48ua, the perpetual voice.
- 1:01:50If you ask Chad GTB, what's it like racing a Camaro in the TransAm series?
- 1:01:55You ain't gonna get a piece that sounds like Brock Yates, I promise you.
- 1:01:58To me, that's a great clearinghouse for facts and numbers and wheel bases and all
- 1:02:03that, but opinion, analysis and voice.
- 1:02:07I don't think we know that yet.
- 1:02:08Preston brings up a really good point about aging out of the industry and
- 1:02:11Matt, you've moved on to being an author now and as you look back over
- 1:02:15your careers as automotive journalists, what would you say outside of meeting
- 1:02:20your heroes and driving fantastic cars was the most rewarding aspect about
- 1:02:25telling stories in the automotive world?
- 1:02:27I mean, it's been a great ride, not just since I got to do interesting things
- 1:02:30and meet interesting people, but because as you say, you gotta tell stories.
- 1:02:34You got to relate stories to, uh, readers, at least editors.
- 1:02:37I don't know if the readers were reading the stories or not.
- 1:02:39It is still really rewarding to do that.
- 1:02:41There are stories that, that are untold or that haven't been told properly.
- 1:02:44The ability to sort of set things straight, explain what really happened.
- 1:02:48I still find that to be a very satisfying experience and I enjoy the ability to talk
- 1:02:53to guys and women who have sort of maybe gotten their do you know, to tell their
- 1:02:58story is also something that I really appreciate the ability to be able to do.
- 1:03:02That's the one good thing about journalism is you do get to.
- 1:03:05Tell other people's stories.
- 1:03:06You're not, it's always, not always about you or me.
- 1:03:09And, uh, I do appreciate the opportunity to do that.
- 1:03:12Yeah, me too.
- 1:03:13That's still very satisfying.
- 1:03:15There's a compelling kernel of a story and you turn it into a bigger
- 1:03:18story and it's a good story and it's interesting and people read it and
- 1:03:21like it, and, and they're informed about it instead of being misinformed.
- 1:03:24That's very satisfying as a basically a storyteller.
- 1:03:27I find value in that for sure, and I feel bad just 'cause I'm, I always
- 1:03:30say this, I'm a lot better in print than I am in person, and so I'm not
- 1:03:32probably articulating this the way I ought to, but like telling a story,
- 1:03:35I'm in the Delta Wing, which is one of my all time favorite projects.
- 1:03:38Even though it was an hideous, ugly car, I remember being able to tell that story.
- 1:03:41It was a thrill to be able to sort of pass along what went into that project
- 1:03:45and to sort of tell the backstory to people who maybe didn't want to
- 1:03:48hear it and didn't like the car and didn't like the people behind it.
- 1:03:51But that was really an enjoyable experience to be able to.
- 1:03:54Watch that car develop and then see it being tested for the first
- 1:03:57time and going to LA Mile watching it race there and actually got to
- 1:04:00drive that car later on myself.
- 1:04:01You dug.
- 1:04:02That was really a great, great experience.
- 1:04:04Um, never in a million years thought I would ever have that
- 1:04:07opportunity when I got started.
- 1:04:08You know, writing stories about city council meetings and school
- 1:04:10board meetings and stuff like that.
- 1:04:12Yeah.
- 1:04:12I think we're all kind of wondering, guy.
- 1:04:13Both have books under your belt.
- 1:04:15We all love them.
- 1:04:16Any new books on the horizon?
- 1:04:18What's next for Matt and Preston other than lunch at Bob's Big Boy?
- 1:04:22Yeah, we got that, but I got a book that's not gonna be out for,
- 1:04:24I think till 2027, unfortunately.
- 1:04:26But debell Pro Racing from 1964 to 73.
- 1:04:29Safety is the overarching theme, but it's also about, this is the era when racing
- 1:04:33becomes really much more professional thanks to, uh, television and sponsorship
- 1:04:37and money promotes r and d that creates slick tires, wings and turbocharging and
- 1:04:41all these things we now take for granted.
- 1:04:43I had a lot of fun writing that one.
- 1:04:44I don't know if anyone really cares about it, but it's a subject
- 1:04:46that's very dear to my heart.
- 1:04:47I will await my copy 'cause I care and that's when I first started
- 1:04:51really, really getting to know and paying attention to racing.
- 1:04:54Was that era that you just named so Yeah, for sure.
- 1:04:57I have one coming out that's at the binder right now and will be
- 1:05:01released in September called The Greatest Icons of the Silver Screen.
- 1:05:07It's about great or awful movie cars.
- 1:05:10Some are great, some are awful.
- 1:05:11Not only the cars themselves, but how they got cast and costumed in into that movie.
- 1:05:16But I work with a another guy who's kind of a cultural, IM Imperativeness guy
- 1:05:21and he wrote the capsule about the film.
- 1:05:23I was the car guy.
- 1:05:24And we also have interviews with folks that build picture cars and how cars get
- 1:05:29selected and you know, stuff like that.
- 1:05:31And you will be happy to know Don Weiberg that the Back to the Future
- 1:05:35DeLorean Time machine is on cover.
- 1:05:39Oh, got the cover.
- 1:05:40I love it.
- 1:05:40Yeah, so anyway, that's one.
- 1:05:42And I also have been working with the Bachman family.
- 1:05:46They of Galpin Motors, Galpin Ford, Galpin, everything else to do
- 1:05:50their family and company history.
- 1:05:52The rumor is we're gonna print it before the end of the year.
- 1:05:55Very cool.
- 1:05:56That's been a wild ride.
- 1:05:58I don't know if you're familiar with Galpin at all in any way, but very
- 1:06:01large and influential dealer group out here in Southern California.
- 1:06:05Very successful and has, I don't know, 10 or 11 brands now and
- 1:06:09dealerships all over the place.
- 1:06:10And I walked into a conference room.
- 1:06:13Full of bankers boxes, full of vintage photos going back to the 1940s.
- 1:06:20That's where we started.
- 1:06:21So anyway, uh, Gallin Motors will be out ostensibly early next year.
- 1:06:26We're grinding down the final edit right now, and they said, we'll,
- 1:06:29we'll print before the holidays, so that'll be out next year.
- 1:06:32And I have a couple of proposals in development, which I cannot speak about,
- 1:06:36but Stony done yet, unless nobody buys them, whether you're a longtime reader
- 1:06:41of their work or just discovering their impact, we hope this conversation
- 1:06:45sparked your own nostalgia and curiosity.
- 1:06:48We want to thank you for joining us on this very special reunion
- 1:06:51episode featuring the legendary voices of automotive journalists,
- 1:06:54Matt Stone and Preston Lerner.
- 1:06:56It's not every day we get to sit down with two storytellers who lived and
- 1:07:00wrote about the highs and horsepower of car culture across some of the best
- 1:07:04decades from tales behind the wheel, to insights from behind the keyboard.
- 1:07:09Their shared journey reminds us why cars are so much more
- 1:07:12than machines, their memories, milestones, and moving histories.
- 1:07:16And with that, Matt and Preston, I can't thank you enough for
- 1:07:19coming on Break Fix yet again and sharing your stories with us.
- 1:07:21And I, I look forward to seeing you both next time I'm out in California.
- 1:07:24Thanks, Don.
- 1:07:25Thanks, Eric.
- 1:07:25You, you guys have been great.
- 1:07:26It's really, yeah, it's good fun.
- 1:07:27Thank you being on here.
- 1:07:28Thanks for taking all this time and letting us talk and pontificate at great
- 1:07:32length, but there's no big boy combo in french fries here in front of us.
- 1:07:35What next time guys?
- 1:07:37We, we gotta make that happen.
- 1:07:39We all gotta get together at the Bobs.
- 1:07:40We, we should record one of these at Bob's.
- 1:07:43That'd be fun.
- 1:07:43That'd be awesome.
- 1:07:44Keep driving it and keep reading please.
- 1:07:51We hope you enjoyed another awesome episode of Break Fix Podcasts, brought
- 1:07:55to you by Grand Tour Motorsports.
- 1:07:57If you'd like to be a guest on the show or get involved, be sure
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