Latest / Kids Media Club Podcast / Re-Run: Safe Spaces Online: Zigazoo's Ashley Mady and Club Penguin's Chris Heatherly on Building Kids Social Media That Actually Works

Transcript

Re-Run: Safe Spaces Online: Zigazoo's Ashley Mady and Club Penguin's Chris Heatherly on Building Kids Social Media That Actually Works · Kids Media Club Podcast

• 0:01
  The
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:02
  podcast
• 0:02
  is
• 0:02
  open
• 0:03
  for
• 0:03
  sponsorship.
• 0:04
  If
• 0:04
  you'd
• 0:04
  like
• 0:04
  to
• 0:05
  strategically
• 0:06
  put
• 0:06
  a
• 0:06
  conversation
• 0:07
  into
• 0:07
  the
• 0:07
  ears
• 0:08
  of
• 0:08
  your
• 0:08
  stakeholders
• 0:09
  before
• 0:09
  big
• 0:10
  events
• 0:10
  like
• 0:10
  Ble
• 0:11
  Annecy
• 0:12
  or
• 0:12
  Mipcom,
• 0:13
  then
• 0:13
  drop
• 0:14
  us
• 0:14
  a
• 0:14
  line
• 0:15
  on
• 0:15
  LinkedIn
• 0:16
  or
• 0:17
  via
• 0:17
  our
• 0:17
  website,
• 0:18
  kidsmediaclubpodcast.com.
• 0:27
  Regulations
• 0:28
  are
• 0:29
  still
• 0:29
  very
• 0:29
  much
• 0:30
  a
• 0:30
  point
• 0:30
  of
• 0:31
  discussion
• 0:32
  around
• 0:33
  Kids
• 0:33
  Media
• 0:34
  and
• 0:34
  we
• 0:34
  thought
• 0:34
  it
• 0:35
  was
• 0:35
  a
• 0:35
  good
• 0:36
  opportunity
• 0:36
  to
• 0:37
  look
• 0:37
  back
• 0:38
  at
• 0:38
  two
• 0:39
  of
• 0:39
  the
• 0:40
  past.
• 0:40
  Two
• 0:40
  of
• 0:41
  our
• 0:41
  past
• 0:41
  episodes.
• 0:43
  One
• 0:44
  was
• 0:44
  with
• 0:44
  Ashley
• 0:45
  Maddie
• 0:45
  from
• 0:45
  Ziggur
• 0:46
  Zoo
• 0:47
  and
• 0:47
  the
• 0:47
  other
• 0:47
  one
• 0:48
  was
• 0:48
  with
• 0:48
  Chris
• 0:49
  Heverley
• 0:49
  who
• 0:50
  previously
• 0:50
  worked
• 0:51
  at
• 0:51
  Disney
• 0:52
  during
• 0:53
  the
• 0:53
  Club
• 0:54
  Penguin
• 0:54
  days.
• 0:56
  We
• 0:56
  chatted
• 0:56
  to
• 0:56
  both
• 0:57
  of
• 0:57
  them
• 0:57
  about
• 0:59
  safe
• 0:59
  social
• 1:00
  and
• 1:01
  regulations
• 1:02
  around
• 1:03
  Kids
• 1:04
  Media
• 1:05
  and
• 1:06
  how
• 1:06
  you
• 1:06
  create
• 1:07
  an
• 1:07
  environment
• 1:07
  that's
• 1:08
  both
• 1:08
  fun
• 1:08
  and
• 1:08
  safe
• 1:09
  for
• 1:09
  kids
• 1:10
  online.
• 1:11
  Let's
• 1:11
  take
• 1:11
  a
• 1:11
  listen.
• 1:18
  Thank
• 1:18
  you
• 1:18
  all
• 1:18
  for
• 1:19
  having
• 1:19
  me
• 1:19
  on.
• 1:19
  Really
• 1:20
  excited
• 1:20
  for
• 1:21
  an
• 1:21
  important
• 1:22
  and
• 1:22
  relevant
• 1:23
  conversation.
• 1:24
  Yeah,
• 1:25
  Ziggazoo
• 1:26
  is
• 1:26
  really
• 1:26
  safe
• 1:27
  social
• 1:27
  media
• 1:28
  for
• 1:28
  kids.
• 1:29
  It
• 1:30
  was
• 1:30
  created
• 1:30
  by
• 1:31
  two
• 1:31
  parents
• 1:32
  and
• 1:32
  former
• 1:33
  educators
• 1:34
  really
• 1:34
  out
• 1:34
  of
• 1:35
  need
• 1:35
  for
• 1:35
  their
• 1:35
  own
• 1:36
  kids
• 1:36
  to
• 1:36
  have
• 1:37
  safe,
• 1:37
  safe
• 1:38
  spaces
• 1:38
  online.
• 1:39
  And
• 1:39
  in
• 1:39
  today's
• 1:40
  world,
• 1:40
  kids
• 1:41
  are,
• 1:42
  you
• 1:42
  know,
• 1:42
  living
• 1:43
  in
• 1:43
  this
• 1:43
  half
• 1:44
  digital,
• 1:44
  half
• 1:44
  physical
• 1:45
  world
• 1:46
  and
• 1:46
  there
• 1:46
  really
• 1:46
  needs
• 1:46
  to
• 1:47
  be
• 1:47
  a
• 1:47
  safe
• 1:48
  space
• 1:48
  for
• 1:48
  them.
• 1:48
  So
• 1:49
  that's,
• 1:49
  that's
• 1:50
  why
• 1:50
  we
• 1:50
  exist.
• 1:51
  And
• 1:52
  we
• 1:52
  really
• 1:52
  are
• 1:53
  pioneering
• 1:54
  what
• 1:55
  social
• 1:55
  media
• 1:56
  can
• 1:56
  look
• 1:56
  like
• 1:57
  for
• 1:57
  kids.
• 1:58
  And
• 1:58
  we've
• 1:59
  been
• 1:59
  ahead
• 2:00
  of
• 2:01
  all
• 2:01
  the
• 2:01
  trends
• 2:02
  that
• 2:02
  have
• 2:02
  been
• 2:02
  happening
• 2:03
  in
• 2:03
  our
• 2:04
  world
• 2:04
  and
• 2:04
  it's
• 2:04
  something
• 2:05
  that
• 2:05
  we're
• 2:05
  really
• 2:05
  proud
• 2:06
  of.
• 2:07
  Awesome.
• 2:07
  Can
• 2:07
  you
• 2:08
  explain?
• 2:08
  So
• 2:08
  I'd
• 2:09
  love
• 2:09
  to
• 2:09
  understand
• 2:09
  a
• 2:10
  bit
• 2:10
  more.
• 2:10
  Like
• 2:10
  how
• 2:10
  does
• 2:10
  the
• 2:10
  platform
• 2:11
  work?
• 2:12
  What
• 2:12
  does
• 2:12
  the
• 2:12
  platform
• 2:13
  look
• 2:13
  like?
• 2:13
  How
• 2:13
  do
• 2:14
  kids
• 2:14
  interact
• 2:14
  on
• 2:14
  it?
• 2:15
  Give
• 2:15
  us
• 2:15
  the
• 2:15
  nuts
• 2:15
  and
• 2:15
  bolts.
• 2:16
  Yeah.
• 2:17
  So
• 2:17
  the
• 2:17
  center
• 2:18
  of
• 2:18
  Ziggazoo
• 2:19
  is
• 2:19
  all
• 2:20
  actually
• 2:20
  based
• 2:20
  around
• 2:21
  project
• 2:21
  based
• 2:21
  learning.
• 2:22
  And
• 2:23
  so
• 2:23
  we
• 2:23
  designed
• 2:24
  the
• 2:24
  app
• 2:24
  to
• 2:24
  be
• 2:24
  fully
• 2:25
  interacted.
• 2:26
  Do
• 2:26
  the
• 2:27
  kids
• 2:27
  know
• 2:27
  that?
• 2:27
  Shh.
• 2:28
  We're
• 2:28
  like
• 2:28
  a
• 2:28
  gummy
• 2:29
  vitamin.
• 2:29
  We
• 2:30
  don't
• 2:30
  tell
• 2:30
  them
• 2:30
  about
• 2:31
  all
• 2:31
  the
• 2:31
  stuff
• 2:31
  underneath
• 2:32
  the
• 2:32
  hood.
• 2:33
  We
• 2:33
  can
• 2:33
  bake
• 2:34
  in
• 2:34
  all
• 2:34
  of
• 2:34
  the
• 2:34
  good
• 2:35
  stuff
• 2:35
  and
• 2:35
  still
• 2:36
  give
• 2:36
  kids
• 2:37
  that
• 2:38
  social
• 2:38
  digital
• 2:39
  experience
• 2:39
  that
• 2:39
  they're
• 2:40
  looking
• 2:40
  for.
• 2:40
  So
• 2:41
  everything's
• 2:41
  challenge
• 2:41
  based.
• 2:43
  We
• 2:43
  take
• 2:43
  a
• 2:43
  short
• 2:44
  form
• 2:44
  video,
• 2:45
  pair
• 2:45
  it
• 2:45
  with
• 2:45
  a
• 2:46
  challenge
• 2:46
  question,
• 2:47
  and
• 2:47
  then
• 2:47
  kids
• 2:47
  actually
• 2:48
  get
• 2:48
  to
• 2:48
  respond
• 2:49
  by
• 2:49
  commenting
• 2:50
  or
• 2:51
  making
• 2:51
  their
• 2:51
  own
• 2:52
  video.
• 2:52
  We
• 2:52
  moderate
• 2:53
  all
• 2:53
  the
• 2:53
  content
• 2:54
  we're
• 2:54
  moderating
• 2:55
  out,
• 2:55
  you
• 2:55
  know,
• 2:56
  everything
• 2:56
  where
• 2:57
  kids
• 2:57
  can't
• 2:58
  share
• 2:58
  personally
• 2:58
  identifiable
• 2:59
  information.
• 2:59
  There's
• 3:00
  no
• 3:00
  cursing,
• 3:00
  there's
• 3:01
  no
• 3:01
  bullying.
• 3:02
  Like
• 3:02
  it's,
• 3:03
  it's
• 3:03
  really
• 3:03
  all
• 3:03
  positive
• 3:04
  interactions.
• 3:05
  So
• 3:05
  they
• 3:06
  get
• 3:06
  to
• 3:06
  actually
• 3:06
  create
• 3:07
  videos,
• 3:08
  share
• 3:08
  them
• 3:08
  with,
• 3:08
  with
• 3:09
  their
• 3:09
  friends,
• 3:10
  and
• 3:10
  also
• 3:11
  respond
• 3:12
  and
• 3:12
  engage
• 3:13
  with
• 3:13
  polls.
• 3:13
  So
• 3:14
  they're
• 3:14
  really
• 3:14
  building
• 3:15
  a
• 3:15
  community
• 3:16
  and
• 3:16
  brands
• 3:17
  are
• 3:17
  getting
• 3:17
  to
• 3:17
  build
• 3:17
  communities
• 3:18
  within
• 3:18
  the
• 3:18
  ecosystem.
• 3:19
  Celebrities
• 3:20
  are
• 3:20
  getting
• 3:20
  to
• 3:20
  interact
• 3:21
  with
• 3:21
  kids,
• 3:22
  and
• 3:22
  kids
• 3:22
  get
• 3:22
  to
• 3:22
  be
• 3:23
  creators,
• 3:23
  which
• 3:23
  is
• 3:24
  ultimately
• 3:25
  what
• 3:25
  they're,
• 3:26
  what
• 3:26
  they're
• 3:26
  looking
• 3:26
  to
• 3:27
  do.
• 3:28
  Tell
• 3:28
  us
• 3:28
  about
• 3:29
  the
• 3:29
  moderation,
• 3:29
  because
• 3:30
  we
• 3:30
  were
• 3:30
  speaking
• 3:31
  with
• 3:31
  Chris
• 3:31
  Heatherly
• 3:32
  on
• 3:32
  the
• 3:32
  podcast
• 3:32
  a
• 3:32
  few
• 3:33
  weeks
• 3:33
  ago
• 3:34
  recently,
• 3:35
  who
• 3:36
  was
• 3:36
  there
• 3:36
  for
• 3:36
  the
• 3:36
  early
• 3:36
  Club
• 3:37
  Penguin,
• 3:37
  Club
• 3:38
  Penguin
• 3:38
  days.
• 3:40
  Because,
• 3:40
  you
• 3:40
  know,
• 3:41
  both
• 3:41
  from
• 3:41
  a
• 3:42
  creator
• 3:42
  point
• 3:42
  of
• 3:42
  view
• 3:42
  and
• 3:42
  from
• 3:43
  a
• 3:43
  swearing
• 3:43
  point
• 3:43
  of
• 3:43
  view,
• 3:44
  kids
• 3:44
  can
• 3:44
  be
• 3:45
  very
• 3:46
  innovative,
• 3:47
  right?
• 3:47
  Or
• 3:47
  like
• 3:48
  in
• 3:48
  the
• 3:48
  ways
• 3:49
  that
• 3:49
  they
• 3:49
  speak
• 3:49
  and
• 3:49
  in
• 3:49
  the
• 3:50
  ways
• 3:50
  that
• 3:50
  they,
• 3:50
  you
• 3:51
  know,
• 3:52
  they
• 3:52
  learn
• 3:52
  the
• 3:52
  game
• 3:52
  and
• 3:53
  they
• 3:53
  try
• 3:53
  to
• 3:53
  circumvent
• 3:54
  the
• 3:54
  game.
• 3:54
  So
• 3:55
  like,
• 3:55
  how
• 3:56
  do
• 3:56
  you
• 3:56
  guys
• 3:56
  manage
• 3:57
  that?
• 3:57
  Because
• 3:57
  that's
• 3:57
  like
• 3:58
  an
• 3:58
  ever
• 3:58
  changing
• 3:58
  code,
• 3:59
  right?
• 3:59
  It's
• 4:00
  a
• 4:00
  great
• 4:00
  question.
• 4:00
  When
• 4:01
  we
• 4:01
  first
• 4:01
  started,
• 4:02
  we
• 4:02
  were
• 4:02
  all
• 4:03
  human,
• 4:03
  moderated,
• 4:04
  and
• 4:05
  we
• 4:05
  moderated
• 4:06
  247
• 4:07
  our
• 4:07
  around
• 4:07
  the
• 4:08
  clock.
• 4:08
  And
• 4:09
  that
• 4:09
  worked
• 4:09
  great
• 4:09
  in
• 4:10
  the
• 4:10
  beginning.
• 4:11
  And
• 4:11
  I
• 4:11
  think
• 4:11
  as
• 4:11
  we're,
• 4:12
  as
• 4:12
  we're
• 4:12
  growing
• 4:13
  and
• 4:14
  as
• 4:14
  we
• 4:14
  look
• 4:14
  to
• 4:14
  what
• 4:15
  we
• 4:15
  can
• 4:15
  become,
• 4:16
  humans
• 4:17
  alone
• 4:17
  are
• 4:17
  not
• 4:18
  the
• 4:18
  perfect
• 4:18
  solution.
• 4:19
  And
• 4:20
  fortunately,
• 4:20
  AI
• 4:21
  has
• 4:22
  really
• 4:22
  helped
• 4:22
  us
• 4:23
  create
• 4:23
  what
• 4:24
  we
• 4:24
  call
• 4:24
  human
• 4:24
  in
• 4:25
  the
• 4:25
  loop
• 4:25
  moderation.
• 4:26
  So
• 4:27
  AI
• 4:27
  can
• 4:28
  quickly
• 4:28
  recognize,
• 4:29
  is
• 4:29
  this
• 4:29
  a
• 4:29
  kid
• 4:29
  or
• 4:30
  an
• 4:30
  adult?
• 4:30
  Did
• 4:30
  they
• 4:31
  use
• 4:31
  a
• 4:31
  swear
• 4:31
  word?
• 4:31
  And
• 4:32
  we
• 4:32
  have
• 4:32
  a,
• 4:33
  a
• 4:33
  really
• 4:34
  complex
• 4:35
  matrix
• 4:36
  that
• 4:36
  it
• 4:36
  moderates
• 4:37
  through
• 4:37
  and
• 4:37
  it's
• 4:38
  able
• 4:38
  to
• 4:38
  keep
• 4:38
  kids
• 4:38
  safe.
• 4:39
  And
• 4:40
  yeah,
• 4:41
  I
• 4:41
  think
• 4:41
  on
• 4:41
  the
• 4:42
  positive
• 4:42
  experience
• 4:43
  side,
• 4:43
  we
• 4:43
  aim
• 4:44
  to
• 4:44
  teach
• 4:44
  digital
• 4:45
  citizenship.
• 4:46
  All
• 4:46
  that
• 4:46
  stuff
• 4:46
  that
• 4:47
  we
• 4:47
  didn't
• 4:47
  get,
• 4:47
  we
• 4:48
  were
• 4:48
  just
• 4:48
  thrust
• 4:48
  into
• 4:49
  the
• 4:49
  world
• 4:49
  of
• 4:49
  social
• 4:50
  media
• 4:50
  and
• 4:51
  then
• 4:51
  we
• 4:51
  created
• 4:52
  our
• 4:52
  own
• 4:52
  rules
• 4:53
  on
• 4:53
  how
• 4:53
  to
• 4:53
  behave.
• 4:54
  And
• 4:54
  now
• 4:54
  we're
• 4:54
  looking
• 4:55
  back
• 4:55
  saying
• 4:55
  we,
• 4:56
  we
• 4:56
  know
• 4:56
  we
• 4:57
  definitely
• 4:57
  got
• 4:57
  it
• 4:58
  wrong.
• 4:58
  So
• 4:58
  we're
• 4:59
  making
• 4:59
  sure
• 4:59
  that
• 4:59
  there's
• 5:00
  the
• 5:00
  proper
• 5:00
  guardrails
• 5:01
  and
• 5:01
  teachings.
• 5:02
  Last
• 5:02
  year
• 5:02
  when
• 5:03
  the
• 5:03
  TikTok
• 5:03
  ban
• 5:04
  happen,
• 5:05
  we
• 5:05
  had
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:05
  new
• 5:06
  users
• 5:06
  come
• 5:06
  to
• 5:06
  the
• 5:07
  app
• 5:07
  and
• 5:07
  kids
• 5:07
  were
• 5:07
  telling
• 5:08
  their
• 5:08
  friends.
• 5:08
  And
• 5:09
  then
• 5:10
  a
• 5:10
  lot
• 5:10
  of
• 5:10
  the
• 5:11
  kids
• 5:11
  within
• 5:11
  the
• 5:11
  walls
• 5:12
  of
• 5:12
  Zigazoo
• 5:12
  are
• 5:12
  like,
• 5:12
  this
• 5:13
  is
• 5:13
  not
• 5:13
  like
• 5:13
  TikTok.
• 5:14
  It's
• 5:15
  positive
• 5:15
  only.
• 5:15
  This
• 5:16
  is
• 5:16
  our
• 5:16
  space
• 5:17
  and
• 5:17
  really
• 5:17
  kind
• 5:18
  of
• 5:18
  telling
• 5:18
  the
• 5:18
  outside
• 5:19
  world
• 5:19
  how
• 5:20
  to
• 5:20
  behave.
• 5:20
  I
• 5:21
  think
• 5:21
  that's
• 5:21
  the
• 5:21
  biggest
• 5:21
  difference.
• 5:22
  You
• 5:22
  know,
• 5:22
  we're
• 5:22
  founded
• 5:23
  by
• 5:23
  a
• 5:23
  husband
• 5:23
  and
• 5:23
  wife
• 5:24
  team,
• 5:24
  is
• 5:25
  our
• 5:25
  director
• 5:26
  of
• 5:26
  digital
• 5:27
  wellness.
• 5:27
  And
• 5:28
  so
• 5:28
  she,
• 5:29
  I,
• 5:29
  I
• 5:29
  call
• 5:30
  the
• 5:30
  heart
• 5:30
  of
• 5:30
  our
• 5:30
  organization.
• 5:31
  She's,
• 5:32
  she's
• 5:32
  the
• 5:32
  one
• 5:32
  that's
• 5:32
  baking
• 5:33
  in
• 5:33
  all
• 5:33
  the
• 5:33
  good
• 5:33
  stuff.
• 5:34
  And
• 5:34
  even
• 5:35
  as
• 5:35
  we
• 5:36
  as
• 5:36
  a
• 5:36
  team
• 5:37
  to
• 5:37
  do
• 5:37
  more
• 5:37
  commercial
• 5:38
  things
• 5:38
  in
• 5:39
  nature,
• 5:39
  she's
• 5:40
  always
• 5:40
  the
• 5:40
  one
• 5:41
  pulling
• 5:41
  us
• 5:42
  in
• 5:42
  other
• 5:42
  directions
• 5:43
  and
• 5:43
  challenging
• 5:44
  us
• 5:44
  to
• 5:44
  make
• 5:44
  sure
• 5:45
  we're
• 5:45
  doing
• 5:46
  what's
• 5:46
  right
• 5:46
  for
• 5:47
  kids.
• 5:47
  So
• 5:48
  even
• 5:48
  at
• 5:49
  every
• 5:49
  single
• 5:49
  team
• 5:50
  meeting
• 5:51
  that
• 5:51
  we
• 5:51
  have,
• 5:51
  we
• 5:52
  read
• 5:52
  out
• 5:52
  our
• 5:52
  mission
• 5:53
  because
• 5:53
  we
• 5:54
  want
• 5:54
  to
• 5:54
  make
• 5:54
  sure
• 5:54
  we
• 5:55
  keep
• 5:55
  center
• 5:55
  in
• 5:56
  what
• 5:56
  we're
• 5:57
  building.
• 5:58
  They're
• 5:58
  not
• 5:58
  leaving.
• 5:58
  We
• 5:59
  have
• 5:59
  15
• 5:59
  year
• 5:59
  olds
• 6:00
  now
• 6:00
  that
• 6:00
  we've
• 6:00
  been
• 6:00
  around
• 6:01
  over
• 6:01
  five
• 6:01
  years
• 6:02
  that
• 6:02
  are
• 6:02
  on
• 6:02
  Zigazoo
• 6:03
  and
• 6:03
  they're
• 6:03
  still
• 6:03
  creating.
• 6:04
  So.
• 6:04
  So
• 6:04
  we
• 6:05
  age
• 6:05
  gate
• 6:05
  all
• 6:06
  the
• 6:06
  content
• 6:06
  within
• 6:06
  Zigazoo
• 6:07
  because
• 6:07
  we
• 6:07
  recognize,
• 6:08
  you
• 6:08
  know,
• 6:09
  a
• 6:09
  13
• 6:09
  to
• 6:09
  15
• 6:10
  year
• 6:10
  old
• 6:10
  experience
• 6:11
  looks
• 6:11
  very
• 6:11
  different.
• 6:12
  The
• 6:12
  most
• 6:13
  interesting
• 6:13
  thing
• 6:14
  that
• 6:14
  shocked
• 6:14
  us
• 6:15
  as
• 6:15
  an
• 6:15
  organization
• 6:16
  is
• 6:16
  that
• 6:16
  they're
• 6:17
  not
• 6:17
  leaving.
• 6:18
  And,
• 6:18
  and
• 6:19
  that's
• 6:19
  an
• 6:20
  incredible
• 6:20
  challenge.
• 6:20
  And
• 6:21
  now
• 6:21
  we're
• 6:21
  at
• 6:21
  a
• 6:22
  point
• 6:22
  where
• 6:22
  we
• 6:22
  really
• 6:23
  are
• 6:23
  the
• 6:23
  collective
• 6:24
  tastemaker
• 6:25
  for
• 6:25
  Gen
• 6:26
  Alpha
• 6:26
  because
• 6:27
  we
• 6:27
  have
• 6:27
  over
• 6:27
  10
• 6:28
  million
• 6:28
  users
• 6:29
  and
• 6:29
  they
• 6:29
  are,
• 6:30
  you
• 6:30
  know,
• 6:30
  shaping
• 6:31
  the
• 6:31
  trends,
• 6:31
  they're
• 6:32
  sharing
• 6:32
  the
• 6:32
  trends.
• 6:32
  We
• 6:33
  can
• 6:33
  see
• 6:33
  what
• 6:33
  they're
• 6:34
  talking
• 6:34
  about,
• 6:35
  what
• 6:35
  they
• 6:35
  care
• 6:35
  about,
• 6:36
  their
• 6:36
  view
• 6:36
  of
• 6:36
  the
• 6:37
  world.
• 6:37
  We
• 6:37
  want
• 6:37
  to
• 6:37
  lift
• 6:38
  their
• 6:38
  voices.
• 6:38
  And
• 6:38
  also
• 6:39
  we
• 6:39
  added
• 6:39
  a
• 6:40
  polling
• 6:40
  feature
• 6:41
  which
• 6:41
  we
• 6:42
  created
• 6:42
  as
• 6:43
  a
• 6:43
  just
• 6:43
  for
• 6:43
  fun
• 6:43
  engagement
• 6:44
  feature
• 6:44
  for
• 6:45
  the
• 6:45
  kids.
• 6:46
  And
• 6:46
  now
• 6:47
  there's
• 6:47
  so
• 6:47
  much
• 6:47
  that
• 6:48
  we're
• 6:48
  able
• 6:48
  to
• 6:48
  learn,
• 6:49
  like
• 6:49
  we
• 6:49
  asked
• 6:49
  them
• 6:49
  questions
• 6:50
  about
• 6:50
  our
• 6:50
  own
• 6:50
  app
• 6:51
  to
• 6:51
  guide
• 6:52
  us
• 6:52
  on
• 6:53
  features
• 6:53
  and
• 6:54
  things
• 6:54
  that
• 6:54
  we
• 6:54
  should
• 6:54
  do
• 6:55
  and
• 6:55
  create.
• 6:55
  And
• 6:56
  now
• 6:56
  the
• 6:56
  industry
• 6:57
  is
• 6:57
  tapping
• 6:57
  into
• 6:57
  that
• 6:58
  in
• 6:58
  really
• 6:58
  interesting
• 6:58
  ways
• 6:59
  as
• 7:00
  well
• 7:00
  because
• 7:00
  we
• 7:00
  have
• 7:00
  a
• 7:01
  lot
• 7:01
  of,
• 7:01
  a
• 7:01
  lot
• 7:01
  to
• 7:01
  learn
• 7:02
  if
• 7:02
  we
• 7:02
  can
• 7:02
  listen
• 7:03
  to
• 7:03
  the
• 7:03
  voices.
• 7:04
  That's
• 7:05
  really
• 7:05
  fascinating
• 7:05
  because
• 7:05
  one
• 7:06
  of
• 7:06
  the
• 7:06
  things
• 7:06
  we've
• 7:06
  ended
• 7:07
  up
• 7:07
  discussing
• 7:07
  a
• 7:08
  lot
• 7:08
  about
• 7:08
  the
• 7:09
  proposed
• 7:10
  social
• 7:10
  media
• 7:11
  ban
• 7:11
  for
• 7:11
  under
• 7:12
  16s
• 7:12
  and
• 7:13
  one
• 7:13
  of
• 7:13
  the
• 7:14
  things
• 7:14
  that
• 7:14
  we've
• 7:14
  often
• 7:15
  talked
• 7:15
  about
• 7:15
  is
• 7:16
  how
• 7:17
  sometimes
• 7:17
  there
• 7:18
  can
• 7:18
  be
• 7:18
  quite
• 7:18
  a
• 7:18
  crude
• 7:19
  filter
• 7:19
  in
• 7:20
  which
• 7:20
  people
• 7:21
  just
• 7:21
  talk
• 7:21
  about
• 7:22
  everyone
• 7:22
  under
• 7:22
  16
• 7:23
  is
• 7:23
  treated
• 7:24
  the
• 7:24
  same.
• 7:25
  Whereas
• 7:26
  it's
• 7:27
  always
• 7:27
  seems
• 7:27
  kind
• 7:28
  of
• 7:28
  crazy
• 7:28
  to
• 7:28
  us
• 7:28
  that
• 7:29
  you'd
• 7:29
  treat
• 7:30
  somebody
• 7:30
  that
• 7:30
  was
• 7:31
  5
• 7:31
  year
• 7:32
  old
• 7:32
  the
• 7:32
  same
• 7:32
  as
• 7:32
  you
• 7:32
  might
• 7:33
  treat
• 7:33
  a
• 7:33
  13
• 7:34
  year
• 7:34
  old.
• 7:34
  Yeah.
• 7:36
  So
• 7:36
  it's
• 7:36
  interesting
• 7:37
  that
• 7:37
  you're
• 7:37
  already
• 7:38
  looking
• 7:38
  at
• 7:38
  age
• 7:38
  gating
• 7:39
  and
• 7:39
  kind
• 7:39
  of
• 7:39
  aging
• 7:40
  up
• 7:40
  with
• 7:40
  your
• 7:40
  audience.
• 7:41
  Are
• 7:41
  you
• 7:41
  finding
• 7:42
  the
• 7:42
  other
• 7:43
  kids,
• 7:44
  brands
• 7:44
  or
• 7:45
  other
• 7:46
  parents
• 7:46
  are
• 7:47
  kind
• 7:47
  of
• 7:47
  receptive
• 7:48
  to,
• 7:49
  to
• 7:49
  that
• 7:49
  that
• 7:50
  might
• 7:50
  be
• 7:50
  concerned
• 7:51
  about
• 7:53
  having
• 7:53
  their
• 7:53
  children
• 7:54
  on
• 7:54
  social
• 7:54
  media.
• 7:55
  But
• 7:56
  do
• 7:56
  you
• 7:56
  find
• 7:56
  that
• 7:57
  there's
• 7:57
  kind
• 7:57
  of
• 7:57
  an
• 7:57
  understanding
• 7:58
  that
• 7:58
  actually
• 7:58
  you
• 7:59
  can
• 7:59
  treat
• 7:59
  those
• 8:00
  age
• 8:00
  groups
• 8:01
  very
• 8:01
  differently
• 8:01
  on.
• 8:02
  Social
• 8:02
  media
• 8:03
  that
• 8:03
  comes
• 8:03
  on
• 8:04
  Zigzoo
• 8:04
  isn't
• 8:05
  seeing
• 8:05
  something
• 8:05
  on
• 8:05
  Zigzag
• 8:06
  for
• 8:06
  the
• 8:06
  first
• 8:06
  time
• 8:06
  like
• 8:06
  we
• 8:07
  want,
• 8:07
  we
• 8:07
  want
• 8:07
  to
• 8:07
  make
• 8:08
  sure
• 8:08
  that,
• 8:08
  you
• 8:08
  know,
• 8:09
  their
• 8:09
  lunch
• 8:09
  table
• 8:10
  conversations
• 8:11
  are
• 8:11
  different
• 8:12
  at
• 8:12
  every
• 8:13
  age
• 8:13
  and
• 8:14
  stage
• 8:14
  and
• 8:14
  they
• 8:14
  can
• 8:15
  still
• 8:15
  follow
• 8:15
  creators
• 8:16
  based
• 8:16
  on
• 8:16
  interest.
• 8:17
  And,
• 8:17
  and,
• 8:19
  and
• 8:19
  we're
• 8:19
  also
• 8:19
  making
• 8:19
  sure
• 8:20
  the
• 8:20
  content
• 8:20
  that
• 8:20
  ends
• 8:20
  up
• 8:21
  on
• 8:21
  the
• 8:21
  app
• 8:21
  is
• 8:21
  positive
• 8:22
  and
• 8:22
  good.
• 8:23
  So
• 8:23
  like
• 8:23
  the
• 8:24
  stu.
• 8:25
  I
• 8:25
  wouldn't
• 8:26
  Want
• 8:26
  them
• 8:26
  exposed
• 8:26
  to
• 8:26
  that
• 8:27
  song
• 8:27
  or
• 8:27
  those
• 8:28
  words
• 8:28
  or
• 8:29
  this
• 8:29
  kind
• 8:29
  of
• 8:29
  behavior
• 8:30
  that's
• 8:30
  not
• 8:31
  going
• 8:31
  to
• 8:31
  make
• 8:31
  it
• 8:31
  up
• 8:31
  on
• 8:31
  the
• 8:32
  app
• 8:32
  anyways.
• 8:33
  So
• 8:33
  we
• 8:34
  want
• 8:34
  to
• 8:34
  keep,
• 8:34
  we
• 8:35
  want
• 8:35
  to
• 8:35
  keep
• 8:35
  kids
• 8:35
  innocence
• 8:36
  and
• 8:37
  you
• 8:37
  don't
• 8:38
  have
• 8:38
  that
• 8:38
  on
• 8:40
  other
• 8:40
  platforms
• 8:41
  that
• 8:41
  kids
• 8:41
  are
• 8:42
  on.
• 8:42
  They
• 8:42
  can
• 8:42
  stumble
• 8:43
  into
• 8:43
  the
• 8:43
  wrong
• 8:44
  space
• 8:44
  very
• 8:45
  quickly.
• 8:46
  Yes,
• 8:47
  we
• 8:47
  actually,
• 8:47
  we
• 8:48
  have
• 8:48
  no
• 8:48
  bots
• 8:48
  on
• 8:49
  our
• 8:49
  platform.
• 8:49
  That's
• 8:50
  one
• 8:50
  of
• 8:50
  our
• 8:51
  roles
• 8:51
  and
• 8:51
  we
• 8:51
  can
• 8:52
  guarantee
• 8:52
  that
• 8:53
  you're
• 8:53
  reaching
• 8:54
  an
• 8:54
  actual
• 8:54
  Kid.
• 8:55
  So
• 8:55
  over
• 8:55
  100
• 8:56
  brands
• 8:57
  partner
• 8:57
  with
• 8:57
  Zigazoo
• 8:58
  and
• 8:59
  I'm
• 8:59
  talking
• 9:00
  everyone
• 9:00
  from
• 9:01
  Paramount
• 9:02
  to
• 9:02
  Amazon.
• 9:03
  I
• 9:03
  think
• 9:03
  every
• 9:04
  major
• 9:04
  publishing
• 9:05
  company
• 9:06
  is
• 9:06
  on
• 9:06
  Zigga
• 9:06
  Zoo,
• 9:07
  most
• 9:07
  of
• 9:07
  the
• 9:07
  toy
• 9:07
  companies,
• 9:08
  U.S.
• 9:08
  soccer,
• 9:09
  the
• 9:09
  NBA,
• 9:11
  Urban
• 9:11
  Air,
• 9:12
  the
• 9:12
  list
• 9:12
  goes
• 9:12
  on
• 9:13
  and
• 9:13
  on.
• 9:13
  So
• 9:14
  it,
• 9:15
  it's
• 9:15
  really
• 9:15
  become
• 9:16
  the
• 9:16
  destination
• 9:17
  that
• 9:17
  if
• 9:17
  you
• 9:18
  are
• 9:18
  talking
• 9:19
  to
• 9:19
  kids
• 9:20
  that
• 9:20
  you
• 9:20
  need
• 9:20
  to
• 9:20
  be
• 9:20
  on
• 9:20
  Zigzag
• 9:21
  we
• 9:21
  have
• 9:21
  a
• 9:21
  wish
• 9:21
  listing
• 9:22
  feature
• 9:22
  where
• 9:22
  kids
• 9:23
  can
• 9:23
  see
• 9:23
  the
• 9:24
  product
• 9:24
  that
• 9:24
  they
• 9:24
  love,
• 9:25
  wish
• 9:26
  for
• 9:26
  it
• 9:26
  and
• 9:26
  then
• 9:26
  it
• 9:27
  sends
• 9:27
  a
• 9:27
  personalized
• 9:28
  email
• 9:28
  to
• 9:29
  the
• 9:29
  parent.
• 9:29
  And
• 9:30
  there's
• 9:30
  no
• 9:30
  other
• 9:31
  platform
• 9:32
  that
• 9:32
  can
• 9:32
  do
• 9:32
  anything
• 9:33
  like
• 9:33
  that.
• 9:33
  Usually
• 9:34
  you're
• 9:34
  either
• 9:34
  targeting
• 9:35
  the
• 9:35
  kid
• 9:35
  or
• 9:35
  parent
• 9:36
  separately
• 9:36
  or
• 9:37
  it's
• 9:37
  some
• 9:37
  kind
• 9:37
  of
• 9:38
  co
• 9:38
  viewing.
• 9:38
  We
• 9:39
  have
• 9:39
  this
• 9:39
  co
• 9:39
  creation
• 9:40
  with
• 9:40
  the
• 9:40
  whole
• 9:41
  family
• 9:41
  and
• 9:41
  we
• 9:41
  know
• 9:42
  how
• 9:42
  important.
• 9:43
  That
• 9:43
  pest
• 9:44
  of
• 9:44
  power
• 9:44
  which
• 9:45
  used
• 9:45
  to
• 9:45
  be
• 9:45
  just
• 9:46
  you
• 9:46
  know,
• 9:46
  running
• 9:47
  into
• 9:47
  your.
• 9:47
  Mom
• 9:47
  or
• 9:48
  your
• 9:48
  dad
• 9:48
  now
• 9:48
  that
• 9:48
  they
• 9:48
  get
• 9:49
  an
• 9:49
  email,
• 9:49
  you
• 9:50
  can
• 9:50
  pester
• 9:50
  your
• 9:50
  parents
• 9:51
  via
• 9:51
  email.
• 9:51
  I
• 9:52
  think
• 9:52
  the
• 9:52
  most
• 9:52
  challenging
• 9:53
  is
• 9:54
  we
• 9:55
  amassed
• 9:56
  a
• 9:56
  great
• 9:56
  amount
• 9:56
  of
• 9:56
  users
• 9:57
  and
• 9:57
  we're
• 9:57
  really
• 9:58
  proud
• 9:58
  of
• 9:59
  our
• 9:59
  growth.
• 10:00
  And
• 10:00
  we
• 10:01
  also
• 10:01
  recognize
• 10:01
  that
• 10:02
  there's
• 10:02
  still
• 10:02
  more
• 10:03
  work
• 10:03
  to
• 10:03
  do
• 10:03
  to
• 10:04
  make
• 10:04
  sure
• 10:04
  every
• 10:04
  parent,
• 10:05
  every
• 10:06
  family,
• 10:06
  every
• 10:07
  brand
• 10:07
  knows
• 10:08
  about
• 10:08
  and
• 10:08
  they're
• 10:08
  turning
• 10:09
  to
• 10:09
  us
• 10:09
  as
• 10:09
  a
• 10:09
  solution.
• 10:10
  The
• 10:10
  biggest
• 10:11
  challenge
• 10:11
  is
• 10:11
  the
• 10:11
  re
• 10:12
  education
• 10:13
  of
• 10:13
  the
• 10:13
  world
• 10:14
  and
• 10:14
  legislation
• 10:15
  meeting
• 10:16
  us
• 10:16
  where
• 10:16
  we
• 10:16
  are
• 10:17
  is
• 10:17
  helping
• 10:18
  to,
• 10:18
  to
• 10:19
  educate
• 10:19
  the
• 10:19
  world.
• 10:19
  It's
• 10:20
  not
• 10:20
  all
• 10:20
  scrolling
• 10:20
  is
• 10:21
  doom
• 10:21
  scrolling.
• 10:22
  100%
• 10:23
  and
• 10:23
  it's
• 10:24
  better
• 10:24
  for
• 10:24
  you,
• 10:24
  right?
• 10:25
  Like
• 10:25
  we
• 10:26
  compare
• 10:27
  ourselves
• 10:27
  to
• 10:27
  the
• 10:27
  Whole
• 10:27
  Foods
• 10:28
  movement.
• 10:28
  You
• 10:28
  know,
• 10:29
  it's
• 10:29
  better
• 10:30
  for
• 10:30
  you.
• 10:30
  There's
• 10:31
  better
• 10:31
  choice.
• 10:40
  Yeah.
• 10:40
  So
• 10:40
  I'm
• 10:40
  Chris
• 10:40
  Heatherly.
• 10:41
  Thank
• 10:41
  you
• 10:41
  for
• 10:41
  having
• 10:41
  me
• 10:41
  on.
• 10:42
  I've
• 10:42
  been
• 10:42
  in
• 10:43
  games,
• 10:43
  media
• 10:43
  and
• 10:43
  Entertainment
• 10:44
  for
• 10:45
  over
• 10:45
  25
• 10:46
  years.
• 10:46
  I
• 10:47
  was
• 10:47
  at
• 10:47
  Disney
• 10:47
  for
• 10:48
  half
• 10:48
  of
• 10:48
  that.
• 10:49
  I
• 10:50
  ran
• 10:50
  parts
• 10:51
  of
• 10:51
  their
• 10:51
  games
• 10:51
  business
• 10:52
  including
• 10:52
  club
• 10:52
  where
• 10:53
  I
• 10:53
  was
• 10:53
  a
• 10:53
  general
• 10:53
  manager
• 10:54
  for
• 10:54
  probably
• 10:55
  about
• 10:55
  seven
• 10:55
  years.
• 10:56
  My
• 10:57
  background
• 10:57
  really
• 10:58
  has
• 10:58
  always
• 10:58
  been
• 10:58
  in
• 10:58
  tech
• 10:59
  and
• 10:59
  innovation.
• 11:00
  So
• 11:01
  I
• 11:01
  tend
• 11:01
  to
• 11:01
  focus
• 11:02
  on
• 11:02
  skating
• 11:03
  where
• 11:03
  the
• 11:03
  puck
• 11:03
  is
• 11:03
  going
• 11:04
  which,
• 11:05
  which
• 11:05
  means
• 11:06
  often
• 11:06
  you're
• 11:07
  too
• 11:07
  early.
• 11:08
  And
• 11:08
  I
• 11:08
  had
• 11:08
  left.
• 11:09
  It's
• 11:09
  actually
• 11:10
  one
• 11:10
  of
• 11:10
  the
• 11:10
  reasons
• 11:10
  I
• 11:11
  left
• 11:11
  is
• 11:11
  because
• 11:12
  I
• 11:12
  just,
• 11:12
  I
• 11:12
  refused
• 11:13
  to
• 11:13
  shut
• 11:13
  it
• 11:13
  down.
• 11:13
  Disney
• 11:14
  was
• 11:14
  Just
• 11:14
  extremely
• 11:15
  short
• 11:15
  sighted
• 11:16
  about
• 11:16
  gaming.
• 11:17
  And
• 11:18
  Club
• 11:19
  was
• 11:19
  built
• 11:19
  by,
• 11:19
  you
• 11:20
  know,
• 11:20
  a
• 11:20
  bunch
• 11:21
  of
• 11:21
  like
• 11:22
  artists
• 11:23
  who
• 11:23
  could
• 11:23
  code,
• 11:24
  not
• 11:24
  engineers.
• 11:25
  So
• 11:26
  the
• 11:27
  tech
• 11:27
  was
• 11:27
  actually
• 11:29
  pretty.
• 11:30
  At
• 11:30
  its
• 11:30
  peak
• 11:30
  in
• 11:30
  2013,
• 11:31
  it
• 11:31
  had
• 11:32
  200
• 11:32
  million
• 11:33
  registered
• 11:33
  avatars.
• 11:34
  It
• 11:34
  was
• 11:34
  a
• 11:34
  huge
• 11:35
  online
• 11:35
  community.
• 11:37
  It
• 11:37
  was
• 11:37
  a
• 11:37
  huge
• 11:37
  online
• 11:38
  community
• 11:38
  and
• 11:38
  we
• 11:39
  were
• 11:39
  doing
• 11:40
  sometimes
• 11:41
  300,000.
• 11:42
  Problem
• 11:42
  was
• 11:42
  that
• 11:42
  no
• 11:43
  one
• 11:43
  understood
• 11:43
  gaming
• 11:44
  in
• 11:44
  those
• 11:44
  terms
• 11:44
  at
• 11:45
  that
• 11:45
  time,
• 11:45
  right?
• 11:46
  It
• 11:46
  was,
• 11:47
  did
• 11:47
  that,
• 11:47
  did
• 11:47
  that,
• 11:48
  did
• 11:48
  they
• 11:48
  also
• 11:48
  understand,
• 11:49
  do
• 11:49
  you
• 11:49
  think
• 11:50
  there
• 11:50
  was
• 11:50
  an
• 11:50
  issue
• 11:50
  with
• 11:51
  a
• 11:51
  corporate
• 11:52
  mindset
• 11:52
  not
• 11:53
  maybe
• 11:53
  understanding
• 11:54
  building
• 11:54
  community
• 11:55
  at
• 11:55
  that
• 11:55
  point?
• 11:56
  And
• 11:56
  the
• 11:56
  value
• 11:56
  of
• 11:57
  community
• 11:57
  over.
• 11:58
  Oh,
• 11:58
  they
• 11:58
  had
• 11:58
  no
• 11:59
  had
• 11:59
  suits.
• 12:00
  Tell
• 12:00
  me
• 12:00
  what's
• 12:01
  the
• 12:01
  value
• 12:01
  of
• 12:01
  community?
• 12:02
  What's
• 12:03
  the
• 12:03
  value
• 12:03
  of
• 12:03
  a
• 12:03
  network?
• 12:04
  Can
• 12:04
  you
• 12:04
  quantify
• 12:04
  it?
• 12:05
  And
• 12:05
  I
• 12:06
  was
• 12:06
  like,
• 12:06
  well
• 12:06
  I
• 12:07
  mean
• 12:07
  look
• 12:07
  at
• 12:07
  the,
• 12:08
  you
• 12:09
  know,
• 12:09
  market
• 12:09
  cap
• 12:10
  of
• 12:10
  Facebook,
• 12:11
  right?
• 12:11
  Like
• 12:12
  that's
• 12:12
  predicated
• 12:12
  on
• 12:13
  community
• 12:13
  MBAs
• 12:14
  who
• 12:14
  parachute
• 12:15
  into
• 12:15
  the
• 12:15
  strategy
• 12:16
  group
• 12:16
  at
• 12:17
  Disney
• 12:17
  and
• 12:18
  you
• 12:18
  know,
• 12:18
  never
• 12:19
  work
• 12:19
  as
• 12:20
  operators.
• 12:20
  And
• 12:21
  all
• 12:21
  they
• 12:21
  know
• 12:21
  how
• 12:21
  to
• 12:21
  do
• 12:21
  is
• 12:21
  look
• 12:22
  at
• 12:22
  spreadsheets.
• 12:22
  And
• 12:22
  so,
• 12:23
  you
• 12:23
  know,
• 12:23
  they're,
• 12:24
  and,
• 12:24
  and
• 12:24
  they
• 12:25
  were
• 12:25
  going
• 12:25
  to
• 12:25
  get
• 12:25
  promoted
• 12:26
  by,
• 12:26
  you
• 12:26
  know,
• 12:27
  cutting.
• 12:28
  It's
• 12:28
  always
• 12:28
  easier
• 12:29
  to
• 12:29
  cut
• 12:30
  than
• 12:30
  it
• 12:30
  is
• 12:30
  to
• 12:30
  grow.
• 12:31
  One
• 12:31
  thing
• 12:31
  I
• 12:31
  want
• 12:32
  to
• 12:32
  say
• 12:32
  that
• 12:33
  Club
• 12:33
  Penguin
• 12:34
  was
• 12:34
  like,
• 12:35
  you
• 12:35
  know,
• 12:35
  it's
• 12:35
  kind
• 12:36
  of
• 12:36
  like
• 12:36
  this,
• 12:37
  this
• 12:37
  legend
• 12:38
  now,
• 12:38
  like
• 12:40
  that
• 12:40
  team.
• 12:41
  What
• 12:41
  I
• 12:41
  loved
• 12:41
  about
• 12:42
  working
• 12:42
  with
• 12:42
  that
• 12:42
  team
• 12:43
  is
• 12:43
  everyone
• 12:43
  woke
• 12:44
  up
• 12:44
  every
• 12:44
  day
• 12:44
  focused
• 12:45
  on
• 12:45
  the
• 12:45
  kids
• 12:45
  and
• 12:46
  making
• 12:46
  the
• 12:47
  best
• 12:47
  play
• 12:47
  experience
• 12:48
  for
• 12:48
  the
• 12:48
  kids.
• 12:49
  And
• 12:50
  we
• 12:50
  were
• 12:50
  listening.
• 12:51
  Most
• 12:51
  of
• 12:51
  our
• 12:51
  best
• 12:52
  ideas
• 12:52
  came
• 12:52
  from
• 12:53
  the
• 12:53
  audience.
• 12:54
  Like
• 12:54
  that
• 12:54
  card
• 12:54
  jitsu
• 12:55
  game
• 12:55
  I
• 12:56
  talked
• 12:56
  about
• 12:56
  was
• 12:57
  based
• 12:57
  on
• 12:58
  a
• 12:58
  meme
• 12:59
  kind
• 12:59
  of
• 13:00
  legend
• 13:00
  that
• 13:01
  the
• 13:01
  community
• 13:01
  came
• 13:02
  up
• 13:02
  with.
• 13:02
  Around
• 13:02
  there
• 13:03
  were
• 13:03
  a
• 13:03
  bunch
• 13:03
  of
• 13:03
  blotchy
• 13:04
  images
• 13:05
  in
• 13:06
  some
• 13:06
  of
• 13:06
  the
• 13:06
  early
• 13:06
  art.
• 13:07
  And
• 13:07
  so
• 13:08
  the
• 13:08
  kids
• 13:08
  started
• 13:09
  speculating,
• 13:09
  oh,
• 13:10
  those
• 13:10
  are
• 13:10
  ninjas.
• 13:11
  And
• 13:11
  so
• 13:12
  when
• 13:12
  we
• 13:12
  wanted
• 13:13
  to
• 13:13
  create
• 13:13
  this
• 13:13
  card
• 13:14
  game,
• 13:14
  the
• 13:14
  kids
• 13:15
  had
• 13:15
  been
• 13:15
  wanting
• 13:15
  this
• 13:15
  for
• 13:16
  a
• 13:16
  long
• 13:16
  time.
• 13:16
  Let's
• 13:16
  just
• 13:16
  do
• 13:16
  it.
• 13:17
  And
• 13:18
  I
• 13:18
  don't
• 13:18
  think
• 13:18
  that
• 13:18
  Disney
• 13:19
  really
• 13:19
  understood
• 13:20
  the
• 13:21
  kids,
• 13:21
  you
• 13:22
  know,
• 13:22
  threatening
• 13:22
  suicide
• 13:23
  or
• 13:23
  reporting,
• 13:24
  you
• 13:25
  know,
• 13:25
  sexual
• 13:25
  abuse
• 13:25
  at
• 13:26
  home
• 13:26
  or
• 13:27
  you
• 13:27
  know,
• 13:27
  there
• 13:27
  were
• 13:28
  all
• 13:28
  kinds
• 13:28
  of
• 13:28
  things
• 13:28
  like
• 13:28
  that
• 13:29
  where,
• 13:29
  you
• 13:29
  know,
• 13:29
  we
• 13:30
  were
• 13:30
  constantly
• 13:30
  working
• 13:30
  with
• 13:31
  law
• 13:31
  enforcement
• 13:31
  to
• 13:31
  keep
• 13:32
  kids
• 13:32
  safe,
• 13:33
  respond
• 13:33
  to
• 13:33
  kids
• 13:34
  emails.
• 13:35
  And
• 13:36
  the
• 13:36
  idea
• 13:36
  that
• 13:36
  kids
• 13:37
  could
• 13:37
  get
• 13:37
  was
• 13:38
  like,
• 13:38
  oh
• 13:38
  my
• 13:38
  gosh,
• 13:38
  they
• 13:39
  listen
• 13:39
  to
• 13:39
  me,
• 13:39
  they
• 13:41
  recognize
• 13:41
  me,
• 13:42
  they
• 13:42
  responded
• 13:42
  to
• 13:42
  me.
• 13:43
  And
• 13:43
  that
• 13:44
  made
• 13:44
  a
• 13:44
  lot
• 13:44
  of
• 13:44
  kids
• 13:45
  feel
• 13:45
  very
• 13:45
  special.
• 13:46
  There,
• 13:47
  there's
• 13:47
  a
• 13:47
  massive
• 13:48
  community
• 13:48
  that,
• 13:49
  that
• 13:49
  still
• 13:50
  is
• 13:50
  involved
• 13:50
  in
• 13:51
  Club
• 13:51
  Penguin.
• 13:51
  That
• 13:52
  generation
• 13:52
  has
• 13:53
  seen,
• 13:53
  you
• 13:54
  know,
• 13:54
  I
• 13:54
  mean,
• 13:55
  the
• 13:55
  2008
• 13:56
  financial
• 13:57
  crash
• 13:57
  Covid
• 13:58
  just
• 13:58
  a
• 13:58
  world
• 14:00
  gone
• 14:01
  mad,
• 14:01
  right?
• 14:02
  And
• 14:03
  so
• 14:03
  Club
• 14:03
  Penguin
• 14:04
  is
• 14:04
  like
• 14:04
  this
• 14:04
  for
• 14:05
  them,
• 14:05
  youthful
• 14:07
  innocence.
• 14:08
  Our
• 14:08
  job
• 14:09
  was
• 14:09
  to
• 14:10
  protect
• 14:10
  the
• 14:10
  innocence
• 14:11
  of
• 14:11
  the
• 14:11
  audience,
• 14:12
  push
• 14:13
  more
• 14:14
  mature
• 14:14
  culture
• 14:14
  on
• 14:15
  younger
• 14:15
  and
• 14:15
  younger
• 14:16
  kids,
• 14:17
  and
• 14:18
  that
• 14:18
  our
• 14:18
  job
• 14:19
  was
• 14:19
  to
• 14:19
  protect
• 14:19
  that
• 14:20
  innocence
• 14:20
  for
• 14:20
  as
• 14:21
  long
• 14:21
  as
• 14:21
  we
• 14:21
  could.
• 14:21
  She
• 14:22
  said,
• 14:22
  at
• 14:22
  school,
• 14:22
  I'm
• 14:22
  not
• 14:23
  the
• 14:23
  most
• 14:23
  popularest
• 14:24
  one,
• 14:24
  but
• 14:25
  on
• 14:25
  Club
• 14:25
  Penguin,
• 14:26
  I
• 14:26
  could
• 14:26
  be
• 14:26
  who
• 14:26
  I
• 14:26
  want
• 14:27
  to
• 14:27
  be
• 14:28
  and
• 14:28
  people
• 14:29
  like
• 14:29
  me
• 14:29
  for
• 14:29
  who
• 14:29
  I
• 14:30
  am
• 14:30
  and
• 14:31
  that.
• 14:32
  And
• 14:32
  we
• 14:32
  took
• 14:33
  that
• 14:33
  clip
• 14:33
  and
• 14:33
  we
• 14:33
  were
• 14:34
  like,
• 14:34
  that's
• 14:34
  really
• 14:34
  the
• 14:35
  heart
• 14:35
  of
• 14:35
  what
• 14:35
  we're
• 14:36
  trying
• 14:36
  to
• 14:36
  do
• 14:36
  here.
• 14:37
  Yeah.
• 14:37
  I
• 14:37
  used
• 14:37
  to
• 14:38
  say,
• 14:38
  like,
• 14:39
  I
• 14:39
  run
• 14:39
  the
• 14:40
  biggest
• 14:40
  playground
• 14:40
  in
• 14:41
  the
• 14:41
  world.
• 14:41
  My
• 14:42
  job
• 14:42
  is
• 14:42
  to
• 14:42
  keep
• 14:43
  it
• 14:43
  safe
• 14:43
  and
• 14:44
  to
• 14:44
  keep
• 14:44
  it
• 14:45
  fun.
• 14:45
  What
• 14:45
  I
• 14:45
  found
• 14:46
  is,
• 14:46
  like,
• 14:46
  you
• 14:46
  can
• 14:46
  appeal
• 14:47
  to
• 14:47
  their.
• 14:48
  To
• 14:48
  their
• 14:48
  better
• 14:49
  angels,
• 14:49
  not
• 14:49
  just
• 14:50
  their
• 14:51
  worst
• 14:51
  instincts.
• 14:52
  A
• 14:52
  lot
• 14:52
  of
• 14:52
  media
• 14:52
  is
• 14:52
  too
• 14:53
  cynical
• 14:53
  to
• 14:54
  actually
• 14:54
  believe
• 14:54
  that
• 14:55
  something
• 14:55
  can
• 14:55
  be
• 14:55
  good.
• 14:56
  You're
• 14:57
  funding
• 14:57
  it
• 14:57
  like
• 14:58
  a
• 14:58
  cause,
• 15:00
  and.