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Media 10’s Rob Nathan discusses Cake & Bake Show with Talking Events podcast
Media 10’s Rob Nathan joined the Talking Events podcast to discuss the growing reputation of The Cake & Bake Show.
Acquired by the company in 2014 from the show’s husband and wife founders, the consumer event has already benefitted massively from Media 10’s investment in marketing and branding.
During the podcast, Rob looks at how his team are able to translate the explosion of interest in baking into ticket sales by using social media channels as a rapid route to market.
“Baking has become cool”, said Rob. “Everyone is looking to do it, and for us it’s about tapping into those elements at…
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