Latest / Becker’s Healthcare - Clinical Leadership Podcast / Tune in as Dr. Gian Varbaro, Chief Medical Officer and VP of Ambulatory Services at Bergen New Bridge Medical Center
Transcript
- 0:00- Prepare to dive into the forefront
- 0:02of healthcare innovation at our 14th annual meeting coming
- 0:05up on April 8th
- 0:06through 11th at the Hyatt Regency in Chicago, with thousands
- 0:10of industry leaders converging over four dynamic days
- 0:13of discussions on crucial topics from health IT
- 0:17to executive leadership.
- 0:18It's where the future of healthcare takes shape.
- 0:21We can't wait to connect with you in person
- 0:24and engage in these important conversations.
- 0:27- This is Laura Dedo with the Becker's Healthcare Podcast.
- 0:30I'm thrilled today to be joined by Dr.
- 0:32John Barro, chief Medical Officer
- 0:34and vice President of Ambulatory Services at
- 0:36Bergen New Bridge Medical Center.
- 0:38Dr, it's a pleasure to have you on the podcast today.
- 0:41- It's a pleasure to be here, Laura.
- 0:44- Now I know we have a lot to talk about,
- 0:45and I'm looking forward to catching up on just some
- 0:47of the great things that you're doing at Bergen New Bridge.
- 0:49It's certainly, you know,
- 0:50a fascinating time in healthcare right now
- 0:52and a lot of, uh, um, interesting in,
- 0:54in exciting changes happening.
- 0:56But before we dive into that discussion,
- 0:58can you tell me a little bit more
- 0:59about yourself and your background?
- 1:01- Sure. So I'm an internal medicine doctor by training.
- 1:04I'm, but most of my career as a hospitalist.
- 1:07I was one of the early hospitalists
- 1:09and eventually transitioned into, uh, leadership.
- 1:12Uh, I've been a Chief Medical officer, uh, now
- 1:16for almost nine years.
- 1:18The last six plus have been here at Bergen New Bridge
- 1:21Medical Center and for the last year
- 1:22and a half have been the vice president
- 1:23of ambulatory services here as well.
- 1:28- Well, that's great to hear and,
- 1:29and definitely, you know, such a, an important role, um,
- 1:32especially as more services and,
- 1:35and, um, procedures are going on at the hospital
- 1:38into the inventory setting.
- 1:39When you look at, you know,
- 1:40what you've done there at Bergen New Bridge,
- 1:42what is one change that you've made in the last year
- 1:44or so that's had some great results?
- 1:47- I mean, there's been a whole bunch of them.
- 1:49You know, the, the big thing I think we try to do, we we're,
- 1:52so, Bergen New Bridge is a safety net
- 1:54hospital here in North Jersey.
- 1:55And, and more importantly, even in the story of it is, uh,
- 2:00it had been grossly mismanaged for decades
- 2:03until 2017 when there was a, the,
- 2:06the county basically initiated a massive leadership change.
- 2:10Uh, I came here three months, uh, after that change.
- 2:14And so we had a bunch of different challenges here,
- 2:17you know, and then of course we had a
- 2:19pandemic two years into it.
- 2:20Um, but, uh, we had a number
- 2:22of different challenges when we were starting out,
- 2:25which was we had to rebuild everything.
- 2:27We had to build a quality infrastructure and infrastructure
- 2:30and relationships with our medical staff and, and so forth.
- 2:34And we also are surrounded by four other major hospitals,
- 2:38and we're very close to New York City,
- 2:40so there's a lot of competition.
- 2:41So we were in a hospital where we were behind everybody.
- 2:46We had a bad reputation, uh,
- 2:49and we didn't have a ton of resources.
- 2:51So, you know, that's obviously very challenging,
- 2:54but it also can be very freeing.
- 2:55And in the last year we've really seen a lot of, uh, changes
- 2:59and, and things coming to fruition.
- 3:01The big thing we've done,
- 3:03and we've built a few services on this model now, is,
- 3:06you know, I, I spent at least 15 years going to conferences
- 3:11where people talked about population health
- 3:13and integrated medical care,
- 3:14and everybody kind of does the same things
- 3:16and they check a box,
- 3:18but they don't really put their money where their mouth is
- 3:20for, for lack of a better term.
- 3:22And we did, what we did was we, uh, kind of democratized,
- 3:26uh, concierge medicine.
- 3:27We created a, a series of navigators
- 3:30that's basically like a concierge service
- 3:32and concierge medicines usually
- 3:33for, for people with a lot of money.
- 3:35And this was basically for everybody.
- 3:38And we were able to,
- 3:39and we also did it by getting primary care physicians
- 3:42who were multi-talented.
- 3:43When I trained, I, I sound old when I say this, I'm,
- 3:46I'm middle aged, but not old.
- 3:48Yeah, hopefully. Um,
- 3:49but, um, when I trained, the way that I was trained
- 3:52as an internist was that as a, as a physician,
- 3:55you would handle everything until it got very severe,
- 3:58you know, some people practice by consulting everybody.
- 4:02What we did was we got primary care physicians
- 4:04who could do a lot of different things
- 4:06and use them as the center of it.
- 4:08And that has born grapefruit in a couple of services.
- 4:12We have our addiction medicine service.
- 4:13We do stuff that nobody else in the country does,
- 4:16where it really is a comprehensive service
- 4:18where the patients get, um, full care.
- 4:20And, you know, I think people now realize how important
- 4:24that service is, and it's really an underserved population.
- 4:27Uh, we also created an lgbtq plus healthcare program
- 4:32that's exploded in the last year.
- 4:35Um, in the last year, the, um, number
- 4:38of patients in the program has increased by over 10 times.
- 4:42And unlike our normal payer mix, as I mentioned,
- 4:45we're Charity Care Hospital, where we have a large amount
- 4:46of charity care and, and Medicaid.
- 4:48This service is 65% commercially insured, and,
- 4:51and the rest of the patients have some other
- 4:53government payer source.
- 4:54So, uh, it's very different for us,
- 4:57and it's brought other patients in contact with us
- 4:59and starting to see what we can do
- 5:01and how we can provide service
- 5:02for them at a really high quality.
- 5:04And so the last year has really been refining those things
- 5:08and getting the word out, and now trying to take that model
- 5:10and expand it into other services as well.
- 5:15- Well, that's fascinating to hear
- 5:16and just really cool to see, you know, those types
- 5:20of programs that are not only great for the community in,
- 5:22in something that, you know, um, is great for your, um,
- 5:27hospital to provide, but then too to, to see, uh,
- 5:29those additional, as you mentioned, the commercial, um,
- 5:32patient with commercial insurance
- 5:33and a different patient population coming in, um,
- 5:36and really experiencing the great
- 5:37care that you can provide there.
- 5:39Um, I can imagine that's really rewarding
- 5:41for yourself and your teams.
- 5:43- Oh, absolutely. And,
- 5:44and you know, the other nice thing is in the last year
- 5:48we've brought in and expanded our team greatly.
- 5:50We've brought in a lot, and
- 5:51that's obviously such an important thing in healthcare right
- 5:54now, is recruiting and maintaining
- 5:56and developing good talent, right?
- 5:58And so we've been able, we've been very fortunate
- 6:00that we've been able to do that, and,
- 6:03and it's just very rewarding.
- 6:04I think that the other thing is that that
- 6:07best in these types of things begets more success, right?
- 6:10So we do something, we pull it off,
- 6:13then other good people wanna come be a part of it, right?
- 6:17So as we've built up some of these programs
- 6:19that they've gotten some attention,
- 6:21we've actually had really talented people reach out to us
- 6:24and ask if they could be part of it,
- 6:25which is really something you don't normally see.
- 6:28And again, I think it's just by engaging people
- 6:30and having them be excited to do something different
- 6:33has been where we've been able to find success.
- 6:35We, we kind of didn't have a choice , um, you know,
- 6:38but to be different because if we tried to do
- 6:40what everybody else did, uh, we would've gotten slaughtered.
- 6:43But, uh, but by doing it and,
- 6:44and figuring out a way to make it work, uh,
- 6:46it's really drawn in people
- 6:47and it's been very exciting for the talent
- 6:49and that it's people more engaged
- 6:51and they wanna do more things and they become more involved.
- 6:54And, and it's really great to also see, you know, the,
- 6:57the younger people or sometimes people who aren't younger,
- 7:00but who are newer to being in a leadership capacity
- 7:02really blossom into the roles.
- 7:06- That's amazing to hear. And just
- 7:08what a great opportunity all the way around now, you know,
- 7:11broadening out one bit.
- 7:13What are some of the top trends
- 7:14that you're following in healthcare?
- 7:15What's really something you have your eye on in,
- 7:17um, top of mind for you?
- 7:21- I think there's a bunch of them that are, I think,
- 7:24very important that we're, that I'm kind of watching.
- 7:26One has been, again, this movement of services more
- 7:30to the ambulatory setting that we've kind of tried
- 7:32to hone in on with some of those programs.
- 7:34Uh, in particular, you know, I kind
- 7:37of mentioned population health.
- 7:38We've been hearing about it for years,
- 7:39and I know that there's a, a push towards, um,
- 7:42value-based payments.
- 7:44Um, you know, I don't know if that's the going
- 7:47to solve everything,
- 7:48but I do think that it's going to be necessary
- 7:50because, you know, the, the one thing I had in doing that,
- 7:54that a lot of other places don't have is that
- 7:57because I didn't have the reputation, I couldn't poach
- 8:00for my inpatient services.
- 8:01You know, a lot of people, if they built a program like I
- 8:04did, they would decrease the services
- 8:06that actually create a lot of their revenue, right?
- 8:08'cause it prevents patients from getting hospitalized.
- 8:11Um, so having value-based
- 8:12payments, I think will be important.
- 8:14So I think it's been really interesting
- 8:15to see what's been happening in
- 8:17that space over the last year, both in terms of
- 8:21some hospitals or health systems buying, um, buying payers
- 8:26and reverse payers, buying, um, medical practices
- 8:31and trying to get into the space themselves.
- 8:34Um, and then the, the movement of a lot
- 8:37of IT companies into the area,
- 8:39but then watching them have trouble trying to, uh,
- 8:41adjust has been very interesting.
- 8:43The other mega trend is, you know,
- 8:47it sounds like a cliche,
- 8:48but it's ai, you know, I think everybody's kind
- 8:52of excited about where it could be and also scared,
- 8:55but right now it's very kind of superficial, for lack
- 8:58of a better word, because it's a new technology
- 9:00and people are figuring out what they could do with it.
- 9:02But I, I can imagine dozens upon dozens
- 9:06of different applications if you did them right.
- 9:08But obviously they're going to take, um, a lot
- 9:10of refinement, a lot of computing power,
- 9:13and a lot of security, um, being built around it.
- 9:18- Absolutely. I think both are such great points,
- 9:20especially, you know, it is just fascinating to
- 9:24to think about, you know,
- 9:25when you were first talking about moving
- 9:27to the ambulatory space
- 9:28and, um, looking at population health as well
- 9:31as value-based payments, um, those types of things,
- 9:33how they really challenge the traditional models
- 9:36of healthcare in, you know, in some ways a push
- 9:38and pull between, um, the, the traditional way
- 9:42of looking at, um, performance and,
- 9:44and metrics within the hospital system,
- 9:46and then to, um, you know, where healthcare is headed
- 9:50and how to kind of transform those things.
- 9:52It seems like, um, you know, a very much a challenge,
- 9:57I think for many organizations, um, to figure out, you know,
- 10:00how to make that transition smoothly.
- 10:02I think when you look at, um, being able to kind
- 10:05of thread the needle there with having the, these programs
- 10:08that are clearly, um, you know, essential to the community,
- 10:13um, how do you, I, I guess,
- 10:15what do those discussions look like
- 10:16for you when you're working with, you know, trying
- 10:19to make sure you have the right resources
- 10:20to build out these programs that, um, can be really valuable
- 10:23and useful, especially considering
- 10:25where healthcare is headed with technology, um, in, in,
- 10:29in just the landscape in general,
- 10:30pushing things more outpatient
- 10:32and in the ambulatory setting?
- 10:35- Yeah, I mean, fortunately I think our,
- 10:37our senior team here is kind of on the same page
- 10:40that we think that that's where things are going.
- 10:42But, you know,
- 10:43we're obviously very involved in the community.
- 10:45Again, we're a safety net hospital, so we kind of have
- 10:48to be, and you know, uh, healthcare equity and,
- 10:51and social determinants of health are kind of part
- 10:53of our, our mission statement.
- 10:54A you know, we, we have, uh, what we call our pillars
- 10:58and there, there's, there are, uh, five
- 11:00or six of them, uh, that kind of guide what we do here.
- 11:03And one of them is access to care.
- 11:05And so that's a huge, uh, deal
- 11:07for us in terms of planning it.
- 11:09I mean, we have to be careful
- 11:11because, you know, um, unfortunately for us, we,
- 11:13while we've been doing well financially, uh, compared
- 11:17to a lot of other places,
- 11:18like we don't have the big endowment or,
- 11:20or the big starting amount of, of funds that other people do
- 11:22because we started as a, a safety net.
- 11:24So, you know, we have to really pick
- 11:28and choose where we grow things into, you know,
- 11:31if I had a magic wand, I would do about
- 11:3517 different things right now, but, you know, I can't
- 11:38because I have to pick and say, okay,
- 11:40I'm gonna do these three programs right now.
- 11:43I'm gonna take this much cash up front to do
- 11:47and we'll start them and, you know, suck that up.
- 11:50And then when they start generating them,
- 11:52we'll move on to the next ones.
- 11:53And sometimes that's frustrating
- 11:54'cause you have people who are really raring to go
- 11:56and wanna do something new, but you kind of have to choose
- 11:59and how do we choose?
- 12:01Some of it is analysis,
- 12:03and some of it's a little bit by by feel of kind
- 12:06of getting involved with the community
- 12:07and knowing what's really needed.
- 12:09Um, you know, we're very active
- 12:11and involved a lot
- 12:13of community groups and we kind of get out there.
- 12:15I live in the area too, so, you know,
- 12:17I think a bunch of us do.
- 12:18So it's, it makes it easier to kind of get a read and,
- 12:22and just being, you know, empathetic towards
- 12:25the people in the area and figuring out what they need.
- 12:28Um, but like I said, we do use a bunch of analysis.
- 12:31It's not just totally guessing blind, um, to try
- 12:34to figure out if, if something has a market or not.
- 12:38- That makes a lot of sense, you know,
- 12:39and, um, really great to hear
- 12:41and kind of get a one bit more inside look at how you, um,
- 12:45can, can really, like you mentioned, um, select the,
- 12:48the things that you're gonna move on, um,
- 12:50and then do that quickly and be able to,
- 12:52to serve the community better.
- 12:54Now, before we wrap up here, I'm wondering, uh,
- 12:56I wanted to look into the future.
- 12:57How are you thinking about growth in the next 12
- 12:59to 24 months or so?
- 13:02- Uh, I think for us it's going to be doing a lot
- 13:05of similar things to what we're doing currently.
- 13:08Um, you know, I,
- 13:10I think I've mentioned it the last time I was on,
- 13:12but the other thing I'm trying to really move to is on
- 13:16that ambulatory side, I mentioned already centering, uh,
- 13:19primary care, but giving people more frequent
- 13:22but shorter visits, um, I think is a really important, um,
- 13:27for patients both for patient engagement, um, you know,
- 13:30which will lead to better satisfaction, also,
- 13:33them coming back and staying with you.
- 13:35Um, you know, and just having a little bit more of
- 13:38that high touch, uh, feel to how we're providing care.
- 13:41I think, you know, with my pet peeves in healthcare has
- 13:44always been that we call patients in, we have a visit
- 13:47with them, we give them a list of, you know, 11 things
- 13:49to do, and then we have 'em come back in, you know, four
- 13:53to six months and nobody can do that.
- 13:55And then they have to take time off from work to come
- 13:57and, and all of that.
- 13:58Whereas, you know, with technology and,
- 14:00and with the pandemic, you know, we saw
- 14:03where you can use telemedicine.
- 14:05I think some people overuse it,
- 14:07but I think if you use it really intelligently,
- 14:09you can really use it to supplement things.
- 14:11Just people can easily take a five to 10 minute break
- 14:13and jump on a call with their, with their provider
- 14:16or provider in the group, you know, a a mid-level or,
- 14:18or somebody, uh, of that nature.
- 14:21So that's one, uh, thing I think will be important
- 14:24for us for, for growth.
- 14:26Um, the others are, again, just getting,
- 14:31um, getting a little bit more of that, uh, engagement
- 14:35with the community and reading what,
- 14:37what services we really need to bring on.
- 14:39And then it's also recruiting talent.
- 14:42Um, that's really the biggest thing right now.
- 14:44The last several months I've spent a lot of time trying
- 14:45to bring in some new providers
- 14:47to fill in some of these new services.
- 14:49And then last but not least I also mentioned is the
- 14:52technology end to it.
- 14:54Um, you know, we start off behind people, so we really have
- 14:57to build up our technology to make things easier for people.
- 15:00So making it easy for them
- 15:02to schedule appointments and come in.
- 15:04A lot of people have done this already.
- 15:06Um, but just finding ways to make it a little more appealing
- 15:09to patients so that they, they feel very involved
- 15:11with their providers to become attached to 'em,
- 15:14I think is really important.
- 15:15Both for the patient's care, the quality of the care,
- 15:18and for the, the, the, the business strategy.
- 15:21And of
- 15:23- That makes a lot of sense.
- 15:24And you know, I really appreciate your time today, Dr.
- 15:26Barbara, and looking at so many different aspects
- 15:28of healthcare, in particular, what you've been able
- 15:31to do at Bergen New Bridge Medical Center.
- 15:33I appreciate your time today
- 15:35and look forward to having you, um,
- 15:36speak at our April annual meeting
- 15:38and then again at our C-E-O-C-F-O Roundtable in November.
- 15:41Um, it's just such a pleasure listening to you and,
- 15:43and hearing your perspective on healthcare
- 15:45and looking forward to seeing you in person at both
- 15:47of those spaces and continuing the conversation.
- 15:51- Thank you so much, Laura.
- 15:53It's a pleasure to be here
- 15:54and it's always a pleasure to speak with you as well.